Uncategorized

3 Traits to Look For In a Magento Partner for Your Ecommerce Site

The success of your E-Commerce platform largely depends on the resources that you employ for its operations; your Magento partner being one of them. Finding the right service provider of Magento E-commerce can prove to be a long-term asset for your retail business. But how would you assess if you have discovered the right Magento development partner?

To help you make your search easier, here are a few basic traits you need to look for:

Your partner agency has a certification
Not that a certification is a guarantee of the best service, but being authenticated ensures a quality standard at par with global standards. Consultants/consulting agencies recognized by the Magento Certification Program are assessed and accredited on the basis of their knowledge and service. The program also certifies that they are directly connected to the Magento ecosystem, which further ensures direct support from Magento if and when required.

They constantly upgrade
The key to success and sustainability of E-commerce platforms is the constant improvement of the site. With a dynamic platform like Magento, the scope of such improvements multiplies a few times. The Magento Marketplace is always abuzz with new and improved tools and techniques. New Magento extensions, advanced features, and improved tools help you keep up with the industry developments and allow your business to meet the ever-evolving consumer demands and give you an edge. So, when you look for a Magento Partner, see to it, that your consultant works beyond just building the website and engages in a regular upgrade over an extended period.

They perform beyond coding
With myriad functionalities of Magento, website developers have plenty of opportunities to be creative with an E-commerce site, blurring the lines of design and development. A good consultancy will not only have the right development expertise but also required design aesthetics that comply with the platform, your business visions, and market trends. The right Magento partner will go beyond writing codes and give you a 360-degree service for a holistic E-commerce solution.

Finding and then finalizing the right Magento service provider is an important step towards a successful, thriving, and sustainable E-commerce business.

Boost your sales on marketplaces with these 4 tips

Sure you have a cool, well-designed website for your brand. And of course, you want to direct all possible traffic onto it. However, in a dynamic e-commerce sphere, you have to be flexible and adopt a ‘sell anywhere’ attitude to stay in the running and sell your product. Listing your brand on online marketplaces, such as Flipkart, eBay, and Amazon is a great way of doing this.

The benefits of being listed on a Marketplace are numerous; the most important one is undoubtedly the reach that it gives your brand. Marketplaces offer retailers large customer bases and all the trust and credibility associated with their brand, helping you boost your domestic and global sales. This also means greater revenues and far lesser operational costs. Sounds amazing right? Apparently everyone thinks so.

Here are 4 simple tips to boost your sales in an online marketplace and ensure that your brand stands out.

Keywords – Unlock sales with the right ones

Your brand may be a well-established one or just another one in an ocean of unknowns. But none of that matters if it does not come upon a customer search. As an etailer, ensure that your product descriptions align with the keywords that users are searching for online. By doing this, your product would pop up every time certain keywords are searched for and your brand is well within the customer’s line of vision.

Working with Multichannel – Taming the beast

Multichannel embodies the ‘sell anywhere’ approach that implies a seamless presence across social media platforms like Facebook and Instagram, marketplaces like Amazon, Etsy and Flipkart, the brand’s website and its brick-and-mortar stores.

Managing inventory – Updating stocks and handling dispatches – across various channels can be quite challenging when you are selling across many platforms and marketplaces. It is recommended to adopt multichannel inventory management solutions. Tools such as Stitch, sync data across many channels and manage sales across different marketplaces for you.

Product Information – Saying it like it is

Well-written product descriptions can go a long way in creating brand awareness and setting your product apart. Clear and concise descriptions with a little creativity mean that the customer knows exactly what he is buying ; while being drawn in by the catchy tone.

The description for this Body Shop product speaks of quality while highlighting the product’s natural ingredients

Investing in some good photography is also viable as the customer is impressed by the visual aspects of products. As customers do not have the luxury of a touch-and-feel experience of the product, clear and representative images can make all the difference.

Customer Reviews – Happy user stories

Customer reviews, ratings, and feedback can essentially make or break your brand reputation in an online marketplace. Your customers are here primarily for their loyalty to the marketplace – and not so much for your brand. They might not know much about your product or business. Over 61% of customers refer to reviews and feedback to get a sense of whether a product is recommended by others. While any kind of review is good and improves your products rankings, too many bad reviews would deter potential customers from making a purchase. Negative reviews and feedback have to be taken seriously and addressed. Guaranteed return policies and a great product should be sufficient to draw in rave reviews.

Positive reviews are great, however a few negative reviews make good reviews look better as the reviews seem more legitimate.

With more retailers flooding marketplaces with their goods, high competition and virtually similar products are the norms. Retailers have to strive to raise the bar and ensure that they grab the customer’s attention and translate it into sales.

FOLLOW US

CONTACT

Tenovia Solutions Pvt Ltd.,
139/6-1/1, Rasika,
Amar Jyothi Layout, Domlur Extension,
Bengaluru, Karnataka 560071.
Opp to Hero Show Room.
Phone : +91-9884491228.

© 2018 Tenovia Solutions Pvt Ltd.
Tenovia Solutions – Your eCommerce Expert Talk to Us!

Talk to Us

+91.98861.00115

+91.98844.91228

+91.80561.38444

Or, let us contact you

we're happy to answer any questions
you have.Drop us message in the form
below and we'll reach out to you