Magento Development
Magento Development

Integrating videos in your Digital and Content marketing strategy: The Magento Way.

Changing times:

Did you know that a video generates over 1200% more reach and impressions when compared to a blog post? If you still believe that written content is going to bring you all the sales for your business, it’s time to reconsider that! 

The tailor-made guide for you:

If you are an ecommerce business owner or connected to an ecommerce business and are looking for the appropriate place to accelerate your digital image and revenue, visit Magento Development. Magento Enterprise is an ecommerce marketplace that offers digital ecommerce solutions and other ecommerce related consulting solutions to businesses of any size! 

The leap in screen time:

Here’s a statistic that will make you adore and embrace video marketing. A majority of internet users spend over half of their screen time on consuming videos and video-related content! If you still have second thoughts on whether you want to incorporate video marketing into your digital marketing strategy, don’t think anymore! 

Magento Development, the most sought after ecommerce Development Company, has put down a few important tips on how you can integrate video marketing into your content marketing or digital marketing strategy. We are sure that by the end of this article, you’ll consider taking up video marketing as a key activity for the success of your ecommerce business. 

Video: the new King:

The world of ecommerce has expanded widely with an increase in the number of products across diverse industries. With the boom in the number of users in the digital platform, it is high time for ecommerce brands to create videos and ramp up their businesses. 

The popular brands that exist today once extensively used video as a driving force to increase their sales and generate more revenue. However, we understand that creating and producing videos is not a simple job for all ecommerce businesses. 

If your business wants to make the best use of video marketing to increase brand awareness, visit Magento Development Company. We offer ecommerce development services and all other ecommerce solutions to brands across all industries.

Always Start Small:

Have you come across the adage which goes like: “small steps are necessary for big change”? When you start video marketing, it’s always best to start with short duration videos and short-timed advertisements to launch your ecommerce business or a new product. In this way, you will reach a larger audience group with lesser effort and money.

Make Use of Social Media:

Add Facebook, Twitter, Snapchat, Instagram, and all the other entrants to the list as well. Every brand today has official social media accounts that aid brands by bringing in brand awareness, driving traffic and increasing sales and thereby spiking revenue.

For creating and serving customers:

You can make effective use of all your social media accounts and create video content that will serve you two purposes: Advertising and Customer Service. These videos will pose to your customers are non-commercial and help in providing information about your brand and catch the eye of new customers. If you wish to be at the head of the race on social media, we have got you covered! Read our latest blog on social media trends in 2021 and make cutting edge videos and stand on top of your competitors. 

Use your website:

The best and the easiest way to gain instant results for all your video marketing activities is to simply post the videos on your website. Create a landing page for your video, and we are sure that it will instantly double your engagement rates with your visitors. It will also likely drive their attention towards the purchase of products. Through this method, you can create an ample number of videos. This could be diverse ones dealing with product demonstrations, testimonials and other related videos. These videos will help customers make the most out of your website.

The ideal destination:

If you want your ecommerce business to skyrocket through ecommerce consulting, visit Magento ecommerce Development Services, the most preferred ecommerce development company and for video marketing. With Magento’s marketplace, you can ramp up your video, digital and content strategy by producing custom videos that will meet your needs. 

Magento Migration Deciphered

The eCommerce industry is ever-changing and consumers to need to keep up with the change. Support offered by Magento has ended and Magneto 2 has come to replace it. This is done order to provide web stores with new features, faster operations, better performance, advanced security mechanisms, and other benefits.

With the end of Magento 1- migrating to Magento 2 is the wisest choice as it saves on cost, time, and the overall process.  At Tenovia, with a team of experts and with over 14 years of experience, we understand the apprehension associated with migration. We’ve curated a list to help you decipher Magneto Migration and move forward as seamlessly as possible with our expertise.

Steps involved in Magento Migration

1.    Creating a plan:

To migrate without any obstacle, a plan needs to be curated. Analyzing the current Magento 1 website and noting the features that need to be implemented, eliminated or extended. Curating a plan for migration is one of the most vital steps in migration.

2.    Updating to the latest version:

Updating the original store to the latest version of Magento 1 available in the market is a must. This is quite essential with respect to Data Migration, the optimization of data will reduce errors. All the extensions and themes used need to be compatible with the latest Magento 1.x version too.

3.    Installing the latest version of Magento 2:

The server needs to prepare with the latest version of Magento 2. All the required libraries of this release installed, this will create an empty Magento installation without any extensions.

4.    Database migration:

Using the Data migration tool, a company can migrate data from Magento 1 database to Magento 2 database. During the stage is crucial and hence the web store must be on maintenance mode. After the data migration, a trigger sent into the Magento 1. The Database to capture new entries will occur when the store reopens for customers.

5.     Migration extension:

After carefully selecting the extensions for the Magento 2 store, installation can take place. A compatibility testing needs to ben run too, this will ensure that the installed extensions don’t cause a conflict with each other.

6.    System integration:

This step is critical as it involves external systems. Integrations with external systems and services to cover the functionality that cannot be covered by readymade extensions is a must. Integrating the store with either custom-built functionality or out-of-the-box solutions, which leverages the already existing Magento extensions.

 7.    Designing:

Migration of themes cannot happen from Magento 1 to Magento 2. Hence, selecting custom or ready-made themes will create a new look and feel for your eCommerce store.

8.    Delta migration:

All data accumulated in Magento 1 store since the first primary migration is now transferred to the Magento 2, with this the last step a fully functional Magento 2 store is ready.

9.    Take it live:

After the final verification has been performed, the Magento 2 website will get published, and your new and improved eCommerce store will hence be ready to use.

Contact the Magento migration experts at Tenovia and get a quote, and ensure a seamless migration. 

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