According to recent research, experts expect the mobile commerce space to contribute to more than half of global retail sales by 2022. Despite the increasing number of mobile users, retailers find it challenging to increase conversion rates and struggle with disconnected user experiences. As one of the most sought-after platforms..

As much as this sounds like a 21st-century jargon, the underlying concept of location-based sales is as old as trade itself. 1990s In the 1990s, when internet seeped into the homes of people around the world and became a household thing, IP addresses and targeting over Wi-Fi became the newest..

Every business owner needs to also spend some time, attention, and energy in learning and understanding key tools of marketing like Google Analytics. Google Analytics gives you an overview of your website traffic, user source, location, the amount of time they spend on your site, which campaign performs the best,..