Author: Tenovia

BOPIS: Buy Online, pick up in-store

It’s now becoming imperative for brands to turn towards eCommerce solutions for their success. New technologies and models are being used to optimize eCommerce functions, one of those models include BOPIS. 

BOPIS or otherwise known as the Buy Online, Pick Up in Store- is slowly becoming a way for retailers to drive in-store foot traffic and connect their offline and online experiences. This experience offers shoppers who have become too busy to browse items in-store and are more comfortable buying online. The model allows its retailers to blend the online and in-store experience with customers to offer a more convenient way to shop.

Furthermore, a study shows that 92% of retailers currently use a BOPIS model to increase purchases. Additionally, 98% of retailers have seen additional in-store purchases from BOPIS customers. 

So, how does BOPIS Work?

With the shift in shopper behaviour, and shoppers preferring more choice and flexibility in orders, BOPIS model has come to be more efficient. Consumers with BOPIS are able to complete their purchases or make returns quickly and conveniently. This model acts as a key in delivering orders by enabling customers to conveniently select which items they want to purchase immediately, and picking it up at the store. Here’s how the process works:

1. Customers buy online, through the website or mobile app: 

Customers complete their purchases either online or in-app, simultaneously they select the time and store location to pick-up the purchased products. With real-time inventory visible at hand, the consumer can choose when and where to pick up their products.

2. The store fulfils the online order:

There are two procedure that can be followed in this step

  • When and if the item is in stock at the chosen local store, the store associate uses an app to locate, pick and pack the order. They then hold it for the customer while an email is sent out letting them know it’s ready for pickup.
  • Now, if the store does not have the item in stock, the associate orders it from a store or warehouse facility. Once it arrives, the customer is notified and can pick up the item at his or her convenience.
3. The customer picks up the order:

Customers then go to a designated online pick up area where a store associate hands over the items. Some stores even offer a curb-side pick-up – where a customer can drive up to the store location and receive their order without leaving the car.

Now, Why are Customers choosing BOPIS?

There is a shift in the shopping experience, customers are now looking for a more convenient shopping experience where they not only save time but money too. Here are the factors that contribute to the shift:

1. No shipping fees:

Unless a retailer offers free shipping, a customer pays a significant amount on getting their items shipped. But with BOPIS, customers can save both money and time by picking up their order in-store rather than paying to ship a single item.

2. Quicker service:

Getting items in the hands of the customer fast is essential, and BOPIS can offer exactly that. Customers can order an in-stock item online and have it ready for pick up in an hour than it is to wait two days or longer for delivery. 

3. In-stock Insurance:

BOPIS serves as a kind of insurance that the item customers want is 100% at the store of their choice when it’s ready for pickup

Benefits of BOPIS:

1. Extra purchases from customers:

Customers when they go in-store to pick up their order, they may have a look around and browse for more products. This creates a perfect opportunity for increased upsells at the given location.

2. Lower shipping costs:

Shipping orders can be expensive for the retailer, with labour and packaging costs quickly adding up. Retailers can save on last-mile shipping if customers pick up items from the store, while still offering a fast, free shipping option.

3. Better inventory management.

With BOPIS, businesses no longer need a separate online and in-store inventory system. Orders can be fulfilled both from the distribution centre or store shelves, this, gives retailers access to a larger inventory. By combining and optimizing the two systems.

4.  Fewer returns:

Customers who place their orders and pick them up from a store, though, have the ability to inspect their product before ever leaving the premises. This decreases the return rate and can save retailers a substantial amount of money.

Various retails giants and brand both in India and international have introduced this BOPIS model, they include in the Indian retail giant 

Shopper Stop: that offers an Express Store Pick Up. Which theoretically is based on the BIOPIS model of self-pickup. A customer can shop online and collect their order from the preferred Shoppers Stop store at their convenience.

Walmart: International retailer offers a curbside and in-store pickup for customers on the go. Walmart’s grocery pickup combines the convenience of online shopping with the ease of never leaving the car, all at no additional cost.

Shoppers continuously crave convenience, which is why retailers should adopt the buy online, pick up in-store model (BOPIS) to compete against giants like Amazon, Flipkart, etc, that are now ruling the market. With efficient utilization of a website or app for ordering, at least one brick and mortar location, and real-time inventory capabilities. This BOPIS model can certainly be nailed.

Rise of ePharmacy in India

The onslaught on the pandemic saw the rise of various industries including E-Pharmacy, which offers users the convenience to purchase medicines with just a push of a button.

E-Pharmacy is an online medical shop where one can purchase pharmacy products from the comfort of your home. Just upload a prescription on the app and place an order for the pharmacy products you need.

This sector according to Frost & Sullivan is creating a paradigm shift in the Indian medicine market. It’s likely to reach over $3.6 billion by 2022 & presently contributes close to 2–3%. By the end of the year, it will capture 10% of the total market. 

ePharmacy is changing the landscape:

With discounts on medicines and giving users the convenience to purchase medicines and get the delivery right at your doorstep. Noting the rise of ePharmacy, investments have been on an influx. Various acquisitions are taking place, including Karexpert, C-Square and Netmeds. 

Reliance struck a deal with Netmeds’ parent firm Vitalic for about $83.2 million for 60% stake in the pharma marketplace. This deal grants Reliance a 100% ownership of Vitalic’s subsidiaries which are valued at about $134 million. RIL has said by April 2024 it wants to expand its ownership to 80% in Vitalic.

Reliance previously invested ₹10 crores in health-tech app Karexpert and integrated the services with Jio Health Hub. C-Square sold 82% stake to RIL, the company is entering a new rising vertical and is likely to dominate it.

ePharmacy is seeing exponential growth with many people opting for online purchase of medicine and consultation, this is resulting to be beneficial for the ePharm companies.

Netmeds delivers medicines, personal and baby care items, along with booking doctors and diagnostics on its website and app. This company had been looking for a buyer, and the pandemic provided that, through the deal with Reliance.

“Netmeds enhances Reliance Retail’s ability to provide good quality and affordable healthcare products and services. It also broadens its digital  commerce proposition to include most daily essential needs of consumers.”

Isha Ambani,  the director of Reliance Retail Ventures

The news of the RIL and Netmeds deal comes a week after Amazon announced the launch of its e-pharmacy service in Bengaluru, which it plans to expand in the rest of the country soon.

Amazon struck a deal with Netmeds, 1mg, PharmEasy and Medlife, as an attempt to expand in the ePharmacy market. 

Factors contributing to the growth of online pharmacies in India

  • ePharmacy companies are compliant with the IT Act & the Drugs and Cosmetics Act – legalities enable the industry to grow constantly. 
  • A significant amount of external funding is occurring in this market, with fundraising visions crossing the 150 million mark. 
  • This industry has also experienced government compliance with the draft of the pharmaceutical policy in 2015. The Niti Aayog’s three-year roadmap on the development of e-pharmacies too eased the growth.
  • ePharmacy offers pocket-friendly checkup packages to the customers, discounts, free consultations, etc, initiatives like this have helped the industries growth.

The future of ePharmacy

  • Consumer awareness: aligning activities to educate the common consumers with the policies, legality, etc will help the industry grow stably.
  • Quality assurance: purchase assurance & safety policies should happen by dealers before selling and buying the medicines online.

With the demand for increased convenience and instant solutions, ePharmacy has the potential of becoming a hit. Rural areas too show tremendous growth, which will allow the online medicine market to expand throughout India. 

How To Decide Between Shopify & Magento 2

Picking an e-commerce platform for your online business is perhaps the most crucial and difficult task you have to complete. The two most well-known e-commerce platforms are Magento 2 and Shopify. 

Magento 2 is popularly known for its scalability, flexibility, high customization, and user-friendliness. There two available options for Magento, they are – Magento Open Source and Magento Commerce.

Shopify is another platform that lets you create online stores without any previous technical experience. There are two versions of this product- Shopify and Shopify Plus.

Here’s a comparison between them and the reasons why you should opt for Shopify to Magento migration.

Differences between Magento 2 and Shopify 

1. Greater community access.

Magento has a large community for its users, which helps find and discuss the solutions to your problems. The community is ever-growing with new partners, merchants, and developers regularly joining to answer any Magento related query. However, unlike Magento, Shopify doesn’t have broader community access.

2. Multi-language capabilities.

Magento 2 supports its customers with a variety of inbuilt multi-language features. People across the globe can conveniently use it. Shopify doesn’t have this feature. The consumers have to use another app to make their store multilingual.

3.SEO optimization.

Both the platforms are SEO optimized to raise and maintain continuous traffic on the customer’s website. However, Magento 2 does have a paid and free ultimate SEO extension that lets the store owner configure and manage the SEO content of his/her website.

4. Security.

The internet can be scary if you don’t have prior protection apps to safeguard your online business from fraud. The online store or website needs to be fail-safe so that it isn’t hacked and taken down. Shopify does come with basic security features, but Magento gives the consumer the flexibility to enhance the security of their website. Furthermore, Magento also repeatedly sends updates and patches to keep the site secure. This makes a strong pro to migrate from Shopify to Magento.

4. Performance and speed.

These two are vital factors for any online to run and be successful. The primary purpose of why people shop online is that it is convenient and quick. You can select your product, click purchase, pay, and be done with it. This is why you need an e-commerce platform like Magento that is stable, quick, and effective, unlike Shopify, which is comparatively slower and inflexible. This makes for another reason why Shopify to Magento migration is a good idea.

5. Cost-effectiveness

Magento supports over 150 payment options and also provides a free community version for its customers. It calculates the cost dependable upon the size and needs of the e-commerce site. However, if the consumer is using Shopify, then it takes a cut from every purchase made. Also, the transaction fees become hefty if he/she is not using the direct Shopify payment gateway.

Final Verdict

Your business needs determine which platform works best for you, but in case you have more questions on which platform to choose if you have questions around Shopify to Magento migration. Magento to Shopify data transfer, get in touch with us to avail an end-to-end roadmap for your eCommerce store.

Migrating To Magento 2: Possible Challenges And How To Solve Them

Innovators make technical advancements in every field almost every other day. What is good can always be better. Magento shares a similar vision. Since the release of Magento 2, a lot of eCommerce platforms have been dealing with the migration process. With Magento ending support for Magento 1, the transition from Magento 1 to Magento 2 is not a matter of if but how. Though the process may seem painstaking to start off with, the migration from Magento 1 to Magento 2 is actually a sensible choice for various reasons, such as the new and enhanced mobile-friendly build, a more technologically enhanced approach, faster loading process, among others. The bottom line is that it is more advanced than Magento 1 and a more sensible choice for businesses looking to scale in the current landscape. However, there is a list of foreseeable challenges that come along with the migration process.

1. Data migration.

Transferring an entire database during a Magento 1 to Magento 2 migration can be a tricky process. However, when handled carefully there is no risk of losing crucial product/consumer/order data. To make the migration procedure convenient, Magento has officially curated a tool called Magento 2 Data migration tool. It is designed to shift your data from Magento 1 to Magento 2 with the help of CLI commands. As per the recent modifications, the tool can only transfer product, order, and consumer data along with the store settings.

2. Rankings on the search engine.

The content of your store and website needs to be SEO optimized for good rankings on the search engine. However, during the Magento 2 migration, it can lead to less traffic. There’s a dip in traffic due to several reasons. They are-

  • Ineffective changes to the URL structure of the website, which is the result of failing to crawl your website. 
  • Less SEO friendly URLs and content
  • Extreme changes in the structure of the website, which will lead to an absence of functionality

A general solution would be to define the migration scope and correct the 301 redirects. These redirects can notify Google of the URL’s brand new location. All the link juice, data, and traffic are redirected to the new website rather than the old one.Analyze the performance of your site and establish the indexing procedure. Fix the broken URLs and make sure to implement 301 redirects correctly. Furthermore, you can also ensure that your Google console is updated after the migration to maintain the traffic flow.

3. Website speed.

Low store performance, slow loading speed when loading pages, and in the admin areas, no-cache configuration, and less store reliability are common drawbacks of Magento 2 migration. You may solve these problems by improving the media delivery, upgrading the varnish and redis cache, and working on the JS code.

4. Theme extension.

The user cannot transfer Magento 1 theme to Magento 2. The consumer has to develop a new one, which looks similar to the previous one. This is also an excellent opportunity for retailers and store owners to utilize the maximum benefits for the new and improved Magento 2 theme templates.

5. Integrations and Plugin Compatibility

Plugin compatibility issues are common obstacles issues when you migrate Magento 1 to Magento 2. The Magento 1 extensions will not work on Magneto 2. You need to ensure your current plugin/extension is compatible with Magento 2. In most of the cases, the custom code is cooperative, for other matters, Magento provides a code migration tool to streamline the process. This method may be complex, but it will ensure the successful integration of the custom code in the Magento 2 website.

Third-party integrations such as shipping, taxes, reporting, etc need to be migrated as well. These interactions are essential for the business to run smoothly. Therefore, you need to make sure that they are supported by Magento 2 before starting the migration process.
You can also hire an agency to add the same features of Magento 1 to your brand new Magento 2. Furthermore, if you prefer, you can customize the extension from scratch.

Know more about migrating to Magento 2, contact us to get a customized roadmap to migrate your Magento 1 store to Magento 2. 

Checklist for Warehouse Operations in a Post-COVID-19 World

As the dawn of reality sets in and businesses embrace the new normal, the fear of COVID-19 remains intact. The government has eased restrictions and allowed for businesses to operate, however, with the condition that stern rules and regulations are to be followed. For businesses of any scale, streamlining flows to reopen warehouses may be a challenge given the complexity of the problem that lies ahead. 

Challenges that need immediate addressing

  • Is there a disaster management plan in place?
  • How will the business work with suppliers?
  • How will the business maintain the workforce and ensure strict adherence to regulations?
  • How will the business tackle problems like in warding and movement of goods within the warehouse with minimal contact?
  • How will the logistics hand-off take place?
  • How will deliveries and returns be handled?

Some sectors have seen unprecedented growth in the past; with ‘essentials’ skyrocketing in demand, the need for the hour is uninterrupted supply. Fulfilling demand, however, does not come at the cost of safety. Every business today, whether in the essential or non-essential space needs to have an action plan to ensure the safety of the workers and consumers while keeping the risk of contracting the virus as minimal as possible. 

How to streamline warehouse operations for safety

  1. 360 Sanitization: As many studies suggest, the virus can live on inanimate objects for close to 72 hours and eliminating chances of contracting the virus through surfaces is the first step towards curbing the spread. Thorough sanitization of peripherals, doors, knobs, racks, trolleys, and other objects can cut down any potential risks. Sanitization has to be a mandatory practice and carried out on a regular basis for efficacy.
  1. Monitor floor staff: Educating the workforce is the foremost responsibility of businesses. The seriousness of the situation needs to be communicated to the workforce and the steps to curb the spread also need to be addressed. Monitoring the workforce before entering the premises should be made mandatory. As per the government regulations, anyone who is running a temperature over 37.4 needs to be reported to the manager and sent home for a period of self-quarantine. Also, masks and gloves must be distributed for safety. Hand sanitization every 2 hours has to be made mandatory and this is also to be monitored.
  1. Social distancing norms: A minimum distance of 6 feet is to be maintained between workers at any given time. At workstations, packing stations, and even leisure time, the norms of social distancing are to be adhered to. 
  1. In warding procedure: While sanitization, social distancing, and other mandatory procedures can easily be put in place, the real challenge arises when inwarding products with zero contact. Mandatory temperature checks for drivers bringing in the goods via trucks and a contactless handover of the required documentation, followed by 
  1. No-contact racking, packing, and hand-offs: The ideal way to move things around the warehouse while maintaining minimal contact is to assign two people and set paths to carry out tasks. While racking, ensure the GRN entries are made and aisles are sanitized well. Social distancing norms are to be maintained while packing with a minimum of 6 feet between each worker. Packed goods are to be left at designated spots from where assigned personnel can pick them and a hand-off to logistics will be done.
  1. No-contacts returns processing: In the case of returns, the package is to be dropped off at the return pay. As a safety measure, the package is to be left at the returns dock for 24 hours and inwarded the next day. Post-pick-up, sanitization, and quality check is to be carried out and the product should be then docked on the respective rack.

Download your warehouse checklist now

Tricks Startup should use to master Digital Marketing

Tricks Startup should use to master Digital Marketing

Nothing can be more exciting than starting your own venture and joining the growing population of millennial entrepreneurs. While you need to strategize for growth and expansion, you also need to promote yourself and build your audience base. And as a business of today, you need to emphasize on your digital marketing strategies to find your niche among your competition.

Whether you are considering starting a venture or already have your own startup company, here are a few digital marketing tips that can help you position your brand and your business right.

Make content your strength

Whether it is for SEO purposes, social media, website content, brand or branded content, or even set a brand voice, developing the right content in the right context is the key. But constantly upgrading the content costs, and that is why you should need to develop evergreen content that can be repurposed in the near future and keep the content flowing.

Drip Emailer campaign

Once you have your own mailing database, plan a drip-mailer campaign which creates brand relevance, loyalty among your audience, and increased chances of conversions. All this provided you find the right campaign theme that attracts your audience.

Influencer marketing

Social conversations today are ruled by influencers who give your brand a face and a name that your users can connect with. Make the most of the influencer’s reputation to build credibility for your brand. 

Harness the power of data

Use smart tools like Google Analytics to learn about your past and present data on your website, social media pages, and other online channels. Learn how these numbers can drive your ROI or improve your current activities.

Build your own social community

Find your tribe on social through regular conversations with your audience and encouraging them to become the voice. Brand communities help generate feedback, referrals, and even conversions if done right.

Become an authority

While you might be busy promoting your brand and business, it is important for your audience to know that you also are a significant source of knowledge and authority in your industry space. Tying yourself to important causes or current affairs can do the trick.

Introduction to Magento PWA

Introduction to Magento PWA

According to recent research, experts expect the mobile commerce space to contribute to more than half of global retail sales by 2022. Despite the increasing number of mobile users, retailers find it challenging to increase conversion rates and struggle with disconnected user experiences.

As one of the most sought-after platforms for e-commerce sites, Magento addressed this issue and introduced the Progressive Web Applications or PWAs, in April 2018.

What are PWAs and how they work

Progressive Web Apps are simply, a suite of tools that help build online stores and render an app-like experience for the user. From the development point of view, these PWA tools help them build superfast frontend, create components and extensions which can be reused or shared on the Magento Marketplace.

Practically speaking, the PWA Studio will allow Magento Commerce to deliver faster yet simpler front-end experiences and interesting features on mobile devices

These PWAs integrate the best of website features and mobile app functionality and help retailers to build a fast, dynamic, and engaging shopping experience for customers. With better mobile shopping experiences, retailers can now expect higher mobile conversion rates as much as 50 percent and boost the revenue of their brands.

Features

The key features of the Magento Progressive Web Applications Studio are

  • Easy-to-use tools that help personalize content according to local preferences.
  • It works Offline and occupies 80-90% less space compared to Apps.
  • Developers can build and manage multiple channels and user experiences using a single code base, deployment, and application.
  • The innovative themes of Content Management System and e-commerce help to build more intuitive user experiences. And all this is much lesser time.
  • It is compatible with Magento1 and Magento2 and also has Push Notification functionality.
  • ‘Purpose-built developer tools’ which can help with fast prototyping, easier debugging, comprehensive feedback, thus resulting in increased productivity of the e-commerce business. 

To summarize, PWA studio is directed at developers and the retail merchants so they can deliver convenience, comfort, and utility-driven mobile shopping app, which integrates searchability and the same shopping experience, their customers enjoy on the desktop.

If you are a retailer and finding conversions an elusive business, then maybe its time to consider moving to Magento cloud commerce solutions and integrate the recently launched PWA tools and take your e-commerce business to a whole new level.

Magento B2B and B2C

What to Pick: Is Magento different for B2B and B2C?

Despite their technical and theoretical differences, B2B businesses, especially in eCommerce, tend to get affected by B2C strategies, as online retailers work harder towards better user experiences, setting benchmarks of B2B enterprises to follow and align themselves to the changing buyer demographics and behaviors. B2B eCommerce is more about a strategic opportunity for enterprises while B2C is more objective-oriented.

For enterprises to meet their user expectations, they need to understand and assess the space they want to be in and design their eCommerce store accordingly.

B2B vs. B2C eCommerce

B2B eCommerce

B2C eCommerce

Fewer but large-sized clients. A broad customer base of all sizes.
Highly customized sales or post-sales process Standard operational and sales procedures across all customers
Higher order value. Average order value is generally lower than B2B
Flexible payment options depending on buyer. Simplified payment process with standardized tools.
Big order values call for more information, details, before finalizing a purchase. Products come with fewer attributes and offer basic, fixed information to all customers.
Longer lead to conversion time. Most retail products have a shorter conversion time.
Involves personalized pricing and negotiations, subject to quotations and contracts Except for promotions, discounts, or special offers, prices are fixed and standard for all customers.
Purchases are based on business and functional needs. Purchases are based on personal preferences or emotion-driven needs.
Have long-term relationships with clients for reordering opportunities. Clients have multiple choices and most purchases are one-time from the same source.
More emphasis on brand value, trust, and relationship with clients. More strategic marketing and analytics-driven.

eCommerce Development Company for B2B & B2C businesses

Whether you are catering to enterprises or consumers, you need to have a state-of-the-art eCommerce solution for your business. Thankfully eCommerce development platforms like Magento do not differentiate in B2B and B2C eCommerce. Magento offers the same instance to run both B2B and B2C storefronts. With Magento’s smart solutions you can now have mobile-first store designs and branding, without the hassle of managing multiple techniques. Seek the expertise of a Magento development company who can help you establish your eCommerce store for B2B, B2C, or both on the same platform.

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3 Traits to Look For In a Magento Partner for Your Ecommerce Site

The success of your E-Commerce platform largely depends on the resources that you employ for its operations; your Magento partner being one of them. Finding the right service provider of Magento E-commerce can prove to be a long-term asset for your retail business. But how would you assess if you have discovered the right Magento development partner?

To help you make your search easier, here are a few basic traits you need to look for:

Your partner agency has a certification
Not that a certification is a guarantee of the best service, but being authenticated ensures a quality standard at par with global standards. Consultants/consulting agencies recognized by the Magento Certification Program are assessed and accredited on the basis of their knowledge and service. The program also certifies that they are directly connected to the Magento ecosystem, which further ensures direct support from Magento if and when required.

They constantly upgrade
The key to success and sustainability of E-commerce platforms is the constant improvement of the site. With a dynamic platform like Magento, the scope of such improvements multiplies a few times. The Magento Marketplace is always abuzz with new and improved tools and techniques. New Magento extensions, advanced features, and improved tools help you keep up with the industry developments and allow your business to meet the ever-evolving consumer demands and give you an edge. So, when you look for a Magento Partner, see to it, that your consultant works beyond just building the website and engages in a regular upgrade over an extended period.

They perform beyond coding
With myriad functionalities of Magento, website developers have plenty of opportunities to be creative with an E-commerce site, blurring the lines of design and development. A good consultancy will not only have the right development expertise but also required design aesthetics that comply with the platform, your business visions, and market trends. The right Magento partner will go beyond writing codes and give you a 360-degree service for a holistic E-commerce solution.

Finding and then finalizing the right Magento service provider is an important step towards a successful, thriving, and sustainable E-commerce business.

Shifting to Magento Enterprise: Is your business ready?

As an E-commerce site owner, do you often feel limited by your current platform? Does your site experience sudden downtimes? Do you feel your site performance is suffering? Do you see a traffic surge that you cannot manage? If the answer to these questions is yes, then it is a sign that your business is ready to shift to a high-end solution, like Magento Enterprise. Also called Magento Commerce, this is the most sought-after solution for modern E-commerce businesses, and can provide you with not just a temporary solution but a long-term strategy for business growth.

Here are the tell-tale signs that will direct you towards Magento Enterprise:

  • Your site database is too slow, causing broken pages, or site crash, affecting your business reputation.
  • You are a) in the B2B market or b) want to move to B2B.
  • The increase in your site traffic is affecting its speed, making you look for better scalability.
  • You have hit a plateau with your current market and looking to explore new segments.
  • Your On-page SEO is not as effective as you expect it to be.
  • You are in desperate need of a powerful backend support that takes care of operational and technical issues round-the-clock.
  • The content management of your site is causing you stress.
  • Your site search has not been updated in a while, making your search engine marketing efforts futile, and hence, desperately needs to be upgraded.
  • You need an efficient communication system which controls the delivery and formats of messaging on behalf of your store, and you do not want to outsource a third-party solution for the same.

Any, few, or all of these above scenarios are clear indications that it is time for you to migrate to Magento Enterprise. The platform’s advanced capabilities provide you with a smarter, better, and more efficient way to operate and manage your Ecommerce store.

Whether you are migrating from Magento Community to the Enterprise version, or even trying Magento for the first time, you might want to seek the support of a Magento development company, for a smooth transition and keep your business up and running!

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