A Comprehensive Retailer’s Guide to Flipkart Fulfilment

A Comprehensive Retailer’s Guide to Flipkart Fulfilment

Previously called Flipkart Advantage, Flipkart Fulfilment is an additional third party warehousing and shipping service offered by the ecommerce giant. Instead of handling their own inventory, warehouse, and shipping, sellers can bulk ship their product range to any Flipkart Fulfilment Centre (FC) – their operated warehouse – and store it there. 

When orders come in, Flipkart’s warehouses send these items to the buyers, taking care of everything from product picking, packaging, and shipping. What’s more, Flipkart also manages all product returns – be they from courier companies or customers. 

What are its benefits? 

Managing your own supply chain can be expensive – both in terms of time and money. With Flipkart Fulfilment, you can leverage their state-of-the-art fulfilment centres and established processes at nominal costs, making much higher returns with minimal investments. In addition to a dedicated space in their fulfilment centres, you can also outsource your quality check and packaging to Flipkart and ensure faster deliveries of your products. 

There’s one more substantial benefit to Flipkart Fulfilment – the ‘Assured’ badge. Getting this badge for your products can mean more visibility and credibility, as well as better search rankings on the marketplace. 

Who should consider Flipkart Fulfilment? 

Flipkart Fulfilment is an ideal choice for businesses that:

  • Don’t have a dedicated warehouse at all, or in a metropolitan hub 
  • Have warehouses geared only for large-scale B2B shipments and not day-to-day B2C shipment 
  • Find it challenging to retain warehouse teams 
  • Struggle to achieve quick shipping turnaround time, usually 1-2 days

How does a business register for it?

It’s important to note that Flipkart Fulfilment is offered by invitation only. So how does the company decide which sellers get to use Flipkart Fulfilment? By reviewing your performance metrics on a consistent and proactive basis. But to be in the running for this service, you should also register yourself for Flipkart Fulfilment with the following steps: 

  1. If you haven’t registered as a seller, start by doing that 
  2. Next, express your interest in Flipkart Fulfilment by signing up for it on the ‘Flipkart Seller Portal’, choosing ‘Manage Profile’, and clicking on ‘Flipkart Fulfilment’ 
  3. When you’re approved, you can now register for the service  by choosing Flipkart’s Fulfilment Centre as the principal or additional space to conduct your business 
  4. Within your account, you can then create a consignment for the products you want to ship to their Fulfilment Centre. Once done, you can then ship your products to the designated FC  
  5. Once Flipkart receives your consignment, your products will be put through the necessary quality checks 
  6. If your consignment passes the quality check, it will then be moved ‘inward’ – which means Flipkart will store your products in their FC 
  7. As and when orders arrive, Flipkart will pick, pack, and deliver your products to buyers 
  8. The payment for all your orders will be settled in sync with the regular payment cycle   

What happens next – addressing a few FAQs

  1. How do I ship my products to a Flipkart FC?

Start by logging into your seller panel on Flipkart. Next, follow the step-by-step process provided to create a new consignment. The process is simple and user-friendly.  

  1. How soon will my products become live on Flipkart?

Once your consignment has been delivered to the FC, they go through a quality check process after which they are inwarded and stocked in their warehouse. When this process is complete, your products will be live on the marketplace. If everything goes right, this entire process takes about seven days.

  1. How can I view my inventory in the Flipkart FC? 

Your inventory will be displayed in the seller panel, under the inventory section. Please note that only the products with the ‘Assured’ badge will be visible under the FC. 

  1. How can I recall my products from the FC?

If some of your products have been classified as not saleable, you can recall them from Flipkart’s warehouse by following a few simple steps. Head to your seller panel and choose the following options in this order: ‘Inventory’, ‘All Inventory’, ‘Bulk Recall’, ‘Download Bulk Recall File’. Once you’ve reached this step, you can fill up the file and select ‘Upload Bulk Recall File’.  

Make the best of Flipkart Fulfilment with Tenovia

Flipkart Fulfilment is one of many ways you can up your ecommerce game. If you want to take your business to the next level and maximize your profits, but aren’t sure where to begin, we can help you. At Tenovia, we offer end-to-end ecommerce management solutions – including analytics, marketing, digital transformation, marketplace support, platform-specific solutions, and more to keep you ahead of your competition. That’s not all, we also have an advanced in-house product that gives you actionable insights to benefit your bottom line. 

Reach out to the ecommerce experts at Tenovia to learn how you can push your chances of success.

Analytics Is Powering The Festive Shopping Experience In 2022

The festive shopping season in India occurs during the latter half of the year, usually starting in August and peaking by October-November. Owing to the higher frequency of various holidays and religious festivals, purchases of apparel, consumer electronics, gifts, vehicles, furnishings, and other household items see a sharp rise. According to Financial Express, sales of consumer durables and electronics are likely to see a 30-40% increase in the months leading up to Diwali. 

While festive shopping used to be an offline and online activity till just a few years ago, the pandemic and the rise of eCommerce have tilted the scales. The Trade Desk conducted its Festive Pulse Survey and revealed that 68% of Indian shoppers are excited about festive shopping, with two-thirds planning to spend the same amount or more in 2022 as compared to the previous season. It’s not farfetched to claim that a majority of these consumers will use eCommerce platforms as their primary channel for product discovery and shopping. 

Here are a few salient points that should be considered ahead of the festive shopping season.     

  • D2C brands are gearing up for a 200% boost: Given the growing momentum in the direct-to-consumer segment as well as the projected 21.5% increase in eCommerce sales in general, many brands are increasing their ad spends to augment sales. Many D2C brands are hoping to capitalize on the season’s revenue that can add up to beyond $9 billion. 
  • Rapid adoption of eCommerce shopping: According to RedSeer’s report, there are two main reasons behind this – the accelerated adoption of online purchasing in the post-COVID era as well as the rapid growth of shoppers from tier-II cities across the country, accounting for almost 60% of the total consumer base. The report also estimated that the overall merchandise value could touch $52 billion.   
  • The prominence of mobile-first journeys: RedSeer’s study also reported that smartphones will likely remain pivotal in eCommerce sales. Purchases on mobile phones are likely to contribute about $4.8 billion of gross merchandise value during the first week of sales. 
  • Affordability and flexibility will spell growth: Due to the long-standing effects of the pandemic, consumers are more likely to be on the lookout for convenient and affordable schemes such as EMIs and buy now pay later (BNPL).  

The role of data analytics in ensuring a successful festive sale

In an ever-competitive eCommerce market, it is vital to gain a competitive advantage and stand out. Discount pricing and offers alone will not cut it. Thankfully, the mountain of data generated by eCommerce companies can be leveraged to discover business opportunities, manage increasing demands, fine-tune operations and marketing campaigns, and give consumers a seamless and hassle-free experience. And data analytics can do all the heavy lifting. 

A detailed analysis of customer and transactional data can show eCommerce brands how to: 

  • Identify best-selling and in-demand products and promote them 
  • Predict customer purchase patterns to boost sales
  • Target the right consumer base and expand to potential customers  
  • Deliver personalized shopping experiences 
  • Leverage the power of predictive modeling and optimize pricing and eliminate glitches 
  • Plan and expand infrastructure to handle larger than normal user traffic 
  • Forecast demand, plan inventory, and anticipate additional logistics or operations needs
  • Organize the supply chain and prevent stock-outs and delays 
  • Automate operations in the pipeline to lessen the burden on employees 
  • Check the readiness of the website and mobile app with A/B testing 
  • Improve the payment success rate and convert abandoned shopping carts
  • Use past experiences to inform planning and strategy in the next season  

With the right steps, data analytics can increase customer satisfaction and retention and ensure sustainable growth. 

Taking control of eCommerce analytics with Tensight

Tensight is a central eCommerce analytics dashboard that collects data from all major marketplaces and provides smart and actionable insights. A majority of eCommerce businesses in India are still dependent on manual spreadsheets, which could leave them slow to adopt and keep pace during the chaotic festive season. That’s why a centralized platform can change the game by helping brands achieve higher revenue and profitability. 

Tensight tracks and publishes over 180 metrics across functions and offers a detailed insight into pain points, bottlenecks, as well as action points. The dashboard offers data analytics across vital KPIs such as:

  • Marketing 

Tensight’s unified marketing platform offers a plethora of information such as a brand’s share of voice (SOV), orders gained through paid traffic, competitor tracking, website performance, and the efficacy of coupons and offers. 

  • Products

Targeting omnichannel cross-platform marketing and accurate targeting, Tensight provides an understanding of stock positions, product availability, product ranking, reviews, and ratings, as well as purchase patterns. It also offers cross-channel product ratings, customer sentiment analysis, and discounts analysis. 

  • Pricing and promotions

In addition to promotion insights, Tensight offers competitor tracking, pricing analytics, as well as price monitoring to avoid disparity in pricing and discounts. 

  • Supply chain

With Tensight, eCommerce companies can gain valuable insight into various metrics such as regional demand vs supply analysis, loss of sale, inventory health, forecast demand, stock replenishment, and warehouse out-of-stock percentages. 

  • Sales insights and forecasts

Tensight displays top sellers by channels, categories, units, and sales. It also helps set and measure monthly targets, forecasts sales trends, projects out-of-stock scenarios, and provides timely intervention measures.    

With its rich 15-year experience in eCommerce, Tenovia’s Tensight has worked with over 20 national brands such as Paragon, Raymond, Soch, Tata International, Health & Glow, Indian Terrain, Specsmakers, and more.

Winning Strategies for Effective Online Marketplace Management

Pandemic or no pandemic, the popularity of ecommerce platforms such as Amazon and Flipkart has become so widespread, it has permeated all corners and regions of the country. In fact, for many Indian consumers today, these online marketplaces have become their go-to destination for retail. And as they get more comfortable with the process, they expect more. 

Streamlined and personalized customer experiences are the norm today. Needless to say, this rapid adoption of ecommerce means that your business should work even harder to beat the competition and capture more market share. Perhaps one of the most important steps you should take now is revisit and refresh your online marketplace management strategies.  

To the layman, an ecommerce marketplace looks like a neatly arranged virtual storefront with an endless array of products, but the reality is very different. For a marketplace to provide outstanding user experience, you have to understand and utilize the unimaginably intricate network of elements and algorithms it is built on. This endeavor becomes all the more complicated if you’re taking on omnichannel marketplace management, which is the more probable case for your business. 

That’s why we’ve put together a few strategies and management practices to help you make the best of these ecommerce platforms and push your business to the next level. But first, let’s explore some common challenges in marketplace management that you may have faced. 


  • Customizing online marketplace listing and rankings

Different marketplaces have unique ways to categorize, organize, and rank products. So it is vital that you tweak your content based on where you’re selling and not limit yourself to a hyper focused understanding of a marketplace. What works on Amazon may not work on Flipkart or another platform.

  • Inefficient and redundant activities

A common challenge businesses listed on multiple marketplaces face is the tedious job of keying in and editing product information over and over again. If you sell multiple products across multiple platforms, this job is not only tedious and time consuming, but also increases chances of human error and burnout.           

  • Inventory mismanagement

It’s quite difficult to have a perfect grasp over inventory. Many businesses are prone to overstocking, overselling, incorrect demand forecasting, and a host of other inefficiencies. And when there are multiple channels involved, this problem can become inflated.   

  • Updates or changes in algorithms 

To improve customer experience, marketplaces are always updating their algorithms as well as listing requirements. If you’re not equipped with a scalable, efficient solution to make necessary changes to your online marketplace listings, it could affect your bottom line from time to time.    

Opportunities for change

  • Standardize your listings and SKUs

Defining a specific format for your SKU codes and product listings will make it easier for your team to track, use, and reference when managing inventory. Make sure to include essential details such as style, size, color, ingredients, or any other attributes that your customers are most likely to care about. While you’re at it, you should also consider standardizing product titles, descriptions, and other necessary details in your online marketplace listing. 

  • Invest in inventory management software 

If your inventory isn’t managed efficiently, you could lose out on many sales – be it because of unavailability, long delivery times, supply chain issues, etc. To avoid these issues, it’s smart to equip your business with an efficient software that can keep track of all your products, update you when you’re running low or when your products are reaching their expiry date, and optimize inventory restocking by detecting purchase patterns, identifying top-selling products.

  • Centralize your product catalog 

It’s easier to manage your listings if all your product data is centralized to a single location. This is especially useful if you’re listed on multiple marketplaces. In addition to serving as a point of reference for your team, it will also minimize other inefficiencies such as logging into marketplaces individually or updating information. Centralizing your catalog will also help you manage inventory, analytics and reporting, and other essential functions from the same place.   

  • Get expert marketplace management services 

As a busy business owner and growing team, you may not always have the time to analyze your business decisions and study the data holistically. In such cases, it may be wise to partner with an expert, like Tenovia. Our marketplace management team will help you prioritize actions based on data analytics and show you how you can create the right organizational structure within your ecommerce vertical, what processes you need to maximize operational efficiency, and how you can optimize inventory, pricing, and other sales strategies.  
Ready to take your online marketplace management game to the next level? Get in touch with us and we’ll show you how our end-to-end marketplace management services will help you achieve your goals on India’s biggest marketplaces!

Dos and Don’ts to Follow When Posting Healthcare Content on Amazon

Even before the pandemic hit, the demand for health products and its subsequent transactions on online marketplaces has been on the rise. From supplements and Ayurveda products that help boost immunity, manage stress and anxiety, improve skin, hair, as well as sleep, more and more consumers in India are looking for ways to improve their overall physical and mental health. And for research, guidance, and purchase, they often go to Amazon.  

But selling healthcare products on marketplaces like Amazon can be a tricky proposition. There are many more rules and regulations you need to comply with in order to sell. And this obviously because the products you are selling are being ingested by consumers or used in a way that may impact their health. It is doubly important to ensure that the language you use in your listings and storefronts is accurate, authentic, verified, and compliant with Amazon and other regulatory bodies applicable to your products.

To minimise the risk of your product being flagged or pulled down, which could not only affect your current sales but also your chances of being able to sell on Amazon later, there are many precautions you should take. And to help you navigate the choppy waters of posting on Amazon, we’ve compiled a healthcare content optimization guide, complete with a list of dos and the all-important don’ts for.  

  • The Dos

Be 100% transparent 

Make sure to include all the necessary information about your products – ingredients, dosage, instructions for use, side effects, and testimonials. You should also include actual photos of your product along with the packaging. If your product is ingestible, specify the exact form it is available, be it a powder, chewable, tablet, capsule, etc.   

Leverage the power of reviews 

When it comes to healthcare products, trust plays a much bigger role in the consumer’s decision-making journey. Along with transparency of information, quality packaging and shipping, good customer service, and other positive interactions will garner you more positive reviews – ultimately increasing repeat purchases and finding new customers. Reviews also give you an insight into how you can improve your offerings. 

Offer subscribe and save options

Amazon’s Subscribe and Save offer has been working wonders for brands since its introduction in 2007. This is especially useful and lucrative for healthcare products that will have recurring purchases. By giving your customers an option to save money, you’re more likely to have them come back. What’s more, the subscription model eases their effort to purchase from you again and again. They can simply choose their preferred delivery frequency and forget about it.  

  • The Don’ts

Don’t make any tall claims 

If you’re selling drugs, medical devices, cosmetics, food and beverages, supplements, or any other health products, don’t make any claims of curing, treating, preventing, or mitigating illnesses or conditions in humans or animals. This goes against RPC rules that restrict products from making claims of treating, precenting, diagnosing, or serving as medicine for any disease. However, if you are keen on highlighting your product’s benefits, ensure that you can substantiate your claims with the necessary notes and documentation. 

Don’t include references to pricing or promotions 

While using keywords and phrases related to discounts, deals, and promotions work especially well for products across categories, the case is different with healthcare. To avoid being flagged off by Amazon, ensure that you refrain from using terms such as ‘free’, ‘bonus’, ‘affordable’, ‘cheap’, etc. While you’re at it, watch out for language that directs or persuades potential customers to make a purchase. That includes avoiding phrases such as ‘add to cart’, ‘buy now’, shop with us’, ‘get yours now’, etc. 

Don’t market your product as a magic cure 

The Drugs and Magic Remedies Act of 1954 monitors the advertising of drugs and other medicinal products in India. It is a cognizable offence to make claims that a certain product contains magical properties. So double check if the product you’re selling violates the DMR Act in any way. 

Don’t mention diseases or conditions in your product description

Avoiding any keywords related to diabetes, cough, asthma, or skin disorders in your item description is one of the major healthcare content optimization challenges on Amazon. You should also steer clear of terms such as ‘anti-aging’, ‘fair skin’, ‘anti-inflammatory’, ‘youthful skin’, etc. In fact, there are over 170 diseases and conditions you should avoid listing: 

  • Alzheimer’s (aka “Alzheimer’s”)
  • Autism
  • Dementia
  • Attention Deficit Disorder (ADD)
  • Attention Deficit Hyperactivity Disorder (ADHD)
  • Depression
  • Brain Disease
  • Brain Disorder
  • Nervous disorders/ Nervous system disorders
  • Fits
  • Hysteria
  • Insanity
  • Nervous debility
  • Insomnia
  • Hyperactivity-sedative
  • Delirium
  • Epileptic fits
  • Epileptic fits
  • Encephalitis
  • Mental retardation, sub-normalities, and mental growth
  • Parkinsonism
  • Epilepsy
  • Astigmatism
  • Bell’s Palsy
  • Blepharitis
  • Cataract
  • Eye disease
  • Dry eye disease
  • Glaucoma
  • Macular degeneration (also called “AMD”)
  • Bacterial Conjunctivitis (also called “pink eye”)
  • Eye herpes
  • Eye occlusions (eye strokes)
  • Fuchs’ Corneal Dystrophy
  • Macular dystrophy
  • Stargardt’s disease (STGD)
  • Blindness
  • Disease and disorder of the optical system.
  • Trachoma
  • Granular conjunctivitis
  • Deafness
  • Ear Ruptures/ Ruptures
  • Stammering
  • Arthritis
  • Rheumatoid Arthritis
  • Psoriasis
  • Osteoarthritis
  • Eczema
  • Lyme Disease
  • Dropsy
  • Gangrene
  • Leprosy
  • Leukoderma
  • Lockjaw
  • Locomotor Ataxia
  • Rheumatism
  • Smallpox
  • Spondylitis
  • Prevent premature ageing
  • Baldness
  • Growth of new hair / hair regrowth
  • Cancer
  • Malignant Tumour / Tumour
  • Benign Tumour / Tumour (examples of benign tumours include moles and uterine fibroids)
  • Leukaemia / Leukaemia
  • Lung Cancer
  • Breast Cancer
  • Diabetes
  • Diabetic
  • Diabetic Neuropathy
  • High Blood Sugar
  • Diabetes mellitus
  • Glycaemic index
  • Increases Insulin sensitivity in diabetes / stimulates insulin sensitivity / maintains healthy insulin level
  • Goitre
  • Fever (in general)
  • Lupus
  • Gastrointestinal ulcers
  • Ulcerative colitis
  • Pleurisy
  • Pneumonia
  • Tuberculosis
  • Typhoid fever
  • Acute Bronchitis
  • Acute Respiratory Distress Syndrome (ARDS)
  • Asbestosis
  • Asthma
  • Bronchiectasis
  • Bronchiolitis
  • Bronchiolitis Obliterans Organising Pneumonia (BOOP)
  • Bronchopulmonary Dysplasia
  • Byssinosis
  • Chronic Bronchitis
  • Coccidioidomycosis (Cocci)
  • COPD
  • Cryptogenic Organising Pneumonia (COP)
  • Cystic Fibrosis
  • Emphysema
  • Hantavirus Pulmonary Syndrome
  • Histoplasmosis
  • Human Metapneumovirus
  • Hypersensitivity Pneumonitis
  • Influenza
  • Lymphangiomatosis
  • Mesothelioma
  • Middle Eastern Respiratory Syndrome
  • Non Tuberculosis Mycobacterium
  • Pertussis
  • Pneumoconiosis (Black Lung Disease)
  • Primary Ciliary Dyskinesia
  • Primary Pulmonary Hypertension
  • Pulmonary Arterial Hypertension
  • Pulmonary Fibrosis
  • Pulmonary Vascular Disease
  • Respiratory Syncytial Virus
  • Sarcoidosis
  • Severe Acute Respiratory Syndrome
  • Silicosis
  • Sleep Apnea
  • Sudden Infant Death Syndrome
  • Bronchial Asthma
  • Varicose Vein
  • Appendicitis
  • Bladder stone
  • Gallstones
  • Hernia
  • Jaundice
  • Hepatitis
  • Liver disorders
  • Kidney stones
  • Piles and Fistulae
  • Stones in gallbladder
  • Bright’s Disease / nephritis / kidney disorder
  • Paralysis
  • Height increase in adults / children
  • Congenital malformations
  • Genetic disorders
  • Improvement in height of children/adults
  • Infantile paralysis
  • Obesity
  • HIV
  • Blood Purification
  • Arteriosclerosis
  • Blood poisoning
  • Disorders and disorders of the uterus
  • Disorders of menstrual flow
  • Disorders of the prostatic gland
  • Female diseases (in general)
  • Forms and structure of the female bust
  • Heart diseases
  • High or low blood pressure.
  • Hydrocele
  • Plague
  • Sexual impotence
  • Stature of persons
  • Sterility in women
  • Venereal diseases, including syphilis, gonorrhoea, soft chancre, venereal granuloma and lymphogranuloma.
  • AIDS
  • Angina Pectoris
  • Change in colour of the hair
  • Change of foetal sex by drugs
  • Fairness of the skin
  • Increase in brain capacity and improvement of memory
  • Improvement in size and shape of the sexual organ and in duration of sexual performance
  • Improvement in the strength of the natural teeth
  • Improvement in vision
  • Maintenance or improvement of the capacity of the human being for sexual pleasure
  • Myocardial infarction
  • Power to rejuvenate
  • Premature greying of hair
  • Rheumatic Heart Diseases
  • Premature ejaculation and spermatorrhoea

Get the Amazon listing optimization experts on your side Perhaps the fastest and most seamless way for your healthcare products to shine on Amazon is to have the right experts manage your product content. At Tenovia, we provide tailored Amazon listing optimization services for your product descriptions, tiles, and listings, and ensure you remain compliant to regulations, steer clear from any possible red flags, and become visible and compelling to your consumers. Get in touch with us today and together, let’s build your healthcare brand on Amazon!

Ecommerce and the Future of Social Media and Metaverse

Ecommerce and the Future of Social Media and Metaverse

When it comes to online shopping, the exponential growth of technology and changing consumer demands are giving rise to new and previously unimagined changes in the world of ecommerce. The future of social media and ecommerce is all about cutting-edge technology, personalized media and marketing, and creative storytelling – be it B2B, B2C, and D2C.  

How consumer expectations are changing

Despite technological advancements, it remains difficult to make online shopping just as attractive and rewarding as offline shopping. For many consumers, it just doesn’t measure up. And while retailers have tried to bridge this gap with discounts, offers, freebies, and other such strategies, it’s not sustainable. Naturally, the big question is – how can ecommerce businesses recreate the magic of offline shopping and offer customers a smooth, seamless experience? The answer, of course, is in technology.

Ushering in the age of digital realities

Today, real-time interactive content as well as AR filters have become commonplace. From video games and social media to apps and other avenues, most tech-savvy consumers today are familiar with these technologies to some capacity. And with time, these will only get more advanced and more realistic – a potential boon for the future of social media marketing and ecommerce! 

The difference between our digital lives and real lives are becoming blurrier by the day. Virtual assets are just as valuable as physical assets – be it banking (digital transactions and wallets), currencies (cryptocurrencies), or even art (Non-Fungible Tokens and digital art). So the transition to a similar ecommerce model is an organic step up. In addition to the ubiquitousness of AR/VR and other reality-bending technologies, the introduction of 5G and the metaverse are further accelerating our world toward the future of social media.

What is the metaverse?

The metaverse isn’t a single platform or technology, but a combination of tech innovations that work together to mimic real life. Essentially, a virtual avatar that imitates your real persona will experience a virtual world, complete with social as well as economic systems. Imagine taking a walk in the park, hanging out with friends, visiting an art gallery, going shopping, or playing a sport. You can do all of these things in the metaverse – a digital arena that involves AR/VR, NFTs, social commerce, and more.

While the term was popularized by Facebook in 2021, the actual concept originates in 1992, from a sci-fi novel Snow Crash. Along with Facebook, many tech giants are entering the metaverse – from Nvidia and Microsoft to Epic Games. It’s interesting to note that the metaverse can’t really be owned by a single company. Instead, it is considered to be the next stage of mobile internet, where it exists alongside the internet we know today.

According to Gartner, by 2026, 25% of the world’s population will spend an average of one hour in the metaverse every day. This can be for various purposes – from attending virtual meetings and online classrooms to ecommerce shopping, social media, and entertainment.

How will it impact the future of social media for business?

In keeping with the vibe of the metaverse, the goal of ecommerce is to provide a completely immersive shopping experience. The metaverse can leverage VR to make shoppers believe that they were actually walking through a store, ultimately bridging the gap between virtual and real worlds. They can also interact with employees and get hyper-personalized service. This experience can be further ‘augmented’ with AR wherein shoppers can sift through catalogs, pick up products, and interact with content that’s superimposed on real landscapes. What’s more, metaverse could potentially open up opportunities to expand payment options via NFTs.

It’s still early days for the metaverse but it is very likely to evolve and develop into a full-fledged platform in the next few years. And its growth is going to be massive. Bloomberg Intelligence predicts that the metaverse marketplace will be worth a whopping $800 billion by 2025 and over $2.5 trillion by 2030!

The final word on the metaverse of madness

To stay prepared for this futuristic revolution, it is important for brands to invest in certain tools and technologies today. From AR and VR, personalized omnichannel customer experiences, and social commerce to AI-driven analytics and voice-based interactions – the future of social media for business is truly going to change the face of ecommerce. If you want to stay ahead of the curve and adapt your business to these future-ready technologies, Tenovia is the technology partner for you. With our advanced analytics offerings, marketplace support, and end-to-end cross-platform solutions, we can help your ecommerce business embrace the future of social media.

Pushing Ecommerce Shipping and Delivery into Hyperspeed: India’s 10-Minute Delivery Race

Think back about a decade and a half ago. If you needed groceries, you could just walk to the convenience store at the end of the road and be home in about 10 minutes. Then, with the advent of supermarkets, grocery shopping became a weekly affair as people made larger purchases. Once ecommerce came into play, it became more convenient to order online than visit the store – even if you had to wait a little longer to get it delivered. 

In the early days, an ecommerce delivery service would take about 2-3 days to fulfill an order. Cut to today when same day grocery deliveries have become the new normal. But if you thought that’s fast enough, you’re mistaken. The Indian startup ecosystem is now switching to the next gear with 10-minute deliveries, except this time the convenience store comes home to you. 

How much potential does it really have?

Usually, retail commerce is shaped by consumer behaviors. But in the case of ultra-fast deliveries, quick commerce is actually changing purchase behaviors of consumers and transforming the retail market from the inside out. And this change is happening fast. According to a report by Indo-Asian News Service (IANS), the quick commerce market in India will grow 15x in the next three years, with a market size of $5.5 billion. In the past two years alone, it has seen a rise in major cities across the country, especially Bengaluru, New Delhi, and Chennai. 

A community-based online platform LocalCircles surveyed 30,000 people across 272 districts in the country and revealed that 25% of households bought their groceries online, specifically through a quick ecommerce delivery service. 71% of participants also admitted to using these ecommerce shipping solutions for last-minute purchases of essentials and impulse buys. 

RedSeer, a market research firm based in Bengaluru, also shared some significant findings. The quick commerce segment in India was valued at $300 million in 2021 and, even with the most conservative estimate, is expected to jump to $3.1 billion by 2025. As of today, quick commerce’s total addressable market (TAM) in India is estimated to be $45 billion.

Unsurprisingly, startups of all sizes are jumping onto this bandwagon, as are investors. Perhaps the most noteworthy example is that of Zepto – a relatively quiet name that suddenly took the quick commerce world by storm and secured a $60 million funding for its 10-minute ecommerce delivery service. Soon, bigger names announced similar services – including Blinkit (formerly Grofers), Swiggy Instamart, Dunzo (backed by Reliance), Ola Dash, and BigBasket BB Now. It’s no wonder that Amazon Prime’s next-day delivery pales in comparison. 

So, how does it work?

To ensure ecommerce shipping and delivery in 10 minutes, wide scale distributed inventory is essential. That’s why quick ecommerce startups are setting up smaller warehouses – known as dark stores – closer to customers’ homes. But dark stores aren’t the only way quick commerce companies are achieving efficiency. Using technology, these startups are considering various other factors such as TAM (i.e., the number of households in the area), road and traffic conditions, location accessibility, local weather patterns, etc. 

What’s more, these dark stores are also focused on keeping smaller stock keeping units (SKUs) of <2,000, compared to over 1 lakh units usually kept in larger warehouses. To optimize the inventory and shipping cost, these SKUs are decided based on order patterns of nearby customers. Each dark store only serves a radius of 2-3 km and stocks high-frequency items pertaining to its service region. In contrast to traditional supermarket models, quick commerce relies on fewer options in order to optimize speed of ordering and delivery. For example, offering customers a smaller range of day-to-day products such as bread, eggs, tea, etc., can simplify inventory and reduce the time taken to make a choice and place the order. 

Aadit Palicha, Zepto’s CEO and Cofounder in conversation with The Indian Express, revealed that with this accelerated ecommerce shipping model, the process of packaging to dispatch takes less than a minute on average. Blinkit’s CEO Albinder Dhindsa said that all their partner stores are placed within 2 km of their customers. He also claimed that the density of their dark stores makes it possible for their delivery executives to meet 90% of their orders within 15 minutes even if they’re riding at just 10 kmph. In the past six months, more than 1,000 dark stores have popped up around the country. 

How can your startup gain an edge?

Despite being fairly new, the number of players in the quick commerce segment is growing aggressively. For a smaller startup to go up against industry giants can be a challenge. But there are a few steps you can take to improve your chances of carving a niche. 

  • Focus on scale: An experimental ecommerce model in its nascent stages isn’t going to be the most profitable at this time. Your best bet to enter and sustain yourself in this market is to play the long game – scale up and capture market share. 
  • Push for subscription models: If your 10-minute ecommerce delivery service deals with everyday groceries or another segment with high-frequency ordering, introducing a subscription model can help you further streamline your processes and boost revenues.   
  • Invest in technology: Be it warehouse and inventory management, supply chain logistics, metric tracking, real-time analytics, or regional utilization, let technology do the work for you.   
  • Bring in the experts: A dedicated team of ecommerce experts can help you better strategize your communications and cut the clutter in an increasingly crowded space. It is ideal to find an experienced ecommerce partner who can provide comprehensive services in analytics, marketing, marketplace support, and more.   

Some believe the 10-minute delivery model is the future, some think of it as a passing fad, while others believe it will simply become another option in the growing gamut of ecommerce services. Regardless of how it plays out, it is definitely a path worth exploring.

Better Marketing Optimization With FPP Led Tracking | 24 Mantra Organic | FMCG

24 Mantra Organic is an established brand in the grocery and gourmet space, with a core focus on organic food products. Currently, the brand has developed over 100 subcategories and 250 products to cater to an expanding target base. 

Their challenge: Expanding beyond the carved niche

While 24 Mantra Organic already enjoys a sizable brand value in the organic niche, achieving a similar market share in the generic space remained a challenge. To improve product positioning and market visibility, the brand needed marketing expertise, a well-formed strategy and execution plan, and constant supervision to target the right products at the right time. What’s more, it was also vital to balance marketing spend to drive growth for all product categories, while maintaining low advertising cost of sale (ACoS).     

Their goals: For today, tomorrow, and the years to come

Our strategy: Leveraging First Page Positioning (FPP) 

For brands to capture consumer attention, they need to appear on the first page of the search results as most users don’t even consider visiting the second page. According to Search Engine Watch, first page results get 92% of website traffic. We had to get 24 Mantra Organic there.

To help track the rank of a brand’s product against a specific search team, we at Tenovia devised an in-house metric – First Product Position (FPP). The lower the rank, the better the performance in the search listing, and vice versa. Closely monitoring the FPP for high-traffic keywords allowed us to determine whether or not our marketing efforts were yielding organic share of voice (SoV). This exercise also helped us further optimize costs to ensure that we didn’t bid on keywords that were already performing. 

With 24 Mantra Organic, our approach was to evaluate product performance on trending keywords, month-on-month growth in Glance views, and sales. We then used these metrics to obtain the FPP rank for each product among trending keywords and further grouped these by status, based on ranking (high, mid, or low). 

This provided us with valuable insight to analyze the current FPP or brand visibility in the market. We also tracked the percentage of repeat customers, which made it easier for us to bid for marketing and budget marketing spends. We learned that if the spending on low FPP ranks are lowered, that money can be saved or redirected to other categories, and vice versa.  

The outcome: Breaking it down into numbers 

Between November 2021 (when we were onboarded) and January 2022, we helped 24 Mantra Organic achieve: