Author: Tenovia

BOPIS: Buy Online, pick up in-store

It’s now becoming imperative for brands to turn towards eCommerce solutions for their success. New technologies and models are being used to optimize eCommerce functions, one of those models include BOPIS. 

BOPIS or otherwise known as the Buy Online, Pick Up in Store- is slowly becoming a way for retailers to drive in-store foot traffic and connect their offline and online experiences. This experience offers shoppers who have become too busy to browse items in-store and are more comfortable buying online. The model allows its retailers to blend the online and in-store experience with customers to offer a more convenient way to shop.

Furthermore, a study shows that 92% of retailers currently use a BOPIS model to increase purchases. Additionally, 98% of retailers have seen additional in-store purchases from BOPIS customers. 

So, how does BOPIS Work?

With the shift in shopper behaviour, and shoppers preferring more choice and flexibility in orders, BOPIS model has come to be more efficient. Consumers with BOPIS are able to complete their purchases or make returns quickly and conveniently. This model acts as a key in delivering orders by enabling customers to conveniently select which items they want to purchase immediately, and picking it up at the store. Here’s how the process works:

1. Customers buy online, through the website or mobile app: 

Customers complete their purchases either online or in-app, simultaneously they select the time and store location to pick-up the purchased products. With real-time inventory visible at hand, the consumer can choose when and where to pick up their products.

2. The store fulfils the online order:

There are two procedure that can be followed in this step

  • When and if the item is in stock at the chosen local store, the store associate uses an app to locate, pick and pack the order. They then hold it for the customer while an email is sent out letting them know it’s ready for pickup.
  • Now, if the store does not have the item in stock, the associate orders it from a store or warehouse facility. Once it arrives, the customer is notified and can pick up the item at his or her convenience.
3. The customer picks up the order:

Customers then go to a designated online pick up area where a store associate hands over the items. Some stores even offer a curb-side pick-up – where a customer can drive up to the store location and receive their order without leaving the car.

Now, Why are Customers choosing BOPIS?

There is a shift in the shopping experience, customers are now looking for a more convenient shopping experience where they not only save time but money too. Here are the factors that contribute to the shift:

1. No shipping fees:

Unless a retailer offers free shipping, a customer pays a significant amount on getting their items shipped. But with BOPIS, customers can save both money and time by picking up their order in-store rather than paying to ship a single item.

2. Quicker service:

Getting items in the hands of the customer fast is essential, and BOPIS can offer exactly that. Customers can order an in-stock item online and have it ready for pick up in an hour than it is to wait two days or longer for delivery. 

3. In-stock Insurance:

BOPIS serves as a kind of insurance that the item customers want is 100% at the store of their choice when it’s ready for pickup

Benefits of BOPIS:

1. Extra purchases from customers:

Customers when they go in-store to pick up their order, they may have a look around and browse for more products. This creates a perfect opportunity for increased upsells at the given location.

2. Lower shipping costs:

Shipping orders can be expensive for the retailer, with labour and packaging costs quickly adding up. Retailers can save on last-mile shipping if customers pick up items from the store, while still offering a fast, free shipping option.

3. Better inventory management.

With BOPIS, businesses no longer need a separate online and in-store inventory system. Orders can be fulfilled both from the distribution centre or store shelves, this, gives retailers access to a larger inventory. By combining and optimizing the two systems.

4.  Fewer returns:

Customers who place their orders and pick them up from a store, though, have the ability to inspect their product before ever leaving the premises. This decreases the return rate and can save retailers a substantial amount of money.

Various retails giants and brand both in India and international have introduced this BOPIS model, they include in the Indian retail giant 

Shopper Stop: that offers an Express Store Pick Up. Which theoretically is based on the BIOPIS model of self-pickup. A customer can shop online and collect their order from the preferred Shoppers Stop store at their convenience.

Walmart: International retailer offers a curbside and in-store pickup for customers on the go. Walmart’s grocery pickup combines the convenience of online shopping with the ease of never leaving the car, all at no additional cost.

Shoppers continuously crave convenience, which is why retailers should adopt the buy online, pick up in-store model (BOPIS) to compete against giants like Amazon, Flipkart, etc, that are now ruling the market. With efficient utilization of a website or app for ordering, at least one brick and mortar location, and real-time inventory capabilities. This BOPIS model can certainly be nailed.

How to reduce returns on eCommerce this festive season

With the ongoing festive season and the onslaught of the pandemic, eCommerce is one industry that is experiencing growth. It has flourished with a 20% year on year growth, and this growth has only accelerated with COVID-19. But, as online spending is increasing, so are the returns. 

A new survey conducted by Yopto, gives insight into returns and how return cost could hit up to $550 billion in 2020. Further, this study also reveals that the best way to reduce product returns. 

First, we need to understand:

How does the return policy of a company impact the consumer’s purchase decision? 

A store’s return policy almost directly influences a consumer’s purchase decision. Hence, disregarding return policy is simply not viable. The survey further found that about 70% of the survey participants said return policy is important in making their purchase decision. 

Furthermore, the study shows that 59% said they wouldn’t order from a store that charges a returning fee. And about half of the participants say they have abandoned an online order because of the return policy.

The return policy is one of the best business strategies, and rather than companies focusing on the customer’s ability to return, they should focus on reducing the customer’s need or desire to return.

Why do consumers return products?

Another survey conducted across various brands states the following reasons as to why products are returned:

  • 65% of the surveyed shoppers cited ‘fit’ as a reason for their purchase returns
  • 39% stated that the product description not matching the item 
  • While 33% said that products were as  they looked different in person
  • 35% of shoppers also admitted to over-ordering when buying online, and this indirectly affected returns

They also found that

  • 43% of millennials buy with the intent of returning the products
  • And 46% of Gen Z to buy with the intent of return

This behaviour varies with the industries, and items such as household items, tea, coffee, etc, are placed without the intent of returning. With that being assessed companies can better their technologies and communication in order to reduce returns.

Reduce returns by:

  1. Updating Product Listings

An accurate product description can reduce returns tremendously. As stated earlier with 39% of shoppers citing a difference in purchase and description return product, updating of product listing will reduce this number. 

  1. Customer Reviews

Helpful information from customers motivates further purchases. Unfiltered comments, photos, and videos from other shoppers act as powerful pieces of content to gain shoppers trust. These reviews not only provide information but also boosts shopper confidence in their buying decision.

  1. Filter the Reviews according to topics

Filtering reviews according to topics helps the shoppers to make decision-based on criteria like fit, fabric, quality, etc, more efficiently. With accessibility to relevant and useful information, they will be allowed to make the best purchase decisions and thus reduce returns.

  1. Answering customer  questions

By offering a Q&A section for products, consumers will get quick and reliable answers from both other buyers and the company itself. This will thus help to bridge the gap between how the product is described online versus how it looks when the buyer receives it. 

  1. On-site galleries

Galleries of real customer photos and videos will also reduce the gap between how the product looks online and in person. This will help in bridging the online-offline gap for potential buyers and instil trust.

Opportunity in returns:

Furthermore returning of products can act as an opportunity to enhance the customer experience. By making the product return a positive experience it will create a good impression for the company and enhance loyalty.

It was seen that 92% of shoppers are likely to order from the store again if the returns were easy.

Additionally, a follow-up on the return via SMS, email, or call to will help in personal communication. One can offer a coupon code, discount or membership program to re-engage the shoppers. 

By using the following steps and realigning activities one can reduce returns and increase their profit margins. 

Rise of ePharmacy in India

The onslaught on the pandemic saw the rise of various industries including E-Pharmacy, which offers users the convenience to purchase medicines with just a push of a button.

E-Pharmacy is an online medical shop where one can purchase pharmacy products from the comfort of your home. Just upload a prescription on the app and place an order for the pharmacy products you need.

This sector according to Frost & Sullivan is creating a paradigm shift in the Indian medicine market. It’s likely to reach over $3.6 billion by 2022 & presently contributes close to 2–3%. By the end of the year, it will capture 10% of the total market. 

ePharmacy is changing the landscape:

With discounts on medicines and giving users the convenience to purchase medicines and get the delivery right at your doorstep. Noting the rise of ePharmacy, investments have been on an influx. Various acquisitions are taking place, including Karexpert, C-Square and Netmeds. 

Reliance struck a deal with Netmeds’ parent firm Vitalic for about $83.2 million for 60% stake in the pharma marketplace. This deal grants Reliance a 100% ownership of Vitalic’s subsidiaries which are valued at about $134 million. RIL has said by April 2024 it wants to expand its ownership to 80% in Vitalic.

Reliance previously invested ₹10 crores in health-tech app Karexpert and integrated the services with Jio Health Hub. C-Square sold 82% stake to RIL, the company is entering a new rising vertical and is likely to dominate it.

ePharmacy is seeing exponential growth with many people opting for online purchase of medicine and consultation, this is resulting to be beneficial for the ePharm companies.

Netmeds delivers medicines, personal and baby care items, along with booking doctors and diagnostics on its website and app. This company had been looking for a buyer, and the pandemic provided that, through the deal with Reliance.

“Netmeds enhances Reliance Retail’s ability to provide good quality and affordable healthcare products and services. It also broadens its digital  commerce proposition to include most daily essential needs of consumers.”

Isha Ambani,  the director of Reliance Retail Ventures

The news of the RIL and Netmeds deal comes a week after Amazon announced the launch of its e-pharmacy service in Bengaluru, which it plans to expand in the rest of the country soon.

Amazon struck a deal with Netmeds, 1mg, PharmEasy and Medlife, as an attempt to expand in the ePharmacy market. 

Factors contributing to the growth of online pharmacies in India

  • ePharmacy companies are compliant with the IT Act & the Drugs and Cosmetics Act – legalities enable the industry to grow constantly. 
  • A significant amount of external funding is occurring in this market, with fundraising visions crossing the 150 million mark. 
  • This industry has also experienced government compliance with the draft of the pharmaceutical policy in 2015. The Niti Aayog’s three-year roadmap on the development of e-pharmacies too eased the growth.
  • ePharmacy offers pocket-friendly checkup packages to the customers, discounts, free consultations, etc, initiatives like this have helped the industries growth.

The future of ePharmacy

  • Consumer awareness: aligning activities to educate the common consumers with the policies, legality, etc will help the industry grow stably.
  • Quality assurance: purchase assurance & safety policies should happen by dealers before selling and buying the medicines online.

With the demand for increased convenience and instant solutions, ePharmacy has the potential of becoming a hit. Rural areas too show tremendous growth, which will allow the online medicine market to expand throughout India. 

Firsts to watch out for this Festive Season

The festive season is right around the corner and it’s experiencing a 75% jump, against the nearly $4 billion gross sales last year. This jump will record a two year high, with the gross sales amount predicted to reach $7 billion. 

A report by Redseer found that last year online retail recorded was 3% with as much as 135 million online users purchasing online. But with the onslaught of the pandemic, social distancing, and financial crunches, consumers now prefer online shopping with its convenience and festive sales. To adapt to this surge of sales eCommerce companies have adopted new strategies to meet the demands. 

eCommerce Preparation: 

Flipkart has announced that it will be creating jobs for 70000 people which will include posts in its supply chain management.

The Walmart owned e-commerce giant has cited the upcoming festive season and the Big Billion Days sale for this mass recruitment drive. Additionally, Flipkart has partnered with Max Fashion, Max has a strong presence in the fashion vertical and with this tie-up, both the brands will experience higher reach and profitability. 

Amazon India, keeping up with its competitors has introduced 4 new languages, Kannada, Malayalam, Tamil and Telugu, in order to woo the consumers and offer a more personalised shopping experience. Furthermore, with plans to make 10 new warehouses operational, this expansion will create thousands of jobs this festive season. The consumers can expect steep discounts & cashback across all classifications, and with Amazon’s, Alexa and voice-enabled shopping experiences consumers can shop easy.

Entering the market, the new competitor JioMart will pose a challenge to the other two giants, by combining both online and offline retail. However, being new to the eCommerce industry Jio will likely pose a limited threat

This festive season, consumers interestingly have shown interest, not in conventional electronics items but essentials, including groceries and work-from-home products such as laptops, single-item furniture, kitchenware and comfortable fashion. And according to reports 50Cr. Studies suggest Indians will buy 50,000 Lakh items this festive season. 

Demographics:

Covid-19 has caused a surge in first-time users of tier II & III cities. Reports done by Redseer and Unicommerce suggests that shoppers from these regions will be the top contributors to online sales during this year’s festive sales with more than 50% of purchases coming from Tier-II and beyond locations. While people from metro cities and tier-1 cities will be contributing to 35% and 25% of the sales respectively. 

Logistics & Supply-chain: 

The logistics and supply chain will determine the success of the festive season and the performance of the companies, hence Industry executives are working with sellers and brands to overcome supply-chain and investment issues and meet the surge in demand. A higher number of shipments are likely to occur with its peak being 7.5-8 million shipments a day during the festive season. Hence, efforts are taken to create a seamless supply chain with a glocal outlook.

The firsts this year: 

  • Massive Growth: COVID-19 has enabled massive growth in new consumers, that prefer to shop in a manner that is convenient, safe, and hygienic and the eCommerce space meets these requirements
  • Offline recovery: Physical shopping is still weak as consumers are still apprehensive about visiting touchpoint areas like malls and retail outlets.
  • Demand: Surge of demand will likely occur in eCommerce platforms with its sales and offers for products in the category of work from home/ study from home, this has subsequently will increase the demand for categories like small electronics, home furnishings, and electronic accessories.
  • Jio: Jiomart has entered the retail market with its online and offline retail stores. This will play a moderately strong role in growing sales in smaller cities, especially if strong integration with fashion/electronics commodities.
  • Aatmanirbhar Bharat: A strong push towards Aatmanirbhar Bharat.

With digital adoption, the shift with traditional offline shoppers moving online, and a change in consumer behaviour. This festive season will offer opportunities for eCommerce companies to grow and learn about the current consumers and their dynamic market. 

Key Factors to Help Brands Decide the Right Discount for Products during a Sale Period

Starting a business and taking it forward requires a good amount of planning and implementation of novel ideas. Through various advertisements and other promotion techniques, the glory of your brand can be propagated by the word of mouth. Among the many strategies they take up, the most attractive one for the customers is the discount offers for their favorite products.

Nobody likes the idea of losing money even if it’s for the purchase of their favorite products. People always look out for discounts because it provides a feeling of not losing so much money even though it may be only partly true in reality. Since its crucial point in marketing and sales, the company should give proper care while deciding the discount rates for different products.

Providing discounts for materials is a great way of luring customers into your shops and gaining desired profits. But any action done without proper research and calculations can be of fatal impact to you and your brand’s financial structure. Any mistake could result in the deterioration of your name and product.

Therefore it advisable to look out for the necessary details before granting discounts to customers. First of all, align all actions to a fixed list of objectives. The right amount of background work on tentative discount rates and corresponding profit reports can help you taste success. Following are a few steps you should focus on:

The category and quality of your brand 

It is crucial to identify the category of your brand before placing it under any discount rate. For instance, if a particular product of yours falls under the category of fast-moving consumer goods (FMCG), it is not desirable to fix a high discount rate. It also directly depends on the quality of your product and brand name. If it is not premium, then the rate of discount should solely be focused on the available stock and target income. ‘Buy one get one free’ offers are the best ones to implement in such situations. 

The season of the market 

The requirements by customers vary a lot with corresponding to the seasons or festive occasions. The retailers have to keep these in mind while deciding on the discount price. This has to go in tally with the availability of products. In case you need to empty the old stock of products, then devise a plan including mass discount rates. The sales should be controlled according to the intake and response from buyers. 

The aging of your product 

Since the sales market is a very unpredictable place of action, the businessmen should be alert and vigilant. You have got the responsibility to sell off as many products as possible and also devise a plan for dealing with those which couldn’t get sold. While providing alluring discount rates, no compromise should be made on the quality of the product. This shouldn’t be leading to the dissatisfaction of customers. There should be a proper balance between the two.

In desperate cases where the product is aged a lot, some compromises need to be made while fixing its discount price. The resulting tension can be solved by clubbing them with other products and providing combo offers. If you are planning to get rid of your liquidation stock, the end of season sale (EOSS) is the best way to go about it. Flash sales during festive seasons can also help in increasing customer response.

Keeping up with the annual target 

Before starting on a business venture, the primary work should be done on the paper regarding the flow of income. A record of the total earning, income, and expenditure should be kept up to date. The profit and loss (P&L) statements should be monitored every month. Based on the balance sheet, the discount offers should be implemented to cancel off payment loss. If in any case the revenue target of the previous month is not met then it should be added and compensated in the next month’s sales. The discount rates in flash sales should be fixed accordingly.

Eying on the competition 

Before fixing the price of a particular product of your brand, you should be aware of other rival brands offering competition in the same area. The difference in prices of the two brands can make a huge difference collectively. By understanding and analyzing the trends in the market, you’ll get a clear picture of how to implement the plan. Even the slightest 1% increase in your discount price can result in a massive profit gain for your brand.

By keeping all these points in mind and acting accordingly, you could surely devise a plan and fix the discount rates for the products in a way that ensures final profit.

THE BUY-NOW-PAY-LATER MODEL IS HERE TO STAY, AT LEAST THESE ECOMMERCE GIANTS THINK SO

The pandemic has seen major shifts in the market and one among the many are payment methods. In the pre-COVID period, consumers opted to pay for over 60% eCommerce transactions in cash (Cash on Delivery), but after the pandemic, it is safe to quote that the vast majority is opting for digital transactions. This digitalisation has led to new developments in the eCommerce marketplace. With various companies trying to woo consumers, a number of options are being offered to enhance the buying experience of consumers and make it more convenient.

One such option that is taking this industry by storm is the Buy-now-pay-later payment method. This feature allows the consumer to purchase the service or product at that instant and as the name suggests pay for it later or in installments. Further delving into the topic, a few companies take an interest in the cost of the product while others take the principle as credit. The credit from Buy-now-pay-later service is essentially the same as a credit in a credit card, but with a digitalised disguise.

Various Indian companies have jumped on the BNPL wagon, with an attempt to have an edge over their competitors.

FLIPKART

Flipkart, an eCommerce heavyweight has also featured the buy-now-pay-later scheme. Although, the working of this service is still in the beta stage, and is only available to certain android users. The working of it allows customers to purchase products up to a predefined credit limit without having to pay immediately. However, the outstanding amount needs to be paid by the 10th of the next month.

“Everybody loves shopping, and everybody loves shopping on Flipkart. But, scrambling for cash for COD purchase or getting out your debit or credit cards for online payments and typing in OTPs every time you make a purchase can be a hassle. If only there was a simpler way to make all this easier. Well, now, there is.”

Flipkart

Features:

  • Instant credit up to ₹5,000
  • 30-second application process
  • One-click checkout
  • Zero cost up to 35 days
  • Single bill for all purchases

With the festive season fast approaching, the BNPL option may just be the feature that lets people let loose and shop to their heart’s content.

AMAZON

eCommerce giant, Amazon, has also launched a pay later feature to its Indian customers. Under these payment options, customers can avail credit with zero interest rates on any listed products. The customers are provided with an option to repay the amount in monthly installments up to 12 months. However, there are various requirements in order for a person to avail of Amazon’s pay later option including being 23 years old and above, providing valid identification along with their PAN card, bank account number, etc.

Key Benefits:

  • Get an instant decision on your credit limit by the lender.
  • Credit card details not required.
  • No processing or cancellation fee.
  • No pre-closure charges.
  • Seamless checkout on Amazon.in using Amazon Pay Later payment option.
  • Simplified tracking of expenses and repayments on the EMI specific dashboard

The Pay Later feature is also a mobile-only experience that enables a smooth buying experience on the app.

PAYU

LazyUPI, a product offered by PayU Finance, is also following the Buy-now-pay-later model but has integrated it with a UPI. This unique digital service works on the same lines and offers credit across online and offline platforms. It allows customers to make part-repayments and has a minimum amount due along with conventional interest rates. These services have provided opportunities for start-ups to model around the buy-now-pay-later option and have given a fresh sense of innovation to mobile wallet services and eCommerce platforms. Various eCommerce platforms including  Big Basket, Myntra, MakeMyTrip, etc, have integrated this service into their sites.

Key Benefits:

  • One tap payment
  • Settle payments every 15 days
  • Repay with EMI
  • Integrated across 250+ sites

The buy-now-pay-later concept in layman terms is similar to that of a credit card. However credit cards too are evolving into the BNPL model, as it fits better with millennial consumers that are looking for convenience and affordability. Credit cards offer high rates of interest and low transparency, but with few eCommerce platforms offering a zero-interest-rate and a long payback period, one can certainly understand the rave behind this service. 

While BNPL offers convenience consumers should look out and align themselves with certain habits to ensure maximum efficiency:

  • Note the limit and have only one BNPL account at a time
  • Budgeting needs to be made important to avail the BNPL option
  • Be committed to repaying the companies to avoid interests

The Buy-now-pay-later model is not a new concept and can be compared with the Indian Khata system, where customers were allowed to pay the entire bill at one-go which was typically towards the end of the month. This age-old concept was given a digital spin and the buy-now-pay-later model was created. With the disruptions and numerous opportunities that lie ahead, brands need to keep an eye out for this service and invest to integrate it with their current functioning.

How To Decide Between Shopify & Magento 2

Picking an e-commerce platform for your online business is perhaps the most crucial and difficult task you have to complete. The two most well-known e-commerce platforms are Magento 2 and Shopify. 

Magento 2 is popularly known for its scalability, flexibility, high customization, and user-friendliness. There two available options for Magento, they are – Magento Open Source and Magento Commerce.

Shopify is another platform that lets you create online stores without any previous technical experience. There are two versions of this product- Shopify and Shopify Plus.

Here’s a comparison between them and the reasons why you should opt for Shopify to Magento migration.

Differences between Magento 2 and Shopify 

1. Greater community access.

Magento has a large community for its users, which helps find and discuss the solutions to your problems. The community is ever-growing with new partners, merchants, and developers regularly joining to answer any Magento related query. However, unlike Magento, Shopify doesn’t have broader community access.

2. Multi-language capabilities.

Magento 2 supports its customers with a variety of inbuilt multi-language features. People across the globe can conveniently use it. Shopify doesn’t have this feature. The consumers have to use another app to make their store multilingual.

3.SEO optimization.

Both the platforms are SEO optimized to raise and maintain continuous traffic on the customer’s website. However, Magento 2 does have a paid and free ultimate SEO extension that lets the store owner configure and manage the SEO content of his/her website.

4. Security.

The internet can be scary if you don’t have prior protection apps to safeguard your online business from fraud. The online store or website needs to be fail-safe so that it isn’t hacked and taken down. Shopify does come with basic security features, but Magento gives the consumer the flexibility to enhance the security of their website. Furthermore, Magento also repeatedly sends updates and patches to keep the site secure. This makes a strong pro to migrate from Shopify to Magento.

4. Performance and speed.

These two are vital factors for any online to run and be successful. The primary purpose of why people shop online is that it is convenient and quick. You can select your product, click purchase, pay, and be done with it. This is why you need an e-commerce platform like Magento that is stable, quick, and effective, unlike Shopify, which is comparatively slower and inflexible. This makes for another reason why Shopify to Magento migration is a good idea.

5. Cost-effectiveness

Magento supports over 150 payment options and also provides a free community version for its customers. It calculates the cost dependable upon the size and needs of the e-commerce site. However, if the consumer is using Shopify, then it takes a cut from every purchase made. Also, the transaction fees become hefty if he/she is not using the direct Shopify payment gateway.

Final Verdict

Your business needs determine which platform works best for you, but in case you have more questions on which platform to choose if you have questions around Shopify to Magento migration. Magento to Shopify data transfer, get in touch with us to avail an end-to-end roadmap for your eCommerce store.

Migrating To Magento 2: Possible Challenges And How To Solve Them

Innovators make technical advancements in every field almost every other day. What is good can always be better. Magento shares a similar vision. Since the release of Magento 2, a lot of eCommerce platforms have been dealing with the migration process. With Magento ending support for Magento 1, the transition from Magento 1 to Magento 2 is not a matter of if but how. Though the process may seem painstaking to start off with, the migration from Magento 1 to Magento 2 is actually a sensible choice for various reasons, such as the new and enhanced mobile-friendly build, a more technologically enhanced approach, faster loading process, among others. The bottom line is that it is more advanced than Magento 1 and a more sensible choice for businesses looking to scale in the current landscape. However, there is a list of foreseeable challenges that come along with the migration process.

1. Data migration.

Transferring an entire database during a Magento 1 to Magento 2 migration can be a tricky process. However, when handled carefully there is no risk of losing crucial product/consumer/order data. To make the migration procedure convenient, Magento has officially curated a tool called Magento 2 Data migration tool. It is designed to shift your data from Magento 1 to Magento 2 with the help of CLI commands. As per the recent modifications, the tool can only transfer product, order, and consumer data along with the store settings.

2. Rankings on the search engine.

The content of your store and website needs to be SEO optimized for good rankings on the search engine. However, during the Magento 2 migration, it can lead to less traffic. There’s a dip in traffic due to several reasons. They are-

  • Ineffective changes to the URL structure of the website, which is the result of failing to crawl your website. 
  • Less SEO friendly URLs and content
  • Extreme changes in the structure of the website, which will lead to an absence of functionality

A general solution would be to define the migration scope and correct the 301 redirects. These redirects can notify Google of the URL’s brand new location. All the link juice, data, and traffic are redirected to the new website rather than the old one.Analyze the performance of your site and establish the indexing procedure. Fix the broken URLs and make sure to implement 301 redirects correctly. Furthermore, you can also ensure that your Google console is updated after the migration to maintain the traffic flow.

3. Website speed.

Low store performance, slow loading speed when loading pages, and in the admin areas, no-cache configuration, and less store reliability are common drawbacks of Magento 2 migration. You may solve these problems by improving the media delivery, upgrading the varnish and redis cache, and working on the JS code.

4. Theme extension.

The user cannot transfer Magento 1 theme to Magento 2. The consumer has to develop a new one, which looks similar to the previous one. This is also an excellent opportunity for retailers and store owners to utilize the maximum benefits for the new and improved Magento 2 theme templates.

5. Integrations and Plugin Compatibility

Plugin compatibility issues are common obstacles issues when you migrate Magento 1 to Magento 2. The Magento 1 extensions will not work on Magneto 2. You need to ensure your current plugin/extension is compatible with Magento 2. In most of the cases, the custom code is cooperative, for other matters, Magento provides a code migration tool to streamline the process. This method may be complex, but it will ensure the successful integration of the custom code in the Magento 2 website.

Third-party integrations such as shipping, taxes, reporting, etc need to be migrated as well. These interactions are essential for the business to run smoothly. Therefore, you need to make sure that they are supported by Magento 2 before starting the migration process.
You can also hire an agency to add the same features of Magento 1 to your brand new Magento 2. Furthermore, if you prefer, you can customize the extension from scratch.

Know more about migrating to Magento 2, contact us to get a customized roadmap to migrate your Magento 1 store to Magento 2. 

Changes in e-Commerce policy: A Hidden Opportunity

Changes in e-Commerce policy: A Hidden Opportunity

On December 28, 2018, the Department of Industrial Policy and Promotion (DIPP) under the Ministry of Commerce, Government of India passed a new set of policies and introduced significant changes to its earlier policy (of 2017) which governed Foreign Direct Investments (FDI) in the e-commerce sector. The Indian retail landscape is economically and politically a sensitive one with stringent laws on foreign investment. E-commerce has been the only sector exclusive of the rule. But with the new regulations in place, it is largely going to change the dynamics of the Indian e-commerce industry.

Highlights of the policy:

  • Marketplace Entity (like Amazon) will have no ownership or control over the store inventory (of sellers).
  • The marketplace with run on an inventory-based model.
  • Marketplace Entity or its group companies cannot buy more than 25% from a single vendor.
  • Marketplace Entity cannot influence the price of goods and there will be a standard pricing model for all vendors.
  • Marketplace Entity will offer logistics and operational services to all vendors non-discriminately.
  • Marketplace Entity will offer cashback to all buyers without any discrimination.
  • Marketplace Entity cannot mandate the exclusivity of products to any vendor.

While the above policies remain strong for marketplaces, this could be a blessing in disguise for retail owners.

Let’s look at some of the benefits retails are most likely to gain out of this new policy:

  • With the inventory-based e-commerce, retailers will now have more control over their products and yet reap the benefits of a managed marketplace.
  • Since marketplaces cannot run their own discounts, retailers can set a pricing model as per their sales strategy as well as take control of offers and discounts.
  • Now that vendors will not be tied up by the exclusivity clause with the marketplace, they can spread their products across different platforms.
  • Most importantly, marketplaces will now be mandatorily required to submit a compliance document that abides by the policy guidelines on September 30 of every year. This will make the e-commerce landscape more transparent not only for vendors but also for end customers.

Overall, the current scenario creates opportunities for vendors rather than hindering their e-commerce business practice.

5 e-Commerce mistakes to avoid while selling online

5 e-Commerce mistakes to avoid while selling online

E-commerce retail is one of the most profitable industry spaces to be in. But because to err is completely human, many retailers end up making mistakes, big or small and that can leave a bad taste in their mouth about the e-commerce business.

Here are the top five mistakes most people make:

Choosing the wrong platform

Investing in a wrong platform could also result in loss of revenue, conversion, traffic, unfriendly user interface, or even security issues. Thus using more time, money, and efforts in fixing the mistake. It is important to choose a platform that will allow you to integrate your current systems, gives you complete control on your store operations, and lets you customize your store the way you want.

Choosing the wrong audience

A great-looking shop and a smart business strategy are only worthwhile when you have the right customers to sell to. Most often than now, retailers cannot clearly define their target audience or don’t spend enough time to determine the micro factors that drive their behavior. And that is a mistake. Even before you make a sales plan you need to know if your audience really needs your product and if they do if your product is really solving their problem. Accordingly, you can use the messaging they understand.

Not building an SEO friendly site

Content is king and your site must obey it. While most retailers give it a second priority, well-written, SEO-friendly content is what actually drives traffic to your site and increases your search engine rankings, among many other things. Every page and product description on your site should be optimized for search engines.

Complex navigation and user journey

A visually appealing website with an undefined user journey is as good as no website. From a holistic and well cut out user experience to an efficient checkout process, online customers need a smooth-sailing shopping experience.

Not building a scalable website

While many make the mistake of not thinking long-term for their e-commerce store, it is essential to be future ready. Keep provisions for new features, more products, at time of expansion in the future.

If you can avoid these key mistakes, so you can have a long-running, successful online store.

5 things to remember before you get your business on marketplaces

5 things to remember before you get your business on marketplaces

The most logical move for any retailer today is to explore online marketplaces. Whether you are a small start-up trying to establish your business, or a seasoned market player eyeing to expand, a marketplace gives you exposure to an infinite market and a whole lot of business benefits that can come handy in the long run. However, every new move takes a lot of preparation and sound decision making. Before you select and plan to foray into a marketplace, there are a few things to consider.

Here are the most important of them:

Traffic volume of the marketplace

How much traffic does your target market yield on a daily basis? Does the number suit your objectives? Although the site will have an existing customer base, it is still essential to know how big it is. More so for niche products/segments where the relative marketplace might not have a high traffic volume.

Marketplace fee structure

Of course, there are fees and associated costs involved when you enter a marketplace. Confirm if they charge a sales commission, listing fee, branding cost, or do they have a customized fee structure. Also, confirm if the shipping and handling charges will be borne by them or you.

Site Policies

Needless to say, you will have a few rules to follow on a marketplace than on your own e-commerce site. So ask about branding and marketing possibilities, setting up your own store, and most importantly, return policies.

Customer base

One of the biggest benefits of a marketplace is the readymade customer base they have. But that can never guarantee any sales figure for you. As a seller, you can make the most of that existing set of customers and use your own strategy to drive sales. There are various ways you can do this, including optimizing your product listing, increasing the visibility of your items, and product bundling.

Seller support

Since you are new to the marketplace you will need a lot of technical and operational support. Ask if you will be assigned an account manager or DIY tools and tutorials to guide you through the establishment process and even after. For more efficient operations, seek the support and advice of an online marketplace expert.

Tricks Startup should use to master Digital Marketing

Tricks Startup should use to master Digital Marketing

Nothing can be more exciting than starting your own venture and joining the growing population of millennial entrepreneurs. While you need to strategize for growth and expansion, you also need to promote yourself and build your audience base. And as a business of today, you need to emphasize on your digital marketing strategies to find your niche among your competition.

Whether you are considering starting a venture or already have your own startup company, here are a few digital marketing tips that can help you position your brand and your business right.

Make content your strength

Whether it is for SEO purposes, social media, website content, brand or branded content, or even set a brand voice, developing the right content in the right context is the key. But constantly upgrading the content costs, and that is why you should need to develop evergreen content that can be repurposed in the near future and keep the content flowing.

Drip Emailer campaign

Once you have your own mailing database, plan a drip-mailer campaign which creates brand relevance, loyalty among your audience, and increased chances of conversions. All this provided you find the right campaign theme that attracts your audience.

Influencer marketing

Social conversations today are ruled by influencers who give your brand a face and a name that your users can connect with. Make the most of the influencer’s reputation to build credibility for your brand. 

Harness the power of data

Use smart tools like Google Analytics to learn about your past and present data on your website, social media pages, and other online channels. Learn how these numbers can drive your ROI or improve your current activities.

Build your own social community

Find your tribe on social through regular conversations with your audience and encouraging them to become the voice. Brand communities help generate feedback, referrals, and even conversions if done right.

Become an authority

While you might be busy promoting your brand and business, it is important for your audience to know that you also are a significant source of knowledge and authority in your industry space. Tying yourself to important causes or current affairs can do the trick.

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