Mistakes that could be affecting your Omnichannel retail efforts

Mistakes that could be affecting your Omnichannel retail efforts

Omnichannel is the buzzword in the retail industry space today. But with stringent competition, newer technologies, every retailer is struggling to keep up their game. While some are succeeding, some end up making mistakes, costing them valuable resources.

Here are a few pertinent mistakes retailers can avoid, to boost their Omnichannel efforts:

An overdose of engagement

Customer engagement is a slow process and meant to be immersive. Overwhelming them with brand messaging and ads everywhere they go is no less than stalking. In the process of focusing on the channels, sellers often forget about the people. The idea is to focus not on the number of channels to explore but to explore the customer journey on specific channels that they are loyal to. Giving them enough space and targeting them on the right channel through the right messaging is the key.

Unfriendly Mobile experience

Mobile and smart device usage is seeing a radical growth and it will be in the near future. But there is still a big gap between the number of people using mobiles for shopping and retailers offering the best shopping experience on the mobile interface. This largely affects conversions.

A few things to consider to enhance the mobile experience-

  • Check if the site is loading slower than usual
  • Check your site’s user experience on 3rd-party platforms
  • Do a test shopping for your products on different mobile devices and assess the navigation on each
  • Use Google’s Mobile-Friendly Test to check the mobile-friendliness of your site.

Too many channels, too little focus

Remember, your business has to omnichannel, not omnipresent. You cannot and should not be everywhere. And not all strategy work for every retail business. Depending on where your customers are you can choose your target platform/s. And spreading yourself too thin across the market will dilute your brand experience. For instance, if you have your audience majorly on YouTube and Instagram, you do not need to be on Reddit or Twitter.

The same goes for marketplace presence. If you are exploring one leading marketplace, maximize that platform, rather than being present on every possible marketplace and splitting your marketing strategy.

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