Category: eCommerce Technology

With mobile shopping becoming second nature to Indian consumers today, e-commerce brands need to cater to these changing trends. In fact, mobile e-commerce is catching on twice as fast as desktop e-commerce. So if your website is not suitable for smartphone users, you stand to lose out on potential sales. That’s not all, Google also penalizes sites that are not mobile-optimized.  

Mobile optimization for e-commerce websites ensures speed, ease, and convenience for customers, which boosts traffic and sales. Better customer experience means better sales. But it also means better results in Google’s search engine page ranking, ensuring higher organic traffic.    

What does it mean to optimize for mobile? 

Another factor to consider is the nomadic nature of modern-day consumers. They don’t limit themselves to a single device. They may look up your product for the first time on their phone, use their desktop to compare prices, and make the payment on their phone again. By 2025, Insider Intelligence estimates that mobile commerce will account for 10% of all retail sales in India. This means that your e-commerce website’s experience should be consistent and seamless across devices. 

At first, mobile optimization can sound like a tedious and daunting task but it can be broken down into a few essential principles, such as: 

• Simplifying design and ensuring hierarchy of information 
• Optimizing the ratio of images and text 
• Using white space strategically 
• Ensuring high contrast and maximizing readability 
• Maintaining consistency in visuals and functionality across devices
• Making it easy for users to navigate between mobile and web versions 
• Optimizing loading speed 
• Minimizing the number of data fields in forms 

How many of these principles does your current website address? If the answer isn’t all of them, it’s time to consider mobile optimization. Here are a few points you should keep in mind when you kick-start this process.  

1. Focus on responsive design

Your website may look impeccable on a desktop, but if parts of the page or design get cropped out, design elements become difficult to navigate, or if there are problems with load time in the mobile version, you should consider responsive design. These types of websites automatically adapt to different screen sizes and ensure that your user can access all features of your site. You can also consider a specialized mobile-optimized website that is separate from your desktop website. 

2. Optimize your content 

Adding relevant content and high-resolution imagery is an important part of creating a good first impression. But it’s not always practical for mobile commerce. Having tons of text, videos, and images can make your website slow and inefficient, increasing the chances of drop-offs. When optimizing for mobile, your website should contain smaller images, fewer videos, and just enough content to convey all the salient information about your products.  

3. Make the sales funnel easy to navigate

An ideal mobile-optimized e-commerce website should push your consumers through the sales funnel in a seamless and friction-free way. This includes minimizing the number of pages, creating easy-to-understand buttons and forms, and ensuring a quick and optimized check-out process. Since an e-commerce website is required to have additional capabilities to facilitate order fulfillment, payments, logistics, and more, it is important to make this process as intuitive as you can – through single-page check-outs, autofill capabilities, and convenient payment options.    

4. Leverage device-agnostic shopping to your advantage 

Given the nomadic shopping tendencies of consumers today, syncing your e-commerce website across devices and touchpoints is essential to offer an omnichannel experience. Be it on a computer, a smartphone, or a tab, your customers should be able to move from one device to another seamlessly. Their shopping carts, wishlist, and any other account information should reflect throughout. 

5. Think about the smartphone experience 

There’s a popular rule when it comes to smartphones – thinking with the thumb. What does this mean? Ensure that all elements of interaction are placed strategically and within easy reach. Imagine the average smartphone user relying on their thumb to navigate the website. What parts of the screen are most optimal for a call-to-action? How large should each action button be to ensure easy navigation? Can you use other gestures such as swipe to enhance the shopping experience? These are questions you should answer when optimizing your e-commerce website for mobile users. 

Take your mobile e-commerce game to the next level 

Want to get into mobile optimization but have too much on your plate? We’ll simplify it for you. With Tenovia’s end-to-end e-commerce services such as marketplace management, technology, marketing, and analytics, you can get customized solutions based on your unique needs. Our digital transformation and marketplace support solutions will allow you to scale revenues and make the best of what e-commerce in India has to offer. Reach out to us today!

When you enter the competitive world of ecommerce, you will realize that a lot more goes on behind the scenes than you first imagined. And getting it right is a make-it-or-break-it situation. 

From purchasing domains and setting up product pages to integrating payment processes, as well as marketing and SEO tools, there’s a ton of work to do. In this instance, an already built platform that offers templates and customization options can be a lifesaver. And when it comes to quality of features and range of options, Shopify development company is the clear champion. After all, 1.75 million merchants in 175 different countries can’t be wrong. 

Despite being the most popular ecommerce platform in the world, Shopify refuses to be complacent. Every year, a slew of new features and updates are introduced to improve the merchant and customer experience. Here are a few highlights from the latest updates in 2022.  

• Shopify Flow 

Shopify development company created Flow – an e-commerce app – to help developers build automations and connect workflows to other apps. While the app already offers common templates, its true potential lies in customized workflows that use trigger, condition, and action-based building blocks. It has applications in marketing campaigns, inventory management, customer service, loyalty programs, as well as fraud detection. Simply put, Flow can access any data on the platform and allow you to create endless connections between its tools and applications.

Earlier, Flow was only available to Shopify Plus merchants but soon, it will be open to Advanced Plan merchants too. Handling over 1 billion workflows each month, Flow will now serve a much larger audience. 

• Better search experience 

According to Shopify, almost half of all search queries made by merchants are for brand names of apps, and the rest comprise use cases and categories. In a bid to improve the search experience for merchants, Shopify development company is working on making this feature quicker, smarter, and more personalized. Some of these improvements include recommending app names, improving search keyword suggestions, better support for non-English search terms, category recommendations, and past searches. 

• Personalized POS on the Partner Dashboard 

Shopify’s latest update will add a personalized POS component to the Partner Dashboard to better support brick-and-mortar merchants. The new custom Shopify development feature will provide insights, resources, and guidance to drive revenue. 

• Theme app extensions 

More and more merchants in the ecommerce space are adopting Online Store 2.0 themes, making seamless integration with storefronts even more important. The good news is that Shopify web development now includes theme app extensions that will allow you to manage, adopt, and uninstall apps without spending time on custom code removal or theme-specific solutions.

• Order and fulfillment workflows on Facebook and Instagram

Shopify recently introduced a new checkout process on 31 January 2022, giving merchants using Facebook and Instagram an option to migrate from Facebook Payments to Shopify Payments as the main gateway. This transition in order and fulfillment workflows will undoubtedly change the way orders are processed. To better manage the migration, the Shopify web development is working on keeping potential automation issues to a minimum. 

• Enhanced channel attribution (available in Beta)

Shopify development company is adding new fields for sales channel attribution APIs, specifically pertaining to orders, checkouts, and draft orders. Channeling the right data to the right fields can therefore help improve the accuracy of order source reporting and reduce significant amounts of time in organizing and fulfilling marketplace orders. 

• Global selling through General Availability (GA)

What does Shopify Markets moving to GA mean for merchants? Merchants can now sell around the world from the same store, as long as the customer is buying from them on Shopify. International storefront experiences will be tailored to the shopper’s country using dynamic URLs and country-specific content, pricing, and currency. 

Make the best of Shopify’s updates with Tenovia

If you’re considering migrating to Shopify for your ecommerce business, Tenovia’s long-standing partnership, as well as expertise in creating value-driven and user-friendly storefronts, is your best bet. Our long-term association with Shopify has allowed us to amass an unmatched knowledge base and helped us sharpen our offerings. 

Our Shopify web development builds include everything from design, setup, and theme customization to advanced app development, third-party API integration, and migration to Shopify Plus. Here’s why you should choose Tenovia to handle all your Shopify needs:

1. Our custom Shopify development team can complete the building and deployment process of a Shopify website within days. 
2. Whether you’re new to the ecommerce world and are looking to set up your first online store or want to migrate from your existing marketplace to Shopify, we can help you build a seamless experience across devices. 
3. We offer tailored customization and integration services, as well as post-launch support for day-to-day operations and busy sale periods. 

Excited to work with our experts and make your store a Shopify success story? Get in touch with us today!

Imagine the average customer on Amazon. They’re on the hunt for something specific and when they begin their search, they’re inundated with innumerable choices. This can get overwhelming for customers – who may take longer to make a purchase decision – and for brands – who can lose out on a sale because of the sheer number of competitors.

So how do you cut through the noise and make it all about you? The answer is Amazon Sponsored Brands. With Amazon Sponsored Brands and its ever-increasing array of marketing services, you can create a customized branded experience for your customers and a formidable brand presence on this competitive marketplace. But before we jump in, let’s get to the basics.

What exactly are Amazon Sponsored Brands?

Formerly known as Headline Search Ads, these keyword-based pay-per-click (PPC) ads are placed on top of the search results. Amazon Sponsored Brands contain your brand’s logo, products, and message – making them strategically invaluable during a shopper’s journey. These ads help build brand awareness and enable new customer acquisition by giving you a space to showcase those offerings that are relevant to a search query.

Amazon Sponsored Brands ads are available in three formats:

• Product Collection: This type of promotion allows you to highlight three products at once, giving you the option to choose products and their order. It also has a custom image option that allows you to insert lifestyle images, along with a headline. 

• Store Spotlight: Similar to the above category, this format allows you to feature stores. Store Spotlight is a great option for your brand if you carry a wide selection of products that can be segregated by type, style, theme, use case, age group, etc. You can also use these ads to highlight unique brand propositions with custom content that can be educational or motivational. 

• Video: With video content already proven to be more effective than static content, it makes sense to focus on this format. These video ads allow you to advertise one product with a direct link to the product page. If you already have product videos that feature your top-sellers, you should leverage this option without question. 

What makes these ads particularly effective are their placement in the Amazon advertising funnel. At this stage, your potential customers are already familiar with your category and interested in making a purchase, even if they’re not familiar with your brand. With the right marketing plan in place, you can jump the queue and guide your customers toward a specific product category or listing, or your Amazon store.

How have they helped brands so far?

According to Amazon’s internal data, advertisers have seen significant improvements in returns, conversion rates, and click-through rates (CTR). Advertisers who used video ads saw a whopping 108.1% increase in their CTR. Sellers who used a combination of custom images and Store Spotlight ads recorded a 57.8% increase in conversion (in comparison to advertisers who used only one ad format). What’s more, advertisers who used a combination of video, custom images, and Store Spotlight ads saw a noticeable return on ad spend (ROAS) of 5.5%.

Another advantage of using Amazon Sponsored Brands is that you can measure your campaign’s performance with ease since the ‘promotion to conversion’ process is all happening on the same platform.

Great, how do I get started?  

While there is a science and an art to running an effective campaign on Amazon Sponsored Brands, there are a few strategies that can help you get a running start. Here are three such tricks:  

• Harvest the right keywords: An effective campaign is all about harvesting specific keywords, which come in three main varieties – specific keywords (“organic cashmere wool sweater”), generic keywords (“sweater”), and branded keywords (“Mango cashmere sweater”). If you’ve already run a Sponsored Products campaign before, you’re already a few steps ahead. All you need to do is harvest keywords that recorded the highest conversion rates and use them for your new promotion.

• Segregate branded and non-branded searches: If you’re using headline search ads, a key strategy you must adopt is separating searches by intent i.e. branded vs. non-branded keywords. For example, if the customer is searching for “Mango cashmere sweater”, it makes sense to drive traffic to the store page instead of individual products.

• A/B test your campaigns: When you’re just starting out, it’s smart to run two promotion campaigns simultaneously with only one differing variable to figure out which strategy works better in terms of CTR. This will help you optimize ad spends and visibility. 

Keen to get started? The good news is you don’t need special tools or techniques. If you’re already a seller with a verified account on the Amazon Brand Registry, you can execute your advertising strategy right away. To know more about developing and rolling out an effective Amazon Sponsored Brands advertising strategy, reach out to our experts.

If you’re a merchant using Adobe’s Magento ecommerce development services, you can look forward to a slew of new features on the platform, offered in both Commerce and Open Source editions. Magento 2.4.3 – the latest version released on 10 August, 2021 – brings with it over 370 changes to the core code, solutions to more than 290 GitHub issues, and 33 new security enhancements that can revolutionize the way you do business on the platform.

Sure, it sounds like a lot of changes to take in. But to make it simpler and more actionable for you, we’ve narrowed down to five major changes that can benefit you. So don’t worry about going through the long and complex release notes and read on to find out everything you need to know about the revamped Magento development company.

1. Cutting-edge security features

One notable change in the Magento ecommerce development services is the substantial enhancement of security measures. The 33 security fixes will close vulnerabilities associated with remote code execution (RCE) and cross-site scripting. What’s more, these improvements also align with the latest best practices in security, including these features.

• Rate-limiting feature: APIs on Magento will have this new built-in feature to prevent denial-of-service (DoS) attacks and impose restrictions on the size of Web APIs’ resources  
• ReCAPTCHA: Primarily responsible for protecting your ecommerce store from spam attacks, ReCAPTCHA’s coverage will be expanded to HTML pages of Web APIs to improve security. While disabled by default, you can enable and integrate it through your admin account for your order and checkout pages
• Composer plug-in: Magento’s new plug-in will help you minimize confusion in public package repositories by identifying harmful packages carrying the same names as other internal packages. The plug-in can also be used for extension quality program inspections

2. Enhanced, feature-rich infrastructure

Included in the Magento web development services are several improvements in the overall quality of the framework and functionalities. This includes enhancements in customer accounts, catalogs, CMS, OMS, promotions and targeting, import and export, cart and checkout, staging and preview, and B2B functions. 

If you use PayPal as your primary payment gateway, you can make use of Magento’s latest upgrade – the PayPal Pay Later option – through which shoppers can choose to pay for their orders in bi-weekly payments. For other payment gateways, you can still facilitate partial payments or EMIs through a separate extension. Both of these features can be absolute boons for your store as it lowers the entry barrier of pricing and in turn, drives more sales. 

3. Platform and compatibility improvements

A commonly observed gap with Magento website development services is the lack of total compatibility with PHP 8 and its newer versions. The latest platform enhancements however can bridge this gap to some extent. The core composer dependencies as well as third party libraries have been upgraded to the latest versions that are compatible with PHP 8 and other newer versions. Here are a few more significant updates that you should know about: 

• The KnockoutJS library is upgraded to its latest version – 3.5.1
• The TinyMCE v3 library, Magento_Tinymce3Banner module, and the MFTF tests related to TinyMCE v3.x have all been removed from Adobe Commerce
• The Magento 2.4.3 upgrade is tested and proved compatible with Redis 6.0.12
• The Laminas library dependencies is upgraded to PHP 8
• The composer.json file is now updated and redundant dependencies have been removed 

4. Performance optimization

In its latest upgrade, Magento development company has focused on reducing indexation time for product price and catalog rule indexers. What’s more, ecommerce merchants can also omit a website or a shared catalog from specific customer groups, thereby reducing the number of records and improving indexing time.

5. Live Search

The Live Search feature available in the Commerce version is powered by Adobe Sensei, which uses AI and machine learning to help you better understand and examine your customers. This supposedly invisible yet powerful feature comes at no extra cost and focuses on a customer’s search experience by improving speed, relevance, and ease of use.

The ‘search as you type’ feature includes a drop down or pop over box that displays product links and images automatically, returning results on as few as two characters. This allows shoppers to find products with minimal effort. It also offers a ‘view all’ link in the drop down bar. That’s not all, Live Search accommodates search with synonyms and offers multiple filter options, using various attributes values in the search criteria. 

Get on the Magento train with the experts With the latest features and upgrades offered through the Magento web development services, ecommerce merchants can drastically improve the security, performance, and overall shopping experience of their online platform. And if you’re keen to make the best of this platform for your business, reach out to our experts today!

Changing times:

Did you know that a video generates over 1200% more reach and impressions when compared to a blog post? If you still believe that written content is going to bring you all the sales for your business, it’s time to reconsider that! 

The tailor-made guide for you:

If you are an ecommerce business owner or connected to an ecommerce business and are looking for the appropriate place to accelerate your digital image and revenue, visit Magento Development. Magento Enterprise is an ecommerce marketplace that offers digital ecommerce solutions and other ecommerce related consulting solutions to businesses of any size! 

The leap in screen time:

Here’s a statistic that will make you adore and embrace video marketing. A majority of internet users spend over half of their screen time on consuming videos and video-related content! If you still have second thoughts on whether you want to incorporate video marketing into your digital marketing strategy, don’t think anymore! 

Magento Development, the most sought after ecommerce Development Company, has put down a few important tips on how you can integrate video marketing into your content marketing or digital marketing strategy. We are sure that by the end of this article, you’ll consider taking up video marketing as a key activity for the success of your ecommerce business. 

Video: the new King:

The world of ecommerce has expanded widely with an increase in the number of products across diverse industries. With the boom in the number of users in the digital platform, it is high time for ecommerce brands to create videos and ramp up their businesses. 

The popular brands that exist today once extensively used video as a driving force to increase their sales and generate more revenue. However, we understand that creating and producing videos is not a simple job for all ecommerce businesses. 

If your business wants to make the best use of video marketing to increase brand awareness, visit Magento Development Company. We offer ecommerce development services and all other ecommerce solutions to brands across all industries.

Always Start Small:

Have you come across the adage which goes like: “small steps are necessary for big change”? When you start video marketing, it’s always best to start with short duration videos and short-timed advertisements to launch your ecommerce business or a new product. In this way, you will reach a larger audience group with lesser effort and money.

Make Use of Social Media:

Add Facebook, Twitter, Snapchat, Instagram, and all the other entrants to the list as well. Every brand today has official social media accounts that aid brands by bringing in brand awareness, driving traffic and increasing sales and thereby spiking revenue.

For creating and serving customers:

You can make effective use of all your social media accounts and create video content that will serve you two purposes: Advertising and Customer Service. These videos will pose to your customers are non-commercial and help in providing information about your brand and catch the eye of new customers. If you wish to be at the head of the race on social media, we have got you covered! Read our latest blog on social media trends in 2021 and make cutting edge videos and stand on top of your competitors. 

Use your website:

The best and the easiest way to gain instant results for all your video marketing activities is to simply post the videos on your website. Create a landing page for your video, and we are sure that it will instantly double your engagement rates with your visitors. It will also likely drive their attention towards the purchase of products. Through this method, you can create an ample number of videos. This could be diverse ones dealing with product demonstrations, testimonials and other related videos. These videos will help customers make the most out of your website.

The ideal destination:

If you want your ecommerce business to skyrocket through ecommerce consulting, visit Magento ecommerce Development Services, the most preferred ecommerce development company and for video marketing. With Magento’s marketplace, you can ramp up your video, digital and content strategy by producing custom videos that will meet your needs. 

The eCommerce industry is ever-changing and consumers to need to keep up with the change. Support offered by Magento has ended and Magneto 2 has come to replace it. This is done order to provide web stores with new features, faster operations, better performance, advanced security mechanisms, and other benefits.

With the end of Magento 1- migrating to Magento 2 is the wisest choice as it saves on cost, time, and the overall process.  At Tenovia, with a team of experts and with over 14 years of experience, we understand the apprehension associated with migration. We’ve curated a list to help you decipher Magneto Migration and move forward as seamlessly as possible with our expertise.

Steps involved in Magento Migration

1.    Creating a plan:

To migrate without any obstacle, a plan needs to be curated. Analyzing the current Magento 1 website and noting the features that need to be implemented, eliminated or extended. Curating a plan for migration is one of the most vital steps in migration.

2.    Updating to the latest version:

Updating the original store to the latest version of Magento 1 available in the market is a must. This is quite essential with respect to Data Migration, the optimization of data will reduce errors. All the extensions and themes used need to be compatible with the latest Magento 1.x version too.

3.    Installing the latest version of Magento 2:

The server needs to prepare with the latest version of Magento 2. All the required libraries of this release installed, this will create an empty Magento installation without any extensions.

4.    Database migration:

Using the Data migration tool, a company can migrate data from Magento 1 database to Magento 2 database. During the stage is crucial and hence the web store must be on maintenance mode. After the data migration, a trigger sent into the Magento 1. The Database to capture new entries will occur when the store reopens for customers.

5.     Migration extension:

After carefully selecting the extensions for the Magento 2 store, installation can take place. A compatibility testing needs to ben run too, this will ensure that the installed extensions don’t cause a conflict with each other.

6.    System integration:

This step is critical as it involves external systems. Integrations with external systems and services to cover the functionality that cannot be covered by readymade extensions is a must. Integrating the store with either custom-built functionality or out-of-the-box solutions, which leverages the already existing Magento extensions.

 7.    Designing:

Migration of themes cannot happen from Magento 1 to Magento 2. Hence, selecting custom or ready-made themes will create a new look and feel for your eCommerce store.

8.    Delta migration:

All data accumulated in Magento 1 store since the first primary migration is now transferred to the Magento 2, with this the last step a fully functional Magento 2 store is ready.

9.    Take it live:

After the final verification has been performed, the Magento 2 website will get published, and your new and improved eCommerce store will hence be ready to use.

Contact the Magento migration experts at Tenovia and get a quote, and ensure a seamless migration. 

The eCommerce industry is growing rapidly, and with the growth of the industry, security threats are inevitable.

Even with thousands of dedicated servers working 24/7 to protect a company’s private information, security concerns are still prevalent. Data is a honeypot for hackers, and eCommerce platforms are victims of attacks, such as:

• Stealing information and data
• Phishing
• Email Spams
• And to damage a company’s site

Hence, enhancing security on eCommerce platforms becomes of utmost importance in this day and age. 

Large-scale Magecart attack

Magento 1.x had reached the end of its life, & Adobe ended support for it in June 2020. This change had caused the attacks on sites running with deprecated Magento 1.x version. 

These Magento websites were attacked with a malicious script titled as gstaticapi. This MageCart campaign had compromised the private information of users in over 2,000 Magento stores, according to Sanguine Security (Sansec) researchers. 

This automated campaign is one of the largest Magecart attacks affecting tens of thousands of customers. The attack did not require any admin accounts for executions. Attackers gained access through the Magento 1.x zero-day vulnerabilities, by a user named z3r0day.

Adobe has made efforts to migrate Magento store owners from version 1.x to 2.x, thus reducing vulnerable stores from 240,000 to about 95,000.  But with stores still using the older version instances of attacks and vulnerability will arise.

Companies need to protect their Magento stores in order to protect sensitive data of clients, to prevent industrial espionage and protect your company’s reputation and credibility. 

Tips to enhance security on your Magneto Store

1. Update

The latest Magecart attack happened because of the usage of Magento 1.x version which resulted in the vulnerability of personal data. Hence, software updates become critical not only to enable new features to function but also to fix bugs and error while eliminating vulnerabilities. 

2. Backup Store Regularly

By regularly saving backup copies,  and not storing them on the same server with the original website and restoring copies on a sandbox to make sure they’re working well, will further reduce issues.

Backing up files on another server will save it if the server crashes, and if an instance of a hacker arises,  they would access to your server as well as the backup copies.

3. Passwords

The admin password is the last stand of your Magento store security, and this password needs to be strong. Hence a complex password with more than ten characters, lower and upper cases, and featuring special characters like ^$#%*, etc, needs to be used. The reuse of passwords must be minimal, as it increases the risk of losing accounts.

Furthermore, passwords need to be changed periodically and shouldn’t be saved on the PC as Trojan Softwares can steal saved passwords. Hence, one should be able to manage passwords efficiently and effectively.

4. Two-Factor Authorization 

Even the safest password can be stolen. Therefore, to raise the level of security it is recommended to make use of a second authorization factor, for example, an IP address. This will restrict backend access, and increase the security to your Magneto store.

5. Firewall 

There are two types of firewall that can be used to protect your Magneto Store:

• WAF (Web Application Firewall) – that protects the store from web security vulnerabilities like SQLi, XSS, Brute-force attacks, Bot, spam, malware, DD0S, etc.
• System/Network Firewall –this firewall will ban public access to everything except the webserver.
• Additionally, SUCURI can be used too for continuous security monitoring & protection for your Magento store

These firewalls will protect your system and keep sensitive information safe.

By taking the following actions, the security of your online Magento store will be enhanced. And the vulnerability and attacks will be minimized. For more information regarding your eCommerce and in order to fool-proof the security on your Magento Store, talk to the experts- contact us today.