Have you often seen the carousel ads on Facebook or an Instagram ad post with a ‘shop now’ button inviting you to start your shopping right away? That is what social commerce is all about.
To define it simply, Social Commerce is a combination of the best features of e-commerce and social media strategy. With an increased number of shoppers browsing social channels to make a purchase decision, these platforms are making the most of such opportunities to encourage a call to action right then and there.
Here are a few good reasons why you should also consider joining the Social Commerce bandwagon.
It is more connected
Let’s admit it, people are more connected online than offline. The shopping communities on social platforms enjoy commenting, sharing, posting, reviewing, and advising fellow shoppers, all within the platform. And when, as a brand, you place yourself within such communities, there are high chances of your visibility.
It is a linear shopping process
User experience is at the core of better conversions and repeats business. And as a retailer, you would do anything to make the purchasing process hassle-free for your buyer. When you use social channels to make your buyer shop therein, you are basically cutting down the entire navigation process from your social media page to the website and then to the transaction. This can dramatically enhance the shopping experience for your buyer.
It generates instant customer responses
Needless to say, there is no better place than social media platforms to get instant reviews and reactions on anything from politics to pet care. Shopping is no different. With consumers already in a conversation on similar products as yours or even yours, you can assess the feedback, implement in your sales strategy and personalize the customer service right then and there.
Besides these, there are a few other reasons that make Social Commerce the need of the hour
- It provides endless opportunities for influencer marketing.
- It yields better revenues and directs too.
- It is more visually appealing.
- It gives users the validation that they seek.
With the majority of shoppers and users from the social-savvy generation, Social Commerce is shaping up to be the next level of the shopping experience and the future of online retail.