Social Media Marketing

Social media trends 2021

Social media is changing and in 2021 it’s become more important than ever. Being a valuable channel for marketers to reach and convert customers, brands need to focus on social media strategies too. A survey conducted by Datareportal’s Digital snapshot 2020 stated that nearly half of respondents have spent more time on social media due to COVID-19. 

Right from rising platforms to worthy causes, utilizing social media for shopping, live events, or forming relationships, 2021 social media trends is certainly something to look forward to.

Key Findings

  • Studies show that 75% of people don’t accept advertisements as truth
  • 63% of social media users feel consumer ratings are a priority
  • 70% of consumers believe customer opinions more than advertisements
  • 90% of people believe in brand recommendation from friends

This shows us that people trust strangers more than advertisements. Hence, to work in 2021, social media marketers must invest in their relationships with employees, customers, and influencers. This will ensure brand messages are backed up by voices that customers value. Here are a few trends to look forward to in 2021:

People-first 

Two-way communication is the key to boosting organic growth.  Brands need an engaged online community who engages with your content through likes, comments, and shares. This will help amplify content, through a channel which customers trust. Be it influencer marketing, reviews, etc. using nano influencers especially those who already have a brand affinity, and finding ways to collaborate with them is an essential component of your digital marketing.

Diversification

Social media has diversified tremendously this year with TikTok, pioneering as a new approach in social engagement. The introduction of Instagram’s Reel has also offered the opportunity to create short 15 second videos. A diversified social media field has definitely been laid down. Hence, it becomes vital to reconsider content posted on social media platforms and explore previously unexplored platforms.

Live 

Live social media has performed tremendously this year. Using live streaming, especially during the pandemic has helped fill the physical void for consumers. Marketers can use this opportunity to meet their customers live online. Additionally, live social media innovation has helped brands achieve their goals in ways previously unknown.

Social Causes

With political, environmental, and social issues taking the centre stage this year brands need to start conversations about the issues close to customers’ hearts. Merkle’s 2020 Media Insights Report found that 56% of consumers say they would not buy from businesses that remain silent on important issues. It’s now time for brands to use social platforms to inform and reassure customers. Brand giants such as Nike, Disney and Ben & Jerry’s have delved into this during the Covid-19 pandemic. Brands using this have seen increased interaction and engagement with customers.

Social Commerce

87% of e-commerce shoppers say that social media helps them make shopping decisions. Hence with Pinterest catalogues, Facebook and Instagram shops, 2021 is the perfect time for social e-commerce. Infiltrating social media, will improve the shopping experience, and shorten the purchase process. 

Hence, the above-mentioned trends will certainly help companies perform better and increase sales, while directly creating engaging content. Contact experts from Tenvio to help your company ace the 2021 social media game. 

Social Media Round-Up

Facebook

Virtual Reality for Facebook Messenger this Halloween

Facebook Messenger is celebrating Halloween with a new fun feature, i.e., Augmented Reality. Through this users can experience a 360 degree animated background that includes Augmented Reality effects. Users will be allowed to take photos, make video calls through Facebook Messenger, etc, through the available features.

Less than 20 per cent text rule for ads removed from Facebook

In an attempt to produce quality, Facebook ads have removed the less than 20% text rule. Although the ads will have to follow the rest of the d guideline, it can include more text, this will give advertisers a creative boost to produce more quality content now that the rule is removed.

Instagram

Instagram launches its first influencer campaign Love Runs Deep

The social media giant has launched Love runs deep campaign. This campaign invites brands & companies to submit ideas for a ‘Love Runs Deep Challenge,’. Five companies will be shortlisted to work with 25 content creators free of charge. This will thus act as an important marketing tool, and help companies understand the importance of influencer marketing. 

New tool allows you to shop directly on the app

A new feature on the app allows users to buy the product, along with paying for it all on the brand’s Instagram’s page. Customers can view the product, shop & pay all on Instagram this feature was first made available in 2019, but now Instagram Checkout is streamlined. Additionally, IGTV is also offering in-stream shopping.

Linked.in

LinkedIn Stories in India with local additions

Similar to other social media platforms, it will allow users to share pictures or videos (up to 20 seconds) of their work-life with their connections on Linked.in. This is feature will enhance work experience, produce creative, and authentic content that will cause an increase in engagement.

Prompt professional communication for Linked.in 

A new feature on linked.in will enhance user experience through face-to-face chats and video calls, creating new opportunities on the platform. Communication will now be seamless, faster and smoother with this new messaging feature. 

Pinterest

Pinterest shopping 

This brand is diving into the shopping sector by integrating ads in relevant content thus gauging the interest of shoppers. Retailers too will be able to promote Pins and promote ads on pages where the users shop the most. Visual search is upcoming in the eCommerce market place and Pinterest seems to be delivering the same.  

Social Commerce: What it is & Why should you include it

Social Commerce: What it is & Why should you include it

Have you often seen the carousel ads on Facebook or an Instagram ad post with a ‘shop now’ button inviting you to start your shopping right away? That is what social commerce is all about.

To define it simply, Social Commerce is a combination of the best features of e-commerce and social media strategy. With an increased number of shoppers browsing social channels to make a purchase decision, these platforms are making the most of such opportunities to encourage a call to action right then and there.

Here are a few good reasons why you should also consider joining the Social Commerce bandwagon.

It is more connected

Let’s admit it, people are more connected online than offline. The shopping communities on social platforms enjoy commenting, sharing, posting, reviewing, and advising fellow shoppers, all within the platform. And when, as a brand, you place yourself within such communities, there are high chances of your visibility.

It is a linear shopping process

User experience is at the core of better conversions and repeats business. And as a retailer, you would do anything to make the purchasing process hassle-free for your buyer. When you use social channels to make your buyer shop therein, you are basically cutting down the entire navigation process from your social media page to the website and then to the transaction. This can dramatically enhance the shopping experience for your buyer.

It generates instant customer responses

Needless to say, there is no better place than social media platforms to get instant reviews and reactions on anything from politics to pet care. Shopping is no different. With consumers already in a conversation on similar products as yours or even yours, you can assess the feedback, implement in your sales strategy and personalize the customer service right then and there.

Besides these, there are a few other reasons that make Social Commerce the need of the hour

  • It provides endless opportunities for influencer marketing.
  • It yields better revenues and directs too.
  • It is more visually appealing.
  • It gives users the validation that they seek.

With the majority of shoppers and users from the social-savvy generation, Social Commerce is shaping up to be the next level of the shopping experience and the future of online retail.

Social Media ROI Measuring and Managing

Social Media ROI Measuring and Managing

Did you know that more than 60% of consumers today rely on social media before making a purchase decision? And about 71% of such consumers will more likely make a purchase based on referrals from the social crowd. That goes to say, that a lot of your business success rides on your social media presence.

Needless to say, social media activities are a big investment for businesses and it is essential that you measure your social media ROI to get a fair assessment of your efforts.

Measuring and managing social media ROI

To assess the results of your efforts, you must first set your decide what you want to measure- Brand awareness (traffic/followers) or lead generation or sales (conversions).  Accordingly, you can measure each KPI.

Here are a few things you can start with:

Website Traffic – Are your social media activities increasing your site traffic? Do you have more returning visitors or new users? If you see a constant increase in the traffic, then you should continue with your strategy. If not, then you might need to relook at your approach.

Followers – Do you see an increased number of followers on your social media page? Is it because of your regular marketing efforts or a particular campaign? Although more followers do not directly translate to increased sales, an increased outreach would mean brand loyalty and more awareness, which can prove to be beneficial in the long run

Conversions – Is your social presence resulting in increased sales? Or is it a particular campaign that leads to conversions? Look at your Page Analytics data to determine your leads and what is driving them.

Know your numbers

The numbers that you extract can tell you a lot more than direct results of your effort. You can also analyze the data on engagement, reach, impressions, views etc. Once you have all the data, compare the numbers (results) against your expectations and that of your competitors.

To monitor all your social media activities, you can either use the inbuilt tools provided by each platform or use comprehensive analysis tools like Google Analytics.

While you might be doing everything to boost your social presence, the dynamics of social platforms keep changing almost every day. With the help of a social media company and industry experts, you can enjoy increased ROI from your marketing investments

5 ways to be productive on social media

5 ways to be productive on Social Media

Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative, analytic, and management skills. Most often than not, in the process of multi-tasking across so many aspects, one loses out on the productivity, resulting in minimal output from maximum efforts.

To boost your productivity on social media and ensure that your marketing efforts bring real results, here are a few tips:

Plan ahead

Before you start doing anything, create a social media strategy, followed by a calendar which includes your marketing objectives, content theme, number and time of posts, and corresponding creative for each. You can create a monthly, or a quarterly strategy and create weekly calendars so you have your week scheduled. You can also use social dashboards like Hootsuite or Sprout Social to schedule posts.

Know your limits

As much as the social landscape looks alluring, you cannot possibly be present everywhere. While creating your strategy, assess where your audience is and target those platforms specifically. Limit yourself to three or maximum five platforms, which you cannot do without.

Stay updated

Instead of scouting through endless news feeds and trending posts, set alerts for content that are relevant to your industry. Share these as branded content with your business perspective to a generic news.

Be organized

When there are too many task to handle, there are chances you can miss out on something. Being organized remarkably boosts productivity of social marketing. Consider using project management tools like Basecamp, Trello, etc. to collect ideas, coordinate with teams, and set alerts.

Consider outsourcing

When you are pressed for time, outsourcing comes to rescue. With the help of a specialized social media marketing company, you can improve your social productivity. These agencies are always updated with the latest social trends and industry updates, and use their experience to boost your social presence, monitor activities and drive ROI, so you can focus on the other important aspects of social media management.

Facebook ad mistakes that are probably pinching your pocket

Facebook Ads are a powerful marketing tool to grow your business. But it also has a great impact on your marketing budget, because chances are, that you are not doing something right. If you are a smart marketer, you can easily avoid the common mistakes and optimize the benefits of this trusted social media platform

Not testing images
No matter how strong your ad copy is, the image/s is the first thing your user notices in your ad, and testing them can largely impact your click-through rate. Run trials by adding a border, changing the colors, or different themes. Make at least 3-5 creative for every set of ads that you are running, so you can assess which one works the best for your audience and improvise your strategy going forward.

Too much text
Having too much text makes your ad copy weak and difficult to get eyeballs. Be concise but compelling. Highlight only the most critical information about your brand/offer that you want your audience to know about. You can always share details on the landing page to which your visitors click through.

With the help of the new text rating system by Facebook, you can assess if your ad copy is ‘OK’, ‘medium’ or ‘high’ in text.

Not targeting the right audience
Just because you are on Facebook doesn’t mean you can target everyone. By filtering your target group by age, gender, location, interests, or online behavior, you have higher chances of finding people who are interested in your offerings. Facebook’s custom targeting features helps you narrow down onto the right set of unique audience for your ad.

Same ads for everyone
When it comes to ads, one size doesn’t fit all. Your ads for new users should be different from the ads for those who have already clicked through them. While your current customers are looking for something new or different- like a promotion or offer, the new users are looking at information and awareness.

Whether you are an experienced or rookie Facebook marketer, chances of mistakes always remain. To maximize your efforts and ad budget, seek professional support from an expert social media marketing company who can help you with social media optimization, so your marketing exercises become successful and long-lasting!

How to plug in a Social Media plan in an already existing marketing plan

With more than 4.1 billion active users globally, social media opens up opportunities to engage with your audience like never before. However, if you want to gain the best benefits of this pervasive marketing channel, then your social media strategies need to be integrated with your content strategy. But, what if you have your marketing plan all laid out? Then how do can you integrate a social media plan into your current marketing exercise?

First of all, set your Key Performance Indicators (KPIs)

What do you want to achieve with your social media efforts? Do you want to create brand awareness through social conversations? Or increase your website traffic and engagement with your brand? Or do you want your audience to complete an action?

Depending on what you want and expect, you can set your key metrics and the KPIs that you would measure eventually. Most social platforms have inbuilt data analytics tools to help you measure the success of your marketing efforts.

Devise a strategy that would synergize the efforts of your marketing plan

Try these combinations-

Social Media & Email Marketing Enable social sharing within your email content. Talk about your email campaign on social platforms and vice versa. Let your audience have all-rounded communication.

Social Media & Search Marketing– Create quality content for your brand and share it across all platforms where you want to be present. Make sure to optimize it for the search engines and social media.

Social Media & events- Make your audience aware of your live events or even the virtual ones by promoting it across your social channels. Invite them to the event and share real-time updates with your followers.

Social Media & market research– Use your market research data to connect with your social audience. You can create or improvise on your business offerings based on their responses.

Identify your brand voice and target social channels accordingly

Your brand voice and personality will determine whom you want to talk to, leading you to the right social platform. For a more strategic approach, seek the help of a social media consultant or a social media marketing agency

Thus, social media plan is not be created in a silo but an indispensable part of your marketing plan, to boost your efforts and get better results.

Does Instagram impact sales?

Introduction

Does Instagram impact sales? In short, yes!! Instagram is one of the most powerful social media platforms that has a huge influence on the sales of a brand. In the recently concluded Lakme Fashion week, nearly 90% of the interactions happened only on Instagram and the remaining were seen on Facebook and Twitter together. These stats pretty much sum up the kind of difference Instagram as a platform can cause to your brand.

Impact of Instagram on your store and sales

Instagram, a Facebook company, is a social media platform that allows us to share photographs with friends and family. Although Instagram does not have a direct impact on your sales, it helps you to build a strong social media influence for your brand.

Here are a few examples of how Instagram can help you to become an Influencer and eventually drive your sales:

Spur your Sales with a Pic

As you know, Instagram is a social media platform to share Photographs. So all businesses with products or services that could be well photographed can benefit from Instagram. Businesses such as bakeries, cosmetics, fashion, home décor, lifestyle, fitness etc. can reap great rewards by improving their presence on Instagram. Brands can showcase enticing photographs of their latest collections that motivate followers to make a purchase.

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Build Trust and Credibility

Instagram is a great platform to build credibility and loyalty. Take a look the picture below, this is from a popular baker’s Insta handle, it shows all the hard work that goes into the making of designer cakes.

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Companies can easily tell a story with Instagram using the power of photography. They can engage with their audience, build trust for their brands and eventually promote sales.

Boost Traffic to your website

As we have already seen, Instagram cannot be used directly to promote your website traffic or your sales, however, you can share links to your website to redirect customers to the right sources.  Although there is no fixed limit on the number of characters, one must understand that Instagram is not a blogging platform and try to use their words wisely. Here is how The Body Shop India displays their website:

In the description:

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A subtle mention in the comments:

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Interact with your customers

Instagram allows you to indulge in a conversation with your customers. Through the Like, Comment and Share features, you may promote customer engagement and eventually drive your sales.

Tag it!! To reach your customer

Hashtags are a great way to categorise your posts such that they reach the right audience. Instagram allows you to segment your customer base through hashtags. Customers can search and find you with the help of hashtags.

Conclusion

Instagram as a platform is a great tool interact with your customers and promote your sales , through photographs. Do you have stories to share about your bran’s experience on Instagram? Do let us know.

5 Must dos to promote your sales on Flipkart

Customer Segmentation and Targeting on Twitter

Introduction

Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this post, we will try to understand how we can target new customers on Twitter.

How to target new customers on Twitter

Twitter offers a unique tool to create custom ads. We can create an audience profile with a number of filter criteria such as people in one or more locations, gender, languages, devices used, interests, events, behaviours etc. All these filters help us to drill down to a well curated list of people who are most likely to view and connect with our ad.

 Here are a series of images that show the various filters available in Twitter

how-to-target-new-customers-on-twitter
how-to-target-new-customers-on-twitter2

Promoted Tweets

Promoted tweets are those tweets that marketers purchase to promote their businesses. If you want to reach a specific audience, you may choose to do so by promoting your tweets. While creating your audience profile, you may specify the location of your promoted tweet as shown below:Promoted TweetsPromoted tweets are highly useful for:

  • Increasing your engagement with your customer
  • For promoting blog posts, white papers, promotions, offers etc.
  • To drive traffic to your website
  • Promote sales and giveaways
  • To reach influencers and brand advocates

You may even request for retweets to reach a wider audience.

Twitter Cards

Twitter cards allow you to go beyond the 140 character limit for your tweets.  You may attach a graphic image or a video with a call to action such as “Download an App” or “Visit Website” to your tweet and increase its scope and reach. Twitter offers different types of cards such as summary card, app card. Player card etc. Choose the one that best suits your requirements and business objectives.

For example, here is how Flipkart is using Twitter cards to promote their website traffic and sales:Twitter CardsConclusion

Twitter is a great platform for quick and effective marketing.  Determine your marketing goals and experiment with the various options available on Twitter to run an effective and successful campaign.

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