An Introduction to Flipkart’s Demand Side Platform

Over the years, Flipkart has sold to millions of customers and amassed great insights into how they think and purchase. What if brands could now get access to all these years of learning to their advantage? What if they could develop, harness, and deploy these insights at scale? What would brands achieve if they engaged with their consumers in a holistic way? Flipkart’s recent offering answers these questions.

Recently, top ecommerce marketplaces such as Flipkart and Amazon have been going head to head – specifically with respect to their innovation and growth strategies. In a bid to expand its ad tech business, Flipkart, India’s second largest (and the largest homegrown) ecommerce marketplace, launched its demand-side platform (DSP) in early 2021. 

Flipkart launched the demand side platform with aim to “innovate and unlock power of ecommerce in the ecosystem”. This custom-built platform is an attempt to strengthen its advertising as well as monetization portfolio. 

DSP will allow brands across all scales and categories to engage with Flipkart’s ever-expanding customer base. It will also allow them to make data-driven decisions when purchasing online ads and help design effective marketing campaigns. That’s not all, DSP will also allow brands on Flipkart to leverage data and control every aspect of their ad campaigns. 

What makes Flipkart DSP unique? 

There are many factors that make Flipkart’s DSP desirable and essential for brands. The most important factor is their in-depth understanding of the average Indian consumer. Today, Flipkart has a base of at least 300 million registered customers, stocking more than 150 million products in over 80 categories. This enables them to get into the depth and scale of consumer psyche and purchase patterns. 

Flipkart’s DSP is applicable to all of its categories – from banking and education to FMCG. What it can offer is deep consumer intelligence, which includes data that is otherwise inaccessible to brands hoping to make it big on the marketplace. Its toolkit allows brands to execute smart and targeted campaigns across a customer’s shopping journey. This consumer intelligence, paired with several other features on this self-serve model, has the potential to impact your brand’s online engagement and influence buying preferences. 

When it comes to the number of options available for online engagement, marketers today are overloaded. However, they’re in pursuit of engaging a very specific set of consumers to maximize returns and build relevance. A demand side platform can help brands purchase ad inventory, regardless of format or genre. So it only makes sense for advertisers to adopt the data-driven advertising avenue offered by Flipkart. DSP steps in here to offer:

  • Data on online purchase patterns and demographics
  • Meaningful and relevant audience insights 
  • Intelligence of millions of websites 
  • Real-time analysis and management of campaigns across publisher networks 
  • Capabilities to build long-term marketing campaigns 
  • Insights in combination with the scale of open exchange inventory 

Get full-funnel marketing solutions for Flipkart

Interesting in learning how you can best leverage the opportunities presented by Flipkart’s demand side platform? Tenovia can help you discover new growth possibilities with our end-to-end marketing services tailored for Flipkart. Our tailored campaigns are designed to boost engagement, conversions, and brand loyalty – including on Flipkart DSP. 

Since 70% of all ecommerce searches are generic in their content, there is a world of possibilities for your brand to leverage this and become visible to the right shoppers. With Tenovia, you can boost you brand’s visibility across the funnel and take advantage of both paid and organic marketing on Flipkart. 

Get in touch with the marketplace management experts at Tenovia and map your journey forward on Flipkart DSP.

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