Digital Marketing
Tricks Startup should use to master Digital Marketing

Tricks Startup should use to master Digital Marketing

Nothing can be more exciting than starting your own venture and joining the growing population of millennial entrepreneurs. While you need to strategize for growth and expansion, you also need to promote yourself and build your audience base. And as a business of today, you need to emphasize on your digital marketing strategies to find your niche among your competition.

Whether you are considering starting a venture or already have your own startup company, here are a few digital marketing tips that can help you position your brand and your business right.

Make content your strength

Whether it is for SEO purposes, social media, website content, brand or branded content, or even set a brand voice, developing the right content in the right context is the key. But constantly upgrading the content costs, and that is why you should need to develop evergreen content that can be repurposed in the near future and keep the content flowing.

Drip Emailer campaign

Once you have your own mailing database, plan a drip-mailer campaign which creates brand relevance, loyalty among your audience, and increased chances of conversions. All this provided you find the right campaign theme that attracts your audience.

Influencer marketing

Social conversations today are ruled by influencers who give your brand a face and a name that your users can connect with. Make the most of the influencer’s reputation to build credibility for your brand. 

Harness the power of data

Use smart tools like Google Analytics to learn about your past and present data on your website, social media pages, and other online channels. Learn how these numbers can drive your ROI or improve your current activities.

Build your own social community

Find your tribe on social through regular conversations with your audience and encouraging them to become the voice. Brand communities help generate feedback, referrals, and even conversions if done right.

Become an authority

While you might be busy promoting your brand and business, it is important for your audience to know that you also are a significant source of knowledge and authority in your industry space. Tying yourself to important causes or current affairs can do the trick.

The future of digital driven businesses in India

The future of digital driven businesses in India

According to Internet and Mobile Association of India (IAMAI), currently, there are more than 500 million internet users in India. With the recent economic growth and increased digital adoption, it opens up opportunities for digital-driven businesses. Adding to these changing market landscape, the thriving presence of the Digital India campaign also contribute to the prospective growth of digital companies.

Emergence of digital marketing enterprises

With the country’s quick adoption of digital technologies, there has been an increasing need for businesses to be online and be seen by their audience, across the digital ecosystem. Scoring a higher search engine rank and better online visibility are the needs of the hour. Catering to this growing need for businesses to be pervasive, there has been an increase in digital marketing companies in the recent years. Most of these agencies have highly qualified professionals who employ the best tactics to boost their client’s businesses and online presence. The changing market need has also resulted in an increased demand for digital marketing consultant for businesses. This subsequently makes these service providers almost indispensable for businesses, to be able to survive in the radically shifting market scenario.

The startup trend

The rising trend of startups is changing the face of the country’s economic landscape. But a common problem that most startups face is the lack of funds at disposal towards digital activities. Traditional marketing, with its high-end costs, become cumbersome for the nascent companies. This creates a significant scope for digital marketing enterprises. A digital marketing agency makes for a cost-effective yet powerful way of leading the small and medium businesses towards conversion-oriented marketing. As experts in marketing and analytics tools, the digital marketing company proves to be result-oriented and promising for startups.

The way forward

As recent research and statistics show, digital enterprises will soon occupy a prominent space in the country’s business landscape. As of today, India hosts the top ranking digital service agencies who blend the principles of traditional marketing with the powerful techniques of digital marketing to yield the best business benefits to their clients.

3 Powerful Digital Marketing Tools To Boost Customer Loyalty

 

Most companies with an online presence still find it challenging to acquire new customers and retain existing ones. Nowadays, it’s not enough to just have a great product; you should also have an ongoing conversation with your customers. Thankfully, an efficient digital marketing strategy can help your business drive customer loyalty. Given below are the top three digital marketing methods that you can employ:

  1. Content marketing

Start with a well-designed website and fill it with informative content relevant to the product. Apart from that, use content marketing strategies to create and distribute content that’s useful for your target audience in the form of articles, blog posts, videos, etc. This way you can establish your company as an expert in your field.

  1. Social media marketing

All businesses today are aware of the importance of social media. However, there’s a difference between trying to do it yourself and employing a clever social media strategist to drive customer engagement. Social media is a great way to stay in touch with your customers and to provide them with relevant information. The real-time nature of the platform also makes it ideal for addressing customer grievances and queries with regards to the product. Research shows that bad customer service is one of the reasons why customers switch brands. Using social media to resolve such issues would ensure that customers stay loyal.

  1. Email and SMS text message marketing

Though unglamorous in nature, email and SMS marketing are very effective when it comes to increasing customer loyalty. This is why websites make a big deal of capturing email, phone numbers, and social media ids at the time of registration.

(a) Email marketing: This is a great way to let your customers know you’re keen on maintaining a relationship with them. Use it to send regular newsletters filled with the latest company or product updates as well as links to your blog. Send them special customer only promotions, discounts and previews of new products or collections before they’re launched.

(b) SMS Text message marketing: Since almost all people own mobile phones nowadays, text message marketing is an ideal way to connect with them instantly. Ensure that you send messages tailored to the requirements of your target audience instead of spamming them with promotional messages. Use it to deliver customer-only discounts, info on flash sales and coupons.

As you can see, with the right digital marketing strategy, you can boost customer loyalty and attract more customers to your business. Therefore consider hiring experts and watch your business grow in leaps and bounds.

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