Flipkart is one of Indias leading eCommerce portals, founded in the year 2007 by Sachin Bansal and Binny Bansal. The company focuses on goods such as clothes, mobile phones, cameras and accessories, books, baby care and many more. With innovative marketing and promotional offers, Flipkart is striving hard to be a leader in the Indian eCommerce scenario.
Here is a list of 5 must do things to promote your sales on Flipkart.
5 Must dos to promote your sales on Flipkart
Good images sell more
Clear and high resolution images are the key for better sales. Make sure to display clear and high resolution images of your products, such that even customers with low bandwidth will be able to see your pictures well. Show as many images as possible, from all angles, so that the customer gets a good idea on how the product looks in reality. For example, take a look at the sections highlighted in red:
You will notice the following aspects from the image shown above:
- The main image of the Sofa, is clear and has a high resolution
- On the left hand side vertical bar, the seller has shown the sofa from different angles
- On the right hand side, the vendor has shown different options for the sofa. We can see a single seater, a 2 seater and 3 seater version of the same sofa.
These images give a clear understanding of the product to the consumer and help him to make an informed decision before making a purchase.
Product Listing Ads
Product listing Ads are a great way to promote your sales on Flipkart. They provide greater visibility to your products and improve their chances of selling.
This is how an ad appears on your mobile
The key advantages of using PLAs are:
- Prominent display on browse and search pages on the mobile app
- Higher discovery of products
- Guaranteed Buy Now button
- High relevance to products being searched for
Show your ratings and Reviews
Ratings and reviews have a high impact on consumers. Most of the online shoppers make it a point to read reviews and ratings to gain a confidence on the product that they are considering. It is always a good practise to show both negative and positive ratings, so that the customer can make a well informed choice.
Hassle free Shipping Policy
Shipping charges are a major turn off for online customers. It is wise to add up the shipping cost to the retail price of the product or offer free shipping. This acts as a differentiator for the consumer and helps him to act immediately.
Devote your time
Last but definitely not the least – promoting sales needs a lot of dedication and commitment! Take time and understand the kind of products that your competitors are selling, their pricing and shipping policies etc. Now, devise a competitive pricing, shipping and returns policies. And most importantly, take time to promote your products.
A mere listing on Flipkart does not increase your visibility. Try to share links of your products on various social media platforms and direct traffic to your Flipkart store. This increases the visibility and sales of your Filpkart store.
To become a successful seller on Flipkart, one must be prepared to put in a continued effort. In addition to the strategies mentioned above, the following simple steps will take you a long way:
- Prompt response to the questions asked by potential customers
- Thoughtful packaging
- Timely delivery
- Healthy relationship with the portal
We hope these tips will help you while setting up your online shop on Flipkart.com. In case of any more questions, feel free to write to us