Ecommerce SEO

In today’s dynamic e-commerce environment, success hinges not only on having a compelling product but also on ensuring its visibility amidst a sea of online competition. Elevate your e-commerce SEO strategy with our comprehensive guide. Learn how to optimize your brand website, marketplace presence, mobile app, and more for online success. This guide provides invaluable insights into crafting effective SEO strategies tailored to your unique business needs, covering everything from elevating your brand’s online identity to maximizing visibility within marketplace platforms such as Amazon and fine-tuning mobile app experiences. It helps you delve into the multifaceted world of E-commerce SEO. 

Let’s now explore the diverse tips and tricks aimed at enhancing visibility, engagement, and ultimately, online success.

SEO for Your Brand Dot Com: Elevating Your Online Identity

This strategy revolves around fine-tuning your main website to secure higher rankings on search engine results pages (SERPs) for keywords relevant to your brand and product offerings. It’s about creating a digital storefront that not only showcases your products but also resonates with your target audience, driving organic traffic and boosting brand visibility.

SEO for Your Store on Amazon & Other Marketplaces (Marketplace Optimization): Maximizing Your Marketplace Potential 

By optimizing product listings and content within online marketplaces like Amazon, you can amplify your visibility and sales within these platforms. This involves strategic keyword placement, captivating product descriptions, and leveraging features like enhanced content to stand out amidst competitors, ultimately driving more conversions and revenue.

SEO for Your Ecommerce App on Android & iOS: Navigating the Mobile Frontier

Crafting SEO strategies tailored to your mobile ecommerce app is essential for ensuring maximum visibility and downloads. This includes optimizing app store listings with relevant keywords, enhancing app performance and usability, and implementing app indexing to drive organic traffic from search engines, ultimately maximizing your app’s reach and impact.

SEO for Your International Store: Bridging Cultural Divides

Tailoring SEO strategies to target audiences across different countries and languages requires a nuanced approach. This involves localization efforts such as translating content, adapting keywords to local search trends, and adhering to international SEO best practices to ensure your store resonates with diverse audiences, driving global growth and expansion.

SEO for Your Local Store (Brick-and-Mortar): Connecting with Your Community

Optimizing your ecommerce store for local search queries is crucial for attracting nearby customers to your brick-and-mortar establishment. Leveraging local SEO techniques such as Google My Business optimization, geo-targeted keywords, and location-based landing pages can significantly enhance your visibility in local search results, driving foot traffic and fostering stronger connections with your community.

How to Craft SEO Strategies for an Ecommerce Product of Any Type and Size of Website:

Crafting effective SEO strategies for an ecommerce product begins with thorough keyword research to understand the language and search behavior of your target audience. From there, prioritizing technical optimizations such as site speed, mobile-friendliness, and secure HTTPS protocols to improve user experience and search engine visibility. Additionally, focus on optimizing product pages with compelling descriptions, high-quality images, and strategic metadata to enhance visibility and drive conversions.

Now, let’s delve further into the strategies outlined below –

Keyword Research: Unveiling the Language of Your Audience

Identifying relevant keywords and search terms that resonate with your target audience is the first step in crafting effective SEO strategies. By understanding the language your potential customers use when searching for products, you can optimize your content to align with their needs and preferences, driving organic traffic to your website.

Technical SEO: Building a Strong Foundation for Success

Prioritizing technical aspects such as site speed, sitemap optimization, and mobile-friendliness is crucial for enhancing user experience and search engine visibility. Emphasizing quick-loading images, intuitive site navigation, and ensuring site security with HTTPS not only improves your search rankings but also instills trust and credibility with your audience.

Cataloging SEO: Organizing Your Digital Inventory

Optimizing product categories, tags, and attributes is essential for better organization and visibility within search results. By structuring your website in a logical and user-friendly manner, you make it easier for both search engines and users to navigate your site, ultimately improving engagement and conversion rates.

Product Page Optimization: Crafting Compelling Product Experiences

Crafting compelling product descriptions, titles, images, and meta tags is crucial for enhancing product visibility and click-through rates. By highlighting unique selling points, addressing customer pain points, and optimizing product imagery, you can create a persuasive product narrative that drives conversions and fosters customer loyalty.

Product-to-Checkout Experience Optimization: Streamlining the Path to Purchase

Streamlining the user journey from product discovery to checkout is essential for maximizing conversions. By optimizing usability, navigation, and conversion rate optimization (CRO) tactics, you create a seamless and frictionless shopping experience that encourages users to complete their purchase, ultimately driving revenue and ROI.

Data Analysis & CRO: Leveraging Insights for Continuous Improvement

Analyzing SEO performance metrics and user behavior data enables you to identify areas for improvement and optimize conversion rates. By leveraging data-driven insights, you can refine your SEO strategies, test hypotheses, and iterate on your approach to drive continuous improvement and long-term success.

Expansion to Other Platforms: Diversifying Your Digital Footprint

Exploring opportunities to expand your ecommerce presence to other platforms and channels, such as social media, marketplaces, and third-party websites, allows you to reach new audiences and diversify your revenue streams. By strategically expanding your digital footprint, you can amplify your brand’s visibility, attract more customers, and drive sustained growth and success.

As we navigate the ever-changing landscape of e-commerce, it’s clear that E-commerce SEO isn’t just a basic strategy; it’s the lifeblood of online success. From optimizing your brand’s digital identity to fine-tuning your product offerings for global audiences, every facet of SEO plays a pivotal role in driving visibility, engagement, and ultimately, sales.At Tenovia, we understand the intricacies of the digital realm and the importance of crafting personalized strategies tailored to your unique business needs. With our expertise and commitment to excellence, we’re here to guide you on your journey to e-commerce success.

E-commerce Omnichannel Retail in the Indian Footwear Market

E-commerce and retail strategies are influencing conventional shopping, but physical stores continue to play a vital role. Digital-first brands recognize the importance of brick-and-mortar locations for providing direct product experiences. The changing retail environment is molding interactions between consumers and brands, affecting market positions. Contemporary consumers anticipate smooth experiences and wish for their preferred brands to have a ubiquitous presence.

In the content of the Indian retail scenario, the overall market is anticipated to reach 2 trillion by 2032, with e-commerce anticipated to exceed $350 billion by 2030, growing at a 23% CAGR and a 12% market penetration. 

It is crucial to integrate e-commerce with traditional approaches, as underlined by findings from a Harvard Business Review survey, revealing that 73% of participants incorporate multiple channels in their shopping journeys. This trend signifies a blend of physical and online shopping habits, emphasizing the need for a holistic retail experience. To remain competitive in the evolving e-commerce market, brands need to swiftly embrace omnichannel retail strategies.

Omnichannel retailing integrates various shopping channels for a unified customer experience. It ensures consistency across marketplaces, D2C websites, and physical stores. According to the Unicommerce Trends Report 2023, omnichannel technology adoption in India witnessed an impressive 58.4% growth during FY2023, reflecting the changing dynamics of the retail landscape in the country.

  • 50% higher growth was seen in omnichannel retail.
  • 73% of customers used multiple channels to arrive at their purchase decision.
  • 50% of customers consult three channels for high-value purchases.
  • There was a 3.5x higher engagement with omnichannel retail.

Digital Transformation through Omni-channel Retail & its advantages

In the omnichannel evolution of a footwear brand, the “Endless Aisle” strategy is key. This involves using in-store stock to fulfill online orders, reducing excess inventory in specific locations while meeting demand elsewhere. Integration of inventory management systems provides real-time visibility, optimizing inventory and enhancing operational efficiency. This also comes into play in cases of unavailability of size, say a size 8 is out of stock on the website but available in the nearest store, it can be delivered seamlessly. The endless aisle concept streamlines inventory management, ensuring a smooth supply chain for both in-store and online customer demands. 

The “Ship-from-store” strategy offers significant advantages. By fulfilling online orders from nearby stores instead of a centralized warehouse, the brand can achieve reduced shipping costs. This minimizes the product’s travel distance, resulting in significant savings in shipping and freight costs. Brand can leverage its stores’ proximity to customers to enhance operational efficiency, providing faster and more economical shipping options. Aligned with the brand’s omnichannel initiative, this strategy contributes to a seamless customer experience while optimizing logistical and financial aspects of the supply chain.

It’s clear that numerous brands that originated online are increasingly embracing physical retail spaces. A notable example is Mamaearth. However, having a physical presence is one thing, but getting into EBOs and modern trade means competing with the likes large established players. A distinct pricing strategy and product assortment are also essential, considering that consumer preferences change when they have the opportunity for hands-on interaction with a product. Moreover, this must be executed on a large scale by establishing numerous outlets across various geographical locations. Otherwise, the incremental value generated may be too minimal to warrant the investment. Here’s an article from The Ken on how roll ups brands are testing out and acing the game of physical stores while maintaining a strong online presence.

In the omnichannel journey in the fashion segment, faster delivery timelines are a crucial advantage. Leveraging the proximity of local stores enables the brand to significantly reduce delivery times for online orders, offering same-day or next-day delivery. This swift and responsive model aligns with brand’s omnichannel strategy, meeting customer expectations for convenience and immediacy. As the footwear brand enters omnichannel retail, the emphasis on faster delivery enhances the overall customer experience and positions the brand competitively in the market.

Implementing services like buy-online-pick-up-in-store (BOPIS) or buy-online-return-in-store (BORIS) attracts more customers to brand’s physical stores. As customers visit for pickups or returns, additional in-store purchases become an opportunity, boosting sales and engagement. This strategy not only increases foot traffic but also creates seamless integration between online and offline channels, enriching the overall customer experience. Encouraging customers to visit stores for various services allows brand to enhance brand presence, foster customer loyalty, and capitalize on cross-selling opportunities in the physical retail space.

In essence, the omnichannel journey is more than a technological upgrade; it is a strategic imperative for brands aiming to thrive in the evolving e-commerce landscape. The emphasis on providing a seamless, unified, and efficient customer experience across all touchpoints is key to meeting the expectations of today’s consumers and securing a competitive edge in the retail market.

Best Practices to Effectively Manage Inventory and Fulfill Orders on Marketplaces

Best Practices to Effectively Manage Inventory and Fulfill Orders on Marketplaces

A major part of the world has transitioned from traditional brick-and-mortar stores to e-commerce-first shopping. With new and emerging technologies, processes, and business models taking precedence, a lot has changed with this transition. But one essential aspect that remains just as important to the functioning of a retail business – be it online or offline, B2B or B2C – is efficient inventory management and order fulfillment.

Understanding e-commerce fulfillment 

E-commerce fulfillment spans the entire process, starting from a customer placing an order until they receive it at their doorstep. Managing this process effortlessly involves many moving parts such as order management, picking and packing, sorting and storage, management of inventory, transportation, logistics, order tracking, as well as management of returns. 

Whether you run an online store or a brick-and-mortar one, managing your physical inventory in a warehouse, third-party fulfillment center, or any other stockroom can make or break your chances of success. A practical way for smaller e-commerce businesses to manage order fulfillment is to work with marketplaces and leverage their platform and services. That’s why we’ve put together a few best practices to follow when managing inventory and fulfilling orders on e-commerce marketplaces.

Best practice #1: Forecast and analyze the total requirements of stocks

At a time when consumer demand and supply chains are volatile, accurate forecasting of inventory is a necessity. And while inventory forecasting and analysis is an investment that requires time and resources, the benefits far outweigh the effort. With this practice, you can get significant cost savings by optimizing inventory, boost repeat business with strategic restocking to delight customers and suppliers, improve back-end and supply chain functioning, and gain strategic and actionable insights to boost performance and improve margins. 

Some essential data points needed for better forecasting include existing inventory levels, historical trends, outstanding purchase orders, sales trends, maximum stocks possible, expected demand as well as seasonal demands, customer preferences and response to different products, etc. Once you get this data, you can explore a few distinct approaches to inventory forecasting – by studying trends, graphing historical data, predicting future demand, or through market research and focus groups.  

Best practice #2: Identify key regional locations for your inventory

A distributed, decentralized inventory management system can greatly benefit your business. It’s obvious that orders that are stored, picked, packed, and shipped from nearby locations cost less in the long run. By storing inventory in multiple locations based on regional demand, you can streamline your supply chain, reduce transit time, and minimize shipping costs. 

Best practice #3: Expand your distribution network to multiple locations

Regardless of the size of your business, it is but natural to want to expand your consumer base. In order to reach more consumers, you will need to make your presence known outside your primary network. A multichannel distribution network allows you to reach a larger customer base, target more market segments, and meet consumer demands with greater ease. What’s more, you will also be empowered to offer consistent and high-quality buying experiences. Naturally, these practices will in turn lead to higher revenues, a streamlined supply chain, and reduced risk.  

Best practice #4: Explore marketplaces fulfillment facilities by Flipkart or Amazon 

There are many advantages to operating your own warehouse. Along with total control over inventory, operations, and more, you can also offer a customizable experience that boosts brand experience and revenue. You will have complete freedom, autonomy, and flexibility to do it your way. On the other hand, with third party warehouses such as marketplace fulfillment solutions from Amazon and Flipkart, you don’t have to worry about infrastructure and headcount, sales channels, IT infrastructure, geographical reach, shipping speed, or volumes. Everything from operations, inventory management, shipping, returns, and logistics are taken care of. 

Best practice #5: Measure your cost per order to determine your warehouse strategy 

To know which setup works better for your business – running your own warehouse or choosing third party logistics – consider your total warehouse cost per order. Divide your total warehouse expenses by the number of orders shipped annually. Compare this number when you run your own warehouse as opposed to third party warehouses to find the answer.

So how do you find the answers to these questions? 

A central ecommerce analytics dashboard like Tensight can do all the work for you – from showcasing a centralized view of all your KPIs to providing real-time recommendations on product and merchandising, marketing, supply chain, and inventory management, as well as competitor insights. What’s more, you can also get real-time inventory health, regional utilization, and stock-out percentages. That’s not all. With Tensight, you can also prevent over-purchasing and save money and precious space in your warehouse, as well as under-purchasing, which can lead to lost sales opportunities. 

Want to take your inventory management and order fulfillment practices to the next level? Get in touch with the experts at Tenovia and explore how Tensight can revolutionize the game for your e-commerce business.

How Tenovia’s 10commerce is Reinventing B2B Sales Strategy

Although ecommerce sales strategies have been dominated by B2C businesses, B2B brands have also become adept at leveraging it to sell their products or services. Thanks to the increased internet penetration across the country and the pandemic’s influence on changing customer preferences, B2B ecommerce is looking at a bright future. It is however important to note that selling to individual customers and selling to organizations are two different ball games, especially when it comes to internal processes, sales and marketing, format of messaging, and customer experience. 

What if there was a way to transform the way your B2B business functions, allowing you to expand your distribution network, sell across existing channel partners seamlessly, and efficiently integrate every business application you will ever need on a single platform? 

To help you navigate the complexities of the B2B world, we at Tenovia developed a fully hosted and integrated platform suited for all kinds of businesses – whether you’re a manufacturer, wholesaler, or distributor. 

Switch up your B2B ecommerce gameplan with 10commerce 

With 10commerce, you can expand your B2B business, find new channel partners, quicken your time to market, and improve your catalog discovery among your distribution network. You can also expose your entire inventory across your value chain to boost sales and ROI. 

Our platform can help scale your business in an agile and sustainable manner. In addition to effective B2B ecommerce planning and marketing strategies, our platform also offers best-in-class features, in-built integrations, and applications such as CRM, POS, ERP, etc. to give you an end-to-end solution that can future-proof your business. 

  • Tailored B2B ecommerce solutions 

What makes 10commerce particularly effective is its flexibility and scope for customization. With the help of our personalized services, you can: 

  • Boost ecommerce sales and ROI by moving existing customers online
  • Discover potential new customers
  • Boost revenue through omni channel sales
  • Streamline distribution channels
  • Optimize marketing costs and efficiency
  • Integrate seamless data transfer with numerous business applications 

Depending on what you need, you can choose from the numerous features, applications, and services such as:

That’s not all. 10commerce also allows your B2B business to:

  • Maximize inventory exposure by enabling retailer discovery and advertising through integrations across the ERP
  • Customize your interface that helps a retailer or distributor to browse and find products 
  • Customize your brand catalog by region and channel partner, while including differential pricing to minimise online-offline conflict 
  • Reach out with in-built messaging to communicate offers with retail/distributor network, real time
  • Onboard new sales partners and dealers that you couldn’t have found through traditional sales channels 
  • Streamline the onboarding process by integrating Buy Now Pay Later (BNPL) and credit scoring partners
  • Support existing sales teams and enabling them to take orders, set pricing, and leverage inventory 

We also provide customized solutions regardless of your existing platform infrastructure. If you don’t have a platform, don’t worry. We can directly integrate our smart B2B-capable ecommerce platform with other backend applications. If you’re in need of seamless integration, our platform offers bi-directional sync of data and business objects between applications. If you have multiple applications that need to be integrated onto a single ecommerce platform, 10commerce can do that too!   

  • Superior customer experience 

10commerce allows you to effortlessly enhance customer experience through omni-channel support, including: 

  1. Quick and efficient order fulfillment: With 10commerce, we provide seamless and end-to-end order life cycle solutions on a single B2B ecommerce platform. Our management system can execute complex business functions and facilitate movement between multiple warehouses, enabling a streamlined and distributed order.  
  1. Streamlined distribution channels: Our platform facilitates seamless scaling of your B2B ecommerce business by allowing you to manage and sell your products or services across various channels – be it your website, a marketplace, or even a physical store.  
  1. Dedicated self-service portal: We also offer a service portal module that allows B2B merchants to provide digital support to their customers. One noteworthy feature of the self-service portal is warranty management – a crucial task for B2B organizations.   
  • Best-in-class B2B ecommerce features

10commerce helps you handle a wide range of complex B2B scenarios with top-tier ecommerce features such as: 

  • Advanced search and filters
  • Dedicated account management
  • Product category management
  • Customer-specific catalog
  • Personalized product recommendations
  • Complex pricing and bulk discounts
  • Credit limits
  • Custom shipping methods
  • Purchase orders
  • Flexible payment options

This list doesn’t cover even half the number of cutting-edge features 10commerce offers! There’s a world of features and applications for you to discover. 

The bottom line is this – 10commerce helps you control every aspect of your business. It can help you categorize and showcase digital catalogs, launch new products faster, eliminate backorders and delayed orders, scale your web store alongside your business, and boost your order processing prowess by three times and accuracy by 80%. By giving your accurate product data, 10commerce also helps you maintain live inventory and plan your procurement better. Till date, Tenoia has worked for over 100 global brands, including Levi’s, Puma, Aditya Birla, Paragon, Apollo, Raymond, Caprese, and more. 
So if you’re ready to take your B2B marketing strategy and ecommerce planning to the next level, it’s time to leverage the power of 10commerce. Reach out to the experts at Tenovia and we’ll guide you on reimagining your business.

Pushing Ecommerce Shipping and Delivery into Hyperspeed: India’s 10-Minute Delivery Race

Think back about a decade and a half ago. If you needed groceries, you could just walk to the convenience store at the end of the road and be home in about 10 minutes. Then, with the advent of supermarkets, grocery shopping became a weekly affair as people made larger purchases. Once ecommerce came into play, it became more convenient to order online than visit the store – even if you had to wait a little longer to get it delivered. 

In the early days, an ecommerce delivery service would take about 2-3 days to fulfill an order. Cut to today when same day grocery deliveries have become the new normal. But if you thought that’s fast enough, you’re mistaken. The Indian startup ecosystem is now switching to the next gear with 10-minute deliveries, except this time the convenience store comes home to you. 

How much potential does it really have?

Usually, retail commerce is shaped by consumer behaviors. But in the case of ultra-fast deliveries, quick commerce is actually changing purchase behaviors of consumers and transforming the retail market from the inside out. And this change is happening fast. According to a report by Indo-Asian News Service (IANS), the quick commerce market in India will grow 15x in the next three years, with a market size of $5.5 billion. In the past two years alone, it has seen a rise in major cities across the country, especially Bengaluru, New Delhi, and Chennai. 

A community-based online platform LocalCircles surveyed 30,000 people across 272 districts in the country and revealed that 25% of households bought their groceries online, specifically through a quick ecommerce delivery service. 71% of participants also admitted to using these ecommerce shipping solutions for last-minute purchases of essentials and impulse buys. 

RedSeer, a market research firm based in Bengaluru, also shared some significant findings. The quick commerce segment in India was valued at $300 million in 2021 and, even with the most conservative estimate, is expected to jump to $3.1 billion by 2025. As of today, quick commerce’s total addressable market (TAM) in India is estimated to be $45 billion.

Unsurprisingly, startups of all sizes are jumping onto this bandwagon, as are investors. Perhaps the most noteworthy example is that of Zepto – a relatively quiet name that suddenly took the quick commerce world by storm and secured a $60 million funding for its 10-minute ecommerce delivery service. Soon, bigger names announced similar services – including Blinkit (formerly Grofers), Swiggy Instamart, Dunzo (backed by Reliance), Ola Dash, and BigBasket BB Now. It’s no wonder that Amazon Prime’s next-day delivery pales in comparison. 

So, how does it work?

To ensure ecommerce shipping and delivery in 10 minutes, wide scale distributed inventory is essential. That’s why quick ecommerce startups are setting up smaller warehouses – known as dark stores – closer to customers’ homes. But dark stores aren’t the only way quick commerce companies are achieving efficiency. Using technology, these startups are considering various other factors such as TAM (i.e., the number of households in the area), road and traffic conditions, location accessibility, local weather patterns, etc. 

What’s more, these dark stores are also focused on keeping smaller stock keeping units (SKUs) of <2,000, compared to over 1 lakh units usually kept in larger warehouses. To optimize the inventory and shipping cost, these SKUs are decided based on order patterns of nearby customers. Each dark store only serves a radius of 2-3 km and stocks high-frequency items pertaining to its service region. In contrast to traditional supermarket models, quick commerce relies on fewer options in order to optimize speed of ordering and delivery. For example, offering customers a smaller range of day-to-day products such as bread, eggs, tea, etc., can simplify inventory and reduce the time taken to make a choice and place the order. 

Aadit Palicha, Zepto’s CEO and Cofounder in conversation with The Indian Express, revealed that with this accelerated ecommerce shipping model, the process of packaging to dispatch takes less than a minute on average. Blinkit’s CEO Albinder Dhindsa said that all their partner stores are placed within 2 km of their customers. He also claimed that the density of their dark stores makes it possible for their delivery executives to meet 90% of their orders within 15 minutes even if they’re riding at just 10 kmph. In the past six months, more than 1,000 dark stores have popped up around the country. 

How can your startup gain an edge?

Despite being fairly new, the number of players in the quick commerce segment is growing aggressively. For a smaller startup to go up against industry giants can be a challenge. But there are a few steps you can take to improve your chances of carving a niche. 

  • Focus on scale: An experimental ecommerce model in its nascent stages isn’t going to be the most profitable at this time. Your best bet to enter and sustain yourself in this market is to play the long game – scale up and capture market share. 
  • Push for subscription models: If your 10-minute ecommerce delivery service deals with everyday groceries or another segment with high-frequency ordering, introducing a subscription model can help you further streamline your processes and boost revenues.   
  • Invest in technology: Be it warehouse and inventory management, supply chain logistics, metric tracking, real-time analytics, or regional utilization, let technology do the work for you.   
  • Bring in the experts: A dedicated team of ecommerce experts can help you better strategize your communications and cut the clutter in an increasingly crowded space. It is ideal to find an experienced ecommerce partner who can provide comprehensive services in analytics, marketing, marketplace support, and more.   

Some believe the 10-minute delivery model is the future, some think of it as a passing fad, while others believe it will simply become another option in the growing gamut of ecommerce services. Regardless of how it plays out, it is definitely a path worth exploring.