Chatbots have been used in IM (Instant Messaging) apps for quiet some time now but have recently made their way into B2B and B2C sales and services. In sales, chatbots can be used to assist customers to make purchase decisions by answering their queries and directing them to either..
Until a few years ago, we expected all retail stores to either shut shop or migrate online to compete with other . However, nowadays we see more and more successful opening brick and mortar stores to cater to their TG. Apart from that, many multichannel retailers have realized they..
Most companies with an online presence still find it challenging to acquire new customers and retain existing ones. Nowadays, it’s not enough to just have a great product; you should also have an ongoing conversation with your customers. Thankfully, an efficient digital marketing strategy can help your business drive..
Tech influencers have the power to shape the way we consume our electronics and gadgets. They have a massive following on social media channels and are approached by industry leaders to review, endorse and promote their products. This has been especially true in the last couple of years when..
If you’d told us a decade ago that fashion blogging would one day turn into a lucrative career option, we would’ve laughed. But today, being a fashion blogger or influencer is big business. Since most bloggers have thousands of followers, companies look to them to recommend their products and..
There’s content and then there’s SEO content, and on the internet at least, SEO content is king because it has keywords that correspond to the search terms used in Google search. Here are our top tips on how you can improve your page rankings with SEO writing: Always follow SEO..
Small businesses today exist in a very competitive environment and it’s no longer enough to just have a website touting your awesome product or service. Customers are bombarded with information on hundreds of brilliant products every day and therefore your product has to stand out. This can be easily..
What is SEO? Known as Search Engine Optimization, what it does for your website/blog is it optimizes it and improves your search engine ranking. It also improves the quality of your website/blog by making it easier to navigate and more user-friendly. How does it work? Any search engine (like..
Irrespective of whether you run a small business or a multi-million dollar empire, social media is a necessity you can’t do without today. From announcing product launches to sale and promotions, and even a call for justice; social media is an effective channel to not only garner visibility, reach far..
Ecommerce websites have a direct approach to sales – consumers come to the website to buy products, so the focus is on displaying these products as prominently as possible. While blogs are widely acknowledged to be a great way to creatively present the company’s ideas to its customers, it is..