Magento Development
Introduction to Magento PWA

Introduction to Magento PWA

According to recent research, experts expect the mobile commerce space to contribute to more than half of global retail sales by 2022. Despite the increasing number of mobile users, retailers find it challenging to increase conversion rates and struggle with disconnected user experiences.

As one of the most sought-after platforms for e-commerce sites, Magento addressed this issue and introduced the Progressive Web Applications or PWAs, in April 2018.

What are PWAs and how they work

Progressive Web Apps are simply, a suite of tools that help build online stores and render an app-like experience for the user. From the development point of view, these PWA tools help them build superfast frontend, create components and extensions which can be reused or shared on the Magento Marketplace.

Practically speaking, the PWA Studio will allow Magento Commerce to deliver faster yet simpler front-end experiences and interesting features on mobile devices

These PWAs integrate the best of website features and mobile app functionality and help retailers to build a fast, dynamic, and engaging shopping experience for customers. With better mobile shopping experiences, retailers can now expect higher mobile conversion rates as much as 50 percent and boost the revenue of their brands.

Features

The key features of the Magento Progressive Web Applications Studio are

  • Easy-to-use tools that help personalize content according to local preferences.
  • It works Offline and occupies 80-90% less space compared to Apps.
  • Developers can build and manage multiple channels and user experiences using a single code base, deployment, and application.
  • The innovative themes of Content Management System and e-commerce help to build more intuitive user experiences. And all this is much lesser time.
  • It is compatible with Magento1 and Magento2 and also has Push Notification functionality.
  • ‘Purpose-built developer tools’ which can help with fast prototyping, easier debugging, comprehensive feedback, thus resulting in increased productivity of the e-commerce business. 

To summarize, PWA studio is directed at developers and the retail merchants so they can deliver convenience, comfort, and utility-driven mobile shopping app, which integrates searchability and the same shopping experience, their customers enjoy on the desktop.

If you are a retailer and finding conversions an elusive business, then maybe its time to consider moving to Magento cloud commerce solutions and integrate the recently launched PWA tools and take your e-commerce business to a whole new level.

Magento B2B and B2C

What to Pick: Is Magento different for B2B and B2C?

Despite their technical and theoretical differences, B2B businesses, especially in eCommerce, tend to get affected by B2C strategies, as online retailers work harder towards better user experiences, setting benchmarks of B2B enterprises to follow and align themselves to the changing buyer demographics and behaviors. B2B eCommerce is more about a strategic opportunity for enterprises while B2C is more objective-oriented.

For enterprises to meet their user expectations, they need to understand and assess the space they want to be in and design their eCommerce store accordingly.

B2B vs. B2C eCommerce

B2B eCommerce

B2C eCommerce

Fewer but large-sized clients. A broad customer base of all sizes.
Highly customized sales or post-sales process Standard operational and sales procedures across all customers
Higher order value. Average order value is generally lower than B2B
Flexible payment options depending on buyer. Simplified payment process with standardized tools.
Big order values call for more information, details, before finalizing a purchase. Products come with fewer attributes and offer basic, fixed information to all customers.
Longer lead to conversion time. Most retail products have a shorter conversion time.
Involves personalized pricing and negotiations, subject to quotations and contracts Except for promotions, discounts, or special offers, prices are fixed and standard for all customers.
Purchases are based on business and functional needs. Purchases are based on personal preferences or emotion-driven needs.
Have long-term relationships with clients for reordering opportunities. Clients have multiple choices and most purchases are one-time from the same source.
More emphasis on brand value, trust, and relationship with clients. More strategic marketing and analytics-driven.

eCommerce Development Company for B2B & B2C businesses

Whether you are catering to enterprises or consumers, you need to have a state-of-the-art eCommerce solution for your business. Thankfully eCommerce development platforms like Magento do not differentiate in B2B and B2C eCommerce. Magento offers the same instance to run both B2B and B2C storefronts. With Magento’s smart solutions you can now have mobile-first store designs and branding, without the hassle of managing multiple techniques. Seek the expertise of a Magento development company who can help you establish your eCommerce store for B2B, B2C, or both on the same platform.

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Shifting to Magento Enterprise: Is your business ready?

As an E-commerce site owner, do you often feel limited by your current platform? Does your site experience sudden downtimes? Do you feel your site performance is suffering? Do you see a traffic surge that you cannot manage? If the answer to these questions is yes, then it is a sign that your business is ready to shift to a high-end solution, like Magento Enterprise. Also called Magento Commerce, this is the most sought-after solution for modern E-commerce businesses, and can provide you with not just a temporary solution but a long-term strategy for business growth.

Here are the tell-tale signs that will direct you towards Magento Enterprise:

  • Your site database is too slow, causing broken pages, or site crash, affecting your business reputation.
  • You are a) in the B2B market or b) want to move to B2B.
  • The increase in your site traffic is affecting its speed, making you look for better scalability.
  • You have hit a plateau with your current market and looking to explore new segments.
  • Your On-page SEO is not as effective as you expect it to be.
  • You are in desperate need of a powerful backend support that takes care of operational and technical issues round-the-clock.
  • The content management of your site is causing you stress.
  • Your site search has not been updated in a while, making your search engine marketing efforts futile, and hence, desperately needs to be upgraded.
  • You need an efficient communication system which controls the delivery and formats of messaging on behalf of your store, and you do not want to outsource a third-party solution for the same.

Any, few, or all of these above scenarios are clear indications that it is time for you to migrate to Magento Enterprise. The platform’s advanced capabilities provide you with a smarter, better, and more efficient way to operate and manage your Ecommerce store.

Whether you are migrating from Magento Community to the Enterprise version, or even trying Magento for the first time, you might want to seek the support of a Magento development company, for a smooth transition and keep your business up and running!

Magento Career you didn’t know existed

The tech space continues to dish out something new every hour, every day, creating job opportunities for individuals who have a passion for technology and want to contribute to socio-economic development. As of today, open source technology is the hotspot of tech professionals. Take Magento for example. Used for building Ecommerce sites, Magento web development attracts fresh and experienced developers and programmers to become contributors to the ever-evolving platform.

Magento career options
With its new, feature-rich version of Magento 2, it opens up an entire array of options for tech professionals to choose from. You can specialize in PHP, HTML, CSS, LESS, RWD, JavaScript, Databases like MySQL, or Frameworks.

To be able to work with Magento, you need to be a Magento Certified tech expert. Not that it is compulsory, but being a specialist always puts you ahead of others in terms of knowledge and help you build trust in your clients that their business and work are in good hands.

Magento offers four types of certifications– Magento Certified Solution Specialist, Front End Developer Certification, Certified Developer, and Developer Plus. Even if you are an experienced and seasoned professional, these tests will help you assess your skills and weigh it against the quality and standard that Magento developers are known for. These rigorous exams thoroughly test your tech skills, so you can stand out as an expert.

To work as a Backend Developer with Magento 2, you need to have prior knowledge of PHP, and basics of MySQL, XML, and JavaScript. For a Frontend Developer, it is important to have experience with HTML, CSS, LESS, RWD, JavaScript, Knockout JS, and basics of PHP and XML.

With the constant growth of Magento with new features and functionalities being added every day, there is no limit to what tech experts can do in the future. Individuals with a Magento certification have a better edge when they hired by a Magento development company. Since the certifications prove competency in Magento development, it helps employers to take faster decisions, based on results. After all, a career is only worthwhile when you can make a difference to the economy, market, the society, and most importantly, yourself!

Magento vs Shopify: What should you pick for your business?

As a brand owner or a marketer, the last thing you would want is to have a tough time choosing the right platform for your ecommerce website development and spend time and money by ending up with the wrong one! With popular and leading platforms like Magento and Shopify, brand owners are often in a dilemma to decide which is better. If Magento has been a popular choice, Shopify has grown to be one of the biggest competitors, making it a tough call for marketers.

So, to make it easier, we give you a comparative study of each of these equally useful and help you choose the right one for your business:

What we learned from Adobe’s acquisition of Magento

The current buzz in the digital marketing space these days is about the much-awaited acquisition of Magento by Adobe at a whopping $1.68 billion. What does that mean for enterprises, brand owners for marketers? To start with, here are few observations that we can derive out of this powerful alliance of a digital experience giant and a market-leading platform in the e-commerce space.

Innovation in the most important ingredient for sustainability

In the last few years, Magento has positioned itself beyond a simple e-commerce solution. By partnering with all kinds of technology powerhouses, it expanded its product base and built a robust ecosystem of content management, business intelligence, and social solutions. With a notable name like Adobe, we can expect progressive innovation and improved strategy in adapting to the changing consumer trends and volatile market behavior which could outdo its competitor platforms.

Creative Integration is the next big step in e-commerce

When it comes to e-commerce, we are somehow used to focusing on sales, marketing and the rising numbers on the monthly report. And, that is why we most platforms offering direct e-commerce and performance marketing solutions. But, with Adobe stepping into the picture, the entire landscape of e-commerce could take a creative leap. With one of the most comprehensive ecosystems for the creative aspect of businesses, marketers can look at a visually exciting store with a host of direct e-commerce tools- all under the same umbrella.

Best of both worlds

On one hand, there is Magento’s expertise in the mid-market segment. On the other, there is Adobe Digital Marketing with innovative and experience-driven products. The Adobe-Magento integration is most likely to bring together two separate technologies and systems into one seamless strategy that would change the way consumers interact with the digital.

A market ripple-effect

Any major acquisition stirs up the market, and the Adobe-Magento deal is no different. Graduating from SMB user base of Magento, the new partnership is all set to target larger enterprise clients, which is sure to have a ripple effect on the enterprise software market. And, competitors are most likely to use this as an opportunity for reanalyzing their numbers and step out with a whole new strategy.

Overall, we can look at a highly altered B2B and B2C experience with this new acquisition of Magento by Adobe.

Why Magento Community vs. Magento Enterprise?

When it comes to using a comprehensive content management system like Magento, most brands tend to pause at this question- Magento Community or Magento Enterprise? Open-source and agile, here’s what each of them can do.

Magento Community vs. Magento Enterprise

Magento Community is an open source ecommerce platform, which you can download and use to build your online brand store. It serves as a good starting point for a small business that is not looking at a hefty investment right away. Magento Community’s flexible platform allows brand owners to experiment. Furthermore, with the Magento extension marketplace feature, you can add enhanced functionality to your site and maximize conversions. Being free and supported by a global network of developers and user support, the Magento Community remains a sought-after platform for ecommerce brands.

On the other hand, Magento Enterprise is a premium version of the platform, available at a cost. It is best suited for enterprises or brand owners who seek features beyond those of the Community edition. The Enterprise version of Magento is packed with advance features like a plugin module to integrate necessary SEO tools, added security updates, product enhancements, customer segmentation with targeted offerings, assisted shopping experience, and more. Each such feature comes with customizable options that is best suited for your brand and business type. To add to all this, Magento Enterprise is backed by a round-the-clock support team.

Here’s a quick comparison of Magento Community and Magento Enterprise:

Points of comparison Magento Community Magento Enterprise
Cost Free $15500/year. Plus implementation charges. Additional features might come for an extra cost.
Security ___ Powerful security feature with PA-DSS, secured payment bridges
Functionality Easy functionality
best for newbies
Complex interface, but works
best for a pro.
Performance Faster Better
Target user Small ecommerce enterprises,
newbies
For larger businesses with annual revenue
exceeding six-figure.
Marketing support __ An inbuilt marketing suite, supported by an internal and external team for usage, analysis and planning.

While Enterprise has high-end features that can be attractive, the Community version is practically more feasible for brand owners. Your business needs and growth plans would tell you which one is best suited for your enterprise.

Top 10 Social Media Management Tools for Your Business

Irrespective of whether you run a small business or a multi-million dollar empire, social media is a necessity you can’t do without today. From announcing product launches to sale and promotions, and even a call for justice; social media is an effective channel to not only garner visibility, reach far and wide, but also be heard and know what your audience wants.

However, without proper knowledge and tools, it can all be quite overwhelming. Having the right social media management tools is crucial to your business. Ideally, a tool should allow you to monitor and engage across all your social profiles and provide reports so you can follow what you are doing.

Today, the market is flooded with choice. However, we have put together 10 of the most popular social media management tools, to help you grow your business.

Broadly speaking, here’s a list of parameters, based on which you need to pick your tools.

  • Content marketing
  • Content discovery
  • Email marketing
  • Web analytics
  • Social media posting
  • Lead generation and
  • Security and password management

1. SproutSocial

A great tool to monitor your social media mentions, engage with brand advocates, schedule content in advance, and utilise reporting tools to inform future strategies.

2. Agorapulse

A must-have tool if you have less or no time to manage your social media. Similar to Sprout social in its functionality, but with competitive pricing and more efficient reporting tools. It makes it easy to handle all aspects of your social media from one space. You can create, schedule, and publish content on all social networks.

3. Google analytics

The data gathered from this tool helps us focus our efforts on the social media platforms that are driving traffic and conversions.

4. MailChimp

It provides marketing automation for e-commerce businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand.

5. Buffer

If you’re looking for software that is easy to navigate, seems simple, and can make your team more efficient, then Buffer is your key to managing social media.

6. LastPass

LastPass is a password manager for businesses. Whether you need to share passwords with colleagues or enforce a company-wide password policy, LastPass is the online password manager for your business.

7. Sprinklr

If you want an all-in-one service, Sprinklr seems to be the best management tool for all of your social channels. It helps you with posting, approval of content, and metrics reporting.

8. Bitly

Bit.ly is an URL shortener and click reporting tool all in one. It’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website.

9. Oktopost

A social media management tool focused on generating leads for businesses. Oktopost helps businesses gain money.

10. Splice

A video-editing tool built by GoPro with social media in mind, Splice is a great solution for those who want to edit social media video content on the go. With Splice, iOS users can trim and crop footage, apply filters, add animations and customize video audio in one user-friendly app.

In conclusion, we have listed only ten tools here, that we thought might be a great starting point for you to begin your research on what tools will help your business best. Remember, the thing to keep in mind, while picking a tool is what aspect of your business are you looking to grow or manage. Also, having a dedicated resource to use these tools efficiently and monitor them constantly can give your business the much-needed boost you are looking for.

 

 

Top 3 must-dos to make your Magento Community edition superfast

Introduction

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We often hear customers complain about the slow performance of their Magento websites, so, in this post, we have decided to share three important tips to speed up your website.

Top 3 Important tips to speed up Magento

Like everything that comes free, Magento community Edition also has its own hiccups and slowing down is one of them.  Downtime is a major threat for eCommerce companies as they will have to lose valuable business, here are our top three important tips to speed up your Magento website.

Using the Latest Version

Using the latest version of the platform is one of the most important things to before you even begin your store operations. Latest versions will contain some major performance enhancements and bug fixes and will aid in improving the overall performance of the website. Here area fewsteps to upgrade your Magento installation.

  1. Download a fresh version of Magento
  2. Run the installer from the new download on top of the existing database
  3. Move themes and custom extensions from the old version to the current version.

From time to time Magento sends updates and important information on major enhancements and bug fixes, you may keep an eye on these messages to keep your platform up-to-date. This not only helps you to speed up your platform but also helps you resolves other issues as well.

Cache Management

Magneto’s cache management system is an easy way to improve the performance of your site. Whenever a cache needs to be refreshed, a notice appears at the top of the workspace to guide you through the process. Follow the link to Cache Management, and refresh the invalid caches.

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The Cache Management page shows the status of each primary cache and itsassociated tag. The large buttons in the upper-right corner can be used to flush the Magento Cache or the all-inclusive Cache Storage. At the bottom of the page, there are additional buttons to flush the catalog product images cache and JavaScript/CSS cache. After clearing a cache, always refresh your browser to make sure that you can see the most recent files.

2

Enable Flat Catalog

Magento has a unique feature called the Flat Catalog. By enabling Flat Catalogs, Magento tries to fetch product information from this new flat catalog instead of executing complex queries and SQL statements. This is a procedure is highly using for speeding up your website in case you have more than 1000 products.

Here are the steps to the Enable Flat Catalog:

1. On the Admin menu, select System > Configuration. Then in the panel on the left under Catalog, select Catalog

2. Click to expand the Frontend section. Then, do the following:

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Frontend

a. Set Use Flat Catalog Category to “Yes.”

b. Set Use Flat Catalog Product to “Yes.”

3. When complete, click the Save Config button.

When prompted to refresh the indexes, click the Index Management link in the message at the top of the workspace and follow the instructions to reindex the data.

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Summary

There are many ways to speed up your Magento Community Edition and these are just a few basics that you need to follow before moving on to more advanced procedures. Do let us know what has worked for you.

How to keep your customers?

Introduction

Business Concept Of Attract, Convert, Retain

For many eCommerce companies acquiring new customers seems to be a daunting task, however the real challenge lies in retaining the existing ones. As Jeff Bezos rightly said, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

In today’s post, let us try to share a few important things that you ought to do to keep your existing customers.

5 Important tips to keep your customers

Customer attraction is the major factor that brings back customers to your store. However, this attraction process is not as simple as it sounds. It requires constant research, perseverance and strategy to achieve a continuous association with your customers. Here are a few tips that will help you to retain your customers and allow you to engage them with your brand.

Offer Valuable customer support

Studies show that excellent customer support is one of the most important factors that motivates your customers to continue their association with your brand. It is a great idea to include information on multiple modes of contact: email, phone and chat. You may even include features such as live chat or interactive QA. We often notice customers talking about poor customer service on social media, so make sure to provide the best customer service to your customers, especially for the ones who are new to your company.

Use the power of Analytics

Understanding your customer helps you to continue your association with them for a longer period of time. Using the power of Big data and Analytics makes this process easy and well-structured for you. Make sure to gather as much information as possible to understand your customer’s behaviour. Details like the frequency of purchase, products added to the wish list, shopping cart abandonment, frequently visited pages etc. help you to personalise your offers and marketing messages to suit the tastes and preferences of your customers. Customers appreciate made to order products and services and motivates them to continue to engage with your brand.

Offers and Incentives

A little surprise is something that everyone loves to receive. Sending a special discount coupon for their birthday or anniversary or reminding your customer that a product that they have shortlisted is on sale, will have a great impact on your brand. Customer’s do appreciate your efforts and continue to show loyalty due to these random acts of kindness.

Send Powerful Emails

Email is a very powerful medium that helps you to convert one time buyers to repeat customers. Regular emails with information on new products and services, current offers or interesting themes with product combos all help you to improve loyalty and credibility of your brand. You may even send specialised emails such as Cart Abandonment, failed transactions, product availability or even weekly/fortnightly newsletters with special themes. All these educate the customers and motivate them to push further through the sales funnel.

Let the Content talk

Content was and will always continue to be the king for your eCommerce business. Aligning your content marketing strategy along with your customer retention strategy is sure to work wonder for your business.  Instead of developing a one-size-fits all content, make sure to develop various customer profiles and tailor the content to resonate with each persona. This will help you to target smaller customer groups with effective communication messages.

Social media is yet another platform where you can easily connect with your customers. It is a good practice to monitor customer activity on social media while keeping an eye on those parts of content that are attracting maximum eyeballs. These practices will help you develop a better understanding of your customers and help you to develop better strategies.

Conclusion

It is most important show your customers that you are always there to listen and care. Understanding ones customers, finding ways to help them and continuing to appreciate their loyalty, will all help in developing lasting relationships. We hope you find these tips useful. Do share your feedback with us.

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