COVID-19 shifted the whole ecosystem of markets and has made an impact that can be deemed long-lasting. Consumer behaviour has seen a change, purchase decisions have seen a shift and the usual flow of businesses is left disrupted. But along with the many disruptions, this pandemic has brought about changes..

Starting a business and taking it forward requires a good amount of planning and implementation of novel ideas. Through various advertisements and other promotion techniques, the glory of your brand can be propagated by the word of mouth. Among the many strategies they take up, the most attractive one for..

The pandemic has seen major shifts in the market and one among the many are payment methods. In the pre-COVID period, consumers opted to pay for over 60% eCommerce transactions in cash (Cash on Delivery), but after the pandemic, it is safe to quote that the vast majority is opting..

Communication has always been an integral part of a brand. It echoes the clear, authentic and consistent tone of your brand to the consumers. It most often offers insights, the brands goals and values and creates an intimate relationship between the brand and its consumers. With consumers returning back to..

Email marketing is an efficient tool when used correctly. Marketers swear by this technique as a revenue generic tactic. However, there is a fine line between overselling and underselling your offers through email marketing. It becomes vital to figure out the frequency to send your promotional emails. According to a..

eCommerce is one of the biggest platforms for businesses to rise and shine above all. It helps the business to reach every potential customer and get them going with the required goods or services. But, that is not all as people’s living standards and tastes dynamically influence the demand. Thus,..

Picking an e-commerce platform for your online business is perhaps the most crucial and difficult task you have to complete. The two most well-known e-commerce platforms are Magento 2 and Shopify.  Magento 2 is popularly known for its scalability, flexibility, high customization, and user-friendliness. There two available options for Magento,..

Innovators make technical advancements in every field almost every other day. What is good can always be better. Magento shares a similar vision. Since the release of Magento 2, a lot of eCommerce platforms have been dealing with the migration process. With Magento ending support for Magento 1, the transition..

There’s hardly anyone who hasn’t used WhatsApp. With a massive userbase of over 400 million active users, India is one of the biggest markets for the Facebook-owned business messaging app.  The eCommerce industry has been quick to evolve with technological advancements and WhatsApp has seen this as an opportunity to..

The Indian retail sector is expected to witness significant changes in the new normal. Contactless shopping is expected to be on the rise with consumers avoiding crowded stores and preferring lower exposures. Retailers can expect lesser shopping sprees, however, there will be more planned purchases as opposed to impulsive buying…