The Power of Automation: How Tenovia Boosted Amazon Campaign Efficiency with Drona

Overview

Managing multiple Amazon brand accounts can be complex and time-consuming, especially when juggling numerous campaigns simultaneously. At Tenovia, we leveraged Drona, Amazon’s innovative campaign management platform, to streamline campaign workflows, improve execution speed, and drive greater efficiency across brand accounts.

Objective

●        Improve campaign execution speed across multiple Amazon brand accounts

●        Enhance overall operational efficiency in campaign management

●        Reduce manual dependencies and errors during campaign execution

Our Strategy

●        Adopted Drona to centrally create and manage campaigns across multiple brand accounts from a single user interface

●        Implemented scheduled automation rules to pause, enable, or update budgets on campaigns, ensuring timely and optimized campaign activity

●        Utilized Drona’s consolidated data view to monitor all accounts simultaneously, enabling quick, data-driven decisions without switching between different dashboards

●        Enabled proactive campaign management to reduce manual workload and minimize errors

The Impact

●        67% Reduction in Campaign Execution Time (from 60 to just 20 minutes per cycle)

●        60%+ Improvement in Efficiency

●        40+ Minutes Saved per Campaign Cycle