Did you know that more than 60% of consumers today rely on social media before making a purchase decision? And about 71% of such consumers will more likely make a purchase based on referrals from the social crowd. That goes to say, that a lot of your business success rides..

Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative, analytic, and management skills. Most often than not, in the process of multi-tasking across so many aspects, one loses out..

Despite their technical and theoretical differences, B2B businesses, especially in e-commerce, tend to get affected by B2C strategies, as online retailers work harder towards better user experiences, setting benchmarks of B2B enterprises to follow and align themselves to the changing buyer demographics and behaviors. B2B e-commerce is more about a..