What is the best medium for educating customers about your business/products/services? Some might say infographics, text-only content, emails, etc. However, the best medium is video. Over 97% of marketers’ claim that video content helps their prospects understand the product better and helps the customers make a crucial purchasing decision.
The above statistics prove that videos are effective. But what is it that makes videos this effective? Well, let’s find out.
Why is including videos in your digital marketing strategy more effective?
- Videos explain our product better.
e-Commerce marketplace is built differently. You’re selling something online. To convince customers into buying the product, you need to prove its worth. What could be better than a video elucidating how the product functions?
The customers will only buy a product if they know what it is and how it is going to benefit them. When your customers understand your product better through videos, there’ll be more sales.
- Videos offer a better ROI:
The ROI/Return On Investment of a video depends on several factors. Quality, strategy, duration being some examples. Nevertheless, according to a survey by WYZOwl, 83% of the participants claimed that videos bring more ROI.
At first, you might think of video as an expensive asset. But this is not true. There are innumerable tools which you can employ to create a high-quality video without spending much. These days, most smartphones have a high-end camera that you can use. Also, the tools Doodly and Videoscribe make the process even easier.
However, planning all the above and executing in the right manner is paramount. It’s the reason you should contact an eCommerce consulting company who can help you craft, implement and execute digital marketing strategies that work.
- Videos have a positive impact on SEO:
If you’re in the eCommerce world, you would know the importance of SEO. SEO can aid your website or product leap to the summit of the search results. And this is something a well-crafted video can help you with. If you add the right keywords in your video descriptions on YouTube, chances are your video will jump to the top of the search results.
Also, if you embed videos inside your blog content, then Google will classify your site in a superior manner. It’s because a video related to the blog increases the credibility of your website.
What types of videos can you incorporate in your eCommerce digital marketing plan of action?
- Brief marketing videos.
Videos stretching over 10 minutes aren’t always necessary. You can use short videos talking about:
- A Product Release.
- Common FAQs about the products.
- Product Description.
- Unique Selling Point.
Short videos always work. Also, you won’t necessarily need a high-end camera to shoot one. A decent smartphone camera will do.
- “How to” and product tutorial videos.
A brief walkthrough of your product always helps. You can help your customers understand how your product works.
- Product manual or installation:
How frequently do you read the product manual booklet that comes with new items? Maybe never, right? So, you can use the video format to help your customers install the product. If you craft the manuals correctly, you can expect more traffic on your eCommerce website or YouTube channel.
- Video testimonials:
When it comes to checking reviews, video testimonials have no match. After all, a video testimonial is hard to fake. So, posting video testimonials can improve credibility and eventually sales.
- Instagram or Facebook live:
A prerecorded video isn’t always necessary. You can start Facebook or Instagram live and interact with a live audience.