5 e-Commerce mistakes to avoid while selling online

5 e-Commerce mistakes to avoid while selling online

E-commerce retail is one of the most profitable industry spaces to be in. But because to err is completely human, many retailers end up making mistakes, big or small and that can leave a bad taste in their mouth about the e-commerce business.

Here are the top five mistakes most people make:

Choosing the wrong platform

Investing in a wrong platform could also result in loss of revenue, conversion, traffic, unfriendly user interface, or even security issues. Thus using more time, money, and efforts in fixing the mistake. It is important to choose a platform that will allow you to integrate your current systems, gives you complete control on your store operations, and lets you customize your store the way you want.

Choosing the wrong audience

A great-looking shop and a smart business strategy are only worthwhile when you have the right customers to sell to. Most often than now, retailers cannot clearly define their target audience or don’t spend enough time to determine the micro factors that drive their behavior. And that is a mistake. Even before you make a sales plan you need to know if your audience really needs your product and if they do if your product is really solving their problem. Accordingly, you can use the messaging they understand.

Not building an SEO friendly site

Content is king and your site must obey it. While most retailers give it a second priority, well-written, SEO-friendly content is what actually drives traffic to your site and increases your search engine rankings, among many other things. Every page and product description on your site should be optimized for search engines.

Complex navigation and user journey

A visually appealing website with an undefined user journey is as good as no website. From a holistic and well cut out user experience to an efficient checkout process, online customers need a smooth-sailing shopping experience.

Not building a scalable website

While many make the mistake of not thinking long-term for their e-commerce store, it is essential to be future ready. Keep provisions for new features, more products, at time of expansion in the future.

If you can avoid these key mistakes, so you can have a long-running, successful online store.

FOLLOW US

CONTACT

Tenovia Solutions Pvt Ltd.,
139/6-1/1, Rasika,
Amar Jyothi Layout, Domlur Extension,
Bengaluru, Karnataka 560071.
Opp to Hero Show Room.
Phone : +91-9884491228.

© 2018 Tenovia Solutions Pvt Ltd.
Tenovia Solutions – Your eCommerce Expert Talk to Us!

Talk to Us

+91.80984.56160

+91.98844.91228

+91.80561.38444

Or, let us contact you

we're happy to answer any questions
you have.Drop us message in the form
below and we'll reach out to you