We are at the eve of the festive shopping season that is going to stretch up to the end of the year. For most retail businesses this would account for more than half of the annual revenue. And if you are an SME or a fresh start-up, this is the right time to gear up in advance to target your audience and promote your products online.
The upcoming holiday season will shift the focus to experience-driven eCommerce and you need to plan to maximize your brand presence and exposure online. Further, the time frame for the festive shopping season is limited, putting pressure on eCommerce retailers to edge their advertising strategies effectively
For those who are looking towards leveraging the Flipkart platform, here is a curated list of advertising tips that would enhance your brand visibility on India’s second-largest e-commerce giant.
YOUR HANDY LIST TO AN EFFECTIVE FLIPKART ADVERTISING STRATEGY
As per the report on Business Standard, Flipkart India’s revenue grew 12% to Rs.34,610 cr in FY20. And, the company’s flagship festive sale witnessed an estimated 40 percent growth over the year; reason enough for your business to hang in there.
Let’s look into some of the must-have advertising strategies you need to be aware of as a seller on Flipkart :
- Better product visibility with Product Listing Ads:
We all know that the more clicks your product gets on e-commerce platforms, the higher your chances to achieve better sales. One of the easiest ways to ensure more clicks on Flipkart is through its Product Listing Ads.
In Product Listing Ads, you create an ad campaign for any of your chosen product/products. Flipkart would display these products as ‘Featured Products’ on its website on relevant pages where visibility is maximum. A buyer who is browsing through those pages will get to see your product ad and click on it.
You can convey your product information or promotional offers through these ads using attractive images, price details, and product descriptions. Such Product Listing Ads boost your product visibility and help you reach a wider customer base.
- Increased sales through Spike Sales:
Flipkart’s shopping events aka Spike Sales are a great way to usher in better opportunities for your business growth. With Spike Sales, you get irresistible offers on a large number of categories.
This in turn drives huge traffic to the website as well as brings in a maximum number of buyers. Spike Sales also ensure higher satisfaction for buyers, thus propelling your brand to ‘favored’ status. Whether it is TV commercials or online promotions you can be assured of numerous buyers by making use of the Spike Sales option.
- Better cataloging:
Your catalog means all your products on an e-commerce website. The catalog has a significant role in influencing your buyers. A well-defined catalog that describes your products most effectively, spurs more clicks on your products and influences sales. Adding your product in relevant categories and sub-categories, are also integral to better cataloging, bringing in the traffic, and displaying your products effectively.
- Enhanced Reach through Display Ads
Display Ads on Flipkart offer better visibility, recollection, and the required reach to the product. The display ads or the premium ads placed in the front, or the center of the Flipkart app’s homepage garner guaranteed attention from the visitors. This is on par with the company’s marketing motto: stay visible, relevant, and in front!
- Better brand visibility through Attach Ads
They are Flipkart advertisements that enable to improve the sales cycle in the short term. These Flipkart ads boost brand visibility. They are visible only when a customer is ready to buy a product.
Tenovia: The right platform at the right time
We at Tenovia understand the marketplace and know-howeCommerce to position your brand at strategic sales points at the most lucrative times. We create product recommendations that leverage online marketplace analysis ensuring better brand visibility during peak seasons.
With the right Flipkart advertising strategies, we help you grab the spotlight at the most happening online platform. We bring you tailor-made ecommerce promotional strategies that seal your brand visibility and customer retention rate in this season of celebrations.
At Tenovia we offer close assistance to augment your deals in Flipkart with the precise Digital Marketing Services that we provide. We run PPC, Campaigns on social media, and Blogging with an emphasis on SEO to enhance your Flipkart ads step by step. As a Flipkart marketing agency, we aim at offering our clients the results they anticipate the most with the help of digital marketing channels.
To excel on any eCommerce platform, you need a customer-centric strategy that caters to their expectations and addresses their concerns. What matters is not merely trying to accelerate sales and ensuring quality products/ services, but also channelizing your investments towards boosting traffic. Participation in spike sales, utilizing display ads, or leveraging Product Listing on Flipkart will serve in turning your brand into a hotspot for potential buyers on the website
As the holiday season sparks a vibrant palette of excitement, start planning at the earliest. Grab the buyers’ attention by partnering with the best and most experienced eCommerce marketing consultants like Tenovia who understands your brand and marketing goals and helps you stay ahead of the competition.