Facebook ad mistakes that are probably pinching your pocket

Facebook Ads are a powerful marketing tool to grow your business. But it also has a great impact on your marketing budget, because chances are, that you are not doing something right. If you are a smart marketer, you can easily avoid the common mistakes and optimize the benefits of this trusted social media platform

Not testing images
No matter how strong your ad copy is, the image/s is the first thing your user notices in your ad, and testing them can largely impact your click-through rate. Run trials by adding a border, changing the colors, or different themes. Make at least 3-5 creative for every set of ads that you are running, so you can assess which one works the best for your audience and improvise your strategy going forward.

Too much text
Having too much text makes your ad copy weak and difficult to get eyeballs. Be concise but compelling. Highlight only the most critical information about your brand/offer that you want your audience to know about. You can always share details on the landing page to which your visitors click through.

With the help of the new text rating system by Facebook, you can assess if your ad copy is ‘OK’, ‘medium’ or ‘high’ in text.

Not targeting the right audience
Just because you are on Facebook doesn’t mean you can target everyone. By filtering your target group by age, gender, location, interests, or online behavior, you have higher chances of finding people who are interested in your offerings. Facebook’s custom targeting features helps you narrow down onto the right set of unique audience for your ad.

Same ads for everyone
When it comes to ads, one size doesn’t fit all. Your ads for new users should be different from the ads for those who have already clicked through them. While your current customers are looking for something new or different- like a promotion or offer, the new users are looking at information and awareness.

Whether you are an experienced or rookie Facebook marketer, chances of mistakes always remain. To maximize your efforts and ad budget, seek professional support from an expert social media marketing company who can help you with social media optimization, so your marketing exercises become successful and long-lasting!

FOLLOW US

CONTACT

Tenovia Solutions Pvt Ltd.,
139/6-1/1, Rasika,
Amar Jyothi Layout, Domlur Extension,
Bengaluru, Karnataka 560071.
Opp to Hero Show Room.
Phone : +91-9884491228.

© 2018 Tenovia Solutions Pvt Ltd.
Tenovia Solutions – Your eCommerce Expert Talk to Us!

Talk to Us

+91.80984.56160

+91.98844.91228

+91.80561.38444

Or, let us contact you

we're happy to answer any questions
you have.Drop us message in the form
below and we'll reach out to you