Magento

How To Decide Between Shopify & Magento 2

Picking an e-commerce platform for your online business is perhaps the most crucial and difficult task you have to complete. The two most well-known e-commerce platforms are Magento 2 and Shopify. 

Magento 2 is popularly known for its scalability, flexibility, high customization, and user-friendliness. There two available options for Magento, they are – Magento Open Source and Magento Commerce.

Shopify is another platform that lets you create online stores without any previous technical experience. There are two versions of this product- Shopify and Shopify Plus.

Here’s a comparison between them and the reasons why you should opt for Shopify to Magento migration.

Differences between Magento 2 and Shopify 

1. Greater community access.

Magento has a large community for its users, which helps find and discuss the solutions to your problems. The community is ever-growing with new partners, merchants, and developers regularly joining to answer any Magento related query. However, unlike Magento, Shopify doesn’t have broader community access.

2. Multi-language capabilities.

Magento 2 supports its customers with a variety of inbuilt multi-language features. People across the globe can conveniently use it. Shopify doesn’t have this feature. The consumers have to use another app to make their store multilingual.

3.SEO optimization.

Both the platforms are SEO optimized to raise and maintain continuous traffic on the customer’s website. However, Magento 2 does have a paid and free ultimate SEO extension that lets the store owner configure and manage the SEO content of his/her website.

4. Security.

The internet can be scary if you don’t have prior protection apps to safeguard your online business from fraud. The online store or website needs to be fail-safe so that it isn’t hacked and taken down. Shopify does come with basic security features, but Magento gives the consumer the flexibility to enhance the security of their website. Furthermore, Magento also repeatedly sends updates and patches to keep the site secure. This makes a strong pro to migrate from Shopify to Magento.

4. Performance and speed.

These two are vital factors for any online to run and be successful. The primary purpose of why people shop online is that it is convenient and quick. You can select your product, click purchase, pay, and be done with it. This is why you need an e-commerce platform like Magento that is stable, quick, and effective, unlike Shopify, which is comparatively slower and inflexible. This makes for another reason why Shopify to Magento migration is a good idea.

5. Cost-effectiveness

Magento supports over 150 payment options and also provides a free community version for its customers. It calculates the cost dependable upon the size and needs of the e-commerce site. However, if the consumer is using Shopify, then it takes a cut from every purchase made. Also, the transaction fees become hefty if he/she is not using the direct Shopify payment gateway.

Final Verdict

Your business needs determine which platform works best for you, but in case you have more questions on which platform to choose if you have questions around Shopify to Magento migration. Magento to Shopify data transfer, get in touch with us to avail an end-to-end roadmap for your eCommerce store.

Migrating To Magento 2: Possible Challenges And How To Solve Them

Innovators make technical advancements in every field almost every other day. What is good can always be better. Magento shares a similar vision. Since the release of Magento 2, a lot of eCommerce platforms have been dealing with the migration process. With Magento ending support for Magento 1, the transition from Magento 1 to Magento 2 is not a matter of if but how. Though the process may seem painstaking to start off with, the migration from Magento 1 to Magento 2 is actually a sensible choice for various reasons, such as the new and enhanced mobile-friendly build, a more technologically enhanced approach, faster loading process, among others. The bottom line is that it is more advanced than Magento 1 and a more sensible choice for businesses looking to scale in the current landscape. However, there is a list of foreseeable challenges that come along with the migration process.

1. Data migration.

Transferring an entire database during a Magento 1 to Magento 2 migration can be a tricky process. However, when handled carefully there is no risk of losing crucial product/consumer/order data. To make the migration procedure convenient, Magento has officially curated a tool called Magento 2 Data migration tool. It is designed to shift your data from Magento 1 to Magento 2 with the help of CLI commands. As per the recent modifications, the tool can only transfer product, order, and consumer data along with the store settings.

2. Rankings on the search engine.

The content of your store and website needs to be SEO optimized for good rankings on the search engine. However, during the Magento 2 migration, it can lead to less traffic. There’s a dip in traffic due to several reasons. They are-

  • Ineffective changes to the URL structure of the website, which is the result of failing to crawl your website. 
  • Less SEO friendly URLs and content
  • Extreme changes in the structure of the website, which will lead to an absence of functionality

A general solution would be to define the migration scope and correct the 301 redirects. These redirects can notify Google of the URL’s brand new location. All the link juice, data, and traffic are redirected to the new website rather than the old one.Analyze the performance of your site and establish the indexing procedure. Fix the broken URLs and make sure to implement 301 redirects correctly. Furthermore, you can also ensure that your Google console is updated after the migration to maintain the traffic flow.

3. Website speed.

Low store performance, slow loading speed when loading pages, and in the admin areas, no-cache configuration, and less store reliability are common drawbacks of Magento 2 migration. You may solve these problems by improving the media delivery, upgrading the varnish and redis cache, and working on the JS code.

4. Theme extension.

The user cannot transfer Magento 1 theme to Magento 2. The consumer has to develop a new one, which looks similar to the previous one. This is also an excellent opportunity for retailers and store owners to utilize the maximum benefits for the new and improved Magento 2 theme templates.

5. Integrations and Plugin Compatibility

Plugin compatibility issues are common obstacles issues when you migrate Magento 1 to Magento 2. The Magento 1 extensions will not work on Magneto 2. You need to ensure your current plugin/extension is compatible with Magento 2. In most of the cases, the custom code is cooperative, for other matters, Magento provides a code migration tool to streamline the process. This method may be complex, but it will ensure the successful integration of the custom code in the Magento 2 website.

Third-party integrations such as shipping, taxes, reporting, etc need to be migrated as well. These interactions are essential for the business to run smoothly. Therefore, you need to make sure that they are supported by Magento 2 before starting the migration process.
You can also hire an agency to add the same features of Magento 1 to your brand new Magento 2. Furthermore, if you prefer, you can customize the extension from scratch.

Know more about migrating to Magento 2, contact us to get a customized roadmap to migrate your Magento 1 store to Magento 2. 

Introduction to Magento PWA

Introduction to Magento PWA

According to recent research, experts expect the mobile commerce space to contribute to more than half of global retail sales by 2022. Despite the increasing number of mobile users, retailers find it challenging to increase conversion rates and struggle with disconnected user experiences.

As one of the most sought-after platforms for e-commerce sites, Magento addressed this issue and introduced the Progressive Web Applications or PWAs, in April 2018.

What are PWAs and how they work

Progressive Web Apps are simply, a suite of tools that help build online stores and render an app-like experience for the user. From the development point of view, these PWA tools help them build superfast frontend, create components and extensions which can be reused or shared on the Magento Marketplace.

Practically speaking, the PWA Studio will allow Magento Commerce to deliver faster yet simpler front-end experiences and interesting features on mobile devices

These PWAs integrate the best of website features and mobile app functionality and help retailers to build a fast, dynamic, and engaging shopping experience for customers. With better mobile shopping experiences, retailers can now expect higher mobile conversion rates as much as 50 percent and boost the revenue of their brands.

Features

The key features of the Magento Progressive Web Applications Studio are

  • Easy-to-use tools that help personalize content according to local preferences.
  • It works Offline and occupies 80-90% less space compared to Apps.
  • Developers can build and manage multiple channels and user experiences using a single code base, deployment, and application.
  • The innovative themes of Content Management System and e-commerce help to build more intuitive user experiences. And all this is much lesser time.
  • It is compatible with Magento1 and Magento2 and also has Push Notification functionality.
  • ‘Purpose-built developer tools’ which can help with fast prototyping, easier debugging, comprehensive feedback, thus resulting in increased productivity of the e-commerce business. 

To summarize, PWA studio is directed at developers and the retail merchants so they can deliver convenience, comfort, and utility-driven mobile shopping app, which integrates searchability and the same shopping experience, their customers enjoy on the desktop.

If you are a retailer and finding conversions an elusive business, then maybe its time to consider moving to Magento cloud commerce solutions and integrate the recently launched PWA tools and take your e-commerce business to a whole new level.

Magento B2B and B2C

What to Pick: Is Magento different for B2B and B2C?

Despite their technical and theoretical differences, B2B businesses, especially in eCommerce, tend to get affected by B2C strategies, as online retailers work harder towards better user experiences, setting benchmarks of B2B enterprises to follow and align themselves to the changing buyer demographics and behaviors. B2B eCommerce is more about a strategic opportunity for enterprises while B2C is more objective-oriented.

For enterprises to meet their user expectations, they need to understand and assess the space they want to be in and design their eCommerce store accordingly.

B2B vs. B2C eCommerce

B2B eCommerce

B2C eCommerce

Fewer but large-sized clients. A broad customer base of all sizes.
Highly customized sales or post-sales process Standard operational and sales procedures across all customers
Higher order value. Average order value is generally lower than B2B
Flexible payment options depending on buyer. Simplified payment process with standardized tools.
Big order values call for more information, details, before finalizing a purchase. Products come with fewer attributes and offer basic, fixed information to all customers.
Longer lead to conversion time. Most retail products have a shorter conversion time.
Involves personalized pricing and negotiations, subject to quotations and contracts Except for promotions, discounts, or special offers, prices are fixed and standard for all customers.
Purchases are based on business and functional needs. Purchases are based on personal preferences or emotion-driven needs.
Have long-term relationships with clients for reordering opportunities. Clients have multiple choices and most purchases are one-time from the same source.
More emphasis on brand value, trust, and relationship with clients. More strategic marketing and analytics-driven.

eCommerce Development Company for B2B & B2C businesses

Whether you are catering to enterprises or consumers, you need to have a state-of-the-art eCommerce solution for your business. Thankfully eCommerce development platforms like Magento do not differentiate in B2B and B2C eCommerce. Magento offers the same instance to run both B2B and B2C storefronts. With Magento’s smart solutions you can now have mobile-first store designs and branding, without the hassle of managing multiple techniques. Seek the expertise of a Magento development company who can help you establish your eCommerce store for B2B, B2C, or both on the same platform.

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3 Traits to Look For In a Magento Partner for Your Ecommerce Site

The success of your E-Commerce platform largely depends on the resources that you employ for its operations; your Magento partner being one of them. Finding the right service provider of Magento E-commerce can prove to be a long-term asset for your retail business. But how would you assess if you have discovered the right Magento development partner?

To help you make your search easier, here are a few basic traits you need to look for:

Your partner agency has a certification
Not that a certification is a guarantee of the best service, but being authenticated ensures a quality standard at par with global standards. Consultants/consulting agencies recognized by the Magento Certification Program are assessed and accredited on the basis of their knowledge and service. The program also certifies that they are directly connected to the Magento ecosystem, which further ensures direct support from Magento if and when required.

They constantly upgrade
The key to success and sustainability of E-commerce platforms is the constant improvement of the site. With a dynamic platform like Magento, the scope of such improvements multiplies a few times. The Magento Marketplace is always abuzz with new and improved tools and techniques. New Magento extensions, advanced features, and improved tools help you keep up with the industry developments and allow your business to meet the ever-evolving consumer demands and give you an edge. So, when you look for a Magento Partner, see to it, that your consultant works beyond just building the website and engages in a regular upgrade over an extended period.

They perform beyond coding
With myriad functionalities of Magento, website developers have plenty of opportunities to be creative with an E-commerce site, blurring the lines of design and development. A good consultancy will not only have the right development expertise but also required design aesthetics that comply with the platform, your business visions, and market trends. The right Magento partner will go beyond writing codes and give you a 360-degree service for a holistic E-commerce solution.

Finding and then finalizing the right Magento service provider is an important step towards a successful, thriving, and sustainable E-commerce business.

Shifting to Magento Enterprise: Is your business ready?

As an E-commerce site owner, do you often feel limited by your current platform? Does your site experience sudden downtimes? Do you feel your site performance is suffering? Do you see a traffic surge that you cannot manage? If the answer to these questions is yes, then it is a sign that your business is ready to shift to a high-end solution, like Magento Enterprise. Also called Magento Commerce, this is the most sought-after solution for modern E-commerce businesses, and can provide you with not just a temporary solution but a long-term strategy for business growth.

Here are the tell-tale signs that will direct you towards Magento Enterprise:

  • Your site database is too slow, causing broken pages, or site crash, affecting your business reputation.
  • You are a) in the B2B market or b) want to move to B2B.
  • The increase in your site traffic is affecting its speed, making you look for better scalability.
  • You have hit a plateau with your current market and looking to explore new segments.
  • Your On-page SEO is not as effective as you expect it to be.
  • You are in desperate need of a powerful backend support that takes care of operational and technical issues round-the-clock.
  • The content management of your site is causing you stress.
  • Your site search has not been updated in a while, making your search engine marketing efforts futile, and hence, desperately needs to be upgraded.
  • You need an efficient communication system which controls the delivery and formats of messaging on behalf of your store, and you do not want to outsource a third-party solution for the same.

Any, few, or all of these above scenarios are clear indications that it is time for you to migrate to Magento Enterprise. The platform’s advanced capabilities provide you with a smarter, better, and more efficient way to operate and manage your Ecommerce store.

Whether you are migrating from Magento Community to the Enterprise version, or even trying Magento for the first time, you might want to seek the support of a Magento development company, for a smooth transition and keep your business up and running!

Magento Career you didn’t know existed

The tech space continues to dish out something new every hour, every day, creating job opportunities for individuals who have a passion for technology and want to contribute to socio-economic development. As of today, open source technology is the hotspot of tech professionals. Take Magento for example. Used for building Ecommerce sites, Magento web development attracts fresh and experienced developers and programmers to become contributors to the ever-evolving platform.

Magento career options
With its new, feature-rich version of Magento 2, it opens up an entire array of options for tech professionals to choose from. You can specialize in PHP, HTML, CSS, LESS, RWD, JavaScript, Databases like MySQL, or Frameworks.

To be able to work with Magento, you need to be a Magento Certified tech expert. Not that it is compulsory, but being a specialist always puts you ahead of others in terms of knowledge and help you build trust in your clients that their business and work are in good hands.

Magento offers four types of certifications– Magento Certified Solution Specialist, Front End Developer Certification, Certified Developer, and Developer Plus. Even if you are an experienced and seasoned professional, these tests will help you assess your skills and weigh it against the quality and standard that Magento developers are known for. These rigorous exams thoroughly test your tech skills, so you can stand out as an expert.

To work as a Backend Developer with Magento 2, you need to have prior knowledge of PHP, and basics of MySQL, XML, and JavaScript. For a Frontend Developer, it is important to have experience with HTML, CSS, LESS, RWD, JavaScript, Knockout JS, and basics of PHP and XML.

With the constant growth of Magento with new features and functionalities being added every day, there is no limit to what tech experts can do in the future. Individuals with a Magento certification have a better edge when they hired by a Magento development company. Since the certifications prove competency in Magento development, it helps employers to take faster decisions, based on results. After all, a career is only worthwhile when you can make a difference to the economy, market, the society, and most importantly, yourself!

Magento vs Shopify: What should you pick for your business?

As a brand owner or a marketer, the last thing you would want is to have a tough time choosing the right platform for your ecommerce website development and spend time and money by ending up with the wrong one! With popular and leading platforms like Magento and Shopify, brand owners are often in a dilemma to decide which is better. If Magento has been a popular choice, Shopify has grown to be one of the biggest competitors, making it a tough call for marketers.

So, to make it easier, we give you a comparative study of each of these equally useful and help you choose the right one for your business:

Make your eCommerce website secure – Change from HTTP to HTTPS

Google Chrome is the world’s most popular browser, boasting a 66% worldwide usage share of web browsers on desktop and a 50% share on mobile devices, making it the most used browser in the world, according to StatCounter, 2018.

Google keeps updating their algorithms and methodologies to best suit the user’s needs and this over the years has helped them stay on top of their game. After the big Google Speed Update, the next big step from the tech giant is the securing websites by marking non-HTTPS sites ‘insecure’. If you are looking to keep your eCommerce website secure and up in the long run, it is the right time to make the shift from HTTP to HTTPS.

What is the difference?

HTTP is the building block of the world wide web, the protocol over which data is sent between your browser and the website that you are connected to. After years of pushing for ‘secure by default’ websites, the tech giant – Google will now identify insecure sites in the Chrome browser beginning and mark them ‘insecure’ starting in July 2018.

Why HTTPS over HTTP?

  1. More Secure
  2. Helps with SEO Rankings
  3. AMP requires HTTPS
  4. Better referral data
  5. Credibility factor
  6. Customer information remains intact

The big shift

Google intends to mark all non-HTTPS sites ‘Non-secure’ starting July. This has been followed with a campaign by Google providing ‘Rank boosting’ incentives to sites that make the shift to HTTPS. Results of the campaign are.

  • Over 68% of Chrome traffic on both Android and Windows is now protected
  • Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
  • 81 of the top 100 sites on the web use HTTPS by default

How to migrate from HTTP to HTTPS?

  1. Buy an SSL certificate (An SSL certificate contains both public and private encryption keys that are long strings of alphanumeric characters used to encrypt data in a way that’s very hard to crack thus making it ideal for protecting sensitive data.)
  2. Install the SSL certificate on your web hosting account
  3. Change all instances of HTTP to HTTPS to ensure there will be no broken links once you switch the HTTP to HTTPS switch.
  4. Set up 301 redirects from HTTP to HTTPS so that search engines are notified that your site’s addresses have changed and so that anyone who has bookmarked a page on your site is automatically redirected to the HTTPS address after you flip the switch.

There you have it, 4 easy steps to making your eCommerce website secure and web-friendly.

What we learned from Adobe’s acquisition of Magento

The current buzz in the digital marketing space these days is about the much-awaited acquisition of Magento by Adobe at a whopping $1.68 billion. What does that mean for enterprises, brand owners for marketers? To start with, here are few observations that we can derive out of this powerful alliance of a digital experience giant and a market-leading platform in the e-commerce space.

Innovation in the most important ingredient for sustainability

In the last few years, Magento has positioned itself beyond a simple e-commerce solution. By partnering with all kinds of technology powerhouses, it expanded its product base and built a robust ecosystem of content management, business intelligence, and social solutions. With a notable name like Adobe, we can expect progressive innovation and improved strategy in adapting to the changing consumer trends and volatile market behavior which could outdo its competitor platforms.

Creative Integration is the next big step in e-commerce

When it comes to e-commerce, we are somehow used to focusing on sales, marketing and the rising numbers on the monthly report. And, that is why we most platforms offering direct e-commerce and performance marketing solutions. But, with Adobe stepping into the picture, the entire landscape of e-commerce could take a creative leap. With one of the most comprehensive ecosystems for the creative aspect of businesses, marketers can look at a visually exciting store with a host of direct e-commerce tools- all under the same umbrella.

Best of both worlds

On one hand, there is Magento’s expertise in the mid-market segment. On the other, there is Adobe Digital Marketing with innovative and experience-driven products. The Adobe-Magento integration is most likely to bring together two separate technologies and systems into one seamless strategy that would change the way consumers interact with the digital.

A market ripple-effect

Any major acquisition stirs up the market, and the Adobe-Magento deal is no different. Graduating from SMB user base of Magento, the new partnership is all set to target larger enterprise clients, which is sure to have a ripple effect on the enterprise software market. And, competitors are most likely to use this as an opportunity for reanalyzing their numbers and step out with a whole new strategy.

Overall, we can look at a highly altered B2B and B2C experience with this new acquisition of Magento by Adobe.

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