Bridging the Gap for Maharishi Ayurveda Ayurdent

rebranding ayurdent to a ayurvedic toothpaste case study

The Opportunity  

  • Growing Category: A rapidly expanding ayurvedic and contemporary segment with limited competition.
  • Untapped Potential: Opportunity identified for a problem-focused Ayurvedic solution in the toothpaste market.
  • Gap in the Market: Traditional brands like Dabur, Zandu, and Himalaya, while big names offline, were not resonating with younger, health-conscious customers.
  • Opportunity for Innovation: Carving out the space for a brand that blends Ayurvedic heritage with modern wellness values.

Market Research  

Consumers sought products that offered 

  • Scientifically backed benefits
  • An authentic connection to natural wellness

Why Kalki Koechlin?  

Kalki Koechlin was chosen as the brand ambassador to embody:  

  • Authenticity: Her balanced lifestyle aligns with modern Ayurveda values.  
  • Relatability: As a trusted voice, she bridges the gap between tradition and contemporary living.  
  • Credibility: Kalki’s reputation aligned with the trust and efficacy that Maharishi stands for.

Tenovia’s Messaging and Creative Approach  

The research underscored the need for messaging that highlights Ayurdent’s dual strengths – science-backed results and authentic Ayurvedic heritage.  

  1. Communication:  

  • Focused on Ayurdent as a premium oral care solution for modern consumers.  
  • Highlighted its unique blend of Ayurvedic ingredients like neem, clove, and licorice for effective oral care.  
  • Positioned Ayurdent as a bridge between tradition and contemporary wellness.  
  1. Creative Elements:  

  • Clean, minimalistic visuals to emphasize purity and trust.  
  • Integration of Kalki’s narrative to connect with the target audience
  • Storytelling with the brand’s heritage, while addressing modern oral care needs.  

The Impact  

  • A strategy rooted in authenticity and modern relevance. 
  • Reframed Ayurdent as a natural, effective, and luxurious oral care choice.  
  • Used Kalki’s persona to build relatability and trust in both the product and ethos.
  • Positioned Ayurdent as the go-to premium Ayurvedic toothpaste.  
  • Enhanced consumer trust and connection, driving brand recall and engagement.  

Conclusion  

This campaign is the perfect demonstration of the power of aligning deep market insights with impactful storytelling to rejuvenate a legacy brand for today’s audience.  

Power Packed: How Triphala Went from Good to Amazon Gold

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Brand:  Maharishi Ayurveda India

Platform: Amazon

Objective

Triphala, a flagship product of the renowned brand Maharishi Ayurveda India, sought to strengthen its market position on Amazon and boost sales in a competitive digital market. By implementing targeted strategies the objective was:

  • To improve the organic ranking of products through consistent targeting of primary and use-case-specific keywords.
  • To optimize advertising campaigns, minimize wasteful spending, and drive maximum conversions.
  • To transition product offerings to better meet customer needs and improve profitability.

Strategy

  • Transitioned from selling “Triphala 60 Tabs Pack of 2” to “120 Tabs Pack of 1,” offering a convenient monthly supply while enhancing cost efficiency and profitability.
  • Emphasized the “1000 mg potency” to highlight its strength and appeal to health-conscious consumers.
  • Improved SEO with low-competition, high-potential keywords.
  • Introduced product at an appealing price point and strategically raised it after gaining traction for sustainable profitability.
  • Integrated brand and use-case keywords to target audiences unfamiliar with the product. 
  • Scheduled campaigns during peak purchase times to cut unnecessary spending.
  • Enhanced the visibility of Triphala Tablets while driving sales of complementary products like Triphala Churan.

The Impact

  • 53% YoY of sales growth of Triphala Tablets.
  • 576% YoY of sales growth of Triphala Churan.
  • 14% increase in conversion rate in 2023.
  • 26% increase in conversion rate in 2024.
  • 628% increase in SOV (June 2023-October 2024) 
  • 12%+ SOV consistently maintained throughout 2024
  • A 5.6k to 1.1k surge in BSR (Best Seller Rank) demonstrates a significant boost in sales and product positioning.
  • 531% surge in indexed glance views (GV) for Maharishi Ayurveda (June 2023-October 2024). 

Marketplace Inventory Management: Strategies for E-commerce Success

Best Practices to Effectively Manage Inventory and Fulfill Orders on Marketplaces

Whether you’re a small business owner or a seasoned enterprise, marketplace inventory management can make or break your operations. Efficient inventory management not only prevents stockouts and overstocking but also enhances customer satisfaction, minimizes costs, and drives profitability.

This blog dives into the intricacies of marketplace inventory management, providing advanced insights and actionable strategies to help you stay ahead in the competitive e-commerce landscape.

Why Marketplace Inventory Management Matters

Imagine this: a customer is excited to purchase a product listed as “in stock” on your marketplace store, only to discover it’s unavailable after checkout. The result? A lost sale, a disappointed customer, and potential damage to your brand reputation.

Marketplace inventory management ensures:

  1. Accurate Stock Levels: Prevents discrepancies between actual stock and what’s displayed online.
  2. Optimized Storage Costs: Reduces overstocking that ties up capital and storage space.
  3. Enhanced Fulfillment Efficiency: Ensures timely order processing and delivery.
  4. Improved Seller Performance Metrics: Many marketplaces penalize sellers for inventory-related issues like cancellations and delays.

For example, Amazon’s algorithm favours sellers with consistent stock levels, directly impacting their Buy Box eligibility—a critical component for success on the platform.

Key Challenges in Marketplace Inventory Management

Managing inventory across platforms like Amazon, Flipkart, and Shopify introduces complexities that go beyond counting products:

  1. Real-Time Stock Synchronization: Keeping inventory updated across platforms during peak sales can be overwhelming.
  2. Demand Volatility: Predicting sales during flash sales or festive seasons often leads to either stockouts or surplus.
  3. Compliance Complexities: Each marketplace has unique rules for inventory and order processing, making it challenging to align operations.
  4. Ageing Inventory: Dead stock accumulates quickly if left unaddressed, tying up valuable storage and capital.

Addressing these challenges requires advanced tools and intelligent strategies to create an efficient and responsive inventory management system.

Advanced Strategies for Marketplace Inventory Management

1. Centralized Inventory Control

Invest in a centralized system to monitor and manage store inventory management across all marketplaces in real time. Centralization reduces the risk of overselling and ensures consistent product availability.

Example:  Use smart inventory allocation to dynamically distribute stock across marketplaces based on sales velocity. For instance, if a product is trending on Amazon but slow on Flipkart, reallocate inventory to capitalize on the demand.

2. Leverage Analytics for Demand Forecasting

Traditional forecasting methods can’t keep pace with today’s dynamic e-commerce environment. AI-powered analytics tools, like Tensight, can help you analyze historical sales data, seasonal trends, and external factors to accurately predict demand. These insights empower businesses to stock up appropriately and avoid dead stock.

For instance, if analytics predict a surge in demand for winter apparel during October, you can adjust your inventory proactively.

3. Embrace Automation for Marketplace Order Management

Manually managing orders across multiple platforms is prone to errors and delays. Automating marketplace order management streamlines workflows, ensuring orders are processed and fulfilled efficiently. Tools like Tensight enable businesses to track, update, and optimize inventory and orders from a single dashboard.

4. Prioritize Buffer Stock for High-Performing Products

Maintain buffer stock for products with consistent demand or those prone to supply chain disruptions. Buffer stock acts as a safety net, preventing stockouts during unexpected sales spikes.

Example: During a flash sale, your best-selling product unexpectedly sells out within hours. With buffer stock, you can continue fulfilling orders without delay.

5. Integrate Multi-Channel Inventory Management Software

Use software that integrates seamlessly with multiple marketplaces. These tools ensure that every order, return, and stock movement is automatically reflected in your system.

Stat: Businesses using integrated inventory management solutions report a 25% increase in fulfilment accuracy (Source: Gartner).

6. Adopt a Data-Driven Approach

Every piece of inventory carries data that can inform your decisions. Analyzing key metrics like sell-through rates, turnover rates, and ageing stock helps businesses make informed decisions about which products to restock, discount, or discontinue. 

If a batch of sports shoes hasn’t moved in 90 days, use Tensight’s dashboard to identify the issue—be it pricing, product listing, or demand shift—and take corrective action, like bundling slow-movers with high-performing items.

Your Inventory, Your Competitive Advantage

Marketplace inventory management isn’t just a back-office function—it’s a growth enabler. When your inventory works smarter, it creates ripple effects across your business:

  • Reduced Costs: Smarter allocation lowers storage and holding costs.
  • Increased Customer Satisfaction: Stock availability and faster fulfillment build loyalty.
  • Scalable Operations: Automation and analytics prepare your business to handle growth seamlessly.

Conclusion

Mastering marketplace inventory management requires a mix of advanced strategies, robust tools, and a data-driven approach. From centralized control and AI-powered forecasting to seamless integration across platforms, businesses can optimize their operations and ensure a smooth customer experience.

At Tenovia, we empower businesses to navigate the complexities of store inventory management and marketplace order management with tailored e-commerce solutions. Our proprietary tool, Tensight, combines AI-powered analytics and a user-friendly dashboard to give you complete control over your e-commerce business.

Ready to take your e-commerce game to the next level? Let Tenovia help you scale strategically and grow sustainably.

Shopify Benefits You Need to Know

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Shopify Benefits You Need to Know

E-commerce has reshaped how businesses operate, offering an unparalleled reach to customers across the globe. To thrive in this competitive landscape, businesses need a reliable platform that simplifies online store management while providing powerful tools for growth. Shopify benefits, such as ease of use, scalability, and robust support, make it a game-changer for businesses of all sizes. 

1. User-Friendly Interface and Ease of Setup

One of the most celebrated Shopify benefits is its simplicity. Whether you’re a seasoned developer or a first-time entrepreneur, Shopify’s intuitive interface ensures a smooth setup process. Here’s why:

  • No Coding Required: With drag-and-drop tools and pre-designed templates, Shopify eliminates the need for advanced technical skills.
  • Guided Onboarding: Step-by-step tutorials and a well-structured dashboard help users build their online stores with ease.
  • Quick Launch: You can set up a store in just a few hours, making it ideal for businesses eager to start selling.

2. Extensive Customization Options

While Shopify is beginner-friendly, it also offers flexibility for advanced users. Businesses can create a unique storefront that aligns with their brand identity through:

  • Themes and Templates: Shopify boasts a vast library of free and premium themes that cater to various industries.
  • Custom Code Access: For those with coding expertise, Shopify allows full access to HTML, CSS, and Liquid (its templating language) for deeper customization.
  • App Integration: With over 9,000 apps available on the Shopify App Store, businesses can integrate functionalities like marketing tools, inventory management, and customer support.

3. Secure and Reliable Hosting

Running an online store requires a robust infrastructure to ensure uninterrupted service. Shopify provides this with:

  • Unlimited Bandwidth: High traffic volumes during sales or peak seasons won’t slow down your website.
  • SSL Certification: All Shopify stores come with SSL certificates, ensuring data security and boosting customer trust.
  • Automatic Updates: The platform handles software updates, so your store remains secure and optimized without manual intervention.

4. Scalability for Growing Businesses

One of the standout Shopify benefits is its scalability, making it suitable for businesses of all sizes. Its scalable infrastructure includes:

  • Multiple Pricing Plans: Choose a plan that fits your current needs, with options to upgrade as your business expands.
  • Enterprise-Level Support: Shopify Plus caters to high-volume businesses, offering tailored solutions and enhanced resources.
  • Global Reach: Features like multi-currency support, multiple languages, and international shipping make it easy to scale globally.

5. Seamless Payment Integration

Managing payments can be a hassle for e-commerce businesses, but Shopify simplifies it with:

  • Shopify Payments: This built-in payment gateway supports multiple currencies and eliminates the need for third-party integrations.
  • Third-Party Gateways: Shopify supports over 100 payment providers globally, offering flexibility to suit regional preferences.
  • Transparent Fees: The platform provides clear transaction fee structures, helping businesses plan costs effectively.

6. Mobile Responsiveness

In today’s mobile-driven world, a responsive online store is non-negotiable. Shopify ensures your store performs flawlessly on all devices:

  • Mobile-Optimized Themes: Shopify’s themes are designed to look and function well on smartphones and tablets.
  • Mobile App: Manage your store, track orders, and engage with customers through Shopify’s dedicated mobile app.
  • Faster Load Times: Shopify’s infrastructure is optimized for speed, improving user experience and search engine rankings.

7. Built-In SEO and Marketing Tools

One of the key Shopify benefits is its ability to drive traffic to your store. Shopify equips you with tools to enhance your online presence:

  • SEO-Friendly Features: Customizable meta tags, alt texts, and URL structures improve your site’s search engine rankings.
  • Integrated Blog: Share content that engages your audience and boosts SEO directly on your Shopify store.
  • Marketing Apps: Shopify integrates seamlessly with widely used apps such as Google Ads, Meta (Facebook and Instagram) Ads, HubSpot, and Constant Contact to help you run effective email campaigns, retarget customers, and manage advertising efforts across platforms.

8. Powerful Analytics and Reporting

Understanding customer behavior and sales trends is crucial for growth. Shopify provides comprehensive data insights through:

  • Dashboard Analytics: Track key metrics like sales, traffic sources, and customer demographics in real time.
  • Reports and Insights: Access detailed reports on product performance, abandoned carts, and sales funnels to make data-driven decisions.
  • Third-Party Tools: Shopify integrates with tools like Google Analytics and Meta Pixel for advanced tracking and campaign optimization.

9. Robust Inventory Management

Effective inventory management is crucial for e-commerce success, and Shopify delivers this as one of its core Shopify benefits:

  • Real-Time Updates: Keep track of stock levels and receive notifications for low inventory.
  • Bulk Import/Export: Manage inventory efficiently, especially for businesses with large product catalogs.
  • Multi-Channel Sync: Integrate your Shopify store with platforms like Amazon and Instagram for unified inventory management.

10. Excellent Customer Support

Shopify’s commitment to customer success is evident in its robust support system:

  • 24/7 Support: You can reach out to experts via chat, email, or phone at any time.
  • Extensive Documentation: Access a wealth of tutorials, forums, and guides to troubleshoot common issues.
  • Shopify Experts: Hire certified professionals for design, development, or marketing assistance.

11. Multi-Channel Selling

Shopify simplifies multi-channel selling, enabling businesses to meet customers where they are:

  • Social Media Integration: Sell directly on Facebook, Instagram, and Pinterest using Shopify integrations.
  • Marketplace Support: Sync your products with marketplaces like Amazon for broader reach.
  • Point of Sale (POS): For brick-and-mortar businesses, Shopify’s POS system ensures seamless integration of online and offline sales.

12. Community and Ecosystem

Joining Shopify means being part of a thriving e-commerce community:

  • Shopify Community Forum: Connect with other entrepreneurs, share insights, and learn from their experiences.
  • Shopify Partners: Work with a global network of developers, designers, and marketers to enhance your store.
  • Events and Resources: Participate in workshops, webinars, and Shopify-hosted events to stay updated on e-commerce trends.

13. Cost-Effectiveness

While some might perceive Shopify as a premium solution, its value-for-money benefits outweigh the costs:

  • Affordable Plans: Plans start under Rs.2000/month, making it accessible for small businesses.
  • All-Inclusive Features: Hosting, security, and essential tools are bundled, reducing the need for additional expenses.
  • ROI Potential: With its ability to drive sales and improve operational efficiency, Shopify delivers a strong return on investment.

14. Sustainability and Innovation

Shopify continuously innovates to stay ahead in the dynamic e-commerce landscape:

  • Regular Updates: New features and integrations are added frequently to meet evolving business needs.
  • Sustainability Initiatives: Shopify offsets carbon emissions for every shipment, helping businesses reduce their environmental impact.

Conclusion

Shopify’s versatility, reliability, and feature-rich platform have made it a go-to choice for businesses worldwide. From startups to enterprises, its comprehensive tools empower merchants to build, scale, and sustain successful e-commerce ventures. Whether you’re starting your first online store or looking to upgrade your existing operations, Shopify offers the perfect blend of functionality and ease of use to drive your business forward.

However, to truly capitalize on these Shopify benefits, you need expert strategy and execution. That’s where partners like Tenovia come in. With our extensive experience in e-commerce growth strategies, we help businesses optimize their Shopify stores, drive traffic, and maximize sales.

Ready to take your online store to the next level? Let Shopify and Tenovia work together to unlock your full potential.

Shopify Magic & Sidekick: Smart AI for Effortless Store Management

With Shopify’s relentless drive to make eCommerce as seamless as possible, their new AI-driven features, Shopify Magic and Shopify Sidekick, are reshaping the industry. These innovative tools empower eCommerce brands by streamlining store performance, boosting product marketing, and enhancing content creation, enabling them to connect, engage, and thrive like never before.

shopify winter 2024 foundations

Shopify Magic: The Elixir for eCommerce Product Management and Marketing

Shopify Magic infuses the power of artificial intelligence (AI) directly into product management, simplifying daily operations and optimizing product pages. This tool enables merchants to create detailed, SEO-friendly product pages fully leveraging the power of Generative AI. Here’s how it works:

shopify AI designed for commerce

shopify magic ai generating product descriptions

  • Effortless Product Descriptions: 

Shopify Magic makes writing compelling product descriptions easy. Merchants simply input keywords like fabric, color, season, or style, and Shopify Magic generates descriptions tailored to customer preferences. To ensure brand alignment, merchants can select a tone- Expert, Daring, Playful, Sophisticated, Persuasive, or Supportive, and can even regenerate descriptions for further refinement.

shopify ai scaning for SEO issues

  • Advanced SEO and Meta Management

Beyond product details, Shopify Magic provides essential SEO support, creating metafields and category tags that make products more discoverable by search engines. This SEO foundation is invaluable for eCommerce stores seeking to enhance their digital visibility in a competitive market.

Shopify AI generating image of a man wearning black shirt having a bag product

  • AI-Powered Visuals

Shopify Magic also offers customizable background images for product photos. By entering specific keywords, merchants can generate diverse backgrounds that elevate the visual appeal of products, allowing brands to tailor their displays to suit campaigns or aesthetics. 

shopify Magic's custom background for products

It enhances lighting, color, and sharpness, while also allowing for background removal and replacement, such as placing FMCG products in lifestyle settings. Contextual backgrounds help showcase products in relatable environments, increasing customer engagement. 

The platform also optimizes images for different channels, ensuring consistency across social media, emails, and online stores. These features save time and enhance the visual appeal of your brand.

Shopify Magic's Product recommendation feature

  • Personalized Product Recommendations

Leveraging customer purchase and browsing history, Shopify Magic offers personalized product recommendations that enhance the shopping experience and drive upsells and cross-sells, increasing potential order values.

Shopify Sidekick: The AI Assistant Every Entrepreneur Needs

Shopify Sidekick introduction

Consider Shopify’s Sidekick as the Robin to your Batman, it serves as the perfect support tool for merchants, offering guidance and insights that make eCommerce operations smoother. 

Recently launched in Shopify’s Winter ‘24 edition (watch intro video here) Sidekick is an interactive live chatbot powered by Shopify Magic, designed to take on a range of tasks and answer common merchant questions. Here’s how Sidekick helps:

Sidekick responding to a question regaeding best selling products

  • On-Demand Assistance

Acting like an AI-powered assistant, Sidekick responds to merchant queries on topics like store design and product selection. Whether merchants need help with layout decisions or setting up new products, Sidekick offers quick, knowledgeable support.

Shopify Sidekick AI providing data of customers who purchased in last 60 days

  • Time-Saving Insights

Shopify Sidekick helps merchants tackle to-do lists more efficiently. From suggesting trending products to providing customer engagement tips, Sidekick serves as a reliable partner available anytime, allowing business owners to focus on strategy and customer relationships.

Sidekick's email schedule feature

  • Enhanced Customer Experience

By keeping merchants organized and informed, Sidekick indirectly improves the customer experience. By analyzing store data, Sidekick suggests marketing strategies, optimal product placements, and pricing adjustments, which lead to better engagement and conversions.

How The Magic Unfolds … 

  • Small Business Growth: A boutique store can use Shopify Magic to create engaging product descriptions and personalized marketing campaigns, while Sidekick supports seamless day-to-day operations.
  • Seasonal Campaigns: Shopify Magic helps brands analyze past seasonal trends and forecast demand for future campaigns, ensuring optimal inventory levels and readiness.
  • Content Marketing: Shopify Magic aids in crafting SEO-optimized content for FAQs, blogs, and product pages, increasing search visibility and driving organic traffic.

Bringing It All Together: The Power of Shopify’s AI Ecosystem

Shopify Magic and Shopify Sidekick give merchants the tools they need to stay competitive and deliver exceptional experiences. With Shopify Magic managing SEO-optimized descriptions and custom visuals, and Sidekick providing real-time support, store owners can streamline operations and concentrate on scaling their businesses. Shopify Magic’s tailored recommendations and dynamic visuals craft a personalized shopping experience that deepens customer engagement and builds brand loyalty.

As a Shopify partner, Tenovia is dedicated to helping brands reach new heights. Our Tensight.AI  analytics platform enables merchants to maximize the insights generated by Shopify’s AI tools, ensuring that every product detail, image, and recommendation is backed by actionable analytics. Together with Shopify Magic and Shopify Sidekick, Tensight offers a comprehensive ecosystem for eCommerce businesses looking to scale and succeed.

Enhance Product Strategy with AI-powered Sentiment Analysis

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What is Sentiment Analysis? 

Sentiments, both positive and negative, shape our experiences as human beings, affecting our connections based on our feelings. Recognizing the importance of capturing and analyzing these sentiments, businesses are now utilizing Sentiment Analysis to identify their strengths and challenges.

This process involves examining digital text to determine the emotional tone of messages, providing valuable insights into customer opinions. By understanding these sentiments, businesses can enhance their products and tailor their marketing strategies to better meet customer needs.

product listing enhancement with ai sentiment analysis

Utilizing AI to Drive Data-Informed Decision-Making

Integrating Sentiment Analysis into business strategies leads to smarter decision-making. Leveraging AI to consolidate customer reviews and feedback allows companies to efficiently uncover pain points and strengths.

This data-driven approach enables organizations to highlight their advantages through positive feedback while addressing areas for improvement identified in negative reviews. In doing so, they build a bond of trust and create an impression of authenticity with their customers. 

gathering and analyzing reviews from amazon

Enhancing Product Strategies with Customer Insights

Analyzing customer reviews reveals key phrases and sentiments, which can guide businesses in creating more appealing product creatives and addressing concerns. This analysis is especially relevant when crafting informative titles and A+ pages. These are enhanced product listings that provide detailed descriptions, images, and features to engage customers.

By highlighting the features that resonate with customers and avoiding elements that might cause frustration, companies can improve product descriptions, imagery, and key messaging. In ad creatives, understanding customer sentiment can guide the tone, language, and visuals, resulting in more relatable and effective ads that connect with the audience.

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Tapping into Competitor Insights for Strategic Growth 

However, to gain a competitive edge, savvy businesses also analyze competitor reviews. This enables them to identify emerging trends and explore new markets, allowing for tailored offerings. Armed with this knowledge, the business can uncover gaps and reveal new product opportunities that competitors may not have fully explored. Understanding competitor sentiments can inform marketing strategies, too.

If a competitor’s product is praised for unique features or affordability, businesses can spotlight their differentiators, such as superior quality or exclusive features, within their messaging, positioning their products to resonate with target audiences. 

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Conclusion 

As we wrap this up, it is clear that Sentiment Analysis is all about building stronger connections with your customers. By listening closely to what customers are saying, businesses can tweak their approach and make sure they’re meeting expectations. Brands can carve out a stronger, more distinct position in the marketplace, staying competitive and relevant to consumers’ evolving needs. And in the end, that’s what builds trust and keeps customers coming back.

The Super Quick Growth of Quick Commerce in India: Changing the Retail Landscape in India

quick commerce in India

What is Quick Commerce?

Quick Commerce is the latest evolution in retail, offering delivery of essential goods within 10–30 minutes. Unlike traditional e-commerce, which can take days, Quick Commerce is all about speed and convenience. It primarily focuses on everyday items like groceries and personal care products but is rapidly expanding into other categories like fashion and electronics. In India, platforms like Blinkit, Swiggy Instamart, Zepto, and Big Basket are leading the rapid growth of Quick Commerce.

But what exactly makes Quick Commerce so revolutionary? How will it impact the broader retail industry, and what opportunities does it present for brands? Let’s explore these questions while also delving into Quick Commerce’s operational challenges, future predictions, and the strategies businesses can adopt to succeed in this rapid-fire space.

1. How Big is the Opportunity?

The Quick Commerce opportunity in India is massive and rapidly growing. In fact, India’s Quick Commerce market is expected to grow 15x by 2025, reaching over $5 billion. This growth is largely driven by shifting consumer behaviors and increasing demand for faster deliveries. The global pandemic, which pushed consumers to online channels for safety, helped solidify this trend, especially for essential items like groceries, personal care products, and household goods.

While groceries make up the majority of orders on Quick Commerce platforms, other categories are growing fast. Fashion, electronics, and even healthcare products (e.g., over-the-counter medicines, and wellness goods) are increasingly becoming available on Quick Commerce channels. Analysts predict that by 2025, 20-30% of Quick Commerce orders will fall outside the groceries and essentials category.

According to market reports by RedSeer and Boston Consulting Group (BCG), the growth potential of Quick Commerce is unparalleled:

– User Penetration: Currently, Quick Commerce’s user penetration stands at 1.8% (as of 2024). However, this figure is set to rise to 4.0% by 2029 as more consumers experience the convenience and value it offers.

But why has Quick Commerce caught on so fast in India, a country known for its price-sensitive consumers? A major factor is the urbanization of Indian cities, increasing smartphone penetration, and the growing middle class. Consumers in metro cities, especially Gen Z and Millennials, are willing to pay a premium for speed and convenience, marking a shift in buying behaviour from traditional price-focused shopping to value-based purchasing, where time-saving has become a crucial factor.

Factors leading to Consumer Behaviour Change:

India’s consumer landscape is rapidly evolving. Historically, Indian shoppers were highly price-sensitive, focusing on discounts, deals, and bulk purchasing. However, Quick Commerce has ushered in a change. More urban Indian consumers are prioritizing convenience over price, especially among younger demographics.

  1. Urbanization & Busy Lifestyles: Cities like Mumbai, Delhi, Bangalore, and Hyderabad are home to millions of busy professionals and families. For these households, time-saving is crucial. Quick Commerce appeals to those who want to eliminate the hassle of in-person shopping or waiting days for online deliveries.
  2. Tech-Savvy Consumers: The rise of Gen Z and Millennial consumers, who are digital natives, is another driving factor. These tech-savvy individuals use mobile apps for nearly all their shopping needs and expect fast, seamless service. With smartphone penetration expected to reach 84% by 2025, the adoption of Quick Commerce will only grow further.
  3. Immediate Gratification: Quick Commerce taps into the consumer desire for instant fulfillment. Whether it’s getting milk in the morning or a charger in the afternoon, consumers have become accustomed to receiving products almost immediately.
  4. Pandemic-Induced Habits: The COVID-19 pandemic further accelerated this shift. With people confined to their homes, the demand for quick delivery of essentials skyrocketed. Even post-pandemic, the convenience of Quick Commerce has stuck, becoming the new normal for many urban households.

Key Players Driving the Market

Several platforms are currently dominating the Quick Commerce space in India, each offering unique propositions and competing for market share. 

– Blinkit: Formerly known as Grofers, Blinkit made a pivot in 2021 toward Quick Commerce and rapidly expanded its network of micro-fulfillment centers. Blinkit currently operates in 30+ cities and delivers a wide range of products, from groceries to home essentials.

– Zepto: Zepto is one of the fastest-growing Quick Commerce startups, having raised substantial capital and scaling quickly across metros like Mumbai, Delhi, and Bengaluru. Founded in 2021, it has achieved massive success by promising delivery within 10 minutes, setting a benchmark for the industry.

– Swiggy Instamart: Instamart, a subsidiary of Swiggy, operates as a rapid delivery platform for groceries and everyday essentials. As one of the leading food delivery services, Swiggy leverages its existing infrastructure of 500+ stores to help it cover 30+ cities in India. 

– Amazon Fresh & Flipkart Quick: E-commerce giants like Amazon and Flipkart have also entered the Quick Commerce fray with Amazon Fresh and Flipkart Quick, respectively. Both platforms utilize their robust logistics and supply chain infrastructure to offer fast deliveries. Expect these players to further ramp up their focus on this segment, especially in urban areas where they already have strong market penetration.

BigBasket Now: Making a full transition from slotted deliveries to quick commerce, Tata-owned BigBasket is expecting $1 billion of their expected $1.5 billion in sales to come from BigBasket Now. This shift will help them keep their current customers and help acquire new ones.  

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 2. How Does a Brand Get Behind the Quick Commerce Wave?

Quick Commerce offers tremendous opportunities, but for many brands—especially smaller or regional ones—it can seem like an exclusive club dominated by giants like Amazon Fresh, Flipkart Quick, and Swiggy Instamart. However, with strategic approaches, even local players can tap into the Quick Commerce wave.

– Registration and Entry Barriers: Major platforms tend to partner with larger, established brands due to their ability to meet demand at scale. These brands can register through B2B channels, but smaller businesses often face restrictions. However, the Quick Commerce landscape is evolving, and some smaller brands have managed to enter the ecosystem by striking favourable deals or leveraging strategic regional partnerships.

– Influencing Quick Commerce Channels: One key way smaller brands can get on board is by building a strong local presence first. If a brand performs well in its own region, it can leverage this reputation to gain access to Quick Commerce platforms, starting with specific local markets. 

The other approach is to grow the brand’s visibility on open platforms like Amazon and Flipkart and its’ own D2C channel. The fact is that as the brand gets traction, the Quick Commerce channels are likely to invite or be open to onboarding the brands. 

This approach has worked for regional brands offering unique FMCG (Fast-Moving Consumer Goods) products that larger, national brands may not provide. Once successful locally, these brands can look to expand gradually across other regions – which gives them access to other markets as well

– Hacking the Quick Commerce System: Brands may also look for exclusive deals with Quick Commerce platforms to secure better terms. This could involve offering exclusive products or collaborating on promotions that cater to specific market demands. For instance, a smaller brand might negotiate higher commission fees or priority listings by aligning their offerings with local preferences or high-demand periods such as festivals.

 3. POA after the First PO: Managing Quick Commerce Orders Efficiently

Securing a purchase order (PO) from a Quick Commerce platform is just the beginning. The real work lies in the execution, as Quick Commerce demands streamlined operations, rapid fulfillment, and strategic supply chain management. Brands must be prepared for a fast-paced environment where efficiency is critical.

  • PO Frequency: Quick Commerce platforms generate frequent purchase orders, often daily or even multiple times a day, due to the fast-moving nature of inventory. Brands must ensure they have the operational capacity to meet these demands consistently. To do this, they need a solid inventory and logistics strategy that allows them to restock efficiently across multiple cities.
  • Managing Shipments to Hyperlocal Hubs: Unlike traditional e-commerce models, Quick Commerce requires brands to supply a network of micro-warehouses or hubs across cities. This creates additional logistical challenges, as brands need to ensure that inventory is available at the right hub at the right time. Working with local distributors can help brands move products closer to these hubs, minimizing delivery times and keeping the process seamless.
  • Economics and Inventory Planning: The razor-thin margins on which Quick Commerce platforms operate mean that inventory planning must be highly precise. Brands need to rely on predictive analytics to forecast demand and avoid overstocking or understocking. Overstocking can lead to wastage, while understocking risks product shortages, leading to missed sales opportunities.
  • Driving Demand and Standing Out: To thrive in the competitive Quick Commerce ecosystem, brands must create demand for their products. This can be done through in-app promotions, discounts, and exclusive deals. Collaborating with category managers on Quick Commerce platforms can help brands improve their visibility, but the key is offering something that differentiates them from competitors. For instance, seasonal promotions or localized product offerings can be effective strategies.

 4. Operational Issues: What to Expect

As enticing as the Quick Commerce market may be, it comes with its share of operational challenges. The fast turnaround and consumer expectations for quality and speed can lead to friction points that brands need to address proactively.

  • Product Rejection and Quality Control: Quick Commerce platforms have stringent quality control processes in place. Products that do not meet these standards risk being rejected, and frequent rejections can lead to penalties. Brands may find themselves deprioritized in future listings or lose out on prime promotional slots. Ensuring consistency in product quality and packaging can mitigate this risk.
  • Appointments with Quick Commerce Managers: Securing meetings with Quick Commerce category managers can be challenging, as they often oversee large portfolios of products. Brands must make a compelling case to secure their support, demonstrating strong sales potential and a clear value proposition. A well-prepared pitch highlighting product uniqueness, consumer demand, and the brand’s ability to meet logistical challenges can improve the chances of success.
  • Support from Quick Commerce Channels: While Quick Commerce platforms provide logistical and marketing support, the level of assistance often depends on the brand’s performance and overall visibility on the platform. High-performing brands are likely to receive more attention, with access to better promotional tools and faster resolution of operational issues. For smaller brands, it’s critical to show strong initial results to build a case for additional support.

 5. Leveraging Quick Commerce Portals for Insights

Each Quick Commerce portal offers a unique set of features that brands can leverage to improve their Quick Commerce platforms offer various tools and data analytics that can help brands refine their strategies and improve performance. Learning how to leverage these tools effectively can be the difference between surviving and thriving in the Quick Commerce ecosystem.

  • Sales Analytics: Brands have access to real-time sales data, demand forecasts, and customer insights via Quick Commerce portals. By analyzing these metrics, brands can adjust their inventory and marketing strategies accordingly. For instance, understanding which products perform well in specific regions can help brands fine-tune their stocking and promotional efforts.
  • Promotions and Visibility: Quick Commerce platforms offer promotional tools such as in-app advertising, sponsored listings, and featured product slots. Optimizing these promotions is crucial for improving product visibility. Brands that invest wisely in these tools, targeting specific customer segments or geographies, are more likely to see higher sales conversions.

 6. Inventory Planning in Quick Commerce

Unlike traditional e-commerce, where brands may only have to manage inventory in a few warehouses, Quick Commerce requires brands to stock products in hundreds of -dark stores across cities. This can be daunting for those used to managing fewer locations.

  • Expanding Warehouse Coverage: Brands must have a clear understanding of demand patterns across different cities. Stocking inventory in every dark stores  across the country can be costly and inefficient, so brands need to balance availability with logistics costs.
    The number of dark stores that the Quick Commerce Channels have is already large and growing rapidly. As of mid-October 2024, the count is as follows:

    Blinkit (650+)
    Zepto (500+)
    Swiggy Instamart (600+)
    Big Basket Now (400+)

A product like Tensight, which helps you with the visibility of inventory across Quick Commerce locations + check pincode availability and pricing + optimize performance marketing at a pincode level becomes a great analytical tool to have.
Regional demand data can help pinpoint high-priority locations for stocking and minimize the risk of stockouts.

  • Forecasting Challenges: Incorrect stock forecasts can lead to significant issues. Overstocking leads to wastage, especially with perishable goods, while understocking results in lost sales opportunities. To mitigate these risks, brands must rely heavily on historical sales data and real-time consumer trends to forecast demand accurately.

 7. Why is Marketing Complicated on Quick Commerce?

Marketing on Quick Commerce platforms presents unique challenges, as visibility doesn’t always align with stock availability. Here’s how brands can navigate these hurdles:

  • Ads Without Inventory: Quick Commerce platforms sometimes run ads for products even when inventory is low or out of stock. This misalignment can hurt return on ad spend (ROAS) and waste marketing dollars. To avoid this, brands must synchronize their marketing campaigns with inventory levels to ensure that promoted products are always in stock.
  • Working with Specialist Agencies: Marketing on Quick Commerce platforms requires expertise. There are very few specialist agencies, like Tenovia, that understand the nuances of Quick Commerce marketing and can help brands optimize their advertising spend. These agencies can assist in campaign targeting across keywords, pincodes, and times of the dayand maximizing the return on promotions through data-driven insights.

    Checkout our Drools case study on Zepto Marketing using Tensight
  • ROAS Expectations: Achieving high ROAS on Quick Commerce platforms can be difficult due to the high costs associated with fast delivery and maintaining hyperlocal operations. While ROAS may be lower compared to traditional e-commerce, with the right strategy—such as targeted promotions or regional advertising—brands can still achieve solid returns on their marketing investments.

In conclusion, Quick Commerce in India represents a vast and rapidly growing opportunity, but it also demands careful planning, strong logistics, and a deep understanding of how Quick Commerce platforms operate. Brands that can navigate this space effectively will be well-positioned to capture a share of this emerging market.

How Shopify Page Speed Optimization Can Skyrocket Conversions, SEO, and User Experience

Shopify Speed optimization_Blog Banner

In the fast-paced world of eCommerce, the speed of your Shopify store directly impacts your bottom line. A slow-loading website can drive potential customers away, increasing bounce rates and reducing conversions. With page speed affecting SEO rankings, user experience, and even your ad ROI, Shopify speed optimization becomes more than just a technical task – it’s a necessity for any serious online business.

 Why Shopify Page Speed Optimization Matters

Imagine a customer landing on your store after clicking on a paid ad. A slow page speed may push them to hit the back button almost immediately. 

According to HubSpot, 26% of users bounce from a website due to slow loading times, and the below research from Cloudflare shows the drastic difference page speed makes on conversions. 

Shopify speed differentiation

For instance, let’s clarify the above table with an example: 

Page Load Time  5.7+ sec 4.2 sec 3.3 sec 2.4 sec
Conversion Rate 0.6% 1% 1.5% 1.9%
Website Traffic 250000 users per month
Number of Orders 1500 2500 3750 4750
Avg Order Value  Rs.1600
Revenue Rs.24,00,000 Rs.40,00,000 Rs.60,00,000 Rs.76,00,000

This shift in page load times can result in up to a 300% increase in revenue by simply optimizing the speed of your site.

Core Metrics for Shopify Speed Optimization

Speed optimization begins by understanding the key metrics that affect user experience and performance:

  1. Page Load Time – Time taken for a page to fully load
  2. Largest Contentful Paint (LCP) – Time to load the largest visual element (image or video banners)
  3. First Input Delay (FID) – Time to process a user’s first interaction (like clicking a button) 
  4. Cumulative Layout Shift (CLS) – Measures visual stability (smooth scroll experience and readability)
  5. Time to First Byte (TTFB) – Time to start loading the page after a click

core web vitals

Slow websites not only frustrate users but also damage your store’s SEO rankings. Faster websites provide a smoother shopping experience, leading to higher conversions and better user satisfaction. Google’s Core Web Vitals further underscore the importance of optimizing speed as it has a direct influence on how your site ranks in search results.

 

core web vitals failed for a particular site

By closely monitoring these metrics, you can identify areas where improvements will yield the most impact.

 How to Measure Page Speed 

Several tools help you measure and analyze your store’s performance:

– Google PageSpeed Insights: Provides insights on speed and performance recommendations.

💡We at Tenovia use PageSpeed Insights because Shopify’s speed score is based on a weighted average of Google Lighthouse performance scores for your store’s homepage, the product page with the most traffic (from the past seven days), and the most visited collection page.

– GTMetrix: Detailed performance reports on page speed and optimization.

– Lighthouse: Chrome’s built-in tool to audit web performance.

1. Image Optimization  

Images are one of the heaviest assets on a webpage, so optimizing them is crucial. Here are ways to improve image load times:

  • Compress Images: Compressing images without losing quality can significantly reduce file sizes, speeding up page load times. Shopify’s image_tag filter has come a long way since it was introduced, now it automatically loads the right image sizes depending on the screen size you are on. Tools like Shopify’s built-in compression, ImageOptim, or TinyIMG can automate this process. Shopify has an article dedicated to image sizes for Shopify here.

image with code showing image optimization

  • Use Appropriate Formats: Choose the right format for your images. Use .webp for photos and .png for graphics with transparency. 

Pro Tip: Always resize your images to the exact dimensions required before uploading them, avoiding unnecessary scaling by the browser.

2. Theme and Code Optimization  

Your Shopify theme and its underlying code play a crucial role in determining site performance. Consider the following:

  • Minimize and combine CSS/JavaScript Files: By reducing the size and number of these files, you can reduce the number of HTTP requests. This minimizes the number of times your website needs to connect to the server to fetch different pieces of content, leading to faster load times. Tools like UglifyJS or Shopify apps can automatically minify these files.
  • Remove unused code and plugins: Unused or redundant code (e.g., CSS styles that aren’t used, JavaScript functions that aren’t executed, or plugins that are no longer needed) can add weight to your site without any benefit. Creating a critical CSS or JavaScript file that is required during the initial page load will help improve FCP. Even splitting codes by section can also help in loading only the required CSS files. Audit your theme and third-party apps regularly to remove anything unnecessary. Removing unused app scripts for a page and splitting codes by section can help increase the loading time.

image showing code that are unused and needs to be removed

  • Optimize liquid code:  Liquid is Shopify’s templating language, and optimizing how it fetches data can reduce load times. Ensuring your Liquid templates are well-written and efficient, by reducing the number of for loops in your code for example, can help avoid performance hiccups.. Caching can also limit how often Liquid makes requests to the server.  For example, this can be as simple as reducing the number of for loops used in your code

Pro Tip: Choose a lightweight, well-coded theme from the Shopify store to avoid bloated themes that slow down your site.

3. Caching and Content Delivery Networks (CDNs) 

Caching stores frequently accessed data on your visitors’ devices or servers, reducing the need to fetch them from your origin server. CDNs distribute your content across multiple servers worldwide, improving load times for users in different locations.

  • Implement browser caching: Browser caching stores a copy of your site’s resources (images, CSS, and JavaScript) locally on users’ devices, reducing the need to reload resources every time they visit your store. Shopify automatically enables caching for most assets, but you can enhance this further with apps like Squid Cache.
  • Use a Content Delivery Network (CDN): Shopify already uses a CDN for faster global delivery of your assets. If you are using third-party libraries, host the JS and CSS files of the library in Shopify Assets or Shopify Files. For additional optimization, consider leveraging third-party CDNs like Cloudflare to reduce latency and speed up delivery across different geographies. 

Pro Tip: Ensure that large, static resources like images and videos are served via a CDN for faster load times.

4. Reduce third-party app impact:

Be mindful of the number and quality of third-party apps you use, as each app may add additional scripts and requests to your store. Periodically audit your apps to remove those you no longer need that can minimize your performance.

  • Limit the number of apps you use. While apps can add functionality to your Shopify store, they can also introduce performance overhead. You don’t need apps for everything. Many stores use section builders or apps to print product tags, but these features can easily be developed in-house. Investing time in building them can help avoid significant performance drops in the long run.
  • Choose well-optimized apps. When selecting third-party apps, prioritize those that have been designed with performance in mind. Look for apps with good reviews and a track record of updates that address performance issues.

5. Mobile Optimization  

With most traffic coming from mobile, ensuring your site is mobile-friendly is essential. Ensure that your call-to-action buttons are large enough and spaced appropriately to minimize user frustration. And always optimize buttons and links for easy tapping on mobile devices. A responsive design, touch-friendly elements, and mobile-specific optimizations improve both user experience and speed on smaller screens.

Additional Optimizations

– Lazy Loading: This technique only loads images as users scroll, reducing initial load times.

– Font Optimization: Minimize the number of font weights and styles used, and leverage web fonts for faster rendering.

– Redirect Chains: Avoid unnecessary redirects to reduce the extra steps required for loading a page.

Regular Audits and Cross-Device Compatibility

Speed optimization is an ongoing process. Leverage tools mentioned earlier like Google PageSpeed Insights, GTmetrix, or Lighthouse to analyze your store’s speed and to spot performance bottlenecks. Also, ensure compatibility across various browsers and devices to deliver consistent user experiences.

It’s good practice to establish a routine for performance audits, such as monthly or quarterly checks, to stay ahead of potential issues. Monitoring performance over time can help you understand trends and the impact of changes you make, allowing you to keep your site optimized continuously.

So, to conclude…

A faster Shopify store not only boosts conversions but also improves SEO, user satisfaction, and overall business performance. Speed optimization should be a priority for every Shopify merchant. By following the best practices outlined above, you’ll create a smooth, high-performance store that keeps customers coming back for more.

Looking for a partner to help with your Shopify store speed? Consider reaching out to the experts at Tenovia to assist you.

Marketplace Strategy 2025: Top E-commerce Success Tips

The right marketplace strategy is crucial to building and sustaining a successful brand presence, especially in a market as dynamic as India. With an expansive consumer base and high smartphone penetration, e-commerce in India is evolving rapidly, making marketplace management both exciting and challenging for brands. So, what does it take to thrive in India’s marketplace ecosystem in 2025?

Let’s dive into the current challenges and then explore the best strategies to help brands maximize their potential in India’s competitive online marketplaces.

Challenges of Marketplace Management in India

Marketplace management in India presents significant opportunities, but it also comes with complex challenges that brands must navigate to achieve sustainable growth. Here are the key challenges:

  • Vendor Diversity and Quality Control

Balancing a diverse product range while maintaining high-quality standards is a complex task. Establishing stringent selection criteria and strong vendor relationships is essential for ensuring top-notch offerings.

  • Managing Scalability and Operational Complexities

As marketplaces expand, the demands on infrastructure, customer service, and logistics increase significantly. Building a resilient operation that efficiently manages inventory and fulfillment is critical for maintaining a seamless customer experience.

  • Regulatory Compliance Across Borders

Operating in multiple jurisdictions requires adherence to varying legal frameworks and consumer protection laws. Brands must navigate complex tax requirements and cultural expectations to remain compliant and competitive.

  • Fraud Prevention and Customer Trust

The rise in digital transactions elevates the risk of fraud. Implementing effective fraud detection systems while maintaining a secure and user-friendly transaction process is essential for fostering customer trust.

  • Fierce Competition and Differentiation

With numerous sellers vying for attention, brands must continuously innovate and adapt to stay relevant. Understanding consumer preferences and differentiating offerings are vital to gaining a competitive edge.

Top Strategies for Effective Marketplace Management in 2025

Managing an e-commerce marketplace requires a comprehensive marketplace strategy that combines tactical execution with innovative approaches. Here are the top strategies to enhance your marketplace management in 2025:

1. Optimize Product Listings for Visibility

Your product listings should do more than just present information—they should engage and attract buyers instantly. Titles need to be concise yet keyword-rich, making it easy for potential customers to find exactly what they’re looking for. 

High-quality images and videos are also essential for building trust, offering customers a clear view of the product from multiple angles, and enhancing their confidence in making a purchase. If you’re selling on a platform that supports enhanced content, like Amazon’s A+ pages, consider using these options to create rich, immersive experiences that differentiate your brand.

2. Build Brand Loyalty by Prioritizing Customer Experience

Customer loyalty in a crowded marketplace comes from consistent, positive experiences. Quick, responsive customer support is key—answering questions and addressing feedback shows customers that you’re genuinely invested in their satisfaction.

Tenovia Tip: Don’t overlook post-purchase engagement! Inviting customers to leave reviews boosts your credibility and builds a connection that can turn a one-time buyer into a repeat customer.

3. Use Dynamic Pricing and Promotions to Stay Competitive

To stand out, your pricing strategy should be flexible. Monitoring competitor prices regularly helps you remain competitive, while timely promotions during festive seasons, like Diwali and Eid, capture attention and drive sales. Experimenting with bundles and discounts encourages larger orders, appealing to deal-seeking customers and increasing the average order value.

4. Ensure Efficient Inventory and Fulfillment Management

Inventory management is about balance—enough stock to meet demand without overextending. Using demand forecasting, you can predict sales trends based on historical data and prepare accordingly. Streamlining fulfillment through services like Fulfilled by Amazon (FBA) helps you maintain fast, reliable shipping, and optimizing storage across regional warehouses cuts delivery times and costs.

5. Boost Reach with Data-Driven Marketing

Data holds the key to effective marketing. Investing in targeted Pay-Per-Click (PPC) ads positions your products in front of interested buyers right when they’re searching. 

Analyzing customer data, from shopping behaviours to peak browsing times, reveals valuable insights that help refine your marketing strategy. Tailoring campaigns to different customer demographics, such as offering regional discounts, also increases relevance and engagement.

6. Embrace New Technologies for Efficiency

Technology is a game-changer in marketplace management. AI tools now enable a personalized customer experience, offering tailored recommendations and even detecting fraud. 

Blockchain technology is gaining ground, providing added security and transparency in transactions. Additionally, automating routine tasks saves time and reduces manual errors, allowing your team to focus on growth-oriented activities.

7. Stay Agile with Marketplace Policy Changes

Marketplaces evolve rapidly, and staying informed on policy changes ensures you’re compliant and visible. Reviewing guidelines regularly keeps your listings up-to-date, and understanding algorithm updates allows you to adjust your content and maintain search ranking.

8. Foster Strong Vendor Relationships

Vendor partnerships are crucial for sustaining a high-quality marketplace. Smooth onboarding processes make it easy for new vendors to join, and offering support tools empowers them to manage their listings with ease. Regular communication strengthens these relationships, encouraging collaboration and ultimately improving product quality.

9. Create a Seamless User Experience

A user-friendly interface keeps customers engaged. Quick loading times, easy navigation, and helpful features like product comparisons, customer reviews, and personalized recommendations create an intuitive shopping experience, making it easy for customers to find what they need and complete their purchase.

10. Adapt Your Revenue Model for Sustainability

Finally, a sustainable revenue model is key to long-term success. Regularly reviewing your revenue strategy allows you to adapt as the market evolves. Whether it’s through commissions, subscriptions, or listing fees, finding the right model ensures fairness and profitability for everyone involved.

Conclusion

As India’s e-commerce landscape continues to grow, having a robust marketplace strategy is essential for success. By optimizing listings, prioritizing customer experience, and using data-driven insights, brands can stay competitive and thrive in this dynamic market. 

At Tenovia, we specialize in e-commerce solutions tailored to marketplace management. Our team can help you navigate the complexities of logistics, advertising, and policy compliance, ensuring your brand stands out on India’s top marketplaces. Connect with us to elevate your marketplace presence and maximize your brand’s potential in 2025.