Ecommerce Website Development Platforms – Magento vs. Shopify

Ecommerce Website Development Platforms - Magento vs. Shopify

As the number of customers looking for an online shopping experience increases, the number of ecommerce websites has seen a steady increase as well. But when it comes to ecommerce website development for your business with an ecommerce development platform, the choices on offer are many and can be confusing at times. Many online businesses prefer to hire a professional ecommerce website development company to help them with this dilemma. A professional ecommerce website development company offers a reliable option to get high-quality final results that match all business specifications using these ecommerce website development platforms. It saves time, effort and sorts out complex troubleshooting issues before the project goes live.

Two of the most popular ecommerce website development platforms available are Magento and Shopify. Let’s examine both and see which is the better ecommerce website development platform of the two.

Magento ecommerce development

Magento has acquired a big piece of the ecommerce website development market share. The Magento ecommerce development toolkit is easy to use, comes pre-loaded with numerous functions, and is extremely flexible in content and user experience of the web store. It has features built in to support website administration and product catalog management, marketing, and SEO – everything absolutely essential for running a web store. The result is a highly customizable ecommerce website development solution that is capable of creating a robust web store and an excellent user experience suited to the unique business requirements.

Shopify ecommerce development

Shopify is another contender in the ecommerce website development market. Shopify too is an easy to use ecommerce website development toolkit that comes with an easy to use administrator interface and almost everything that Magento or other toolkits offer. The difference is, Shopify has the option of migrating your web store from another platform. It provides the option to do so during the sign-up process and the system generated link for importing products from your existing ecommerce website is fairly simple to use.

Magento vs. Shopify

Both Magento ecommerce development and Shopify store development tool kits have certain advantages that make them unique and suited to different business needs.

Magento store development toolkit uses an open source platform with hundreds of available templates and extensions. The Magento ecommerce development community support provides an excellent support system for small businesses to troubleshoot with ease in the absence of a professional ecommerce website development company.

Shopify website development, on the other hand, uses its own proprietary language. As a result, a community driven support system for smaller businesses is not as robust. It is a smaller platform compared to Magento and lacks depth of reporting and customization options, making it an excellent choice for small businesses that need a quicker turnaround time.

Magento ecommerce website development, thus, becomes a better choice for businesses looking for an extensive and robust ecommerce website development solution.

Conclusion

The features provide by ecommerce website development platforms are secondary to your business requirements. Once you have a clear vision of your business, you can easily find the best suited ecommerce website development platform and company that delivers a solution customised to your needs.

Enquiry on Magento/Shopify Build

If you’re interested in having your own eCommerce website and unsure of which platform to build it on, reach out to us to help you decide on the best and timely manner to create and run your online store

Why start-ups love Shopify Web Development!

Why start-ups love Shopify Web Development!

Everyone seems to be in on the start-up and e-commerce culture. So what’s that one thing that these entrepreneurs look for? A simple, easy to use cart solution that gives their online e-commerce set up a solid structure. Shopify delivers on this basic requirement bang on!

Shopify Store Development works great for retailers who are looking to sell their products online but don’t want to get into all those technicalities.

Enough of all that we will let Shopify’s benefits do all the talking

It is super simple
And to top it off, they have an extensive manual that will help through every single step of setting up your store. Shopify Store Development is offered as packages, but even here they stand true to what they deliver – “Great Product, Realistic Price”. Even their basic package offers advanced ecommerce analytics and SEO features that will help you determine how your customers perceive you online.

Easy Hosting
With Shopify web development, don’t bother about hosting your servers, because its all cloud. Your cart is hosted by Shopify’s Cloud Server and all those nittty-gritties like payment gateways integration and Shipping partners are management with out any hassles. Simply Install Shopify by choosing your package and there would be no hosting costs(But with Minimal charges), no software to update and no servers to maintain, with so much time on your hand, you can easily make that extra buck.

Management features
Shopify store development score high with its centralized management dashboard. This dashboard helps in providing all tools necessary for management that the user requires in one place. Basic tasks like adding new item, their organization, updating of description and images to the items listed in the inventory can be done from a single console. Apart from managing inventory as required, management of content can also be done through the console.

Easy Payment gateways
One of the difficult aspects of having an e-commerce website is the integration of a payment system. Shopify web development provides a major benefit in this case. This platform can be used for setting up a one step checkout process on the website. The e-commerce site can be integrated with nearly thirty payment gateways, and credit card online payment can be enabled by using Shopify.

Online marketing features
Another benefit of using Shopify is the built-in features of SEO. These features are great while marketing your business online. The CMS is SEO friendly and allows customization of Meta, title, and H1 tags. Shopify also allows you to generate sitemaps automatically and can be integrated with Google Analytics.

24/7 Customer Support
A reliable customer support acts a protective umbrella for business owners who might encounter an annoying technical bug at the dead of the night. Shopify’s constant phone and chat support assures the owner that maintaining the site long term will not translate into unnecessary support expenses.
Apps and more!

This has more to do with Shopify’s popularity than its functionality, Shopify’s ‘low cost yet award winning’ objective has prompted developers all over the world to come up with apps that exemplify its existing functionality. Need we say more?

Enquiry on Magento/Shopify Build

If you’re interested in having your own eCommerce website and unsure of which platform to build it on, reach out to us to help you decide on the best and timely manner to create and run your online store

Benefits Of Choosing The Right Website Development Company

Benefits Of Choosing The Right Website Development Company

Ecommerce is the driving force of business in the digital age. The truth is, every business needs to consider the ramifications of not being online in today’s world. If you are planning to take your offline business into the online world, the online world might just help provide you some guidance to begin with. But at the end of the day, you are better off with professional advice from a website development company.

There are many things involved in creating an effective ecommerce experience for your customers and a professional website development company can help you navigate that labyrinth with ease.

How to choose an ecommerce website design company?
Well, first of all, the website development company needs to have a portfolio of similar work to demonstrate their knowledge and abilities. Such a company would be in a position to advise you on the set of features necessary for your online business. Some of the key things to consider when choosing a website development company for your ecommerce project are –

  • Design and functional capabilities – Presentation and function go hand in glove in defining the user experience and the success of an ecommerce website. The ecommerce development company of your choice should have experience in delivering both form and function for your project.
  • The development of an ecommerce website – Functional core of the ecommerce website is defined by the backend programming that plays an instrumental role in defining the user experience. Your website development company should be in a position to choose the simplest solution suited to your needs.
  • Choosing the right content and features – Content leads the users to make a favorable purchase decision on your website. Choosing content and features that address your unique business needs, therefore, is an essential skill that the website development company must possess.

Ecommerce website development packages are available that address issues of scalable features and turnaround time of the project. But at the end of the day, it is the experience of a professional website development company that makes all the difference in every project.

How does a website development company make a difference?
Apart from professional opinion, an ecommerce website development company can offer the following benefits –

  • Advise on design elements necessary for a better user experience
  • Advise on necessary functions and features required for a successful ecommerce website like shopping cart, payment gateway, wishlist, order tracking etc.
  • Build and launch your ecommerce business with a fully functional and scalable online store in a short time.
  • Integrate payment gateways and other third party functions necessary for ecommerce websites.
  • Ensure customer data security and eliminating risk of online transactions
  • Troubleshoot, add features and update system
  • Training your store staff to manage content update and backend maintenance
    Conclusion

Taking your business online in a highly competitive environment requires some due diligence, and choosing the right ecommerce website development company is an integral part of that process.

  • Total experience and body of work.
  • Domain knowledge and expertise.
  • Work portfolio with similar projects.
  • Client testimonials

Do a comparative study of their competition in services and pricing options so as not to miss out on better deals. Ultimately, your decision should be based on your long term view of your online business.

Enquiry on Magento/Shopify Build

If you’re interested in having your own eCommerce website and unsure of which platform to build it on, reach out to us to help you decide on the best and timely manner to create and run your online store

5 Top Shopify free plugins that improve your sales

5 Top Shopify free plugins that improve your sales

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Introduction

Shopify is an eCommerce platform that provides a complete solution for your eCommerce store. In today’s post, we will discuss about 5 of the best free apps offered by Shopify.

Top 5 Shopify Plugins that you must try

Product Reviews

shopify-product-review

Shopify Product reviews allows you to display product reviews of your products and there by improve your sales.

Here are some of the advantages of using Product Reviews:

  • SEO friendly reviews and scores for Google Search
  • Scope to engage with customers and understand their feedback
  • Improve sales of the reviewed products.

Some of the key features of the Product Reviews app are:

  • Offers reviews that match the theme of the store
  • Easy tools for customising the overall look and feel of app
  • Easy editing and management of reviews in bulk
  • SEO friendly scores to improve visibility on search engines

Plugin SEO

plugin-in-seo

Plugin SEO is a widely used tool to check for any possible SEO mistakes.  On installation, the app checks for any possible SEO errors in page titles, headings, meta descriptions, speed, blog post structure, content freshness and much more.

Some of the advantages of using Plugin SEO are:

  • Scan the entire website and identify any SEO related issues in the website
  • Periodic checking to give you the most desired peace of mind
  • Concise reports to help you to take an informed decision

Free Shipping Bar

free-shipping-bar

The free shipping bar is an easy to setup app that helps you to display the free shipping offer on the slide bar.

Following are advantages of using the Free Shipping Bar:

  • Increase average order value and boost your sales by offering free shipping
  • Show progressive messages as and when customers add products to their carts
  • No app branding on the bar, so that it seamlessly integrates with the theme of your store

Some key features of free shipping bar are:

  • Displays the free shipping message on the slide out bar
  • Highly customisable bar, to fit the theme of your store
  • Congratulatory messages for customers who receive free shipping messages
  • Advanced analytics that allow you to gain the maximum ROI
  • GeoTargeting, to display different messages for customers in different geographic locations
  • Auto detection of local currencies basing on the location of the visitor
  • Exclusive page targeting, to display the bar only on particular pages
  • Highly responsive and optimized to suit all types of screens such as desktop, mobile and tablet

Better Coupon

better-coupon

Better Coupon Box is the most ideal way to convert visitors to loyal customers. This 100% customizable app seamlessly fits into the theme of your store.

Some of the major advantages of using the Better Coupon Box are:

  • Exit intent pop ups that prevent cart abandonment and convert visitors to customers
  • Improves the user experience and in turn reduces the bounce rate
  • Increases the conversion rate. When a user visits the store first time, a beautiful popup comes up offering a discount for following one of the social media channels
  • Improved user interface that is tailored to suit all types of screens including laptops, mobiles and tablets
  • Increase in Fan base for your social media channels
  • Customers can avail cool offers on your store and most importantly
  • Customers need not worry about forgetting the code at the time of checkout

Key features of the Better Coupon Box

  • Unique exit technology that encourages your customers to spend more time on your website
  • Cost effective way to target the right customers
  • Fully customisable bar to suit the theme of your store
  • Integration with MailChimp to grow your email subscribers list

Social Media Stream

social-media-stream

The Social Media Stream App allows you to be socially active on all your social media channels and improve your fan base.

Some of the advantages of using Social Media Stream are:

  • Ability to showcase posts from Facebook, Twitter, Instagram, YouTube, Pinterest and Tumblr
  • Real time updates on the user’s desktop that do not let them miss any of your updates
  • Full mobile support
  • Quick Refresh rates