Magento Development

What are the differences between Magento Community edition and Enterprise edition?

Introduction

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If you are new to eCommerce and are trying make choice between Magento Enterprise and Community editions, then this post will surely help you. As we all know Magento Community and Enterprise editions are two widely used eCommerce platforms.  Apart from the fact that one is free and the other is a paid version, there are many other important factors to consider in order to make the right decision.

Magento Enterprise VS Magento Community Editions

We are very well aware of the fact that the Magento Community edition is free of cost while the Magento Enterprise edition is a paid platform. While the community edition is more than enough in case you are a new business owner, however as the company grows and the number of products increase Magento Enterprise edition will be the only answer.

Here are some of the important differences Magento Community and Magento Enterprise editions.

Number of Products

As the number of products on your website increase, you need more reliable and extensive platform to manage them. Magento Community Edition is meant for small businesses with a limited number of products, but the Enterprise edition can handle a large number of catalogues with 1.3x speed when compared to the community edition.

Full Page Caching

Full page caching is a process that creates a snapshot of each page in the server and offers to for faster access. This feature is extremely useful to speed up page loading on your website and is available only in theEnterprise edition.

Scalability

The Magento Community edition runs on a single server that handles multiple process which makes it less scalable. The Community edition can be improved further but the Enterprise edition is specifically designed for scaling up your operations. Each of the processes can be executed on different servers, thereby improving the scalability and performance.

Complex Tax Calculations

The tax calculations are fairly simple in the Community edition. These calculations can be extended using third party tools but that only makes the process more complex. The Enterprise edition is designed for businesses with larger scale of operations, hence the tax calculation regime is well structured and simplified to suit your nature of business. So it would be a wise decision to opt for the Enterprise edition if your business operates in multiple geographic locations and has a fairly large scale of operations.

Well Structured Checkout Process

The Checkout process is more streamlined and well structured in the Enterprise edition when compared to the Community edition.

Advanced site Administration

The enterprise edition come with advanced site administration features that allows us to manage administrative roles and site access permissions. The site access feature is so sophisticated that admin site access can be designed such that the administrator of one site cannot access other sites.

Advanced Customer Segmentation

Magento Enterprise Edition offers advanced customer segmentation options that allow us to personalise the shopping experience for our customers. Advertising campaigns and marketing messages can be customised for different customer groups and the right message can be conveyed to the right audience.

Security and Compliance

The Magento Enterprise edition offers a highly secured environment for your transactions. The PCI Compliant platform allows you to store your customer credit card information in a highly secured environment.

Multiple Landing Pages

With the help of Advanced Customer Segmentation features, the Magento Enterprise Edition allows you to create multiple landing pages for each of your customer groups with ease. This helps you customise your offers basing on the interests of your target audience. The Enterprise edition also comes with an inbuilt version control feature to track and manage various versions.

Automatic Coupon Generation

The Magento Enterprise Edition allows you to generate coupons automatically. The system tracks a customer’s purchases and in case it is his/her first purchase the system automatically generates a coupon which can range anything from a free shipping to a fixed percentage off on their next purchase. This can be done in the Community Edition as well, but that requires some amount of manual intervention.

Conclusion

We hope this post gives you an overall idea on the major differences between Magento Community and Enterprise editions. So if you are small business owner with limited product portfolio then the Community Edition works for you, however as you scale your operations further the Enterprise Edition will empower you to tackle larger business challenges with ease.

If you have already made your choice, do let us which one you chose and why?

How to build a Moat for your eCommerce store?

How to build a Moat for your eCommerce store?

Introduction

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Acquisition and Retention are two important aspects of any eCommerce business. In the wake of cut throat competition, retaining customers is as important as acquiring new ones. Not just retain, we must continue to grab their attention, encourage them to engage more with our brand and try our best to reward them for their loyalty.

In this post, let us try and understand some strategies that will help you to build moat around your ecommerce store.

How make your eCommerce store competition proof?

In today’s world, merely owning a business is not just enough. We must put in continuous effort to make it stand out from our competitors and device strategies that encourage our customers to engage more with our brand. Here are some strategies that will help you achieve just that.

Improve your online presence

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As a first step in building a moat for your eCommerce store, concentrate more on your inbound marketing efforts. Improve your efforts on SEO and social media marketing and developing more engaging and conversational content helps customers to identify brands through search engines and land at the right place. We also need to focus on improving our presence on all social media platforms by posting relevant content as often as possible.

Sell on all market places

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Are you are selling only on your own eCommerce store? Then you might be losing all the customers who shop only on a particular online market place. To gather more visibility for your store, create a shop with the same name on all the leading market places and diversify your business to as many channels as possible. In this way, you will not only reduce your risks but also enhance your online presence.

Maintain your own customer list

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Customers are your ultimate strength, so make sure to grab every opportunity to gather your customers’ emails. Maintain well curated lists of all your customers and segment them appropriately, so that you can send out targeted emails to convey the right message to the right audience. Make sure to develop a steady line of communication in the form of newsletters, tweets, Facebook posts etc. and continue your association with your customers.

Connect with B2B customers

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Studies indicate that B2B customers are highly predictable and loyal, so try to identify those businesses who use your products or services and directly send targeted marketing communication to them. These efforts will bring in steady revenues and also help you to build a strong community of customers.

Connect with Influencers

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Influencers are those customers who are the earliest to make a purchase and try and leave a lasting influence on all the other potential buyers. For example, bloggers are the first ones to use your products and through their reviews and posts, they tend to influence many others. Customers do a lot of search before they make a purchase. They mostly depend on blogs, reviews and endorsements for gaining more knowledge about your product, so make sure to identify the right set of influencers in your niche and help them to understand your products or services in a better way. If possible offer samples to them and then seek their honest reviews. This helps you to gain genuine customers and in turn create loyal customers for your business.

Conclusion

We can never secure our business and make it future proof. One needs continuous effort with a focus on your company’s objectives. Align all your marketing efforts with your objectives and continuously review the performance of your campaigns in order to sustain in business over a longer run.

 

HOW MANY PUSH NOTIFICATIONS CAN YOU SEND TO YOUR CUSTOMERS?

How many Push Notifications can you send to your customers?

Introduction

Push notifications are a great way to interact with your app users. You can use push notifications to keep your customers informed about your latest offers or even to guide them to the right local deals. They help you to retain your customer’s interests and allow you to continuously engage them.

Push notification are messages sent by the publisher of the App. The customers have to “Opt-in” for these notifications at the time of installing the App or later. Only then, the publisher of the App will be able to send them the notifications. These messages are known as “Push Notifications” as,the user of the app does not initiate them.

How many are too many?

Whilst there is no set rule on the number of notifications too many could be quite annoying for the users. Studies indicate that more than 50% of the app users find push-notifications to be “annoying distractions” if they receive them more than once a week, however the best part of the study was that the push notifications have shown a considerable increase in the business and customer loyalty too!!

According to the survey, 45% of the customers decided to disable the push notifications as they received 2-5 notifications in a week. Also, more than 30% of the users said that they will delete the app altogether if they ever received more than 6 messages in a week.

These stats clearly show that too many messages in week will increase the risk of losing a customer.

Best Practices for sending the ideal notifications

Personalisation

Customers value messages that have a personal touch to them. Such messages aid in better conversions. For example, the above image shows a notification sent by the Nearbuy app. It has the recipient’s name to show them that they value their customers.

Customer Segmentation

A well-researched customer segmentation strategy helps in sending out the right message to the right user.  Mobile marketers need to identify appropriate user attributes and align their campaigns with the right set of customers to derive the maximum benefits.

Enticing Language

Messages such as “Hot deals!!” or “Deals of the day” no longer gather customer attention. Frame your messages such that they motivate the user to perform a desired action. For example, take a look at this message:

This message has enough details to grab the user’s attention. It talks about the time limit for the offer, the discount offered and the products that are on sale.

Conclusion

Push notifications can build and break your customer relations, so determining the ideal frequency for your notifications is very important. So make sure to design your push notifications such that they align with your company’s marketing goals and derive the best results.

5 Must dos to promote your sales on Flipkart

Customer Segmentation and Targeting on Twitter

Introduction

Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this post, we will try to understand how we can target new customers on Twitter.

How to target new customers on Twitter

Twitter offers a unique tool to create custom ads. We can create an audience profile with a number of filter criteria such as people in one or more locations, gender, languages, devices used, interests, events, behaviours etc. All these filters help us to drill down to a well curated list of people who are most likely to view and connect with our ad.

 Here are a series of images that show the various filters available in Twitter

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Promoted Tweets

Promoted tweets are those tweets that marketers purchase to promote their businesses. If you want to reach a specific audience, you may choose to do so by promoting your tweets. While creating your audience profile, you may specify the location of your promoted tweet as shown below:Promoted TweetsPromoted tweets are highly useful for:

  • Increasing your engagement with your customer
  • For promoting blog posts, white papers, promotions, offers etc.
  • To drive traffic to your website
  • Promote sales and giveaways
  • To reach influencers and brand advocates

You may even request for retweets to reach a wider audience.

Twitter Cards

Twitter cards allow you to go beyond the 140 character limit for your tweets.  You may attach a graphic image or a video with a call to action such as “Download an App” or “Visit Website” to your tweet and increase its scope and reach. Twitter offers different types of cards such as summary card, app card. Player card etc. Choose the one that best suits your requirements and business objectives.

For example, here is how Flipkart is using Twitter cards to promote their website traffic and sales:Twitter CardsConclusion

Twitter is a great platform for quick and effective marketing.  Determine your marketing goals and experiment with the various options available on Twitter to run an effective and successful campaign.

The upside of Magento e-commerce development

The upside of Magento e-commerce development

With globalization and automation ruling the roost in every business segment it shouldn’t come as a surprise that e-commerce platforms are the new market place for start-ups and established trading giants. As with any store business, online stores too focus on efficient delivery of services and creating credibility.

Magento store development is one nifty platform that offers an assorted array advantages to its customers and delivers high quality services. Magento’s USP is its ability to be accessed through most digital platforms and devices. Building a high end e-commerce website does seem like an expensive and daunting task, but that’s where platforms like Magento come into the picture.

Magento ecommerce development is getting popular by the hour as it offers a cost effective way to build a site that is of the highest standards.  A top notch admin control panel that is equipped with tools that help with online marketing, SEO, and catalogue-management is just a start.

Lets’ break down its benefits for you

Open Source (read free)

Being open source simply means Magento ecommerce development is a boon for small or mid-sized businesses that navigate on a modest budget. Advanced search options, layered navigation, setting favorites, wish lists, grouped products, multi store feature, email list, content management system, product comparisons, all these features and more are packed into the Magento solution.

Coding, Reporting and Development

Businesses online are dynamic, websites need to constantly update pages, add in more products or simply play around to keep the customer engaged. With Magento store development third party codes can be conveniently integrated with the core coding system of Magento, effectively helping businesses make the best of both worlds. Business owners can also generate a report to know which product is on demand, which one has run out of stock, how are the new items on the website faring, etc.

 Speed and architectural stability

The architectural design of Magento is such that page load speed and processing time is much quicker than other websites .The performance of the Magento as compared to other ecommerce solutions is significant and it is visible on the sites built by Magento ecommerce solution.

Clean and efficient management

One of the major hassles on the online shopping websites is that there is chaotic data management and makes inventory management difficult. Magento manages all these activities from a single admin dashboard and ensures that all the functions remain structured and streamlined.

Content Management System

Content management becomes easy as e-commerce solution offers flexibility in site development and it can be quickly incorporated when the vendor needs to update the content online. Magento is flexible enough to support webs stores by enabling them to promote their products and services across multiple domains.

Magento store development is a highly polished and ‘start from the scratch’ kind of approach. But what if you already have a store in place? Or have multiple websites to integrate? That’s where Magento’s power shines.  You can revamp your existing website to provide a dynamic interface and a rich user experience to your customers by simple integrating the Magento software into your system.

Enquiry on Magento/Shopify Build

If you’re interested in having your own eCommerce website and unsure of which platform to build it on, reach out to us to help you decide on the best and timely manner to create and run your online store

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