Amazon Marketing

Accelerate Advertising during the Festive Season with Amazon Sponsored Brand Ads

Despite the pandemic and a subsequent economic slump, the upcoming festive season brings a shopping spree that boosts sales across all major ecommerce platforms. If you are a growing business eager to leverage the pre-festive enthusiasm of online buyers, the time is ripe to invest in effective advertising strategies.

Statistics from marketing surveys reveal that the frequency of online purchases and visits to online shopping sites are increasing swiftly. The “Festive Season Pulse 2021” (MMA) report concludes that the festive season is the appropriate time to attract both brand switchers and brand loyalists.

Exciting offers, multiple choices and value for money will prompt the consumers to plan their purchases. And if you are looking towards India’s biggest ecommerce platform, Amazon Sponsored Brand Ads can be your secret key to triggered sales.

What are Amazon Sponsored Ads and how do they work?

Amazon Sponsored Advertising is the most simple and effective way to attract shoppers to your Amazon store based on their buying preferences. Amazon Sponsored Ads, backed by effective advertising tools, are tailored specifically for those consumers who are most likely to buy your products. Apart from increasing the digital visibility of your brand online, it enhances your revenue as well. 

Amazon Sponsored Ads target products or shopping queries. Such advertisements are slotted in the high-visibility placement on and off Amazon. Consequently, product pages and shopping results-page display Amazon Sponsored Ads on priority. There are many categories within the Amazon Sponsored Ads:

1. Sponsored Product Ads:

They promote particular products on relevant product pages and in shopping results. Once a casual browser clicks on your product ad, the shopper is guided to the respective product page. 


Sponsored Products ads are placed at:

  • The top and bottom in the search results pages.
  • The product detail pages’ carousel.
  •  And within the organic results.


These pay-per-click ads attract traffic and increase sales. They are essential to build catalog awareness and driving conversions. Other than protecting the brand space, it also helps to expand it. Sponsored Product Ads are a powerful and reliable tool to increase discoverability and gradual sales for any catalog.

These high-visibility Sponsored Product Ads are available only to vendors and professional sellers on Amazon.

2. Sponsored Brands

The Sponsored Brands ads enable a seller to create ads for numerous products. The seller can also include custom headlines and the brand logo along with the ads. Shoppers who click on the Sponsored Brands ad will be guided either to the brand’s store or to a range of products.


Sponsored Brands can be spotted:

  • On top of, within, or alongside shopping results.
  • Sponsored Brands ads appear both on mobile and desktop.


Sponsored Brands ads can increase sales along with the entire catalog and boost brand awareness. 

This ad option can be availed only if are registered in the Amazon Brand Registry.

3. Sponsored Display

Some online shoppers view the product detail page but may not purchase. The Sponsored Display is an effective option to absorb those visitors who initially displayed interest in your promoted product categories.


They can be spotted at the buying option on the right sidebar and at:

  • Customer review pages
  • Top of the offer listing pages
  • Product detail pages on Mobile and Desktop


Through Sponsored Display, one can aim at specific products or categories that are similar to the product promoted by you. Sponsored Display can rapidly create display ads and is capable of reaching audiences on and off Amazon. 

You can avail of the Sponsored Display if you have registered your business  in the brand registry of Amazon can

 4. Stores

The Store option of Amazon Sponsored Ads is a self-service solution that aims at promoting a particular brand and its products in an interactive and engaging manner. This free option helps shoppers to easily locate the various product categories available within your Amazon Store. It helps the vendors showcase seasonal collections and bestsellers, narrate the story of the brand, and publish videos. Automatic widgets enable the customization of user experience.


The advertisements placed on Amazon Store are multi-page in nature with multiple levels and several pages at each level. Each page comes with a header and a footer banner. Within these headers and footers several content tiles for ads are placed. Amazon Store allows a vendor to choose from three types of default tiles/templates namely:

  • Product Grid
  • Highlight
  • Marquee


Apart from helping build customer loyalty, Store enhances customer engagement through a tailor-made brand experience. It allowsa customized shopping experience within the Amazon website.

To avail of the Store option, you need to register with the Amazon Brand Registry. 

How does your business benefit from Amazon Sponsored ads?

Amazon Sponsored ads let a seller reach the target audience by understanding their shopping behaviors and expressed interests. Searches, sales, product page views, customer activities and other related data are utilized systematically. This implies that your advertising campaign is designed based on the understanding of the unique attributes of a market without cost overruns.

The customizable Campaign Manager lets you create Sponsored Ads effortlessly. You can either handpick Manual Campaign Settings or Automatic Targeting for getting optimized results.

Tenovia: Meeting your Amazon marketing goals 

At Tenovia, your digital marketing needs and expectations meet with e-commerce expertise that is shaped through years of experience and tried-and-proven solutions. Experts in Amazon marketing services, Tenovia guides your business through a well-laid, hassle-free Sponsored Brands Ads campaign that ensures results beyond your expectations. 

Major players on the Amazon marketplace, we ensure that your product/brand gets exceptional reach through increased visibility without incurring any cost overruns on the advertisement budget. Your business can tap into digital revenue streams via Tenovia’s realistic goals which align with your business requirements.


Your company’s strong digital presence is essential to lure in better traffic and assert higher brand visibility. This is especially applicable in the festive season when the whole community of excited consumers is thronging on the Amazon platform. Meticulous planning and a well-organized advertising strategy are all you need to translate those clicks into greater sales. Make sure that your brand rides the crest during the festive season with AMS advertising experts at Tenovia to grow your business profitably. 

Amazon Marketing Services

Getting your Brand equipped for Amazon Launch

A challenge and an opportunity:

Launching your Brand, products, and services on Amazon, also referred to as Amazon marketing, is a journey filled with excitement. It sells goods almost worth $283,000  in value every sixty seconds. There is a catch here, though. Even though Amazon offers an incredible opportunity to catapult your business to the top rung of your industrial vertical, the marketplace is unimaginably competitive. Discover the best method to get your brand ready for Amazon launch in this blog:

The launch strategy:

Look at dividing your launch strategy into two parts: Pre-Launch, and During the Launch.

A dive into the pre-Launch phase:

Move early:

Decide to start on Amazon as early as possible, maybe from day one when you plan your website.

The crucial sync:

Ensure that the brand website and the Amazon page are in sync with one another. While on the former, you have greater flexibility, the latter provides you with increased opportunity to reach out to a wider market faster and in a streamlined process.

Recognize the algorithms:

Amazon online marketing demands an intimate understanding of the difference between Google and Amazon algorithms. The Amazon crawler is more about sales, while the Google search engine is more about keyword relevance. Sales history, organic sales, PPC campaigns, seller authority, CTR, and impressions play a significant role in the Amazon algorithm. Understand how the Amazon algorithms work.

The backup strategy: 

Strategize to work on the FBA (Fulfilled by Amazon) model. FBM or Fulfilled by Merchant is good as a backup strategy.

Ready to sell:

You also need to ensure that your retail store is ready to sell when you advertise your Brand online. Your Amazon page must have the right content, product images and descriptions, smart pricing, customer reviews, and more.

Ideal product research:

Ensure that your product research during the development state is done optimally. The focus should be to choose the right product and the best fitting business model. Factors like understanding your customers, marketplace, and the competition need to go hand-in-hand for best results.

Branding and launch:

Product launch and branding should also go side-by-side – when focusing on branding, you need to choose the brand colours, product packaging, designs, etc., to make your Brand look distinct.

Proper budgeting:

Ensure that your budgeting is in place with targeted sales volume, pricing, and Amazon digital marketing cost are carefully estimated prior to the launch.

Steps involved in the launch phase:

Shortlist your tools:

Once the Brand has been launched, you need to make sure that you start using the right tools for business growth and sales. It helps automate many factors, including things like the digital Amazon marketing strategy, task management tools, product management, etc. The various facets of brand management are easy to handle. 

Comprehend the core metrics:

Amazon marketing involves the understanding of brand analytics and key Amazon advertising metrics. Understanding these core metrics will help you analyse results better and track them for growing your business optimally.

Perceive optimization:

Understand optimization that includes keyword research, optimization, and tracking. Use tools that will help you with the above factors for your vertical. All of this needs to be done to optimize Amazon listing and SEO. 


Make sure that your Brand and products are compliant with the Terms of Service of Amazon.

Promoting your brand:

While brand launching, you also need to create awareness about your Brand in your target market simultaneously. Hence, your website must be ready; your social media presence must attract followers; your email marketing and influencer marketing strategies need to be accurately synced for all-round optimization. 

Get help from advertising tools:

Start using Amazon’s advertising tools. For example, setting auto campaigns. Such campaigns help your brand message reach the right customer segments – the market that fits well with the keywords in your listing. 

Need for brand registry:

Learn about Brand Registry. It is a must-have for all brands that wish to sell well on Amazon before you start selling at the amazon marketplace. Once your Brand is registered, you can set up your store, indulge in cross-promotions, and showcase your brand story. 

Amazon Sponsored Brand Video Campaigns

Best Practices to Optimize Amazon Sponsored Brand Video Campaigns

It is no secret that Amazon continues to offer its retailers the opportunity to stand out on the platform through various advertising means and methods and capture customer’s attention. Effective and holistic digital sales funnel strategy is critical for every retailer to drive results on Amazon, and Sponsored Brand Videos have become a significant component in driving this.

Digital videos are a powerful tool that generates awareness, leads and ROI. It enables a brand to highlight its products’ features to make them engaging and impactful. Shoppers are more likely to convert and buy a product after seeing a video ad. 

So, what are Sponsored Brand Ads?

Sponsored brand videos are short-format videos that appear on the app while skimming through product pages. A registered Amazon seller can use Sponsored Brand Video Ads to generate awareness about their product offerings and grab the attention of shoppers on the platform. These videos are keyword targeted and link to the product listing page. 

Learn how to optimise Sponsored Brand Video Ads

Just like Google, Amazon Sponsored Brand Video Ads have some technical guidelines that need to be incorporated. Once they are in place, it is crucial to understand some of the best practices to optimize ad content to reach more customers:

Informative: With the video length of just 15 to 30 seconds, remember to highlight the product’s key functions and the strongest visuals in the first 5-8 seconds as the attention span of any shopper is not more than 10 seconds.

Call to action: Conversion is the ultimate goal of any advertising campaign. Remember to have a clear call to action in place along with the logo to improve your ad’s performance. A few examples – Shop Now, Buy Now etc.

Storytelling: Storytelling videos engage the audience and keep them hooked till the end. A video should unravel a narrative that delivers an engaging message to the shoppers. For example – Highlight your product’s features and how it is beneficial to your target audience. Incorporate humour or emotional aspects in your storytelling as it will immediately connect with shoppers and generate interest in your brand. Optimize for Mobile Customers
Today most users are shopping through mobile devices. Ensure your video is formatted for mobile users and the captions are clear and readable on all devices.

Selecting the right music
Add music to the videos that fit the theme and are of high quality. Stay away from music that is loud and has shock value. Keep it professional and make sure it appeals to your target audience.

Best reviewed products

Always select the products that have the best customer ratings and reviews on Amazon. This would result in increased CTR thus better conversions.

To sum it all up, businesses need to keep up with the rising popularity of video ads. Moreover, with the ever-growing competition, it has become vitally important to stay ahead with the right advertising strategy for your business.

If you are interested to know more about Sponsored brand video ads, then get in touch with our expert for a complimentary consultation.

Amazon marketing

5 Reasons You Need To Advertise On Amazon

Amazon is now a household name in terms of retail shopping and e-commerce and is a popular mobile app, accounting for almost 31.2 percent of the G.M.V. market share in the Indian e-commerce space. As there is an increase in consumer demand, there is a resultant increase in seller competition and hence, brands have to gear up and amplify their marketing strategies to redirect consumers to buy their product offerings. To overcome the competition, Amazon offers its platform to let brands and sellers advertise products to current and potential customers to drive acquisition. A recent study by Kantar suggests that 54% of shoppers, who are exposed to advertising, say that it helps remind them of something they need, or it prompts an idea for something they want, therefore prompting ⅔ rd of the brands to increase their spends on the Amazon advertising platform.

With a search on the retailer’s website, a key element in the pre-buy consumer journey, advertising on the Amazon marketplace comes out as a mandate for enabling one’s products to be discovered on Amazon.

Here are the top reasons recommended by our very own industry experts to consider leveraging Amazon marketing services to gain conversions. 

1. Access To Real Purchasers 

Unlike other PPC platforms, Amazon is an online retail outlet, moreover a popular one, that attracts a major portion of the consumer market and hence it is wise to invest in Amazon’s online marketing services where there is a multitude of purchase-ready customers. 

Moreover, Amazon advertisers have witnessed 10 times more conversion rates than in any other PPC platform. 

2. Create Higher Brand Awareness

Amazon’s marketing services increase the level of brand awareness when compared to advertisements run on Google, Facebook, etc. where chances of the ad being noticed by users are lower, as they have little intention to buy products. 

On the other hand, Amazon has a massive number of purchase-ready visitors who when chancing upon your ad, will be redirected to your online storefront, thereby creating brand awareness through the display of your product range, brand voice, logo, colours, banners and videos.

3. Rich Insights And Data

Data on Consumer behavior is essential to optimize your online advertising strategies to reach your target audience. Using Amazon’s marketing, you can gain access to invaluable customer buying behavior data and analytics that other PPC platforms like Facebook are unable to offer. 

Moreover, Amazon provides real-time insights which when combined with its available consumer data, allows you to run truly successful ad campaigns.

4. Greater ROI With Amazon CPC Ads

It’s a well-established fact that CPC ads garner greater ROI when compared to other ad models, but did you know that CPC ads, specifically of Amazon’s digital marketing services, comparatively give you a massive ROI than other PPC platforms like google. 

This is due to the fact that online users on Amazon have a stronger intent to buy products. Hence you see a sizable amount of clicks and ultimately, conversions. 

5. Run SKU Level Campaigns

The benefits of advertising each product individually are immeasurable and Amazon’s digital marketing services let you do just this. By advertising products individually, you can focus on your best-selling products and generate more revenue rather than spending time, money and energy on products that do not convert. 

In this way, you are assured of minimizing losses and achieving a higher ROI by providing increased exposure on converting products. Moreover, the SKU level of advertising allows you to clear old stocks, promote seasonal products and newly launched products. 

To sum up, Advertising on Amazon proves to be a better option as opposed to advertising on other platforms. It is a filtered hub of a massive number of purchase-ready consumers, where there is a higher chance of product conversions for you by taking advantage of the variety of Amazon’s marketing services. 



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