Search Engine Optimization
what to do when blog traffic drops

What to do if your blog traffic suddenly drops

There comes a time for every marketer or site owner when you are faced with a sudden downside of your blog traffic. All the time, effort, and strategies that you put into creating the content, building an audience, planning the content marketing, and keeping your audience engaged, start to look like a waste. This is definitely a cause for alarm but not panic. Because this can be fixed and easily so.

Before you start, know that Google Analytics is going to be your invincible weapon for this fight.

If you are experiencing a traffic drop on your website blogs, then read on to know how you can take care of this situation in the smartest possible ways.

Study the numbers

No matter how bad they look on the analytics report, you must study them to identify where the problem lies. For example, if you read the line graph on the Blog Analytics report, you would clearly see a smooth drop, a sharp drop, or a contrasting rise and drop. Also, see the period (day or days) across which the drop took place. If you notice the graph coming back slowly after a sudden decrease, it is highly possible that there might have been a technical error on your site/page/server for that period.

Identify the sources

Depending on the kind of traffic that has dropped, you can look for a solution. Check if the source was direct, organic, paid, referral, or social. For instance, a drop in direct traffic means that your user behavior has changed and you need to up your game. If it was organic, then maybe check for a possibility of Google Penalty.

Know the users

Determine if the blog traffic is a result of new users or existing ones. For example, if new users are dropping then maybe it is an issue with your searchability. Then maybe you need to revise your keyword strategy. On the other hand, if it is existing users, then you probably need to check the site performance, speed, page errors etc. Accordingly, you also need to take a new approach to your blog content.

No matter what solution you take, always seek expert advice for the best possible results. 

Google’s Recent Algorithm update could be killing your SEO efforts.

Google is known to update its search algorithms multiple times in a year. According to a recent tweet by Google, ‘Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

So, what does this mean for the digital marketers? What happens to your SEO efforts?

Well, some updates can work against you and some might work in your favour. However, primarily, you need to stop looking for a fix. If you talk to any digital expert, he/she will ask you to focus on two fundamental aspects of digital marketing:

  • Quality content
  • Keywords

Despite the large number of updates that Google makes to its search algorithm, the main concept of the search engine is to identify and promote original, genuine and high quality content. Keywords play a major role in ensuring that your content is ranked for the right terms and phrases. Having said this, keeping an eye on the updates is necessary to ensure that your efforts are in the right direction. While broad changes don’t affect websites a lot, focused changes done by Google could require to fine-tune your SEO strategy to ensure that you are not being left behind.

Fresh quality content should be at the top of your list if you are seeking to improve the SEO ranking of your website or blog. Remember, Google ranks pages, not websites. Keep all your webpages updated and remove all outdated and irrelevant content. Google can be your best ally provided you don’t try to outsmart the algorithm.

Let the search engine believe that your website creates quality content and has keywords that are highly relevant to the content. With Google’s focus of providing the best experience to searchers, you will almost always find yourself in a ‘sweet SEO spot’. Good Luck!

How to tie up Content marketing and SEO effort

Content is undoubtedly the cornerstone of digital marketing. A well-designed content marketing strategy take your brand far and wide and make it grow. On the other hand, there is SEO, which is needless to say, an indispensable tool that a brand needs to be visible and find their own niche in the ever erupting online landscape. The perpetual conundrum of the modern marketer, however, is whether Content Marketing and SEO can be tied together or treated individually.

A solution-driven response to this is that both of these indispensable tools of digital marketing go hand-in-hand. They are never separate, but rather, interlinked to each other in their functions and objectives. SEO has its own set of requirements which can only be fulfilled by effective content marketing.

To be able to successfully connect SEO strategy of a brand and its related content marketing activities, here are a few things to take into consideration:

  • The best way to apply a SEO strategy is to drive it through well structured, quality content. Similarly, content marketing becomes successful by applying the right SEO techniques.
  • Content marketing develops the ‘content’ which SEO demands. In other words, there cannot be an SEO without content. Anything and everything that is developed for a brand- articles, keywords, social engagement, videos, blogs, etc. comprise content. And when SEO techniques are applied to them, it yields visibility to your brand across the online ecosystem.
  • When SEO demands a keyword or keywords, content marketing fulfills them by integrating them in the brand content. This whole technique and practical application of SEO forms the core of content marketing.
  • When it comes to inbound links needed for SEO, Content Marketing introduces the same in its content at the right places.
  • While SEO helps spread your brand message through powerful content, content marketing helps build an authority of the brand to improve the SEO.

The picture-perfect end objective of the SEO strategy can only be fulfilled through a robust content marketing effort. And, rather than keeping both SEO and Content Marketing in silos, marketers need to blend the key features of each to get the optimum results.

Tenovia’s Top 4 Guidelines for Writing SEO Content

There’s content and then there’s SEO content, and on the internet at least, SEO content is king because it has keywords that correspond to the search terms used in Google search.

Here are our top tips on how you can improve your page rankings with SEO writing:

  1. Always follow SEO rules

The Google spider visits your page to see if you have used a specific keyword, and if those keywords appear in:

  • Title tag – The clickable headline of your page
  • URL – Your web address
  • Image ALT text – The alternate text that would appear if your image doesn’t load
  • Meta description tag – A brief summary of the content
  • H1 tag – Tag used to define and rank your headings
  1. Write authoritative content

Google likes SEO content. Until a few years ago, keyword stuffing was all the rage. Thankfully, Google has since revised its rules and now rewards well-written content. Therefore, write well-researched articles on your subject. Write articles that are 2000 words long and covers everything that a Google searcher would want to know about a topic.

Use subtitles and section your content for easy readability so that readers linger on the page. Add surveys, stats and embeddable images that other bloggers can share and link back to your page.

  1. Use LSI keywords

LSI (Latent Semantic Indexing) keywords are words and phrases associated with a particular topic. These words show up in context to your topic and show that you’ve done your research and covered the topic well.

To get LSI keywords, search for your keyword on Google and scroll down to the bottom of the page where they’ve listed “Searches related to…”.

  1. Learn to link right

Hyperlink your content to other articles on your site as well as relevant external articles from other authoritative sites. This is especially important while citing studies and research outcomes.

Apart from these, ensure that your site has a speedy load time so that it delivers results faster on search. It also helps if your site has a responsive design so that your content appears on mobile searches too.

Remember that SEO content pays off in the long-term. Therefore focus on quality content that brings in and engages readers and establishes your authority over time. We hope these tips help you set up your page and get more traffic on your website.

 

SEO Trends to Expect in 2018

 

What is SEO?

Known as Search Engine Optimization, what it does for your website/blog is it optimizes it and improves your search engine ranking. It also improves the quality of your website/blog by making it easier to navigate and more user-friendly.

How does it work?

Any search engine (like Google) has a crawler, and this goes out and searches information about all the content they can find on the internet, it then brings it back to the search engine to build an index.That index is then fed through an algorithm that tries to match all that data with your query.

Why is it important?

If you don’t optimize your website for search engines, you risk losing potential customers to your competitors because their websites/blogs appear higher in search engine results than yours!

What are the SEO trends one can expect this year?

It is believed that SEO’s role today is more than just keywords backlinks and metadata optimization. It’s more than just content. It’s the assurance of frictionless user experience while delivering the right information at the right time—and promptly.

Some trends to look out for this year are:

Increased SERP (Search engine research page) features

The priority of any SEO Specialist is to maintain a high volume of traffic, and ideally, this would be the result of reaching the top spot on a search engine results page.However, today, achieving this #1 ranking may no longer be enough to get the desired traffic.

While keyword and keyphrase optimization are still important, there are other offsite elements to consider, like AdWords, news block, featured snippets, local packs, reviews, tweets, video, image pack, shopping results and site links just to name a few. There are also tools like Rank tracker, that can help you keep track of your ranking and also show you possible keywords that are holding back potential traffic.

Expanding the Knowledge Panel

Google has announced three new search updates around featured snippets, knowledge panel information and suggestions for related topics. According to a post on Google’s The Keyword blog, a selection of featured snippets will now include more images and related search suggestions within the box displaying the featured snippet content. It is also expanding the information displayed in the Knowledge Panel to include related content.

Increased use of voice search and featured snippets.

Did you know one in five mobile search queries currently comes from voice search? As voice search grows, we can expect to see an increase in featured snippets too. In fact, a recent study shows that featured snippets are on the rise, appearing for roughly 30 percent of the 1.4 million queries. If this trend continues, featured snippets may even begin to rival the top organic listing as the place to be if you want to get noticed.

Mobile first index

With the rise of voice search, over half of Google searches coming from mobile devices, the impending mobile-first index, and mobile-friendliness being a ranking factor, you just can’t afford to ignore mobile SEO anymore.

Machine learning and AI

It’s now been over two years since we were first introduced to RankBrain, Google’s machine-learning AI system which helps to process its search results. Since its introduction, it’s gone from handling 15 percent of search queries to all of them.As Google continues to embrace AI and incorporate more of it into their search algorithms, we can expect search results to start behaving in less predictable ways.

These are the top SEO trends to look out for in 2018 – keep them in mind if you want to get the most out of your online business. Check out more informative posts on the Tenovia blog!

 

 

 

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