Amazon is now a household name in terms of retail shopping and e-commerce and is a popular mobile app, accounting for almost 31.2 percent of the G.M.V. market share in the Indian e-commerce space. As there is an increase in consumer demand, there is a resultant increase in seller competition and hence, brands have to gear up and amplify their marketing strategies to redirect consumers to buy their product offerings. To overcome the competition, Amazon offers its platform to let brands and sellers advertise products to current and potential customers to drive acquisition. A recent study by Kantar suggests that 54% of shoppers, who are exposed to advertising, say that it helps remind them of something they need, or it prompts an idea for something they want, therefore prompting ⅔ rd of the brands to increase their spends on the Amazon advertising platform.
With a search on the retailer’s website, a key element in the pre-buy consumer journey, advertising on the Amazon marketplace comes out as a mandate for enabling one’s products to be discovered on Amazon.
Here are the top reasons recommended by our very own industry experts to consider leveraging Amazon marketing services to gain conversions.
1. Access To Real Purchasers
Unlike other PPC platforms, Amazon is an online retail outlet, moreover a popular one, that attracts a major portion of the consumer market and hence it is wise to invest in Amazon’s online marketing services where there is a multitude of purchase-ready customers.
Moreover, Amazon advertisers have witnessed 10 times more conversion rates than in any other PPC platform.
2. Create Higher Brand Awareness
Amazon’s marketing services increase the level of brand awareness when compared to advertisements run on Google, Facebook, etc. where chances of the ad being noticed by users are lower, as they have little intention to buy products.
On the other hand, Amazon has a massive number of purchase-ready visitors who when chancing upon your ad, will be redirected to your online storefront, thereby creating brand awareness through the display of your product range, brand voice, logo, colours, banners and videos.
3. Rich Insights And Data
Data on Consumer behavior is essential to optimize your online advertising strategies to reach your target audience. Using Amazon’s marketing, you can gain access to invaluable customer buying behavior data and analytics that other PPC platforms like Facebook are unable to offer.
Moreover, Amazon provides real-time insights which when combined with its available consumer data, allows you to run truly successful ad campaigns.
4. Greater ROI With Amazon CPC Ads
It’s a well-established fact that CPC ads garner greater ROI when compared to other ad models, but did you know that CPC ads, specifically of Amazon’s digital marketing services, comparatively give you a massive ROI than other PPC platforms like google.
This is due to the fact that online users on Amazon have a stronger intent to buy products. Hence you see a sizable amount of clicks and ultimately, conversions.
5. Run SKU Level Campaigns
The benefits of advertising each product individually are immeasurable and Amazon’s digital marketing services let you do just this. By advertising products individually, you can focus on your best-selling products and generate more revenue rather than spending time, money and energy on products that do not convert.
In this way, you are assured of minimizing losses and achieving a higher ROI by providing increased exposure on converting products. Moreover, the SKU level of advertising allows you to clear old stocks, promote seasonal products and newly launched products.
To sum up, Advertising on Amazon proves to be a better option as opposed to advertising on other platforms. It is a filtered hub of a massive number of purchase-ready consumers, where there is a higher chance of product conversions for you by taking advantage of the variety of Amazon’s marketing services.