WHATSAPP & ECOMMERCE – A duo to watch out for

There’s hardly anyone who hasn’t used WhatsApp. With a massive userbase of over 400 million active users, India is one of the biggest markets for the Facebook-owned business messaging app.  The eCommerce industry has been quick to evolve with technological advancements and WhatsApp has seen this as an opportunity to..

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TECH IN RETAIL: 2020

The Indian retail sector is expected to witness significant changes in the new normal. Contactless shopping is expected to be on the rise with consumers avoiding crowded stores and preferring lower exposures. Retailers can expect lesser shopping sprees, however, there will be more planned purchases as opposed to impulsive buying…

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Checklist for Warehouse Operations in a Post-COVID-19 World

As the dawn of reality sets in and businesses embrace the new normal, the fear of COVID-19 remains intact. The government has eased restrictions and allowed for businesses to operate, however, with the condition that stern rules and regulations are to be followed. For businesses of any scale, streamlining flows..

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Road to Recovery: The Retail Edit

The retail sector contributes to 10% of the nation’s GDP. Retail sales have been an economic indicator because consumer spending drives the Indian Economy. Once the lockdown ends, consumers will want to make themselves feel better – which usually means they would step out to shop. The pandemic, however, would..

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Why Personalizing your Brand Content is a Priority

Personalization in marketing has always been important, but in times like these, the need to personalize content is more than ever. According to Forrester, 89% of digital businesses are investing in personalization. Brands need to continuously relate and show empathy to their customers during times like these to stay relevant…

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Rethink Omnichannel Marketing

The consumer of today is truly omnichannel driven. With multiple devices at an arm’s reach, they’re interacting with brands and continuously navigating through different platforms parallelly. As consumer behavior evolves by the day, brands and marketers need to quickly adapt to cater to their needs and pursue one holistic omnichannel..

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Effective communication in times of crisis

It is in uncertain times like these that brands are forced to rethink how to communicate with their customers. The need to determine what’s worth communicating while balancing marketing goals with customer empathy is more now than ever. Creating SEO-centric has taken a backseat and engaging customers in real-time has..

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Beyond COVID-19 Business Transformation for the New Normal

As the world continues to navigate through the uncertainty of the COVID 19 crisis, businesses have taken a massive hit, leaving leaders scrambling for ways to keep businesses afloat. It is now strongly established that consumption patterns will see a colossal shift in the coming weeks. Offline purchases will be..

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Implications of COVID-19 – The URGENT Need for a Digital Transformation

The last month has seen a major shift in the landscape of businesses both offline and online. As retail stores shut shop and people frantically wash hands, social isolation has somehow gotten us all more digitally connected than ever before. The COVID-19 situation is, in fact, a global crisis and..

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What to do if your blog traffic suddenly drops

There comes a time for every marketer or site owner when you are faced with a sudden downside of your blog traffic. All the time, effort, and strategies that you put into creating the content, building an audience, planning the content marketing, and keeping your audience engaged, start to look..

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