Digital Marketing
How e-Commerce brands are focusing on community building

How e-Commerce brands are focusing on community building

The building block of every brand is its community!

New-age brands don’t just market products to their customers, instead, they build a strong story that connects with their audience, creating a cult of followers, customers, and future prospects.

As internet space becomes more crowded and competitive, the proven digital marketing strategies to boost sales, reach, traffic can no longer suffice. An effective marketing growth strategy is to connect with your audience & ensure they convert to brand evangelists. Keep in mind, today’s customer is well-learned and needs to see if a brand cares, listens, and nurtures a relationship with its people.

Let’s deep dive into community building and why you need to incorporate it into your business strategy.

What is community building?

In simple terms, community building is a growth strategy of bringing together prospective customers through topics that make them connect and align. It fuels the brand’s growth as it puts the customer first, rather than the brand. Remember, community-building does not drive sales, instead, it is an art-form of curating a cult that will follow and engage with your brand for the long haul.

There was a time when community building was having a Facebook page & other social sites and interacting with the followers, fans, etc. However, humans have an innate need for connection, and hence there has been a complete paradigm shift in recent times where community building focuses on the customer’s interests, passions, beliefs, and desires.

So how do you build a thriving community that fuels brand growth and provides value to customers?

For a successful community, it is crucial to identify your customer’s beliefs & interests followed by your brand’s purpose.

Let us list a few key elements that will certainly differentiate your brand from others:

  1. Personalization: Reach out to customers through personalized communication. For example Emailers, SMS can have their names. On social media, give a genuine thanks to a loyal fan/follower. Post testimonials, reviews and tag the customers who are loyal to your brand.
  2. Conversations: Start a conversation on social sites, join forums or groups, reply to comments & DM’s on time and be available for the customer. Today, there are also options like Facebook messengers & Chatbot that make communication faster and simpler.
  3. Accept Criticism: At some point, you will come across a customer who is not happy with the product or service. Be open, acknowledge and listen to their concern before providing a resolution. Sometimes, feedbacks are the best way to improve business.
  4. Balance promotional & valuable content: Without appearing salesy, make sure your content engages the audience and makes them come back for more. For example – During the festive season, instead of posting about new products, highlight how the brand participated in a CSR activity.

Now, let’s look at one such brand that is rocking community building and marketing:

ZOMATO: Innovation and adaptability are at the core of Zomato’s marketing strategy. From meme marketing to witty responses, they largely focus on effectively interacting with their audience. Their tone of voice is engaging and has always made them stand out. Moreover, in a post-covid world, when all restaurants were rethinking their business, Zomato launched contactless dining. This proactive initiative garnered a lot of attention and highlighted the effort in keeping its community & business partners happy. Such a holistic and refreshing approach to Zomato’s marketing ecosystem has built the brand’s community and made them the pioneers of the social community. To sum up, there is no right or wrong way to build a community for your ecommerce brand. It is an evolving business where humanizing your brand by creating engaging customer experiences will win you a loyal alpha audience!

6 Steps to Select Keywords that will Drive Sales on Amazon

6 Steps to Select Keywords that will Drive Sales on Amazon

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Even after strenuous efforts, some product lines are unable to rank on search results. The problem has a one-word solution – keywords! They are a significant part of every marketing and advertising campaign. Moreover, if you are planning to list your product on Amazon, they have to become your best friend. Nonetheless, selecting and utilizing them correctly can be a tough nut to crack. Searching for keywords relevant to your product can be an exhausting task that will require a lot of research. Luckily, we have done the research part for you!

In this article, you will be able to understand the importance of keywords and how to begin searching for keywords on Amazon Seller Central. You will get to know about some pointers that will help in increasing your conversion rates and ranking your product like never before. Read ahead to learn about the importance of keywords and how to kick start your keyword research!

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There are countless number of e-commerce websites worldwide. However, when we talk about e-commerce the first name that pops up is – Amazon. Post lockdown, many offline business have turned to online adding to fierce competition among retailers. To stand out, retailers need use various Amazon advertising strategies and plan a unique campaign to increase their sales. Along with marketing strategies and attractive photography, keywords play a major role in amplifying your product advertising and generating sales.

Keywords may get lost in the content, but their power and impact are visible in the increase in traffic. The keywords related to your product are terms that are common and frequently used by the audience. The right keywords build a path for the right audience. Amazon being a platform with 310 million active users, your Amazon advertising strategy has to start from selecting the relevant keywords.

Six steps to select keywords on amazon

Selection of applicable keywords is important for ranking on the search engine and listing higher whenever a customer searches for a product you sell. Here’s how you can initiate an effective search for keywords and ace the Amazon promotion for your product:

  • Open the Brand Analytics Dashboard

Begin with opening the brand analytics dashboard, available on the Amazon Seller Central, under the “brands” section.

  • Search for product relevant terms on the “Search Term Bar”

Enter your product or a sub-category of your product in the search bar. Set the search time period to see the top ranking keywords in the given time range. The search terms showcase the products that appear when an aggregate of Amazon customers search the term you entered.

  • Take a note of the top ranking keywords for your product

Write down all the ranking keywords that are fit for your product and brand image. Think from the perspective of your Amazon audience while selecting the keywords. Subjective keywords are a big fat no. Focus on the patterns of your existing Amazon customers and avoid keyword stuffing at all costs.

  • Send the keywords to the content, marketing, and the listing team

The keywords will be added to the product description, the title, and the specifications by the content team. The data team will be responsible for updating the title, content, and keywords in the seller panels of all marketplaces. Lastly, the marketing teamwill place bids for the keywords used for different marketplaces using the Amazon marketing services.

  • The final checking by the category team

In the end, the category team will conduct a final quality check and will ensure that the keywords, title, and content have been updated on all seller panels and websites.

Things to keep in mind after your Amazon keyword search

The process of searching and selecting keywords does not end with the above steps. After updating your content with the ranking keywords, ensure to follow these points:

  • Monitor your keyword performance

You cannot deem your keyword choice to be successful until you obtain results. Review the performance of your keywords for a minimum of 3-4 times in a quarter. Create a dashboard for insights on your keyword performance. If you notice a lag, optimize your keyword strategy.

  • Maintain the same keyword strategy throughout the sales process

Many sellers make the mistake of using a different set of keywords for listing optimization and advertising. Use keywords that are specific to the buyer’s needs and keep them constant throughout the sales funnel. This ensures consistency and keeps the targeted audience attached to your campaign until they convert into a potential customer.

  • Amazon Pay Per Click ads

Invest in Amazon PPC ads as an Amazon advertising strategy, to increase the visibility of your product line. If you notice that your keyword performance is positive, this PPC campaign can help you maintain the top position and reduce the risk of losing sales in any possible way. Keywords are an essential part of your sales funnel and adequate planning should be done to leverage them. They are literal keys to locking the interest of your target audience and boosting product sales. Little stepping stones like keywords lead to bigger successes.

How Marketplace Advertising Is Replacing Google Ads

How Marketplace Advertising Is Replacing Google Ads

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Google ads have dominated the paid advertising for quite some time now due to offering various advantages such as having the largest search engine, producing faster results, and attracting more traffic to your target audience. However, Marketplace Advertising is gaining quick momentum as it appears directly on the app where shoppers already have the buying intent.

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Google advertising has been quite dominating in the paid advertising industry, with top companies and entrepreneurs using google ads to advertise their company. The number of people using Google’s subsidies, such as Youtube, Google Maps, Gmail, etc., is also huge, and google ads advertise your company on all these sites as well. Promoting your brand on google ads also produces faster results since it helps you with your SEO and, thus, changes your brand’s meta title and description to attract more traffic to your post.

Despite the luring advantages mentioned above, why are companies also opting for other advertising agencies such as Flipkart & Amazon Marketplace marketing?

Why should you go for Marketplace Advertising?

  • Huge customer base

Marketplaces are a must if you want to expand your online business. With ever-increasing popularity, marketplaces keep coming up with different strategies to keep their customer happy and engaged. Moreover, they have the advantage of having a myriad of customers, with the pure intent of buying. Thus, retailers get an easy access to customers and can target them directly through different tactics offered by the platform.

  • Types of ads

Each marketplace comes with their own ad offerings and requirements. Let’s take the example of Flipkart. Flipkart marketing strategy has come up with placing two types of search ads for you to choose from according to your need, target audience, and other factors. These ads are: Product Listing Ads (PCA) where the placement of these ads is on the home page, product page, on the top of search and browse listing page and on the rest of the search and browse listing page and Product Contextual Ads (PCA) where the placement of the ads is on the top of the search page and the rest of the page.

  • Ad placements

Flipkart promotion ensures that your ads are placed in a way that is visible to the customers. The team of Flipkart marketing services carefully monitors and strategically places the ads on their website, thus enhancing and increasing the likelihood of the target audience viewing your ad, ensuring that your money is used effectively to promote your brands.

Other advertising companies

  • Bing Ads

Bing Ads is the second most popular search engine with lower costs, which is best suitable for companies who are still growing and are not established yet and thus, have a lower budget. You also have the feature of choosing when to show your ads and choosing your audience according to your target group.

  • Facebook Ads

More and more people are establishing their businesses and promoting the same on Facebook ads as it has an enormous audience and reach. Almost everyone is on Facebook, and thus, it provides a great opportunity for small businesses to grow and increase their profits. Not only this, Facebook ads sell your products more quickly to buyers who are highly interested and provide targeting options so that you can choose your target audience.

  • LinkedIn Ads

Linkedin Ads are best for business-to-business companies, event advertising companies, and software as a service business. Since LinkedIn is a company where people primarily come for job-related services, it is a great platform to advertise your business, reach your target audience, and thus, expand your business.

How to choose the best ad service company for you?

  • Plan your budget

Decide how much you are willing to spend on advertising your company and look at the plans that offer you the best deal. The more the company offers you at your budget, the better returns you get by your ad reaching out to more people.

  • Target audience

Who are the people you really want to sell your product or services to? When you reach out to companies that provide ad services, keep this factor in mind: will your ads reach out to the people you are targeting? Because only then, your ads would help you and would your business flourish.

  • Take guidance

You can always take help from the people who have expertise in e-commerce and know the ways your ad would come up and which ad services would best suit your company. Wondering how to expand your business using Marketplace Advertising? Tenovia solutions is the perfect place for you to strategize your business. We help you in designing a roadmap and executing the plan for the same, thus, being your perfect e-commerce and digital partners. We help your business grow by offering various services such as digital marketing, social media marketing, SEO, marketplace management, site and website maintenance, and much more. Contact Tenovia now to expand your business with us!

The Transition from Trueview for Action to Video Action Campaigns

The Transition from Trueview for Action to Video Action Campaigns

The marketing world is filled with various marketing strategies and tools that can help you advertise your products and services on digital media. However, video marketing has always been the most effective channel in driving higher brand awareness and retargeting audience engagement.

The video marketing approach is especially prominent on social media platforms like Youtube, where billions of people surf videos every day. As Youtube’s action-oriented ads continue to evolve, Google recently announced that the Trueview for Action (TvA) format, which is its primary ad type, will be transitioned to Video Action campaigns from early 2022.

Although there will not be a huge change, there are a few implications that advertisers should be aware of to utilize the transition successfully.

The difference between Video Action Ads and Trueview

Video Action is quite similar to Trueview for Action in that it focuses on driving conversions and uses either target CPA or maximizes conversion bidding.

However, the biggest difference between these two formats is the ad group type they use. Video Action campaigns use Responsive video Ads that allow ads to show as either a video discovery ad or a skippable in-stream ad.

This feature allows advertisers to manage ads on various inventory placements from one campaign. On the other hand, Trueview for Action utilizes the Standard ad group, which includes only skippable in-stream ads.

These ad groups also differ in terms of inventory. You can exhibit Video Action campaign ads in several places on and off YouTube, such as YouTube mobile home feed, YouTube watch pages, and Google video partners, which can help you gain more conversions quickly. Meanwhile, TvA campaign ads can only be shown on Google video partners and YouTube watch pages.

Another major difference between TvA and Video Action is that, apart from the ad assets that come along with the skippable in-stream ads, you can include a longer headline and a description of your ad with Video Action, which will appear when your ad runs on the Youtube homepage.

The new change and how it works

With the transition of Trueview for Action to Video Action, you will no longer be able to create new TvA ads. This essentially means that the video campaigns will show ads in both the In-Stream and Video Discovery formats instead of just in-stream format. In addition, you will no longer be able to opt out of showing ads on the Google Video Partners (GVP) network for Video Action campaigns.

Another change is the input format for the ad. Typically, in a YouTube Trueview for Action campaign, you enter your YouTube video link, then your final URL, display URL, ten characters call-to-action, and a short 15 character headline. However, a Video Action campaign requires more.

The final URL, call-to-action, and 15-character headline will be the same. But, the display URL will no longer be there and will instead require a 90-character long headline and a 70-character description.

Starting in 2022, your existing Trueview for Action campaigns will automatically upgrade to Video action campaigns. Google Ads will also be launching a “copy and paste” feature that will allow you to easily copy and paste existing Trueview for Action Ads as Video Action Ads.

Why you should care?

With the rapidly changing dynamics of digital marketing, creating new video action campaigns are your best option for marketing success. Google shared that Video Action campaigns have so far driven 20% more conversions (per dollar) compared to TvA campaigns, which can help you improve advertising efficiency.

Video Action can enhance the conversion rate, drive more traffic to your website and optimize your ads for the lowest CPA. In addition, you will be able to run your ads on more platforms (YouTube home feed, Google video partner, Youtube watch pages, etc. You will also be able to scale your campaigns and will no longer have to set budgets or bids for each inventory resource.

An example of how Video Action works

Let’s say you want to advertise your automotive company through a video ad on YouTube. All you have to do is log in to your Google ads account, go to the video campaigns sections and add a new campaign. Then choose the video campaign type, your goals, and settings before saving the campaign.

Once your ad is live, Google’s AI chooses to serve the ad variation that it believes will perform best for each searcher based on the meaning of the keyword.

For example, the phrase “sports cars” will also give results for phrases like “best sports cars in the world” or “affordable sports cars”.

Example of a TrueView for Action ad with a call to action of ‘Shop Now’ on mobile & desktop

Conclusion

Video marketing on an enormous platform like Youtube is a great way to reach out to your customers around the globe. And although Google’s Trueview for Action format is a great format for gaining more conversions at an efficient cost, the transition to Video Action is going to be more impressive. With the small but significant changes in the video campaign ad format, you can now enhance the efficiency and effectiveness of your brand and website.

Understanding Campaign Spends with Google's New Budget Report

Understanding Campaign Spends with Google’s New Budget Report

New additions and evolutions are always warmly welcomed when it comes to expanding your online business and reaching maximum people around the world. One of the biggest contributors in terms of developments and profitable features is Google, with abundant room for experiments and platforms to put your business on the pedestal and gain customers from places known and unknown.

Being the kind helping hand that Google is, it launched a new budget report under Google ads. This new budget report is expected to help track monthly campaigns and virtually visualize their impact. It showcases the changes in business performance with changes in average monthly budgets. The report helps in highlighting the amount payable at the end of the month, with a monthly spending limit on every ad campaign.

An ad budget plays an important role in your campaign as you do not want to go overboard before definite results appear. Deciding upon a budget for your monthly ad campaign and sticking to it is essential. Google permits you to set a daily limit for the amount spent on showcasing your ad, and this feature should be used wisely, increasing or decreasing as per your budget and the results allow. Moreover, an ad budget helps in checking off every goal gradually by setting your budget as per your goal. Specific ad budgets for different ad campaigns can help you reach your goal faster and more cost-effectively.

Features of Ad Budget Report

The new budget report for Google Ads is an extremely insightful addition, teaching and handling all the basics of budget management. This new feature hits two targets at once; learning the art of assigning the appropriate budget for every ad campaign and managing monthly ad budgets like a pro. Here are some of the exceptional features of the new budget report that compels you to try it out instantly:

  • Aggregate monthly campaign expenditure

The first part that you will find in your report will be a cumulated piece of information about your monthly spending limits, the cost to date, and the monthly forecast.

  • Monthly spending limit: The monthly spending limit is the amount that you will have to pay when the month ends. The average daily budget multiplied by 30 days will be your monthly spending limit. In rare cases, the served costs may exceed the monthly spending limit. This happens when the consumer demand is high, and your campaign receives total clicks that cost more than the budget set by you. In such cases, Google covers the excess amount, and you have to pay only the set amount.
  • Cost to date: It is the actual amount that you spend in the current month till the date you check the report.
  • Monthly forecast: This part of the report projects the total cost of your campaign as per the average daily budget you set at the beginning of the campaign. Google optimizes your campaign as per the increase and decreases in the number of clicks each day.
  • Visualization chart

The visualization chart enables every campaign owner to view the aggregate monthly spendings visualized on a chart. The chart helps in understanding the ad trends and deciding the average daily budget to be assigned to the next ad campaign. Different lines depict different aspects like monthly forecast, daily budget, the cost to date, etc.

  • Daily expenditure

At the bottom of your report, you will be able to locate information about the money you spend daily on the campaign. It also shows whether in the current month you have spent up to the maximum daily spending limit.

  • Changes in the budget amount

To check if introducing changes in your average daily budget brought along a positive effect, click on the arrow icons present on the bar of the days you edited your budget. You can check the specifications and the number of clicks your campaign received on that day.

Benefits of the Budget Report

The new budget report is like going through the result day after yearly examinations every month. Earlier, your rank was at stake, and now it is your funds and business performance. There are several advantages of embracing the new budget report:

  • Stay parallel to the budget: The report keeps your campaign aligned to the budget you set, avoiding instances of over-expenditure.
  • Better understanding of the budget scenario: Easy and quick visualization of every penny you spend on your ad campaign. Say goodbye to manual monitoring of your ad budget and its performance.
  • Get a headstart on planning your next campaign: Making changes in your ad budget and analyzing its impact can help in planning a much constructive campaign for the next month.

Bottom Line

Google Ads are indeed a massive help when it comes to gaining new clientele. However, keeping a record of what the whole ad campaign costs us can be tricky. Thus, the new budget report makes your life much easier, with better opportunities to analyze your budget and control your daily expenditures. Your business will be able to soar only if there is adequate money to fuel the journey and the budget report is the way to make it happen.

Boost Your Festive Season Sales with the Right Flipkart Advertising Strategy

We are at the eve of the festive shopping season that is going to stretch up to the end of the year. For most retail businesses this would account for more than half of the annual revenue. And if you are an SME or a fresh start-up, this is the right time to gear up in advance to target your audience and promote your products online.

The upcoming holiday season will shift the focus to experience-driven eCommerce and you need to plan to maximize your brand presence and exposure online. Further, the time frame for the festive shopping season is limited, putting pressure on eCommerce retailers to edge their advertising strategies effectively

For those who are looking towards leveraging the Flipkart platform, here is a curated list of advertising tips that would enhance your brand visibility on India’s second-largest e-commerce giant. 

YOUR HANDY LIST TO AN EFFECTIVE FLIPKART ADVERTISING STRATEGY

As per the report on Business Standard, Flipkart India’s revenue grew 12% to Rs.34,610 cr in FY20. And, the company’s flagship festive sale witnessed an estimated 40 percent growth over the year; reason enough for your business to hang in there.

Let’s look into some of the must-have advertising strategies you need to be aware of as a seller  on Flipkart :

  • Better product visibility with Product Listing Ads:

We all know that the more clicks your product gets on e-commerce platforms, the higher your chances to achieve better sales. One of the easiest ways to ensure more clicks on Flipkart is through its Product Listing Ads.

In Product Listing Ads, you create an ad campaign for any of your chosen product/products. Flipkart would display these products as ‘Featured Products’ on its website on relevant pages where visibility is maximum. A buyer who is browsing through those pages will get to see your product ad and click on it.

You can convey your product information or promotional offers through these ads using attractive images, price details, and product descriptions. Such Product Listing Ads boost your product visibility and help you reach a wider customer base. 

  • Increased sales through Spike Sales:

Flipkart’s shopping events aka Spike Sales are a great way to usher in better opportunities for your business growth. With Spike Sales, you get irresistible offers on a large number of categories.

This in turn drives huge traffic to the website as well as brings in a maximum number of buyers. Spike Sales also ensure higher satisfaction for buyers, thus propelling your brand to ‘favored’ status. Whether it is TV commercials or online promotions you can be assured of numerous buyers by making use of the Spike Sales option.

  • Better cataloging:

Your catalog means all your products on an e-commerce website. The catalog has a significant role in influencing your buyers. A well-defined catalog that describes your products most effectively, spurs more clicks on your products and influences sales. Adding your product in relevant categories and sub-categories, are also integral to better cataloging, bringing in the traffic, and displaying your products effectively. 

  • Enhanced Reach through Display Ads  

Display Ads on Flipkart offer better visibility, recollection, and the required reach to the product. The display ads or the premium ads placed in the front, or the center of the Flipkart app’s homepage garner guaranteed attention from the visitors. This is on par with the company’s marketing motto: stay visible, relevant, and in front!  

  • Better brand visibility through Attach Ads  

They are Flipkart advertisements that enable to improve the sales cycle in the short term. These Flipkart ads boost brand visibility. They are visible only when a customer is ready to buy a product. 

 

Tenovia: The right platform at the right time

We at Tenovia understand the marketplace and know-howeCommerce to position your brand at strategic sales points at the most lucrative times. We create product recommendations that leverage online marketplace analysis ensuring better brand visibility during peak seasons.

With the right Flipkart advertising strategies, we help you grab the spotlight at the most happening online platform. We bring you tailor-made ecommerce promotional strategies that seal your brand visibility and customer retention rate in this season of celebrations. 

At Tenovia we offer close assistance to augment your deals in Flipkart with the precise Digital Marketing Services that we provide. We run PPC, Campaigns on social media, and Blogging with an emphasis on SEO to enhance your Flipkart ads step by step. As a Flipkart marketing agency, we aim at offering our clients the results they anticipate the most with the help of digital marketing channels.

Conclusion: 

To excel on any eCommerce platform, you need a customer-centric strategy that caters to their expectations and addresses their concerns. What matters is not merely trying to accelerate sales and ensuring quality products/ services, but also channelizing your investments towards boosting traffic. Participation in spike sales, utilizing display ads, or leveraging Product Listing on Flipkart will serve in turning your brand into a hotspot for potential buyers on the website

As the holiday season sparks a vibrant palette of excitement, start planning at the earliest. Grab the buyers’ attention by partnering with the best and most experienced eCommerce marketing consultants like Tenovia who understands your brand and marketing goals and helps you stay ahead of the competition.

 

Accelerate Advertising during the Festive Season with Amazon Sponsored Brand Ads

Despite the pandemic and a subsequent economic slump, the upcoming festive season brings a shopping spree that boosts sales across all major ecommerce platforms. If you are a growing business eager to leverage the pre-festive enthusiasm of online buyers, the time is ripe to invest in effective advertising strategies.

Statistics from marketing surveys reveal that the frequency of online purchases and visits to online shopping sites are increasing swiftly. The “Festive Season Pulse 2021” (MMA) report concludes that the festive season is the appropriate time to attract both brand switchers and brand loyalists.

Exciting offers, multiple choices and value for money will prompt the consumers to plan their purchases. And if you are looking towards India’s biggest ecommerce platform, Amazon Sponsored Brand Ads can be your secret key to triggered sales.

What are Amazon Sponsored Ads and how do they work?

Amazon Sponsored Advertising is the most simple and effective way to attract shoppers to your Amazon store based on their buying preferences. Amazon Sponsored Ads, backed by effective advertising tools, are tailored specifically for those consumers who are most likely to buy your products. Apart from increasing the digital visibility of your brand online, it enhances your revenue as well. 

Amazon Sponsored Ads target products or shopping queries. Such advertisements are slotted in the high-visibility placement on and off Amazon. Consequently, product pages and shopping results-page display Amazon Sponsored Ads on priority. There are many categories within the Amazon Sponsored Ads:

1. Sponsored Product Ads:

They promote particular products on relevant product pages and in shopping results. Once a casual browser clicks on your product ad, the shopper is guided to the respective product page. 

Placement

Sponsored Products ads are placed at:

  • The top and bottom in the search results pages.
  • The product detail pages’ carousel.
  •  And within the organic results.

Benefits

These pay-per-click ads attract traffic and increase sales. They are essential to build catalog awareness and driving conversions. Other than protecting the brand space, it also helps to expand it. Sponsored Product Ads are a powerful and reliable tool to increase discoverability and gradual sales for any catalog.

These high-visibility Sponsored Product Ads are available only to vendors and professional sellers on Amazon.

2. Sponsored Brands

The Sponsored Brands ads enable a seller to create ads for numerous products. The seller can also include custom headlines and the brand logo along with the ads. Shoppers who click on the Sponsored Brands ad will be guided either to the brand’s store or to a range of products.

Placement

Sponsored Brands can be spotted:

  • On top of, within, or alongside shopping results.
  • Sponsored Brands ads appear both on mobile and desktop.

Benefits

Sponsored Brands ads can increase sales along with the entire catalog and boost brand awareness. 

This ad option can be availed only if are registered in the Amazon Brand Registry.

3. Sponsored Display

Some online shoppers view the product detail page but may not purchase. The Sponsored Display is an effective option to absorb those visitors who initially displayed interest in your promoted product categories.

Placement

They can be spotted at the buying option on the right sidebar and at:

  • Customer review pages
  • Top of the offer listing pages
  • Product detail pages on Mobile and Desktop

Benefits

Through Sponsored Display, one can aim at specific products or categories that are similar to the product promoted by you. Sponsored Display can rapidly create display ads and is capable of reaching audiences on and off Amazon. 

You can avail of the Sponsored Display if you have registered your business  in the brand registry of Amazon can

 4. Stores

The Store option of Amazon Sponsored Ads is a self-service solution that aims at promoting a particular brand and its products in an interactive and engaging manner. This free option helps shoppers to easily locate the various product categories available within your Amazon Store. It helps the vendors showcase seasonal collections and bestsellers, narrate the story of the brand, and publish videos. Automatic widgets enable the customization of user experience.

Placement

The advertisements placed on Amazon Store are multi-page in nature with multiple levels and several pages at each level. Each page comes with a header and a footer banner. Within these headers and footers several content tiles for ads are placed. Amazon Store allows a vendor to choose from three types of default tiles/templates namely:

  • Product Grid
  • Highlight
  • Marquee

Benefits

Apart from helping build customer loyalty, Store enhances customer engagement through a tailor-made brand experience. It allowsa customized shopping experience within the Amazon website.

To avail of the Store option, you need to register with the Amazon Brand Registry. 

How does your business benefit from Amazon Sponsored ads?

Amazon Sponsored ads let a seller reach the target audience by understanding their shopping behaviors and expressed interests. Searches, sales, product page views, customer activities and other related data are utilized systematically. This implies that your advertising campaign is designed based on the understanding of the unique attributes of a market without cost overruns.

The customizable Campaign Manager lets you create Sponsored Ads effortlessly. You can either handpick Manual Campaign Settings or Automatic Targeting for getting optimized results.

Tenovia: Meeting your Amazon marketing goals 

At Tenovia, your digital marketing needs and expectations meet with e-commerce expertise that is shaped through years of experience and tried-and-proven solutions. Experts in Amazon marketing services, Tenovia guides your business through a well-laid, hassle-free Sponsored Brands Ads campaign that ensures results beyond your expectations. 

Major players on the Amazon marketplace, we ensure that your product/brand gets exceptional reach through increased visibility without incurring any cost overruns on the advertisement budget. Your business can tap into digital revenue streams via Tenovia’s realistic goals which align with your business requirements.

Conclusion

Your company’s strong digital presence is essential to lure in better traffic and assert higher brand visibility. This is especially applicable in the festive season when the whole community of excited consumers is thronging on the Amazon platform. Meticulous planning and a well-organized advertising strategy are all you need to translate those clicks into greater sales. Make sure that your brand rides the crest during the festive season with AMS advertising experts at Tenovia to grow your business profitably. 

Amazon Marketing Services

Getting your Brand equipped for Amazon Launch

A challenge and an opportunity:

Launching your Brand, products, and services on Amazon, also referred to as Amazon marketing, is a journey filled with excitement. It sells goods almost worth $283,000  in value every sixty seconds. There is a catch here, though. Even though Amazon offers an incredible opportunity to catapult your business to the top rung of your industrial vertical, the marketplace is unimaginably competitive. Discover the best method to get your brand ready for Amazon launch in this blog:

The launch strategy:

Look at dividing your launch strategy into two parts: Pre-Launch, and During the Launch.

A dive into the pre-Launch phase:

Move early:

Decide to start on Amazon as early as possible, maybe from day one when you plan your website.

The crucial sync:

Ensure that the brand website and the Amazon page are in sync with one another. While on the former, you have greater flexibility, the latter provides you with increased opportunity to reach out to a wider market faster and in a streamlined process.

Recognize the algorithms:

Amazon online marketing demands an intimate understanding of the difference between Google and Amazon algorithms. The Amazon crawler is more about sales, while the Google search engine is more about keyword relevance. Sales history, organic sales, PPC campaigns, seller authority, CTR, and impressions play a significant role in the Amazon algorithm. Understand how the Amazon algorithms work.

The backup strategy: 

Strategize to work on the FBA (Fulfilled by Amazon) model. FBM or Fulfilled by Merchant is good as a backup strategy.

Ready to sell:

You also need to ensure that your retail store is ready to sell when you advertise your Brand online. Your Amazon page must have the right content, product images and descriptions, smart pricing, customer reviews, and more.

Ideal product research:

Ensure that your product research during the development state is done optimally. The focus should be to choose the right product and the best fitting business model. Factors like understanding your customers, marketplace, and the competition need to go hand-in-hand for best results.

Branding and launch:

Product launch and branding should also go side-by-side – when focusing on branding, you need to choose the brand colours, product packaging, designs, etc., to make your Brand look distinct.

Proper budgeting:

Ensure that your budgeting is in place with targeted sales volume, pricing, and Amazon digital marketing cost are carefully estimated prior to the launch.

Steps involved in the launch phase:

Shortlist your tools:

Once the Brand has been launched, you need to make sure that you start using the right tools for business growth and sales. It helps automate many factors, including things like the digital Amazon marketing strategy, task management tools, product management, etc. The various facets of brand management are easy to handle. 

Comprehend the core metrics:

Amazon marketing involves the understanding of brand analytics and key Amazon advertising metrics. Understanding these core metrics will help you analyse results better and track them for growing your business optimally.

Perceive optimization:

Understand optimization that includes keyword research, optimization, and tracking. Use tools that will help you with the above factors for your vertical. All of this needs to be done to optimize Amazon listing and SEO. 

Compliance:

Make sure that your Brand and products are compliant with the Terms of Service of Amazon.

Promoting your brand:

While brand launching, you also need to create awareness about your Brand in your target market simultaneously. Hence, your website must be ready; your social media presence must attract followers; your email marketing and influencer marketing strategies need to be accurately synced for all-round optimization. 

Get help from advertising tools:

Start using Amazon’s advertising tools. For example, setting auto campaigns. Such campaigns help your brand message reach the right customer segments – the market that fits well with the keywords in your listing. 

Need for brand registry:

Learn about Brand Registry. It is a must-have for all brands that wish to sell well on Amazon before you start selling at the amazon marketplace. Once your Brand is registered, you can set up your store, indulge in cross-promotions, and showcase your brand story. 

Flipkart Advertising

Looking to optimize Flipkart’s product listing ads? Tenovia’s best practices are all you need!

Flipkart is one of India’s leading ecommerce platforms which links interested buyers with sellers. Due to its growing popularity, Flipkart has become a household name and is serving millions of customers throughout the country. 

How to beat the competition?

With a ready pool of buyers available at this ecommerce marketplace, sellers should not think twice before listing their products on Flipkart. But since the competition is fierce in most product categories, you can utilize Flipkart ads to get over the competition and make soaring profits consistently.

About product listing ads & the ways to optimize them:

Product Listing Ads (PLA) is a popular means used by ecommerce platforms to boost product sales by increasing its visibility at the right time and place. For example, if you’re running a well-optimized product listing ad campaign on the Flipkart marketplace for a sewing machine, then your product will be shown at the top of the results. Or it will be in a position where it grabs attention from the person making the search query. It will not only enhance the visibility of your product but also escalates the sales. 

The ideal campaign:

Flipkart advertising allows sellers to market their products to the right target audience on a fairly decent budget. But if you fail to create winning campaigns, you will lose money. Whether you’re new to Flipkart’s product advertising or have some experience, our campaign optimization tips are sure to help you. 

So let’s explore the best practices shared below and implement them to skyrocket your revenue.

  1. Exclude negative keywords:

Running campaigns on negative keywords can drain your entire advertisement budget with zero results. If you want to get maximum ROI on your campaigns, be as specific with the product keyword as possible. Let’s comprehend it with an analogous instance: you’re selling stainless steel spoons and have created a campaign to increase its sales.

If you’ve created a campaign on “spoons,” your product will be shown even when someone searches for plastic spoons. As an incorrect product is being shown for this search query, you may get impressions or visibility, but you won’t get any sales. You should put words like a plastic spoon in the “exclude keywords” section to correct it. You will have to monitor these minute details every day and make changes accordingly to get maximum ROI on your ad spent. If you don’t have enough time or expertise, you should hire professionals offering the best ecommerce marketplace solutions.

  1. Analyze & evaluate the bids:

If your campaign has been running for a few days but you aren’t getting any conversions, you should check, analyze, and tweak the bids for non-performing campaigns. Some sellers often keep the bids so low that their products are displayed at a bottom position or at a place where it doesn’t get as much visibility as it should. You might try increasing the bid and let the campaign run for another few days for testing purposes. If you notice any improvement in the campaign performance, you know where you were going wrong. If you don’t have experience in effective budget testing, you should take ecommerce consulting for the best results. 

  1. Check the campaign duration: 

A common mistake new sellers’ make is with the campaign duration. They fill the advertising budget, but instead of selecting a campaign end date, they choose the “till the budget lasts.” In this case, Flipkart may exhaust your entire budget in a day or two, when that was supposed to be your monthly advertising budget. This should be averted.

  1. Analyze the campaign type:

Another mistake is letting Flipkart decide everything. The platform has two types of ads, i.e., CPC and Smart ROI. If you want your CPC to be below a certain limit, you should create CPC campaigns and not Smart ROI. The latter calculates CPC and other details once you input the desired ROI, which is not always the best option to run ads. You should consider changing the campaign type for better results.

Amazon Sponsored Brand Video Campaigns

Best Practices to Optimize Amazon Sponsored Brand Video Campaigns

It is no secret that Amazon continues to offer its retailers the opportunity to stand out on the platform through various advertising means and methods and capture customer’s attention. Effective and holistic digital sales funnel strategy is critical for every retailer to drive results on Amazon, and Sponsored Brand Videos have become a significant component in driving this.

Digital videos are a powerful tool that generates awareness, leads and ROI. It enables a brand to highlight its products’ features to make them engaging and impactful. Shoppers are more likely to convert and buy a product after seeing a video ad. 

So, what are Sponsored Brand Ads?

Sponsored brand videos are short-format videos that appear on the app while skimming through product pages. A registered Amazon seller can use Sponsored Brand Video Ads to generate awareness about their product offerings and grab the attention of shoppers on the platform. These videos are keyword targeted and link to the product listing page. 

Learn how to optimise Sponsored Brand Video Ads

Just like Google, Amazon Sponsored Brand Video Ads have some technical guidelines that need to be incorporated. Once they are in place, it is crucial to understand some of the best practices to optimize ad content to reach more customers:

Informative: With the video length of just 15 to 30 seconds, remember to highlight the product’s key functions and the strongest visuals in the first 5-8 seconds as the attention span of any shopper is not more than 10 seconds.

Call to action: Conversion is the ultimate goal of any advertising campaign. Remember to have a clear call to action in place along with the logo to improve your ad’s performance. A few examples – Shop Now, Buy Now etc.

Storytelling: Storytelling videos engage the audience and keep them hooked till the end. A video should unravel a narrative that delivers an engaging message to the shoppers. For example – Highlight your product’s features and how it is beneficial to your target audience. Incorporate humour or emotional aspects in your storytelling as it will immediately connect with shoppers and generate interest in your brand. Optimize for Mobile Customers
Today most users are shopping through mobile devices. Ensure your video is formatted for mobile users and the captions are clear and readable on all devices.

Selecting the right music
Add music to the videos that fit the theme and are of high quality. Stay away from music that is loud and has shock value. Keep it professional and make sure it appeals to your target audience.

Best reviewed products

Always select the products that have the best customer ratings and reviews on Amazon. This would result in increased CTR thus better conversions.

To sum it all up, businesses need to keep up with the rising popularity of video ads. Moreover, with the ever-growing competition, it has become vitally important to stay ahead with the right advertising strategy for your business.

If you are interested to know more about Sponsored brand video ads, then get in touch with our expert for a complimentary consultation.

Amazon marketing

5 Reasons You Need To Advertise On Amazon

Amazon is now a household name in terms of retail shopping and e-commerce and is a popular mobile app, accounting for almost 31.2 percent of the G.M.V. market share in the Indian e-commerce space. As there is an increase in consumer demand, there is a resultant increase in seller competition and hence, brands have to gear up and amplify their marketing strategies to redirect consumers to buy their product offerings. To overcome the competition, Amazon offers its platform to let brands and sellers advertise products to current and potential customers to drive acquisition. A recent study by Kantar suggests that 54% of shoppers, who are exposed to advertising, say that it helps remind them of something they need, or it prompts an idea for something they want, therefore prompting ⅔ rd of the brands to increase their spends on the Amazon advertising platform.

With a search on the retailer’s website, a key element in the pre-buy consumer journey, advertising on the Amazon marketplace comes out as a mandate for enabling one’s products to be discovered on Amazon.

Here are the top reasons recommended by our very own industry experts to consider leveraging Amazon marketing services to gain conversions. 

1. Access To Real Purchasers 

Unlike other PPC platforms, Amazon is an online retail outlet, moreover a popular one, that attracts a major portion of the consumer market and hence it is wise to invest in Amazon’s online marketing services where there is a multitude of purchase-ready customers. 

Moreover, Amazon advertisers have witnessed 10 times more conversion rates than in any other PPC platform. 

2. Create Higher Brand Awareness

Amazon’s marketing services increase the level of brand awareness when compared to advertisements run on Google, Facebook, etc. where chances of the ad being noticed by users are lower, as they have little intention to buy products. 

On the other hand, Amazon has a massive number of purchase-ready visitors who when chancing upon your ad, will be redirected to your online storefront, thereby creating brand awareness through the display of your product range, brand voice, logo, colours, banners and videos.

3. Rich Insights And Data

Data on Consumer behavior is essential to optimize your online advertising strategies to reach your target audience. Using Amazon’s marketing, you can gain access to invaluable customer buying behavior data and analytics that other PPC platforms like Facebook are unable to offer. 

Moreover, Amazon provides real-time insights which when combined with its available consumer data, allows you to run truly successful ad campaigns.

4. Greater ROI With Amazon CPC Ads

It’s a well-established fact that CPC ads garner greater ROI when compared to other ad models, but did you know that CPC ads, specifically of Amazon’s digital marketing services, comparatively give you a massive ROI than other PPC platforms like google. 

This is due to the fact that online users on Amazon have a stronger intent to buy products. Hence you see a sizable amount of clicks and ultimately, conversions. 

5. Run SKU Level Campaigns

The benefits of advertising each product individually are immeasurable and Amazon’s digital marketing services let you do just this. By advertising products individually, you can focus on your best-selling products and generate more revenue rather than spending time, money and energy on products that do not convert. 

In this way, you are assured of minimizing losses and achieving a higher ROI by providing increased exposure on converting products. Moreover, the SKU level of advertising allows you to clear old stocks, promote seasonal products and newly launched products. 

To sum up, Advertising on Amazon proves to be a better option as opposed to advertising on other platforms. It is a filtered hub of a massive number of purchase-ready consumers, where there is a higher chance of product conversions for you by taking advantage of the variety of Amazon’s marketing services. 

Tricks Startup should use to master Digital Marketing

Tricks Startup should use to master Digital Marketing

Nothing can be more exciting than starting your own venture and joining the growing population of millennial entrepreneurs. While you need to strategize for growth and expansion, you also need to promote yourself and build your audience base. And as a business of today, you need to emphasize on your digital marketing strategies to find your niche among your competition.

Whether you are considering starting a venture or already have your own startup company, here are a few digital marketing tips that can help you position your brand and your business right.

Make content your strength

Whether it is for SEO purposes, social media, website content, brand or branded content, or even set a brand voice, developing the right content in the right context is the key. But constantly upgrading the content costs, and that is why you should need to develop evergreen content that can be repurposed in the near future and keep the content flowing.

Drip Emailer campaign

Once you have your own mailing database, plan a drip-mailer campaign which creates brand relevance, loyalty among your audience, and increased chances of conversions. All this provided you find the right campaign theme that attracts your audience.

Influencer marketing

Social conversations today are ruled by influencers who give your brand a face and a name that your users can connect with. Make the most of the influencer’s reputation to build credibility for your brand. 

Harness the power of data

Use smart tools like Google Analytics to learn about your past and present data on your website, social media pages, and other online channels. Learn how these numbers can drive your ROI or improve your current activities.

Build your own social community

Find your tribe on social through regular conversations with your audience and encouraging them to become the voice. Brand communities help generate feedback, referrals, and even conversions if done right.

Become an authority

While you might be busy promoting your brand and business, it is important for your audience to know that you also are a significant source of knowledge and authority in your industry space. Tying yourself to important causes or current affairs can do the trick.

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