Marketing Strategy
Trends-that-will-shape-Indian-eCommerce-in-2019

Trends that will shape Indian eCommerce in 2019

A lot has changed in the Indian eCommerce landscape in the last few years. As we move into another year towards the future, we see constantly changing eCommerce trends and take a new shape to cater to the more evolved audience.

What to look out for in eCommerce Trends 2019

Voice-activated searches

With easy voice searches enabled by AIs like Alexa, Siri, or Google, search engines like Google has made radical changes to its search result algorithms. This basically means that search will be more specific and yield specific results. This means the product discovery journey for users will also change and eCommerce brands will focus on such shifting trends in defining their search marketing strategy.

Vernacular aided experience

While India’s literacy rate is nearly 75%, those literate in basic English language is only 10% (125 million approximately). However, on the other hand, internet users in the country add up to nearly 481 million. Thus to fill the gap of linguistic preferences to internet usage, many eCommerce brands have already introduced regional language sites and this will continue to grow this year with more language options and more retailers trying to expand their audience base.

More omnichannel presence

While multi-channel has been the trend of 2018, omnichannel marketing will find its presence in eCommerce trends of this year, which will blur the lines between offline and online commerce. Brands will be mapping their user journey across channels and finally transition from multi-channel and detached presence to an integrated, omnichannel presence.

Refined product search

While social search has already been adopted by brands, it will only become more common and pervasive. This will also reduce the number of searches (for eCommerce products) on search engines and brands will most likely spend more advertising dollars on social marketing and other marketplaces.

Augmented Reality and Virtual Reality

Another interesting and rising trend in the retail business worth paying attention to is the integration of Virtual Reality in user experience. This year this is most likely to get leveraged further. By 2020, experts expect retailers to invest in Augmented Reality as well.

Is it the right time to get your business on the marketplace?

The constant endeavor of any retailer is to grow the business and take it to the next level. Whether you the owner of a brick-and-mortar store or a web store, your next move is obviously going to be on the marketplace. But are you ready to join the big, wide world of online marketplaces yet?
Here are a few indicators that could help make a better decision:

Your current set up is asking for more investment
Although it is easy to set up the store in the first place, it takes more investment of time, effort, and resources to take it to the next level and make it exceptional.

Managing your marketing activities is becoming cumbersome
No matter how much you push your marketing activities, there’s only so much you can do single-handedly. Marketplace management includes automatic marketing strategy that helps each retailer to be on the promotional bandwagon, and boost your own marketing efforts.

Your sales strategy feel outdated
The E-commerce industry is evolving every day, with new features and advanced processes, which can enhance your brand visibility online. Marketplaces make the most of these and build a robust strategy with live chat services, product videos, user-generated content, and so on, to keep themselves updated with the customers.

You realize the need for smarter payment methods
If you want to expand your customer base, you need to have universal payment methods that work everywhere. If you feel that the payment process is restricting you from expanding your market, then online marketplaces can help you reach out to more customers with their multiple, easy payment options, and suited to different regions.

You are not too savvy to handle tech operations
When it’s your own store, you have to take care of every operational aspect, including tech support. Even if you hire a resource, you still need to be well-aware of basic troubleshooting etc. With marketplaces, they have dedicated teams to handle the complexities of tech operations, so, even the non-technical retailers can operate without much hassle.

For more efficient operations, you can also seek the support of marketplace management services and enjoy your own piece of the E-commerce pie!

How to plug in a Social Media plan in an already existing marketing plan

With more than 4.1 billion active users globally, social media opens up opportunities to engage with your audience like never before. However, if you want to gain the best benefits of this pervasive marketing channel, then your social media strategies need to be integrated with your content strategy. But, what if you have your marketing plan all laid out? Then how do can you integrate a social media plan into your current marketing exercise?

First of all, set your Key Performance Indicators (KPIs)

What do you want to achieve with your social media efforts? Do you want to create brand awareness through social conversations? Or increase your website traffic and engagement with your brand? Or do you want your audience to complete an action?

Depending on what you want and expect, you can set your key metrics and the KPIs that you would measure eventually. Most social platforms have inbuilt data analytics tools to help you measure the success of your marketing efforts.

Devise a strategy that would synergize the efforts of your marketing plan

Try these combinations-

Social Media & Email Marketing Enable social sharing within your email content. Talk about your email campaign on social platforms and vice versa. Let your audience have all-rounded communication.

Social Media & Search Marketing– Create quality content for your brand and share it across all platforms where you want to be present. Make sure to optimize it for the search engines and social media.

Social Media & events- Make your audience aware of your live events or even the virtual ones by promoting it across your social channels. Invite them to the event and share real-time updates with your followers.

Social Media & market research– Use your market research data to connect with your social audience. You can create or improvise on your business offerings based on their responses.

Identify your brand voice and target social channels accordingly

Your brand voice and personality will determine whom you want to talk to, leading you to the right social platform. For a more strategic approach, seek the help of a social media consultant or a social media marketing agency

Thus, social media plan is not be created in a silo but an indispensable part of your marketing plan, to boost your efforts and get better results.

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