How to Get Started with Flipkart Ads

How to Get Started with Flipkart Ads

If you’re looking for a product in a physical store, what’s more likely to catch your attention? Yup, the ones displayed front and center. And they’re not there by accident. To maximize sales, stores usually reserve this spot for top-selling products or those being pushed by certain brands through paid marketing. It’s the same in an ecommerce store such as Flipkart. 

70% of all product searches on ecommerce websites are generic in nature, and not driven by brand names. This means that you have the same opportunity to push your brand to the millions of customers who visit the website every day as other brands. And a little bit of paid advertising on Flipkart can go a long way in giving you that extra nudge.

How does Flipkart advertising work?

Flipkart ads are a performance-based marketing tool that can help you meet your business goals. Flipkart sponsored ads help you stand out from the competition, boost your chances of being seen by the most number of customers, and get the much coveted ‘Buy Now’ button. This is especially useful when you want to launch new products, push slow-moving items, and have better control over your budgets. To put it in perspective, we’re talking about 35 crore registered customers that visit Flipkart regularly. 

Here are four of many scenarios in which Flipkart ads prove useful to your business: 

  • Launching new products: When you launch a new product, you start with no ratings, reviews, or set price points. It can be difficult to catch a customer’s attention without this foundation. Given Flipkart’s pricing algorithm, you will also need to have some sales in order to get your product tagged on daily promotions or other discount-led events. Your best bet to put your products in the spotlight is to run a promotional campaign.  
  • Improving performance score: Flipkart decides a seller’s quarterly performance scores in three tiers – gold, silver, and bronze. If you want to improve your products’ visibility and revenue, you will need to aim for the gold. And in order to meet your quarterly sales targets, paid advertising on Flipkart can be a boon.
  • Targeting specific products: If you’re keen on selling more volumes of a specific product than your competitors, you can use Flipkart’s product latching option through a paid campaign. 
  • Acquiring actionable insights: When it comes to online sales, actionable data is the most valuable currency. Flipkart’s performance matrix offers sellers relevant data such as the number of product views, sales, product quality reviews, clickthrough rates, etc. This data is especially critical when you’re launching a new product so you can improve your catalog – be it in terms of product listing, images, or pricing. With a paid Flipkart campaign, you can get this information in less than 48 hours, allowing you to optimize your campaign and drive more sales at breakneck speeds. 

Essential terms and acronyms to know

Pay-per-click (PPC) ads on Flipkart can be boiled down to this – you only pay for the ad when your potential customer clicks on it. If 10 shoppers view your ad and only three click on it, you only pay for the three. When you begin your PPC campaign on Flipkart, your ad is discreetly placed in the search results. The position of this ad is determined by your cost-per-click (CPC) bid. Needless to say, the greater your bid on the ad, the higher your product visibility. CPC is the most efficient tool in helping you control your ad’s visibility. 

But wait, before you start working on your Flipkart advertising strategy and get some experts on board, you should know a few basic terms associated with the process. Here are some important ones:  

  • Conversion rate: This number determines the percentage of customers who purchased your product after clicking on your ad. 
  • Action rate: This term calculates how many times your ad gets clicked vs. how many times it’s viewed. 
  • Seller ratings: This rating determines how happy your customers are with your product. 

Let the experts lead your advertising on Flipkart

At Tenovia, we offer end-to-end marketing services on Flipkart through customized campaigns that engage users, convert shoppers, and drive loyalty. Depending on your brand’s unique objectives and targets for PPC advertising, we can create strategic roadmaps to help you increase sales, launch new products, and boost your seller performance. 

But it’s not enough to simply learn how to create and launch Flipkart ads. It’s even more important to learn from it and correct your course as you move along. That’s exactly what Tenovia does for you. We offer cutting-edge data analytics services through our platform Tensight in real time and give you a better understanding of how you can perform better on Flipkart, and stay one step ahead of your competition. 

Ready to arm yourself with the power of advertising and the right team to back you up? Get in touch with the experts at Tenovia and click your way to ecommerce success today!

4 Strategies to Boost Visibility and Drive Sales on Flipkart

4 Strategies to Boost Visibility and Drive Sales on Flipkart

What started as an online platform dedicated to selling books soon became the biggest homegrown ecommerce marketplace in the country. Today, Flipkart offers unparalleled reach and a competitive market across retail categories, serving as a one-stop shop that takes your business to the next level. So if you are looking to find success in ecommerce, we have narrowed down four main strategies to help you drive sales on Flipkart.   

1. Create an effective product catalog 

Needless to say, your product catalog plays a key role in influencing shoppers. And to effectively convert traffic into sales, you need to understand your customer’s psyche. Most people search for products online to save time and money, which means that your product catalog should be crisp, concise, and clear. If you want to increase sales on Flipkart, it is vital that your customers find your products quickly and easily. 

Since customers don’t have the luxury of being able to hold the product, your catalog should answer all their questions. It shouldn’t take them too long to understand what you are selling and how your products add value. Ensure that you: 

  • List the product in the right category and subcategory 
  • Add relevant and most commonly used keywords in your product title 
  • Include a content-rich product description, along with features, materials, and dimensions 
  • Use high-resolution product images with a clean background and include as many angles as possible  

In short, think of your product catalog as an elevator pitch – anticipate and prioritize your customers’ needs, give them the information they need, and get to the point fast.

2. Get the Flipkart ‘advantage’ 

It is obvious that most online businesses cannot compete with the logistical prowess of ecommerce giants such as Flipkart. That’s why, Flipkart Fulfillment (previously known as Flipkart Advantage) is a boon for smaller businesses. This is an additional service that allows sellers on the platform to use Flipkart’s massive resources – from warehousing and shipping to logistical services. It is ideal for online businesses that: 

  • Don’t have dedicated warehouses or those located in metro cities
  • Struggle to retain warehouse teams or achieve fast shipping turnaround time
  • Are not optimized for day-to-day B2C shipments  

By offering best-in-class fulfillment centers and associated services, Flipkart Fulfillment can help your business drive sales on Flipkart with additional storage space, stringent quality checks, faster delivery, optimized sales vs. returns ratios, and an overall better customer experience. What’s more, you will also get the ‘Assured’ badge on your products, which has additional benefits ranging from higher search rankings to better acceptance rates from customers. When you are assured by Flipkart, you are more trusted by shoppers. 

3. Join in on promotions and spike sales 

Flipkart oftens hosts shopping events known as spike sales, during which they offer discounts and offers on virtually all categories. During this time, shopper traffic and order volumes reach all-time highs on both the website and the app. Spike sales are a great opportunity for your business as it helps you boost your sales and expand your customer base. The real push here comes from additional logistical support and widespread promotions on TV and online platforms that give your brand unparalleled visibility. 

Another way you can grow business on Flipkart is through freebies. These are products that you can offer shoppers free of cost with certain conditions and on certain products. In addition to boosting sales, freebies also contribute to lowering order returns.     

4. Run product ads and campaigns 

The tech behind ecommerce is complex, but the math is simple to understand. To drive sales on Flipkart, you need more eyes on your products. And to achieve that, you need to run sponsored campaigns. 

Product Listing Ads can help you grow business on Flipkart by boosting the visibility of your products and exposing you to a larger customer base. And the process is fairly straightforward. What you need to do is choose a product to highlight, create an ad campaign, and have Flipkart showcase it in the ‘Featured Products’ section. When a potential buyer sees your ad while browsing for the relevant category, they are more likely to click on your product.   

Bring in the experts to get the best strategy 

Whether you are new to ecommerce or want to focus on your business instead of gaining mastery over the nitty-gritties, you will need the right expert by your side to help you increase sales on Flipkart. With Tenovia, you can get end-to-end support through our services. We offer tailored and targeted solutions to help you grow your business and scale revenues – from paid and organic advertising, data-driven analytics and reporting, setting up of processes, inventory management, competitor analysis, and so much more. 

So take the first step to your success journey on Flipkart by onboarding the right experts who can help you achieve your short-term and long-term objectives. Get in touch with us today!

Ecommerce Automation Could Change The Game For Your Business

Online marketplace management is a constant juggling game – from managing inventory, fulfillment, shipping, marketplace listing, order processing and dispatch, marketing, and customer service. But time is your most precious asset. The question you must ask yourself is how you can make the best use of your time, all the while giving each task the necessary attention. The answer is automation.      

Cool point, but is automation really necessary?

Short answer: yes. As you scale, so do the complexities and expectations of your ecommerce marketplace management processes and capabilities. Old systems that used to work just fine break down and become inefficient. When that happens, companies often use workarounds that can be expensive or time-consuming – such as expanding recruitment. 

Unfortunately, employees cannot scale like technology. That’s not to undercut the importance of people. In fact, it reinforces the value talented employees can bring to the table. When automation takes over repetitive, mundane, and time-consuming tasks, your team can instead focus on creative ideas and strategies, and big-picture thinking.  

Transform marketplace management with automation

Ecommerce automation can be defined as the use of software and other technological tools to convert manual tasks into automated processes and workflows – all without human intervention. 

This could include setting up notifications to internal supply chain stakeholders when critical metrics need attention, flashing alerts when top sellers are flagged ‘out-of-stock’, scheduling discounts automatically, and triggering alerts when your catalog is not live on specific platforms. These changes driven by automation may appear minor, but have a compounding effect on marketplace management. By strategically leveraging automation, you can:  

  • Save time 
  • Improve quality of leads 
  • Get better quality insights through data analysis
  • Optimize delivery speed and costs 
  • Streamline operational structures and processes
  • Enhance customer satisfaction and reduce churn rate
  • Boost employee productivity and engagement
  • Fine-tune marketing campaigns 
  • Maintain a consistent brand identity
  • Scale easily and instantly

This list of benefits is not exhaustive. When it comes to automation, the possibilities are endless, as new and improved technologies come to the market to solve emerging problems. 

Start with the A of automation 

If you’ve been thinking of introducing automation to your online marketplace management practices, here’s a quick guide to getting started. 

  • Look at the big picture

When you’ve seen all aspects of your business up close, it can be a little tricky to step away and look at the bigger picture. But figuring out workflow bottlenecks and other shortcomings in your processes is the all-essential first step to successfully integrating automation. Take a minute to reflect on what your customers, employees, and markets are saying and address those needs first. 

  • Figure out what you can automate 

Once you’re sure about where you need to improve, start identifying the processes that should be automated. Focus on tasks that are repetitive and time-consuming, and require significant manual handling – such as inventory management, order processing and tracking, updating product information, routine order alerts, etc. 

  • Choose the right partner 

Finally, ensure that you choose an experienced partner who can introduce and manage automation solutions for you. Take time to explore vendors and their case studies to ensure their objectives align with yours. After all, choosing the right automation partner can mean that you can step away without a worry and use your time for better pursuits.  

Integrate automation with purpose using Tensight

Tensight, our proprietary analytics platform for end-to-end digital and ecommerce solutions, offers a multitude of automation-centric marketplace management services ranging from supply chain optimization, ecommerce technology, online marketplace listing, analytics, metric management, and more. And in the past few years, we’ve helped some of the biggest brands in the country track their critical KPIs, run analytics and make online marketplace management both scalable and profitable. 

Here are three of our success stories in the realm of digital and automation solutions: 

  • To help an international denim brand boost their conversion rate and marketing ROI in India, we helped with enhanced content and listing optimization to better engage customers. With our digital services, we enabled a 2x growth in conversion rate and a 3x boost in clickthrough rate (CTR).
  • We implemented an automated bin system in the warehouse of a prominent innerwear and apparel brand in a bid to reduce order fulfillment turnaround time (TAT) from 48 hours to 36 hours. With Tensight, the brand was able to achieve a 33% reduction in TAT and saw a significant boost in the number of processed orders per day. They also processed 99.8% orders within SLA.   
  • Tensight also helped a national footwear brand with logistics optimization to reduce cost per shipment. After a detailed cross-comparison study, we created a mixed partner approach to reduce costs. This exercise reduced delivery time by 2-4 days on average and cut costs by 45%. 

Interested in integrating automation into your ecommerce business? Get in touch with our experts today!

Why Ecommerce Brands Should Adopt a Data-driven Culture

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Today, data is like air. It’s everywhere. And owing to the sharp rise in internet speeds and the use of smartphones and social media, the volume of data around the world is increasing at an unprecedented rate. According to the International Data Corporation, global data will account for 175 zettabytes in the next three years. So it makes sense for businesses from all sectors to tap into this data goldmine, especially eCommerce businesses. 

From buzzword to action: defining data-driven culture 

Company culture centered on data, also known as data-driven culture, is the need of the hour. It has become the talk of the town in many industries and sectors. But what exactly does it mean? 

A data-driven culture is one that effectively uses data and analytics to derive valuable business insights, gain a competitive advantage, improve organizational processes, and boost innovation. What’s more, decision-making driven by such data can help ecommerce brands better serve customers, discover new opportunities to expand the business, get the first-mover advantage, and ultimately improve sales. 

Forrester reports that data-driven companies today are expanding at an impressive average of over 30% every year. But so far, as reported in a Harvard Business Review study, only about 20% of businesses are able to empower their teams with relevant and actionable data. And a key reason for this isn’t what you think. In most companies, the major roadblock to fully adopting data isn’t a lack of talent or technology, but culture.  

So, how can you get started on your data-driven journey?

If you’re keen to incorporate data in all areas of your business, especially in an ecommerce advertising solution, you will need a step-by-step plan. 

  • Start from the very top: A technological overhaul of this scale needs initiative from top management. The right leadership, combined with the advocacy of a data-first approach and focus on strategic and actionable insights, as well as transparency, can make all the difference.   
  • Make data literacy a priority: To become a truly data-driven company, your entire team needs to get comfortable and proficient with its unique language. This helps everyone on board stay informed and avoid ambiguity. Take the time to help your team learn and adopt the relevant terms associated with data, analytics, machine learning, and more.  
  • Establish organizational goals and key metrics: In a noisy world, what you focus on defines who you are. The same goes for data. Defining key metrics can show your employees what they need to focus on – be it competitor prices, customer behaviors and purchase patterns, or even the right ecommerce advertising solution.   
  • Learn what data your business needs and why: Using data to solve a problem means asking the right questions, analyzing the root cause, and determining what information you need. Different types of business operations can generate various types of data. For example, a financial institution may need and generate data that’s very different from ecommerce solution providers. Understanding and distinguishing between different types of data, and learning what applies to your business is essential. 
  • Understand how you want to collect it: Data can be organized in two forms – quantitative and qualitative. While quantitative data deals with numbers, qualitative data is a lot more descriptive and experimental. Understanding how to organize structured and unstructured data under these two umbrellas can help you find more valuable insights. 
  • Invest in the right partners to create a data-driven ecosystem: Collaborate with an experienced organization that can help you meet your data-driven goals and provide strategic value when roadmapping your future. Look for organizations that promise a stable and scalable model, and benefit you in the long run with additional support such as ecommerce marketing services.

Leverage the power of data with Tensight 

To help organizations make the best of data, we created Tensight – a central ecommerce analytics dashboard that helps you make informed data-driven solutions. This dashboard contains centralized data from all major platforms in the world of ecommerce. 

Tensight leverages data to help you find the most effective strategies to deal with product and merchandise, supply chain and inventory, competitors, marketing and promotions, paid campaigns, and KPIs. Tensight also offers ecommerce marketing services through its sales insights and forecasts. And we’ve shown significant results. 

When working with a prominent ₹2,000+ Cr footwear brand, we used Tensight to achieve 40% growth in profitability, 47% reduction in costs, 50% reduction in delivery, and an overall savings of ₹1 Cr. We also worked with a global denim brand and enabled listing optimization and content enhancement to improve customer engagement and brand visibility. This helped the brand achieve a 2x growth in conversion, 3x growth in CTR, and a 15% boost in brand share of voice. 

If you too are interested in taking your ecommerce business to the next level with data-driven insights and actions, get in touch with our team today.

5 Trends and Predictions for Amazon Marketing in 2022

It’s not too farfetched to say that Amazon has become almost synonymous to online shopping. Today, users don’t “Google” products but look them up on Amazon first. And the numbers back it up. Despite the pandemic and its associated roadblocks, Amazon’s yearly revenue from September 2020 to September 2021 was $457.9 billion, recording a whopping 31.6% increase year over year (YoY).

As an online seller, it’s now obvious that Amazon isn’t just a ‘nice to have’ option, but a necessity today. And to succeed in this cut-throat marketplace, you’ll need to keep abreast with the trends and transformations in Amazon marketing.

Here are five trends that we consider pivotal.    

Loosen your purse strings for advertising

Be it the pandemic or the increasing number of new sellers and products competing for the limited real estate of sponsored ads, one thing is certain – Amazon advertising costs will continue to rise throughout 2022. In fact, the average cost-per-click (CPC) increased over 50% in 2020-2021 alone. So while you’re bolstering your advertising spends, it is also important to pay attention to your Amazon advertising strategy.

So what can you do to make your brand rise above the noise and clutter? Become the most clickable option.

Optimize listings, enroll in the Brand Registry, update product images, create quality content descriptions, and experiment with product videos to increase your chances of conversion. And if you can, get experts in the field of Amazon marketing to push your brand to the next level and invest in experienced digital marketers and creative professionals to guide you.

Build your brand, tell a story

With Amazon advertising becoming more expensive and a record number of sellers competing in every category, you have to get creative. The good news is that Amazon is helping brands engage with their customers by giving them more creative control with various new interactive features such as Amazon Posts, Amazon Follow, and Manage My Customer Engagement (MMCE), etc.

Through these features, Amazon will become a one-stop shop not just for product sales and promotions, but also a platform for converting customers and allowing them to interact with their favorite brands all without leaving the app or website. The objective here is to create an immersive ecosystem in a level-playing field, where small and large brands alike can get in on the Amazon promotion game. So make sure to dig deep into each of these features and strategize on how best you can leverage these to up your brand game.

Take advantage of data and insights

In late 2021, Amazon announced that it will provide more data and detailed insights to third-party sellers through its new feature – Product Opportunity Explorer. This will allow sellers to know their customers’ search history, purchase history, pricing trends, sales history, etc. The Product Opportunity Explorer will help you identity product niches and figure out what your target demographic is and isn’t buying, likely playing a key role in your Amazon advertising strategy. Currently, Amazon is testing this new feature in a beta program and plans to extend it to sellers in the coming months throughout 2022.

Get used to supply chain challenges

Supply chain disruptions caused by the pandemic will likely continue in 2022 as well. Amazon has also constrained its fulfillment capabilities because of the sheer influx of new products and will use the inventory performance index (IPI) to prioritize sellers and decide who should get the most space. To score high in this regard, ensure that you plan your inventory in advance and have backup fulfillment methods. Maintaining your stock just might help you edge out the competition. 

What’s more, you can also focus on optimizing cost vs price. Find ways to reduce costs without affecting quality, be it eliminating extra packaging or swapping an international supplier for a local one. An all-important measure you should consider is to closely follow your competition and increase your price when their stock runs out. You can also do the same when you’re low on stock.

Make brand authenticity your mantra

Amazon is taking new steps to weed out less than ideal sellers and prevent cheating. In addition to the new brand centric features mentioned above, the platform is also introducing manual review assessments to keep a closer eye on what’s good and what’s not. So treat your virtual storefront much like your website or physical stores. Establish customer trust by using relevant metrics, attributions, and modules. Watch out for duplicates and set up alerts on your competitors. And most important, bring your non Amazon products onto the platform as soon as possible to get that first mover advantage.   

Amazon has revolutionized the world of online marketplaces and will continue to do so in the years to come. What defines your success in this endeavor is how adaptable you are. Excited to explore your future in the online marketplace? Leverage our Amazon marketing services and get ahead of the game.

How e-Commerce brands are focusing on community building

The building block of every brand is its community!

New-age brands don’t just market products to their customers, instead, they build a strong story that connects with their audience, creating a cult of followers, customers, and future prospects.

As internet space becomes more crowded and competitive, the proven digital marketing strategies to boost sales, reach, traffic can no longer suffice. An effective marketing growth strategy is to connect with your audience & ensure they convert to brand evangelists. Keep in mind, today’s customer is well-learned and needs to see if a brand cares, listens, and nurtures a relationship with its people.

Let’s deep dive into community building and why you need to incorporate it into your business strategy.

What is community building?

In simple terms, community building is a growth strategy of bringing together prospective customers through topics that make them connect and align. It fuels the brand’s growth as it puts the customer first, rather than the brand. Remember, community-building does not drive sales, instead, it is an art-form of curating a cult that will follow and engage with your brand for the long haul.

There was a time when community building was having a Facebook page & other social sites and interacting with the followers, fans, etc. However, humans have an innate need for connection, and hence there has been a complete paradigm shift in recent times where community building focuses on the customer’s interests, passions, beliefs, and desires.

So how do you build a thriving community that fuels brand growth and provides value to customers?

For a successful community, it is crucial to identify your customer’s beliefs & interests followed by your brand’s purpose.

Let us list a few key elements that will certainly differentiate your brand from others:

  1. Personalization: Reach out to customers through personalized communication. For example Emailers, SMS can have their names. On social media, give a genuine thanks to a loyal fan/follower. Post testimonials, reviews and tag the customers who are loyal to your brand.
  2. Conversations: Start a conversation on social sites, join forums or groups, reply to comments & DM’s on time and be available for the customer. Today, there are also options like Facebook messengers & Chatbot that make communication faster and simpler.
  3. Accept Criticism: At some point, you will come across a customer who is not happy with the product or service. Be open, acknowledge and listen to their concern before providing a resolution. Sometimes, feedbacks are the best way to improve business.
  4. Balance promotional & valuable content: Without appearing salesy, make sure your content engages the audience and makes them come back for more. For example – During the festive season, instead of posting about new products, highlight how the brand participated in a CSR activity.

Now, let’s look at one such brand that is rocking community building and marketing:

ZOMATO: Innovation and adaptability are at the core of Zomato’s marketing strategy. From meme marketing to witty responses, they largely focus on effectively interacting with their audience. Their tone of voice is engaging and has always made them stand out. Moreover, in a post-covid world, when all restaurants were rethinking their business, Zomato launched contactless dining. This proactive initiative garnered a lot of attention and highlighted the effort in keeping its community & business partners happy. Such a holistic and refreshing approach to Zomato’s marketing ecosystem has built the brand’s community and made them the pioneers of the social community. To sum up, there is no right or wrong way to build a community for your ecommerce brand. It is an evolving business where humanizing your brand by creating engaging customer experiences will win you a loyal alpha audience!

6 Steps to Select Keywords that will Drive Sales on Amazon

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Even after strenuous efforts, some product lines are unable to rank on search results. The problem has a one-word solution – keywords! They are a significant part of every marketing and advertising campaign. Moreover, if you are planning to list your product on Amazon, they have to become your best friend. Nonetheless, selecting and utilizing them correctly can be a tough nut to crack. Searching for keywords relevant to your product can be an exhausting task that will require a lot of research. Luckily, we have done the research part for you!

In this article, you will be able to understand the importance of keywords and how to begin searching for keywords on Amazon Seller Central. You will get to know about some pointers that will help in increasing your conversion rates and ranking your product like never before. Read ahead to learn about the importance of keywords and how to kick start your keyword research!

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There are countless number of e-commerce websites worldwide. However, when we talk about e-commerce the first name that pops up is – Amazon. Post lockdown, many offline business have turned to online adding to fierce competition among retailers. To stand out, retailers need use various Amazon advertising strategies and plan a unique campaign to increase their sales. Along with marketing strategies and attractive photography, keywords play a major role in amplifying your product advertising and generating sales.

Keywords may get lost in the content, but their power and impact are visible in the increase in traffic. The keywords related to your product are terms that are common and frequently used by the audience. The right keywords build a path for the right audience. Amazon being a platform with 310 million active users, your Amazon advertising strategy has to start from selecting the relevant keywords.

Six steps to select keywords on amazon

Selection of applicable keywords is important for ranking on the search engine and listing higher whenever a customer searches for a product you sell. Here’s how you can initiate an effective search for keywords and ace the Amazon promotion for your product:

  • Open the Brand Analytics Dashboard

Begin with opening the brand analytics dashboard, available on the Amazon Seller Central, under the “brands” section.

  • Search for product relevant terms on the “Search Term Bar”

Enter your product or a sub-category of your product in the search bar. Set the search time period to see the top ranking keywords in the given time range. The search terms showcase the products that appear when an aggregate of Amazon customers search the term you entered.

  • Take a note of the top ranking keywords for your product

Write down all the ranking keywords that are fit for your product and brand image. Think from the perspective of your Amazon audience while selecting the keywords. Subjective keywords are a big fat no. Focus on the patterns of your existing Amazon customers and avoid keyword stuffing at all costs.

  • Send the keywords to the content, marketing, and the listing team

The keywords will be added to the product description, the title, and the specifications by the content team. The data team will be responsible for updating the title, content, and keywords in the seller panels of all marketplaces. Lastly, the marketing teamwill place bids for the keywords used for different marketplaces using the Amazon marketing services.

  • The final checking by the category team

In the end, the category team will conduct a final quality check and will ensure that the keywords, title, and content have been updated on all seller panels and websites.

Things to keep in mind after your Amazon keyword search

The process of searching and selecting keywords does not end with the above steps. After updating your content with the ranking keywords, ensure to follow these points:

  • Monitor your keyword performance

You cannot deem your keyword choice to be successful until you obtain results. Review the performance of your keywords for a minimum of 3-4 times in a quarter. Create a dashboard for insights on your keyword performance. If you notice a lag, optimize your keyword strategy.

  • Maintain the same keyword strategy throughout the sales process

Many sellers make the mistake of using a different set of keywords for listing optimization and advertising. Use keywords that are specific to the buyer’s needs and keep them constant throughout the sales funnel. This ensures consistency and keeps the targeted audience attached to your campaign until they convert into a potential customer.

  • Amazon Pay Per Click ads

Invest in Amazon PPC ads as an Amazon advertising strategy, to increase the visibility of your product line. If you notice that your keyword performance is positive, this PPC campaign can help you maintain the top position and reduce the risk of losing sales in any possible way. Keywords are an essential part of your sales funnel and adequate planning should be done to leverage them. They are literal keys to locking the interest of your target audience and boosting product sales. Little stepping stones like keywords lead to bigger successes.

How Marketplace Advertising Is Replacing Google Ads

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Google ads have dominated the paid advertising for quite some time now due to offering various advantages such as having the largest search engine, producing faster results, and attracting more traffic to your target audience. However, Marketplace Advertising is gaining quick momentum as it appears directly on the app where shoppers already have the buying intent.

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Google advertising has been quite dominating in the paid advertising industry, with top companies and entrepreneurs using google ads to advertise their company. The number of people using Google’s subsidies, such as Youtube, Google Maps, Gmail, etc., is also huge, and google ads advertise your company on all these sites as well. Promoting your brand on google ads also produces faster results since it helps you with your SEO and, thus, changes your brand’s meta title and description to attract more traffic to your post.

Despite the luring advantages mentioned above, why are companies also opting for other advertising agencies such as Flipkart & Amazon Marketplace marketing?

Why should you go for Marketplace Advertising?

  • Huge customer base

Marketplaces are a must if you want to expand your online business. With ever-increasing popularity, marketplaces keep coming up with different strategies to keep their customer happy and engaged. Moreover, they have the advantage of having a myriad of customers, with the pure intent of buying. Thus, retailers get an easy access to customers and can target them directly through different tactics offered by the platform.

  • Types of ads

Each marketplace comes with their own ad offerings and requirements. Let’s take the example of Flipkart. Flipkart marketing strategy has come up with placing two types of search ads for you to choose from according to your need, target audience, and other factors. These ads are: Product Listing Ads (PCA) where the placement of these ads is on the home page, product page, on the top of search and browse listing page and on the rest of the search and browse listing page and Product Contextual Ads (PCA) where the placement of the ads is on the top of the search page and the rest of the page.

  • Ad placements

Flipkart promotion ensures that your ads are placed in a way that is visible to the customers. The team of Flipkart marketing services carefully monitors and strategically places the ads on their website, thus enhancing and increasing the likelihood of the target audience viewing your ad, ensuring that your money is used effectively to promote your brands.

Other advertising companies

  • Bing Ads

Bing Ads is the second most popular search engine with lower costs, which is best suitable for companies who are still growing and are not established yet and thus, have a lower budget. You also have the feature of choosing when to show your ads and choosing your audience according to your target group.

  • Facebook Ads

More and more people are establishing their businesses and promoting the same on Facebook ads as it has an enormous audience and reach. Almost everyone is on Facebook, and thus, it provides a great opportunity for small businesses to grow and increase their profits. Not only this, Facebook ads sell your products more quickly to buyers who are highly interested and provide targeting options so that you can choose your target audience.

  • LinkedIn Ads

Linkedin Ads are best for business-to-business companies, event advertising companies, and software as a service business. Since LinkedIn is a company where people primarily come for job-related services, it is a great platform to advertise your business, reach your target audience, and thus, expand your business.

How to choose the best ad service company for you?

  • Plan your budget

Decide how much you are willing to spend on advertising your company and look at the plans that offer you the best deal. The more the company offers you at your budget, the better returns you get by your ad reaching out to more people.

  • Target audience

Who are the people you really want to sell your product or services to? When you reach out to companies that provide ad services, keep this factor in mind: will your ads reach out to the people you are targeting? Because only then, your ads would help you and would your business flourish.

  • Take guidance

You can always take help from the people who have expertise in e-commerce and know the ways your ad would come up and which ad services would best suit your company. Wondering how to expand your business using Marketplace Advertising? Tenovia solutions is the perfect place for you to strategize your business. We help you in designing a roadmap and executing the plan for the same, thus, being your perfect e-commerce and digital partners. We help your business grow by offering various services such as digital marketing, social media marketing, SEO, marketplace management, site and website maintenance, and much more. Contact Tenovia now to expand your business with us!

The Transition from Trueview for Action to Video Action Campaigns

The marketing world is filled with various marketing strategies and tools that can help you advertise your products and services on digital media. However, video marketing has always been the most effective channel in driving higher brand awareness and retargeting audience engagement.

The video marketing approach is especially prominent on social media platforms like Youtube, where billions of people surf videos every day. As Youtube’s action-oriented ads continue to evolve, Google recently announced that the Trueview for Action (TvA) format, which is its primary ad type, will be transitioned to Video Action campaigns from early 2022.

Although there will not be a huge change, there are a few implications that advertisers should be aware of to utilize the transition successfully.

The difference between Video Action Ads and Trueview

Video Action is quite similar to Trueview for Action in that it focuses on driving conversions and uses either target CPA or maximizes conversion bidding.

However, the biggest difference between these two formats is the ad group type they use. Video Action campaigns use Responsive video Ads that allow ads to show as either a video discovery ad or a skippable in-stream ad.

This feature allows advertisers to manage ads on various inventory placements from one campaign. On the other hand, Trueview for Action utilizes the Standard ad group, which includes only skippable in-stream ads.

These ad groups also differ in terms of inventory. You can exhibit Video Action campaign ads in several places on and off YouTube, such as YouTube mobile home feed, YouTube watch pages, and Google video partners, which can help you gain more conversions quickly. Meanwhile, TvA campaign ads can only be shown on Google video partners and YouTube watch pages.

Another major difference between TvA and Video Action is that, apart from the ad assets that come along with the skippable in-stream ads, you can include a longer headline and a description of your ad with Video Action, which will appear when your ad runs on the Youtube homepage.

The new change and how it works

With the transition of Trueview for Action to Video Action, you will no longer be able to create new TvA ads. This essentially means that the video campaigns will show ads in both the In-Stream and Video Discovery formats instead of just in-stream format. In addition, you will no longer be able to opt out of showing ads on the Google Video Partners (GVP) network for Video Action campaigns.

Another change is the input format for the ad. Typically, in a YouTube Trueview for Action campaign, you enter your YouTube video link, then your final URL, display URL, ten characters call-to-action, and a short 15 character headline. However, a Video Action campaign requires more.

The final URL, call-to-action, and 15-character headline will be the same. But, the display URL will no longer be there and will instead require a 90-character long headline and a 70-character description.

Starting in 2022, your existing Trueview for Action campaigns will automatically upgrade to Video action campaigns. Google Ads will also be launching a “copy and paste” feature that will allow you to easily copy and paste existing Trueview for Action Ads as Video Action Ads.

Why you should care?

With the rapidly changing dynamics of digital marketing, creating new video action campaigns are your best option for marketing success. Google shared that Video Action campaigns have so far driven 20% more conversions (per dollar) compared to TvA campaigns, which can help you improve advertising efficiency.

Video Action can enhance the conversion rate, drive more traffic to your website and optimize your ads for the lowest CPA. In addition, you will be able to run your ads on more platforms (YouTube home feed, Google video partner, Youtube watch pages, etc. You will also be able to scale your campaigns and will no longer have to set budgets or bids for each inventory resource.

An example of how Video Action works

Let’s say you want to advertise your automotive company through a video ad on YouTube. All you have to do is log in to your Google ads account, go to the video campaigns sections and add a new campaign. Then choose the video campaign type, your goals, and settings before saving the campaign.

Once your ad is live, Google’s AI chooses to serve the ad variation that it believes will perform best for each searcher based on the meaning of the keyword.

For example, the phrase “sports cars” will also give results for phrases like “best sports cars in the world” or “affordable sports cars”.

Example of a TrueView for Action ad with a call to action of ‘Shop Now’ on mobile & desktop

Conclusion

Video marketing on an enormous platform like Youtube is a great way to reach out to your customers around the globe. And although Google’s Trueview for Action format is a great format for gaining more conversions at an efficient cost, the transition to Video Action is going to be more impressive. With the small but significant changes in the video campaign ad format, you can now enhance the efficiency and effectiveness of your brand and website.

Dynamic Remarketing 101

You’ve probably heard the concept “remarketing” before, but do you know what it represents and what benefits it provides? If not, don’t worry; we’ve got all the information you need about remarketing right here. We’ll look at the definition of remarketing, the benefits of remarketing, and everything about dynamic remarketing in this blog.

So let’s get started!

What is remarketing and why is it essential?

Remarketing is a marketing approach for retargeting website or social media visits, as well as engaging with potential customers. For instance, suppose you went to a website in search of a sports shoe, stayed for a while but didn’t buy anything, and then departed.

However, you may have observed adverts for that exact website and footwear on search engines, email, social media, and other places after that. It’s precisely what it sounds like when it comes to remarketing.

Remarketing can be carried out through a variety of means, including:

  • Google
  • YouTube
  • Microsoft
  • Facebook
  • Instagram
  • Email
  • WhatsApp
  • SMS
  • Amazon
  • Flipkart
  • Big basket
  • Myntra

Furthermore, in remarketing ads the targeted audience will be shown generalised ads which are relevant to all users. These are effective in situations where the brand needs to make an announcement such as new arrivals, sale alert, price drops etc.

Now that you have a better understanding of what remarketing is, let’s move on to the advantages of remarketing.

Benefits of Remarketing

Remarketing is one of the most effective techniques to boost your company’s revenue. There are numerous pros to remarketing, and a few of them are listed below:

  • Remarketing is a cost-effective method of advertising.
  • Remarketing allows you to maintain contact with your target demographic.
  • It has a higher return on investment.
  • Remarketing aids in the improvement of ad relevance.
  • It enables you to approach a specific demographic.
  • It aids the buyer in remembering the brand.

Importance of Remarketing

Remarketing is an innovative method used by a variety of businesses to massively improve their revenue. The following are the top two reasons for the importance of remarketing. Let’s take a peek at our ideas.

  • Interaction with Audience

According to the study of QuickSprout.com, 97 percent of visitors leave a website without converting, meaning that 97 out of 100 new users do not leave their email address, phone number, or other contact information, and roughly 49 percent of visitors browse a site 2-4 times before making a purchase.

The majority of consumers devote a significant amount of time to reviewing the product’s features and comparing them across other platforms. Companies, on the other hand, seek to expand sales and match customer expectations since they can’t afford to lose valuable clients like that!

As a result, remarketing allows businesses to track customers from one website to the next and sell items and services that are relevant to their needs. This method allows them to maintain contact with their target market.

Brands acquire insight into their customers through engagement and remarket them in unique ways as a result.

  • Increased Brand Awareness

Remarketing is used by more than half of businesses to increase brand awareness and recognition online. Customers of well-known companies want to be able to recognise their brands instantly. One of the most important outcomes is brand recognition.

Companies can use remarketing to re-establish brand recognition. Let’s take a good look at a simple case in point. On Mango’s website, you were looking for a Jacket. And you added one jacket to your shopping cart. As a result, you abandoned your shopping cart and exited the website. What do you think Mango would do with it?

In your mind, Mango would re-establish the brand. They could use Facebook Remarketing Advertisements, Google Ads, and other social media ads to retarget you, or even send you an email. Mango may permanently imprint the product range and brand name in your mind thanks to remarketing.

That is how different brands raise their brand awareness and recognition.

What is Dynamic Remarketing?

Dynamic remarketing is a superior form of traditional remarketing because it allows you to show adverts to prior visitors that include products and services they looked at on your site. These are customised ads based on surfing history. It converts potential shoppers into buyers by luring them to the website by displaying their items of interest.

Compared to the standard, dynamic remarketing gives you the ability to better personalize the ads that are served to the user. The disadvantage is that the dynamic remarketing is a little bit more technically demanding to implement. Dynamic remarketing usually shows better results compared to the standard remarketing campaigns.

  • How does it work?

Account-holders can draw from current components in their Merchant Center catalogue and employ existing product data with dynamic remarketing, which collects information from the company’s specific merchant accounts.

To get started, you’ll need to add a remarketing tag to your website. Ask your programmer if you don’t know how to do it. After you’ve finished installing the remarketing tag, you’ll need to create a Google Ads account. You’ll need to create some target audiences. To do so, go to Shared Library -> Audiences and pick “Remarketing list” from the “New audience” drop-down menu. You can establish a “List Definition” in the additional settings, which means you can choose who you want to include in the audience. The audiences can then be assigned to the ad groups that you believe would be most effective.

  • Benefits Of Dynamic Remarketing

There are multiple reasons to employ dynamic remarketing:

  • Advertisements that become more prominent as your goods or services become more popular: Combining your products and service feeds with interactive ads that scale to cover your entire inventory is a winning combination.
  • Feeds that are simple but effective: Make a simple .csv, .tsv, .xls, or .xlsx file. The Google Ads product recommendation engine will pull items and services from your stream and find the best marketing mix for each ad based on ratings and the visitor’s experience on your site.
  • High-performance layouts: For the person, placement, and platform where the ad will appear, Google Ads forecasts which dynamic ad layout is most likely to perform well.
  • Real-time bid optimization: Google Ads generates the best bid for each impression using its upgraded CPC and conversion optimizer.

Conclusion

Traditional remarketing differs significantly from dynamic remarketing. While classic remarketing uses static ads to target previous visitors, dynamic remarketing goes a step further. It generates adverts and displays them to previous visitors based on their interactions with your website. So, it won’t be wrong to say that it is an effective way to market your brand.