Customer Segmentation and Targeting on Twitter

Introduction

Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this post, we will try to understand how we can target new customers on Twitter.

How to target new customers on Twitter

Twitter offers a unique tool to create custom ads. We can create an audience profile with a number of filter criteria such as people in one or more locations, gender, languages, devices used, interests, events, behaviours etc. All these filters help us to drill down to a well curated list of people who are most likely to view and connect with our ad.

 Here are a series of images that show the various filters available in Twitter

Promoted Tweets

Promoted tweets are those tweets that marketers purchase to promote their businesses. If you want to reach a specific audience, you may choose to do so by promoting your tweets. While creating your audience profile, you may specify the location of your promoted tweet as shown below:Promoted tweets are highly useful for:

• Increasing your engagement with your customer
• For promoting blog posts, white papers, promotions, offers etc.
• To drive traffic to your website
• Promote sales and giveaways
• To reach influencers and brand advocates

You may even request for retweets to reach a wider audience.

Twitter Cards

Twitter cards allow you to go beyond the 140 character limit for your tweets.  You may attach a graphic image or a video with a call to action such as “Download an App” or “Visit Website” to your tweet and increase its scope and reach. Twitter offers different types of cards such as summary card, app card. Player card etc. Choose the one that best suits your requirements and business objectives.

For example, here is how Flipkart is using Twitter cards to promote their website traffic and sales:Conclusion

Twitter is a great platform for quick and effective marketing.  Determine your marketing goals and experiment with the various options available on Twitter to run an effective and successful campaign.