Levi’s products listed on Amazon monotonous for the different quality of the products, not enough to differentiate and justify the pricing brand persona which Levi’s carries. The inherent quality of the products was not highlighted.
- For different quality, style subsets are created for different listing approaches.
- A+pages are created to emphasizing the qualities of the styles, authenticating the value proposition of the brand
- Brand Stores is being created to convey brand philosophy by the medium.
- Variations of the same styles are merged to make selection easier for customers