Google is known to update its search algorithms multiple times in a year. According to a recent tweet by Google, ‘Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad..

Online marketplaces have grown to become one of the major trends in retail business. However, with more aware and knowledgeable customers, marketers need to be more strategic in their approach to reap the benefits of marketplaces. Here are 5 simple, yet actionable ways to optimize your existence and make the..

The current buzz in the digital marketing space these days is about the much-awaited acquisition of Magento by Adobe at a whopping $1.68 billion. What does that mean for enterprises, brand owners for marketers? To start with, here are few observations that we can derive out of this powerful alliance..

Key Performance Indicators are a measurable value to denote how a business is meeting key business objectives. Businesses segregate their KPIs into High-level KPIs and Low-level KPIs based on the impact they have on their business goals. High-level KPIs focus on the overall performance of the organization whereas low-level KPIs..

As markets evolve, so do consumers. With changing business trends, buyer behaviors also change which ultimately affect sales and revenue. Unlike earlier, the sole determining factor for buyers to make a purchase decision does not limit to the price-point but extends to more intangible ones. The key factors behind shifting..

For the digitally evolved marketer, the success of their marketing campaign goes beyond website traffic and social media buzz. As much as these numbers look great on the monthly/quarterly reports, it ultimately boils down to the number of conversions that the campaign resulted in. Find out how you can increase..

Content is undoubtedly the cornerstone of digital marketing. A well-designed content marketing strategy take your brand far and wide and make it grow. On the other hand, there is SEO, which is needless to say, an indispensable tool that a brand needs to be visible and find their own niche..

The global e-commerce industry is growing at light speed and is a standing testament of where and how the market is headed.  With changing behavior of retail buyers and sellers alike, the industry space is expected to cross trillions in the coming years. It owes largely to the increasing users..

When it comes to using a comprehensive content management system like Magento, most brands tend to pause at this question- Magento Community or Magento Enterprise? Open-source and agile, here’s what each of them can do. Magento Community vs. Magento Enterprise Magento Community is an open source ecommerce platform, which you..

In the constantly disrupting and erupting digital ecosystem, the e-commerce landscape remains the most pervasive aspect of retail businesses. Needless to say, it is indispensable to thrive in the modern world of business, without e-commerce and FMCG brands, particularly, find it quite challenging. The E-commerce challenge of FMCG brands Most..