Author: Tenovia

Checklist for Warehouse Operations in a Post-COVID-19 World

As the dawn of reality sets in and businesses embrace the new normal, the fear of COVID-19 remains intact. The government has eased restrictions and allowed for businesses to operate, however, with the condition that stern rules and regulations are to be followed. For businesses of any scale, streamlining flows to reopen warehouses may be a challenge given the complexity of the problem that lies ahead. 

Challenges that need immediate addressing

  • Is there a disaster management plan in place?
  • How will the business work with suppliers?
  • How will the business maintain the workforce and ensure strict adherence to regulations?
  • How will the business tackle problems like in warding and movement of goods within the warehouse with minimal contact?
  • How will the logistics hand-off take place?
  • How will deliveries and returns be handled?

Some sectors have seen unprecedented growth in the past; with ‘essentials’ skyrocketing in demand, the need for the hour is uninterrupted supply. Fulfilling demand, however, does not come at the cost of safety. Every business today, whether in the essential or non-essential space needs to have an action plan to ensure the safety of the workers and consumers while keeping the risk of contracting the virus as minimal as possible. 

How to streamline warehouse operations for safety

  1. 360 Sanitization: As many studies suggest, the virus can live on inanimate objects for close to 72 hours and eliminating chances of contracting the virus through surfaces is the first step towards curbing the spread. Thorough sanitization of peripherals, doors, knobs, racks, trolleys, and other objects can cut down any potential risks. Sanitization has to be a mandatory practice and carried out on a regular basis for efficacy.
  1. Monitor floor staff: Educating the workforce is the foremost responsibility of businesses. The seriousness of the situation needs to be communicated to the workforce and the steps to curb the spread also need to be addressed. Monitoring the workforce before entering the premises should be made mandatory. As per the government regulations, anyone who is running a temperature over 37.4 needs to be reported to the manager and sent home for a period of self-quarantine. Also, masks and gloves must be distributed for safety. Hand sanitization every 2 hours has to be made mandatory and this is also to be monitored.
  1. Social distancing norms: A minimum distance of 6 feet is to be maintained between workers at any given time. At workstations, packing stations, and even leisure time, the norms of social distancing are to be adhered to. 
  1. In warding procedure: While sanitization, social distancing, and other mandatory procedures can easily be put in place, the real challenge arises when inwarding products with zero contact. Mandatory temperature checks for drivers bringing in the goods via trucks and a contactless handover of the required documentation, followed by 
  1. No-contact racking, packing, and hand-offs: The ideal way to move things around the warehouse while maintaining minimal contact is to assign two people and set paths to carry out tasks. While racking, ensure the GRN entries are made and aisles are sanitized well. Social distancing norms are to be maintained while packing with a minimum of 6 feet between each worker. Packed goods are to be left at designated spots from where assigned personnel can pick them and a hand-off to logistics will be done.
  1. No-contacts returns processing: In the case of returns, the package is to be dropped off at the return pay. As a safety measure, the package is to be left at the returns dock for 24 hours and inwarded the next day. Post-pick-up, sanitization, and quality check is to be carried out and the product should be then docked on the respective rack.

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SEO Trends to Expect in 2018


What is SEO?

Known as Search Engine Optimization, what it does for your website/blog is it optimizes it and improves your search engine ranking. It also improves the quality of your website/blog by making it easier to navigate and more user-friendly.

How does it work?

Any search engine (like Google) has a crawler, and this goes out and searches information about all the content they can find on the internet, it then brings it back to the search engine to build an index.That index is then fed through an algorithm that tries to match all that data with your query.

Why is it important?

If you don’t optimize your website for search engines, you risk losing potential customers to your competitors because their websites/blogs appear higher in search engine results than yours!

What are the SEO trends one can expect this year?

It is believed that SEO’s role today is more than just keywords backlinks and metadata optimization. It’s more than just content. It’s the assurance of frictionless user experience while delivering the right information at the right time—and promptly.

Some trends to look out for this year are:

Increased SERP (Search engine research page) features

The priority of any SEO Specialist is to maintain a high volume of traffic, and ideally, this would be the result of reaching the top spot on a search engine results page.However, today, achieving this #1 ranking may no longer be enough to get the desired traffic.

While keyword and keyphrase optimization are still important, there are other offsite elements to consider, like AdWords, news block, featured snippets, local packs, reviews, tweets, video, image pack, shopping results and site links just to name a few. There are also tools like Rank tracker, that can help you keep track of your ranking and also show you possible keywords that are holding back potential traffic.

Expanding the Knowledge Panel

Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics. According to a post on Google’s The Keyword blog, a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content. It is also expanding the information displayed in the Knowledge Panel to include related content.

Increased use of voice search and featured snippets.

Did you know one in five mobile search queries currently comes from voice search? As voice search grows, we can expect to see an increase in featured snippets too. In fact, a recent study shows that featured snippets are on the rise, appearing for roughly 30 percent of the 1.4 million queries. If this trend continues, featured snippets may even begin to rival the top organic listing as the place to be if you want to get noticed.

Mobile first index

With the rise of voice search, over half of Google searches coming from mobile devices, the impending mobile-first index, and mobile-friendliness being a ranking factor, you just can’t afford to ignore mobile SEO anymore.

Machine learning and AI

It’s now been over two years since we were first introduced to RankBrain, Google’s machine-learning AI system which helps to process its search results. Since its introduction, it’s gone from handling 15 percent of search queries to all of them.As Google continues to embrace AI and incorporate more of it into their search algorithms, we can expect search results to start behaving in less predictable ways.

These are the top SEO trends to look out for in 2018 – keep them in mind if you want to get the most out of your online business. Check out more informative posts on the Tenovia blog!




Top 10 Social Media Management Tools for Your Business

Irrespective of whether you run a small business or a multi-million dollar empire, social media is a necessity you can’t do without today. From announcing product launches to sale and promotions, and even a call for justice; social media is an effective channel to not only garner visibility, reach far and wide, but also be heard and know what your audience wants.

However, without proper knowledge and tools, it can all be quite overwhelming. Having the right social media management tools is crucial to your business. Ideally, a tool should allow you to monitor and engage across all your social profiles and provide reports so you can follow what you are doing.

Today, the market is flooded with choice. However, we have put together 10 of the most popular social media management tools, to help you grow your business.

Broadly speaking, here’s a list of parameters, based on which you need to pick your tools.

  • Content marketing
  • Content discovery
  • Email marketing
  • Web analytics
  • Social media posting
  • Lead generation and
  • Security and password management

1. SproutSocial

A great tool to monitor your social media mentions, engage with brand advocates, schedule content in advance, and utilise reporting tools to inform future strategies.

2. Agorapulse

A must-have tool if you have less or no time to manage your social media. Similar to Sprout social in its functionality, but with competitive pricing and more efficient reporting tools. It makes it easy to handle all aspects of your social media from one space. You can create, schedule, and publish content on all social networks.

3. Google analytics

The data gathered from this tool helps us focus our efforts on the social media platforms that are driving traffic and conversions.

4. MailChimp

It provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand.

5. Buffer

If you’re looking for software that is easy to navigate, seems simple, and can make your team more efficient, then Buffer is your key to managing social media.

6. LastPass

LastPass is a password manager for businesses. Whether you need to share passwords with colleagues or enforce a company-wide password policy, LastPass is the online password manager for your business.

7. Sprinklr

If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.

8. Bitly is an URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.

9. Oktopost

A social media management tool focused on generating leads for businesses. Oktopost helps businesses gain money.

10. Splice

A video-editing tool built by GoPro with social media in mind, Splice is a great solution for those who want to edit social media video content on the go. With Splice, iOS users can trim and crop footage, apply filters, add animations and customize video audio in one user-friendly app.

In conclusion, we have listed only ten tools here, that we thought might be a great starting point for you to begin your research on what tools will help your business best. Remember, the thing to keep in mind, while picking a tool is what aspect of your business are you looking to grow or manage. Also, having a dedicated resource to use these tools efficiently and monitor them constantly can give your business the much-needed boost you are looking for.



Top Reasons Ecommerce Websites Need a Blog

Ecommerce websites have a direct approach to sales – consumers come to the website to buy products, so the focus is on displaying these products as prominently as possible. While blogs are widely acknowledged to be a great way to creatively present the company’s ideas to its customers, it is understandable that Ecommerce companies think they don’t require it. How will a blog help with sales? Won’t it be distracting the customer from actually looking at the products he came to buy? Is there real value that a blog adds or is it just another trend to follow?

We’re here to give you the complete lowdown on why Ecommerce websites need a blog and the many ways it will benefit them.

  1. To improve SEO ranking

Search engines work in 2 ways – through content crawling and by building an index. This is what allows them to throw up the most relevant results to questions asked by users. Blogs hugely influence your SEO ranking because of the many possibilities it provides – you can include internal links, specific phrases or keywords and a lot of relevant information about a product/topic. This is why when you search for a certain product – after the advertisements, the first few results are almost always a blog discussing the product. Now imagine if your Ecommerce website had blogs, it would show up in the top results, the user would follow the link and eventually be lead to the page where he can buy the product directly. Extremely simple yet effective.

  1. To enhance the visibility of your website

We live in a time when more content is being consumed and shared than ever before. Websites that host think pieces, opinions and blogs create posts that have been shared hundreds of times. This shows that users are more receptive to reading a variety of topics and knowledge really trumps all. When you have a blog that is updated regularly with high quality posts that are relevant and interesting – people will come back to it, subscribe and share on social media portals. . The more you blog, the more visibility you are getting for your website and brand, eventually meeting your targets of increasing sales.

  1. To increase the number of entry points to your site

Having a blog increases the number of pages you have on your site talking about various products. Have you ever read an article on Wikipedia and stopped at just one? The many internal links on each Wiki page leads you down a tunnel of information (until you realize you’re quite far away from where you started). Now think of this while keeping your Ecommerce business in mind: a user clicks on one of the many blogs you have, he then follows the internal links in the blogs until he reaches a product page and then there is a higher possibility of converting it into a sale. If it was a product he was already interested in, reading a quality post on it would persuade him to buy it from your website rather than anywhere else.

  1. It gives your company a voice and makes you relatable

Once a user reads a well-written post about a product on your blog, he will automatically make a positive connection to your brand. The next time he is looking to buy something, chances are high that it is to your website he looks to. A good case in point is what the American Ecommerce website Groupon did. Their blogs were one of the most widely shared because of the witty “Groupon voice” it had cultivated over the years.

We hope this post helped you understand how blogging might be just the tool you need to grow your business further. Keep a lookout for more posts from Tenovia on social media trends and other digital marketing strategies that will help you with your own business.

Pro Tips to Increase Website Traffic

There are many reasons why increasing website traffic is necessary. It allows you to gather information about your target audience so you can make decisions accordingly improves your search engine credibility and ultimately generates more leads which results in increased conversion and new customers. It also lets you know how well your marketing strategy is working.

Now with millions of similar websites operating around the world, how can YOU ensure an increase in engagement for your site? The good news is that you aren’t trying to engage with anyone and everyone who uses the internet – your focus should be only on your specific target audience.

We have a list of tips and tricks that can help you increase the number of site visits you get, organically.

  1. On Page SEO

Start by optimizing each page on your website with various SEO tactics. Producing great quality content with targeted keywords alongside adding short meta descriptions will increase your ranking in search engines and get you more visitors. The meta description appears below the URL and will help the user know what the page is about, therefore making them more likely to click on it.

  1. Using Social Media

When you have already worked on creating good content for your website, use social media to share and promote the content. Creating engaging posts will notify not just your subscribers/followers but their networks as well. Adding relevant hashtags will bring up your page when new users search for a particular product or service.

  1. Guest Blogging

Having a social media influencer contribute to your blog will give you a big boost in terms of new users visiting your site. You could also partner with influencers to mention and link to your business/website on their platforms. Micro-influencers have large followings online and are a very impactful way of reaching out to new users in your target audience. While choosing an influencer to work with, be sure it is someone whose brand aligns with your business and values.

  1. Increase Engagement with your Audience

Stay up to date and active on various online groups and platforms that are relevant to your business. Comment on posts, engage in discussions about your industry and answer questions. Platforms like Quora and Reddit have a huge user base and rank highly on search engines. Use them to your benefit and you will also be growing your brand in the process.

  1. Grow from your Analytics

Be sure to stay on top of your website analytics. Using tracked links for all your marketing campaigns will allow you to identify what works consistently for you. This will allow you to focus on the kind of content and strategies that work without wasting time on everything at once.

Growing your business and increasing website traffic is an ongoing process. You have the tips to get you started – keep following them till you see results. It is a gradual process but with a mix of all these strategies, you will be able to see your website traffic grow exponentially. Check out Tenovia’s other posts to learn more about digital marketing strategies and current industry trends.


Boost your sales on marketplaces with these 4 tips

Sure you have a cool, well-designed website for your brand. And of course, you want to direct all possible traffic onto it. However, in a dynamic e-commerce sphere, you have to be flexible and adopt a “sell anywhere” attitude to stay in the running and sell your product. Listing your brand on online marketplaces, such as Flipkart, eBay, and Amazon is a great way of doing this.

The benefits of being listed on a Marketplace are numerous; the most important one is undoubtedly the reach that it gives your brand. Marketplaces offer retailers large customer bases and all the trust and credibility associated with their brand, helping you boost your domestic and global sales. This also means greater revenues and far lesser operational costs. Sounds amazing right? Apparently everyone thinks so ….

Here are 4 simple tips to boost your sales in an online marketplace and ensure that your brand stands out.

Keywords – Unlock sales with the right ones

Your brand may be a well-established one or just another one in an ocean of unknowns. But none of that matters if it does not come upon a customer search. As an etailer, ensure that your product descriptions align with the keywords that users are searching for online. By doing this, your product would pop up every time certain keywords are searched for and your brand is well within the customer’s line of vision.

Working with Multichannel – Taming the beast

“Multichannel” embodies the “sell anywhere” approach that implies a seamless presence across social media platforms like Facebook and Instagram, marketplaces like Amazon, Etsy and Flipkart, the brand’s website and its brick-and-mortar stores.

Managing inventory – Updating stocks and handling dispatches – across various channels can be quite challenging when you are selling across many platforms and marketplaces. It is recommended to adopt multichannel inventory management solutions. Tools such as Stitch, sync data across many channels and manage sales across different marketplaces for you.

Product Information – Saying it like it is 

Well-written product descriptions can go a long way in creating brand awareness and setting your product apart. Clear and concise descriptions with a little creativity mean that the customer knows exactly what he is buying – while being drawn in by the catchy tone.

The description for this Body Shop product speaks of quality while highlighting the product’s natural ingredients

Investing in some good photography is also viable as the customer is impressed by the visual aspects of products. As customers do not have the luxury of a touch-and-feel experience of the product, clear and representative images can make all the difference.

Customer Reviews – Happy user stories

Customer reviews, ratings, and feedback can essentially make or break your brand reputation in an online marketplace. Your customers are here primarily for their loyalty to the marketplace – and not so much for your brand. They might not know much about your product or business. Over 61% of customers refer to reviews and feedback to get a sense of whether a product is recommended by others. While any kind of review is good and improves your products rankings, too many bad reviews would deter potential customers from making a purchase. Negative reviews and feedback have to be taken seriously and addressed. Guaranteed return policies and a great product should be sufficient to draw in rave reviews.

Positive reviews are great, however a few negative reviews make good reviews look better as the reviews seem more legitimate.

With more retailers flooding marketplaces with their goods, high competition and virtually similar products are the norms. Retailers have to strive to raise the bar and ensure that they grab the customer’s attention and translate it into sales.


4 Tips to Convert Post Engagement into Sales

4 Tips to Convert Post Engagement into Sales

Social Media as we know it today has morphed into a vibrant ecosystem which can be used by online marketers to build the audience and connect with them. It creates a level playing field as even small businesses can get their voice heard and compete against far bigger players. So it should not come as a surprise that most businesses leave no stone unturned to increase their likes, followers and remain significant in the social media sphere. The more talked about a business is the better it does… Right? Well, not really.

User engagement, although important, is in itself not a reliable sign to predict online sales. Most businesses lose out on this very crucial detail of converting engagement around a social media post into tangible sales. With these simple steps, you can master the gentle art of getting a customer who clicked the “like” button to then click the “confirm order” button.

  1. Engagement – The right kind

    Engagement refers to how your online audience is interacting with your business, be it liking your pictures, sharing your posts or buying your products online. Engaging well is, therefore, a nuanced art of understanding your typical customer and increasing your chances of them buying from you.

The posts they like, the social media platform they use and questions they ask before making purchase decisions can reveal a lot about your target audience. Understanding them well can help further identify potential customers ( and post eye-catching content. You’ve got to go deeper into analytics and understand the audience type that engages with each post. This will allow you to understand your engagement better and at the same time predict the results of the posts. Make every post count.

  1. No to Selling – Be a storyteller, not a salesman

Audiences do not appreciate being constantly being “sold to” while they are on social media. Any customer would get annoyed if his newsfeed was flooded with ads instead of entertaining content. It is, therefore, very important to give the impression that you are not advertising.

Rather than merely showcasing your products, try to include posts about real people benefitting from your product. Feature the utility of the product in fun and humorous ways. Posting light-hearted content (memes that relate to your business) is also a good move but often these posts don’t generate traffic for your site. A great strategy to adopt is the 80/20 rule where only 20% of your content is focused on your products while over 80% of it relates to general information that may interest your audiences.

A lot of high-end brands such as Hackett London ( employs this tool wherein their Instagram page with over a 100 thousand followers focus on its products but also on men’s fashion tips, sports cars and the game of polo, which their target audience is interested in seeing and reading about.

Like the Guru of Social Media, Gary Vaynerchuk, says: “Jab, Jab, Jab, Right Hook”.

  1. Fan Coupons – To love your fans back

Many businesses tend to underestimate the importance of their loyal fans and customers and strive to expand their customer base. While this is not a wrong strategy, the benefit of having the loyalty of your existing customers ( and positive word of mouth can be very effective in the long term vitality of a business.  Make your fans feel special by offering special discounts that aren’t open to the public. Facebook is a useful tool to announce coupon codes ( for a select audience. Such campaigns would translate into more sales and more brand loyalty.


  1. Customer service – Umm who do I call for this?

In an age where more transactions happen online and a “verified seller” is no longer a trusted brick and mortar store, customers often rely on social media to for their queries and complaints. Hence, it is imperative that businesses use social media to also handle customer service responsibilities to assure the audiences of their competence. Businesses have to be responsive to questions or complaints both publicly and privately. A long delay in response and failure to address queries will hurt your brand image. The internet may forgive, but it never forgets. So make sure your brand is responsive.

Get a Facebook Chatbot. Make sure you assign a team member to look at messages on social. If you’re the brand owner, maybe you respond during after hours.

While it helps to have the likes coming, businesses must always keep their eye on the ball, which is to increase their sales. User engagement is essentially only a means to an end. By keeping these tips in mind, you can generate the buzz you want to while optimizing your sales as well.

Does Instagram impact sales?


Does Instagram impact sales? In short, yes!! Instagram is one of the most powerful social media platforms that has a huge influence on the sales of a brand. In the recently concluded Lakme Fashion week, nearly 90% of the interactions happened only on Instagram and the remaining were seen on Facebook and Twitter together. These stats pretty much sum up the kind of difference Instagram as a platform can cause to your brand.

Impact of Instagram on your store and sales

Instagram, a Facebook company, is a social media platform that allows us to share photographs with friends and family. Although Instagram does not have a direct impact on your sales, it helps you to build a strong social media influence for your brand.

Here are a few examples of how Instagram can help you to become an Influencer and eventually drive your sales:

Spur your Sales with a Pic

As you know, Instagram is a social media platform to share Photographs. So all businesses with products or services that could be well photographed can benefit from Instagram. Businesses such as bakeries, cosmetics, fashion, home décor, lifestyle, fitness etc. can reap great rewards by improving their presence on Instagram. Brands can showcase enticing photographs of their latest collections that motivate followers to make a purchase.

1 (7)

Build Trust and Credibility

Instagram is a great platform to build credibility and loyalty. Take a look the picture below, this is from a popular baker’s Insta handle, it shows all the hard work that goes into the making of designer cakes.

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Companies can easily tell a story with Instagram using the power of photography. They can engage with their audience, build trust for their brands and eventually promote sales.

Boost Traffic to your website

As we have already seen, Instagram cannot be used directly to promote your website traffic or your sales, however, you can share links to your website to redirect customers to the right sources.  Although there is no fixed limit on the number of characters, one must understand that Instagram is not a blogging platform and try to use their words wisely. Here is how The Body Shop India displays their website:

In the description:

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A subtle mention in the comments:

4 (3)

Interact with your customers

Instagram allows you to indulge in a conversation with your customers. Through the Like, Comment and Share features, you may promote customer engagement and eventually drive your sales.

Tag it!! To reach your customer

Hashtags are a great way to categorise your posts such that they reach the right audience. Instagram allows you to segment your customer base through hashtags. Customers can search and find you with the help of hashtags.


Instagram as a platform is a great tool interact with your customers and promote your sales , through photographs. Do you have stories to share about your bran’s experience on Instagram? Do let us know.

Essentials to creating a Disaster Recovery plan for your eCommerce site

Essentials to creating a Disaster Recovery plan for your eCommerce site


Close up on a red panic button with the text Distaster Recovery with blur effect. Concept image for illustration of DRP, business continuity and crisis communication.

As a business owner, it is one of your primary responsibilities to device a contingency plan that could be reached out to in case of any Disaster that could be reached out to seek assistance on recovering critical business functions and to ensure continuity of your business.

A typical Disaster Recovery Plan helps us to fore see threats and develop alternative courses of action to minimise the loss and to resume critical business activities as soon as possible.

In today’s post, we will highlight some of the important aspects that must be considered while designing a Disaster Recovery and Business Continuity plan for your eCommerce store.

Important aspects of a Disaster Recovery

Impact Analysis

The first and foremost step for a successful DR plan is to understand the impact of a disaster on critical business functions. In this phase, we need to classify the intensity of the risk into various levels and evaluate the extent of impact each of them have on the functioning of the organisation.

Inventory, hardware and software

Safeguarding inventory, hardware, software and other assets must be your top most priority in the event of a disaster.It would be a good idea to maintain details such as vendor contacts for technical support, stock storage and safety precautions etc. in the DR and continuity plan. In the event of an emergency, these details will you to contact the concerned parties in a timely manner and understand how to recover from the disaster with least impact on the assets involved.

Tolerance limits for downtime and data loss

While planning for disaster recovery one must also understand our risk appetite and the extent of loss that we can tolerate. By defining tolerance limits, we can analyse the extent to which we can take a risk and there by devise the required plans. Two important metrics,called the Acceptable recovery Point objective (RPO) and the Recovery Time Objective (RTO), will help us in defining our tolerance limits.

Responsibility Matrix

Responsibility and ownership plays a very crucial role at the time of recovery. A DR plan must clearly define all the parties involved during a recovery event and their roles and responsibilities. This step makes the DR process efficient and smooth as all the parties involved are clear about their roles and responsibilities.

Communication Plan

An open line of communication becomes critical at the time of disaster recovery for communicating all the events right from the onset of the disaster. All primary and alternative contact information of all the concerned employees, vendors and suppliers must be maintained in the DR plan to keep all the parties informed in a timely manner.

Test your plan regularly

A good DR plan must be thoroughly tested before implementing it. There might be many factors that could hamper the functioning of the plan and hence it is absolutely necessary to test the plan before implementing. The testing phase also gives us an opportunity to revisit and rearrange the plan before the actual implementation.


An efficient DR plan must be as detailed as possible to include all the details required to minimise the effects of the disaster and to get the business up and running.  We hop we have given enough details on what to include in a typical DR Plan. If you already have a plan in place or have any suggestions. Do let us know.

Should I have a Facebook store for my eCommerce company



1.9 Billion Active monthly users!!! What more can you ask for??? Facebook gives every brand a chance to engage with the most socially active and vibrant customer base and it is this potential that is attracting the biggest of the brands to start a store onFacebook.

All these days brands used Facebook to merely announce offers and events, however off late companies realised the true potential of this social media platform and are revisiting their social media strategies.

This post focuses on the importance of opening a Facebook store for your brand.

Importance of being on Facebook

Social media has transformed the way people interact and exchange information. It has helped us to expand our horizons and exchange information and sentiments with a global audience. Companies started visualising this trend in communications as a huge potential for marketing and started being sensitive to the user base on Facebook.

Here are a few tips that will help you to understand the importance of selling on Facebook:

Social shopping

Facebook brought the most desired “social” element to eCommerce. The “Like”, “Share” and “Comment” allow users to share their desired products with their friends and family and indulge in discussions before making an actual purchase. Facebook gives huge benefits to the company as well. Brands can directly interact with their users and promote special offers or products.

Lead Generation

Facebook gives us a chance to build a significant user list and generate valuable leads for your business. Through well know methods such as contests, newsletters, and giveaways you may collect your customer’s emails and continue your association with them off Facebook as well.

Market segmentation, Targeting and Analytics

Facebook’s advanced customer segmentation and targeting feature allows us to create specific target groups and send personalised marketing messages. The sophisticated analytics feature of Facebook allows us to evaluate our marketing efforts and modify our campaigns to achieve the desired results.

Safe and Secure Shopping environment

Facebook provides a safe and secure shopping environment as an alternate for your eCommerce website. Customers can immediately make a purchase without having to hop between websites.


Facebook offers a unique opportunity to differentiate your Facebook and web stores. You may consider offering Facebook only promotions or fan only offers thereby encouraging your fan base to become loyal customers.

Did you open your Facebook store? Do let us know about your selling experience on Facebook.



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