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Introduction to Magento PWA

Introduction to Magento PWA

According to recent research, experts expect the mobile commerce space to contribute to more than half of global retail sales by 2022. Despite the increasing number of mobile users, retailers find it challenging to increase conversion rates and struggle with disconnected user experiences.

As one of the most sought-after platforms for e-commerce sites, Magento addressed this issue and introduced the Progressive Web Applications or PWAs, in April 2018.

What are PWAs and how they work

Progressive Web Apps are simply, a suite of tools that help build online stores and render an app-like experience for the user. From the development point of view, these PWA tools help them build superfast frontend, create components and extensions which can be reused or shared on the Magento Marketplace.

Practically speaking, the PWA Studio will allow Magento Commerce to deliver faster yet simpler front-end experiences and interesting features on mobile devices

These PWAs integrate the best of website features and mobile app functionality and help retailers to build a fast, dynamic, and engaging shopping experience for customers. With better mobile shopping experiences, retailers can now expect higher mobile conversion rates as much as 50 percent and boost the revenue of their brands.

Features

The key features of the Magento Progressive Web Applications Studio are

  • Easy-to-use tools that help personalize content according to local preferences.
  • It works Offline and occupies 80-90% less space compared to Apps.
  • Developers can build and manage multiple channels and user experiences using a single code base, deployment, and application.
  • The innovative themes of Content Management System and e-commerce help to build more intuitive user experiences. And all this is much lesser time.
  • It is compatible with Magento1 and Magento2 and also has Push Notification functionality.
  • ‘Purpose-built developer tools’ which can help with fast prototyping, easier debugging, comprehensive feedback, thus resulting in increased productivity of the e-commerce business. 

To summarize, PWA studio is directed at developers and the retail merchants so they can deliver convenience, comfort, and utility-driven mobile shopping app, which integrates searchability and the same shopping experience, their customers enjoy on the desktop.

If you are a retailer and finding conversions an elusive business, then maybe its time to consider moving to Magento cloud commerce solutions and integrate the recently launched PWA tools and take your e-commerce business to a whole new level.

Evolution of Proximity Marketing

Evolution of Proximity Marketing

As much as this sounds like a 21st-century jargon, the underlying concept of location-based sales is as old as trade itself.

1990s

In the 1990s, when internet seeped into the homes of people around the world and became a household thing, IP addresses and targeting over Wi-Fi became the newest and the most popular form of targeting by brands. But eventually, enterprises ended up wasting more advertising budget since the device source would be a single computer in most families.

2000s

By the early 2000s, when mobile usage became common, location-based advertising became the next big thing in location technology. With phones being a more personal device than a home computer, it became easier for brands to advertise to the individual user on-the-go. But the accuracy of the specific location remained an issue.

2010s

Then came smartphones. By the late 2000s, there was a rapid growth of powerful mobile devices with GPS capability. For advertisers, it became easier to find the precise location of a device and use it to fine-tune their advertising strategies. This came to be known as geo-targeting or geo-fencing. It helped create a virtual boundary for the advertiser to yield a specific response once the user was within that defined area. Although this allowed better personalization, GPS would face a signal issue in indoor or underground spaces.

Today

To beat this, the second decade of the millennium saw a rising trend in proximity beacons. These were small Bluetooth devices that would find the accurate positioning of a device as close as 1 meter. Present in two main variants- iBeacon and Eddystone, beacons are mostly installed around public destinations like a shopping mall, sports stadiums, theaters, or theme parks. Proximity beacons help capture the micro-moments of users and revolutionized location marketing.

A lot has changed in the way location targeting has worked for brands all these years. What used to be a local shop owner holding a sign to sell his goods on the streets, has now assumed the form of a technology-backed advertising message on your personal devices.

5 Metrics every Business owner should understand in Google Analytics

5 Metrics every Business owner should understand in Google Analytics

Every business owner needs to also spend some time, attention, and energy in learning and understanding key tools of marketing like Google Analytics. Google Analytics gives you an overview of your website traffic, user source, location, the amount of time they spend on your site, which campaign performs the best, and so on.

To make it easier, here are a few basic metrics that can help you understand how this most-sought-after tool works.

Acquisition Channels/Medium

This helps you know how each visitor landed on your website. The data from traffic sources lets you assess if your marketing strategy is bearing fruits. Site visitors usually come from these four channels-

Direct- people who find out about you through advertising, direct mails, or offline references and land on your site by typing your site URL on their search engine

Organic-people who search for your brand/business on search engines and reach your site or landing page through the generated results. This is where your SEO efforts will show results.

Referral-people who learn about your site from another webpage or source they are using, like a news site or an online directory.

Social- people visiting your site through your social media posts or ads on platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

Users

This will tell you how many users have visited the site. Of all, how many are new users and how many are returning visitors?

Sessions

These are the number of times your site has been accessed by individual users. If the same user (stored IP address/user ID) has visited multiple times, Google Analytics reflects it as multiple sessions and not multiple users.

Bounce Rate

The most dreaded metrics, bounce rate measures the percentage of users who landed on your website but ‘bounced off’ without taking any action like filling forms, accessing other links. The desired bounce rate is 60% or less.

Conversions

Not to be confused with monetary transactions, conversions in Google Analytics mean taking actions on your site like filling a form, subscribing to e-mailers, requesting a quote etc.

A free website monitoring tool, Google Analytics helps you assess your current activities against the past campaigns and set future goals.

Opportunities in Omnichannel Retail Marketing

Opportunities in Omnichannel Retail Marketing

As our lives get deeper into digital integration, customers, especially in the retail segment, are merging their online and ‘in-store’ experiences. Shoppers make themselves well-informed about their prospective store/brand through extensive online research before they visit the physical store. And if customers are to have an all-encompassing experience, their service providers (read retailers) need to offer the same and utilize this opportunity to make their presence felt.

Breaking the barriers between digital and in-store

A smart omnichannel strategy helps retailers to connect their in-store commerce with all of their digital touch points and create a seamless user journey for their customers. This allows customers and shoppers to connect their online research with the actual in-store experience.

This is where tech tools like store-visit analytics programs and others help create a new kind of interface between offline and online commerce. By adopting such innovative ideas, retailers can turn their physical stores as a field for innovation and experiments with newer sales techniques and means to improve the customer’s experience at every turn.

More channels for sales

Omnichannel marketing is all about exploring your customer’s footprints and enhancing all possible avenues where your customer is. This lets you be flexible and agile as per your customer needs and integrate methods like ship-to-store, ship-from-store, buy-online-pickup-in-store, endless aisles, social commerce etc. The idea is to reinvent the tried-and-tested wheel and introduce new experiences every time.

Hassle-free payment

Easy and simple payment processes enable faster purchases. With mobile payments, digital wallets, and payment options offered by brands themselves, customers enjoy better shopping experiences. Digital systems like Amazon’s ‘One-click Pay’ and similar others, further simplifies the omnichannel journey for the customer and drives sales for the retailer.

Summarizing

Gone are the days when a brick-and-mortar store and its respective e-commerce site would be a world apart. The future of retail is all about bringing all interfaces and building a holistic experience. While this redefines shopper’s journey, it also enhances your business approach and improves your marketing strategy.

To be able to successfully adopt the best-in-class omnichannel retail trends, you can seek the support of an omnichannel expert and take your business to the next level and boost your brand.

Social Media ROI Measuring and Managing

Social Media ROI Measuring and Managing

Did you know that more than 60% of consumers today rely on social media before making a purchase decision? And about 71% of such consumers will more likely make a purchase based on referrals from the social crowd. That goes to say, that a lot of your business success rides on your social media presence.

Needless to say, social media activities are a big investment for businesses and it is essential that you measure your social media ROI to get a fair assessment of your efforts.

Measuring and managing social media ROI

To assess the results of your efforts, you must first set your decide what you want to measure- Brand awareness (traffic/followers) or lead generation or sales (conversions).  Accordingly, you can measure each KPI.

Here are a few things you can start with:

Website Traffic – Are your social media activities increasing your site traffic? Do you have more returning visitors or new users? If you see a constant increase in the traffic, then you should continue with your strategy. If not, then you might need to relook at your approach.

Followers – Do you see an increased number of followers on your social media page? Is it because of your regular marketing efforts or a particular campaign? Although more followers do not directly translate to increased sales, an increased outreach would mean brand loyalty and more awareness, which can prove to be beneficial in the long run

Conversions – Is your social presence resulting in increased sales? Or is it a particular campaign that leads to conversions? Look at your Page Analytics data to determine your leads and what is driving them.

Know your numbers

The numbers that you extract can tell you a lot more than direct results of your effort. You can also analyze the data on engagement, reach, impressions, views etc. Once you have all the data, compare the numbers (results) against your expectations and that of your competitors.

To monitor all your social media activities, you can either use the inbuilt tools provided by each platform or use comprehensive analysis tools like Google Analytics.

While you might be doing everything to boost your social presence, the dynamics of social platforms keep changing almost every day. With the help of a social media company and industry experts, you can enjoy increased ROI from your marketing investments

5 ways to be productive on social media

5 ways to be productive on Social Media

Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative, analytic, and management skills. Most often than not, in the process of multi-tasking across so many aspects, one loses out on the productivity, resulting in minimal output from maximum efforts.

To boost your productivity on social media and ensure that your marketing efforts bring real results, here are a few tips:

Plan ahead

Before you start doing anything, create a social media strategy, followed by a calendar which includes your marketing objectives, content theme, number and time of posts, and corresponding creative for each. You can create a monthly, or a quarterly strategy and create weekly calendars so you have your week scheduled. You can also use social dashboards like Hootsuite or Sprout Social to schedule posts.

Know your limits

As much as the social landscape looks alluring, you cannot possibly be present everywhere. While creating your strategy, assess where your audience is and target those platforms specifically. Limit yourself to three or maximum five platforms, which you cannot do without.

Stay updated

Instead of scouting through endless news feeds and trending posts, set alerts for content that are relevant to your industry. Share these as branded content with your business perspective to a generic news.

Be organized

When there are too many task to handle, there are chances you can miss out on something. Being organized remarkably boosts productivity of social marketing. Consider using project management tools like Basecamp, Trello, etc. to collect ideas, coordinate with teams, and set alerts.

Consider outsourcing

When you are pressed for time, outsourcing comes to rescue. With the help of a specialized social media marketing company, you can improve your social productivity. These agencies are always updated with the latest social trends and industry updates, and use their experience to boost your social presence, monitor activities and drive ROI, so you can focus on the other important aspects of social media management.

Magento B2B and B2C

What to Pick: Is Magento different for B2B and B2C?

Despite their technical and theoretical differences, B2B businesses, especially in e-commerce, tend to get affected by B2C strategies, as online retailers work harder towards better user experiences, setting benchmarks of B2B enterprises to follow and align themselves to the changing buyer demographics and behaviors. B2B e-commerce is more about a strategic opportunity for enterprises while B2C is more objective-oriented.

For enterprises to meet their user expectations, they need to understand and assess the space they want to be in and design their ecommerce store accordingly.

B2B vs. B2C e-commerce

B2B e-commerce

B2C e-commerce

Fewer but large-sized clients.

 

A broad customer base of all sizes.
Highly customized sales or post-sales process Standard operational and sales procedures across all customers
Higher order value. Average order value is generally lower than B2B
Flexible payment options depending on buyer. Simplified payment process with standardized tools.
Big order values call for more information, details, before finalizing a purchase. Products come with fewer attributes and offer basic, fixed information to all customers.
Longer lead to conversion time. Most retail products have a shorter conversion time.
Involves personalized pricing and negotiations, subject to quotations and contracts Except for promotions, discounts, or special offers, prices are fixed and standard for all customers.
Purchases are based on business and functional needs. Purchases are based on personal preferences or emotion-driven needs.
Have long-term relationships with clients for reordering opportunities. Clients have multiple choices and most purchases are one-time from the same source.
More emphasis on brand value, trust, and relationship with clients. More strategic marketing and analytics-driven.

E-commerce Development Company for B2B & B2C businesses

Whether you are catering to enterprises or consumers, you need to have a state-of-the-art e-commerce solution for your business. Thankfully e-commerce development platforms like Magento do not differentiate in B2B and B2C e-commerce. Magento offers the same instance to run both B2B and B2C storefronts. With Magento’s smart solutions you can now have mobile-first store designs and branding, without the hassle of managing multiple techniques. Seek the expertise of a Magento development company who can help you establish your e-commerce store for B2B, B2C, or both on the same platform.

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Ecommerce frauds

E-commerce Frauds: Risks, measures, and online implications

Online fraud is one of the biggest risk faced by eCommerce enterprises with global retail frauds rising to 30% by 2017. eCommerce fraud typically refers to any illegal or false transactions that take place across online stores. Hackers usually source card information of random users and use the data to make fraudulent transactions or share the data with other hackers

Assessing risks and measures of losses

As an online retailer, here are few ways to assess if there is a fraudulent transaction has taken/is taking place on your web store.

  • The order value and size is bigger than your store average
  • There is a request for fast shipping.
  • The delivery address is a little unusual.
  • The shipping and the billing addresses are not the same.
  • There are several cards used on the IP address
  • The user has multiple shipping addresses.
  • There are large quantities of the same product or multiple transactions in a short span of time.

The total cost of fraud can be measured as Direct Losses to fraud + Lost sales + Cost of manual review + Cost of technology (tools used to detect and solve).

Implications of frauds

No matter what causes the fraud, the implications are usually borne by the retailer.

  • Most frauds end up in a ‘chargeback’ to the retailer. Since the hacked card details might belong to a customer, the retailer must return the same amount to the cardholder once a fraudulent transaction takes place.
  • Chargebacks usually come with processing fees, transaction fees, legal fees, or currency conversions, if any, surmounting to a huge sum for the retailer. Along with chargebacks and refunds, retailers also need to measure the overall impact of frauds on their store.
  • Sometimes, if there are too many fraudulent transactions occur, leading to a large amount of chargebacks, the retailer is usually considered to be a high-risk merchant.
  • Furthermore, the product/s fraudulently sold is a product lost, since there is no ‘return’ of the physical product.

To prevent such scenarios from occurring on your store, always have clear shipping, refund, and return policies and address any unusual activity right when they occur. For smarter store management, resort to a trusted and reliable eCommerce development company like Magento and enjoy a safer retail business.

3 Things you need to Master to Sell More on Marketplace

3 Things you need to Master to Sell More on Marketplace

Online marketplaces are arguably the best thing that ever happened to the world of retail. And it has grown to be a major trend in the business. But for any retailer or marketer to thrive online, they need to constantly evolve and master new and innovative strategies for better marketplace management and make the most of the trend.

Here are the key techniques that you need to master and increase conversions.

Upsell your products

While you are putting maximum efforts in selling each and every unit of your product, diversifying your selling option might be a better strategy. You can bundle some of your most selling products with similar or related least selling ones. For example, a standalone shower gel might not be as attention-grabbing as a combo of soap, shower gel, and a bath towel. Or you could also throw an add-on at the point of purchase. For instance, if someone is checking out a shampoo, you can offer an add-on of a conditioner for a discounted rate.

Address your POS

Irrespective of a great user journey throughout the site and offering the best rates in your product space, you might end up with incomplete transactions at the checkout stage. This largely affects your conversions. To address this, you need to reinvent your point of sale strategy. Check what could be a probable concern. Is it the checkout procedure too long or not transparent enough? Do your payment methods cause problems? Avail the services of a market expert who offers AMO service and marketplace management service who can run an analysis of your user experience (from login to checkout) and help address your customer’s concern where and when it occurs, thus reducing the risk of abandoned cart.

Reviews

One of the most basic psyche of consumers, when they cannot make a purchase decision on their own, they tend to fall back on social proof and go by the word of mouth, the word being reviews in today’s world. In marketplaces like Amazon, if a product has more than 10 times better reviews than its competitors, chances are users (including you as a customer) will choose the former. You can send out your product samples to reviewers in exchange for honest and detailed first-hand reviews.

Indian Retail: Embracing a Marketplace Mindset

Indian Retail: Embracing a Marketplace Mindset

The Indian retail industry has emerged as one of the most dynamic, fast-paced, and profitable market segments. Global retail giants consider this market to be the 5th largest investment destination in the world owing to its expected growth of nearly USD 3600 billion by 2020. Riding on factors like the changing economic landscape and easy credit options, coupled with rising income of consumers, the retail space is enjoying a consistent growth, contributing to almost 10% of the country’s Gross Domestic Product (GDP).

Furthermore, the increased digital connectivity of the dominating millennial population exposes them to global trends, creating an opportunity for retailers to meet the ever-changing lifestyle demands of the modern Indian consumer. Of all emerging trends in the retail industry, the rise of online retail has taken the industry by storm, especially in recent years. Driven by domestic startups and robust investments from international investors and ever-increasing internet users, India is expected to become one of the fastest growing e-commerce markets in the world. Retailers with physical stores are exploring online retail to be at par with the changing trend and address competition from the newer players. In short, e-commerce has brought about a revolution in the Indian retail space.

But how does one successfully thrive amidst this ever-expanding and disruptive market? As the need of the modern consumer surpasses tangible products and extends to best user experience or online journey, their changing behaviors call for a smarter approach to retail. That is where the need for a smart marketplace strategy comes into play. By leveraging all digital channels and diverting resources towards online store management, retailers are now being able to target more customers across smaller cities and towns, where earlier it was impossible to reach physically. Furthermore, with marketplace management services offered by the marketplace giants, retailers today are not afraid to embrace new trends and explore the new domains with open arms.

And thus from the traditional brick-and-mortar stores to the vast, virtual marketplace, the Indian retail industry has come a long way, letting every marketer and retailer enjoy their very own piece of the pie!

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