The last month has seen a major shift in the landscape of businesses both offline and online. As retail stores shut shop and people frantically wash hands, social isolation has somehow gotten us all more digitally connected than ever before. The COVID-19 situation is, in fact, a global crisis and..

There comes a time for every marketer or site owner when you are faced with a sudden downside of your blog traffic. All the time, effort, and strategies that you put into creating the content, building an audience, planning the content marketing, and keeping your audience engaged, start to look..

As a marketer, it is your first and foremost responsibility to ‘listen’ to your customer. If you want to effectively communicate with your buyer and understand them, you must know them first. As customers change and evolve in the way they engage with brands, you, as a marketer/business owner also..

More often than not, online merchants face the issue of data accuracy and reliability. As enterprises of the information age, every business owner needs a robust information system, to manage the overwhelming amount of data and reduce human error. A Management Information System goes a long way in adding value..

Have you often seen the carousel ads on Facebook or an Instagram ad post with a ‘shop now’ button inviting you to start your shopping right away? That is what social commerce is all about. To define it simply, Social Commerce is a combination of the best features of e-commerce..

On December 28, 2018, the Department of Industrial Policy and Promotion (DIPP) under the Ministry of Commerce, Government of India passed a new set of policies and introduced significant changes to its earlier policy (of 2017) which governed Foreign Direct Investments (FDI) in the e-commerce sector. The Indian retail landscape..

E-commerce retail is one of the most profitable industry spaces to be in. But because to err is completely human, many retailers end up making mistakes, big or small and that can leave a bad taste in their mouth about the e-commerce business. Here are the top five mistakes most..

Omnichannel is the buzzword in the retail industry space today. But with stringent competition, newer technologies, every retailer is struggling to keep up their game. While some are succeeding, some end up making mistakes, costing them valuable resources. Here are a few pertinent mistakes retailers can avoid, to boost their..

The most logical move for any retailer today is to explore online marketplaces. Whether you are a small start-up trying to establish your business, or a seasoned market player eyeing to expand, a marketplace gives you exposure to an infinite market and a whole lot of business benefits that can..

For every online retailer today, being present on leading marketplaces is a given. While the marketplace does their bit to boost sales for their sellers, the retailers also need to constantly upgrade their marketing techniques and strategies to be ahead of their competition. And one such activity to be seriously..