Content Marketing
A+ Content on Amazon

Checklist for Creating A+ Content on Amazon

Amazon is the most sought-after marketplace for online sales with scores of brands competing against each other to capture their target market. Listing product offerings on Amazon and expecting them to be sold like hotcakes is far from reality as a result of increased competition from your competitors. What you need is a competitive advantage that increases the visibility of your brand and products. This can easily be done by leveraging Amazon’s free and unlimited discoverability tool known as the A+ content feature. 

A+ Content: What is it? 

Amazon A+ content or enhanced brand content design is a highly beneficial tool that lets Amazon’s first-party vendors and sellers have a competitive edge over others. The free and unlimited platform boosts your visibility, discoverability, conversion rates and ultimately, sales. It is like a landing page where you can effectively showcase your products in an enhanced and creative way that appeals to & addresses the needs of potential customers. Amazon’s A+ content service lets you display enhanced product information, vivid imagery, eye-catching videos, the brand’s logo, colours and voice, product comparison charts and informative FAQs that result in brand awareness and informed buying decisions of the customers.

Who is eligible to use the A+ Content feature?

Amazon’s sales-boosting A+ content feature is available only to third-party sellers who have been registered and approved as brand owners under the Amazon brand registry program and to new companies that have already been registered under selling initiatives like Amazon Launchpad. 

How to make your A+ Content conversion-ready

  • Display the unique selling points of the product offerings through the use of text and corresponding images to attract customers. Images and more so, videos enable increased understandability in online users. 
  • Provide detailed information regarding the products to help potential customers make purchase decisions faster and prevent them from moving on to other brands that they think can fulfil their exact requirements. 
  • Identify high ranking keywords through analytics and incorporate them in your A+ content and images. Remember you are competing with several other sellers, so ensure your Amazon copy is informative and helps in boosting sales.
  • Design your content in a format or style that is simple and easily comprehensible. Complex product offerings and aspects can be broken down into digestible images, videos and copies.
  • For effective A+ content, incorporate value-added content that directly addresses the requirements of customers. Such data about customer requirements are frequently available in the reviews and comments section. 

Key Benefits Of The Amazon A+ Content

With Amazon A+ content, businesses can accelerate sales up to 10%. The implementation of additional images, videos, product descriptions and how-to-use-instructions to the product listings results in:

  • Improved Conversion Rates: Apart from the product listing content, the inclusion of additional elements like videos, images, sales copies, value-added content, stories, brand voice, logo and colours arrests the attention of potential customers and helps them gain a deeper understanding of the products. It also addresses their needs, creates credibility and social proof. All these are the factors based on which customers make informed purchasing decisions and ultimately, buy the product. 
  • Decreased Product Returns: When customers have made informed purchase decisions depending on the detailed information provided in the A+ content regarding the product, they are more likely to remain satisfied with their purchases and less likely to return them afterwards. 
  • Excellent Reviews: Based on the enhanced product information and subsequent product satisfaction, it leads to an enriched buyer experience, making customers write good reviews about the purchased products. 
  • Decreased Advertising Expenses And Increased Rate Of Return: As a consequence of the overall appealing nature of the A+ content, customers are more likely to make instant purchases, thereby reducing the need for extra advertising and ultimately, increasing the return on investment. 

A guide to setting your content marketing budget

 

We have all heard the term ‘Content is King’. But, how many of us know that way back in 1996, Bill Gates published an essay named ‘Content is King’ which is where this phrase originated from. Today, more than two decades later, content marketing is the focal point of most businesses. Every website is trying to create high quality content with a long term strategy in mind. Content promotion to the target audience involves many aspects like keyword position, SEO, etc. Cost is a big factor in marketing content and needs to be budgeted meticulously.

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. In order to craft a successful content marketing strategy, businesses must focus not only on increasing the overall traffic to the website, but increasing the right kind of traffic; that being the number of visits from real people who have the potential of becoming a customer for your business.

To achieve the desired results, distribution of content through organic efforts like search engine optimization or paid efforts should be deployed. Without being too much of a fence-sitter, both paid and organic have the potential to be used at the same time to great effect. But it ultimately boils down to your business goals and what you intend to achieve with a content marketing strategy.

If you are looking to drive traffic and conversions quickly and money isn’t a constraint, then paid social advertising will be a quick fix. However, if it’s for something that will focus more on your client-customer relationship, organic would be well worth investing in.

In this article, you will get some guidelines to set your content marketing budget:

1. Focus on your organization’s business and size

Is your organization into manufacturing or technology services? You need to understand that each industry has its own content requirements. Focusing on your organization will help you understand the volume of content and the thrust required for a successful content marketing campaign.

Further, if you are a start-up, then your budget can be lesser than a big organization in the same business.

2. Define precise goals

What do you want to achieve with the campaign? Steer clear of generic replies like ‘getting more orders’ or ‘increasing customers’. These can be the ultimate motives behind any marketing activity but for content marketing you need to have more tangible and quantifiable goals. Some such goals can be:

  • Increasing organic traffic to your website
  • Improve search engine rankings
  • Build authority of your website, etc.

These goals will determine your content requirement and marketing needs, thereby giving you an idea about the possible budget.

3. How will you execute the campaign?

Do you have a fulltime resource to work on content marketing? Or, are you planning to employ an agency? Or, freelancers? Consider these options well because each one of these cost money and you will need to plug these costs in to your budget.

These three tips can help you set a content marketing budget especially if you are just starting out. If you already have such a plan running, then you can look at the areas that have given you good and bad results and plan accordingly. Remember, high quality content is king, provided it is marketed well.

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