Ayurveda is making a remarkable comeback globally, notably influencing India’s e-commerce scene as a thriving market. Yet, this surge in online sales brings significant hurdles in meeting regulatory standards. Comprehending and adhering to these rules is vital for credibility, consumer safety, and legal compliance.
Selling Ayurvedic goods online presents distinct challenges, especially navigating strict regulations on health claims and advertising. Brands often struggle to market their products without infringing on regulations prohibiting claims of curing, treating, or preventing diseases. Our e-commerce agency has successfully guided numerous brands through these challenges, enabling their success in the competitive online arena.
Understanding Regulatory Constraints
One of the primary obstacles in selling Ayurvedic products online revolves around steering clear of health claims that could violate policies. For instance, statements like “reduces the risk of heart diseases” or “maintains cholesterol levels” directly infringe on regulations that prohibit claims related to treating or preventing specific ailments. Moreover, it’s common for brands to make bold assertions like “10x immunity,” “100% germ protection,” or “5x more strength and stamina.” While these claims might have clinical backing, different platforms have varying rules on handling such assertions. To navigate these restrictions, we help brands create engaging and compliant product descriptions.
Ensuring the Compliance of Ayurvedic Products Sold Online
Brand faces a complex journey in reaching and educating consumers while navigating stringent policies and content regulations. The crux of Ayurvedic products lies in their communication of wellness benefits. However, conveying these benefits without infringing upon platform policies or regulations is a tightrope walk. The language used in product listings, advertisement copies, and even packaging must strike a delicate balance between showcasing the product’s efficacy and ensuring compliance with strict content guidelines.
Our Approach to tackling challenges:
- Optimizing Listing Content and Creatives for Ayurvedic Brands:
From product labels to titles, descriptions, and bullet points on the product detail page, certain phrases like “lowers blood pressure” and “excellent hair and skin tonic making you appear youthful” were causing issues due to their direct health claims, violating stringent guidelines.
Our approach involved a complete overhaul of the product details, steering clear of direct health claims while accentuating the product’s benefits. For instance, rather than stating “lowers blood pressure,” we highlighted its role in enhancing overall well-being and vitality.
Result: By rephrasing descriptions and adopting an educational tone, our Ayurvedic Brand not only complied with regulations but also experienced heightened customer engagement and trust.
- Navigating Advertising Constraints and Revamping Campaigns:
Besides product listings, our Ayurvedic Brand faced challenges in their advertising, using phrases like “fights free radicals” and “prevents skin aging,” which breached advertising policies on promotional language and claims. Terms like “anti-inflammatory,” “youthful skin,” or “anti-aging” were off-limits, restricting effective communication of product benefits.
We reconstructed ad copies, focusing on the holistic advantages of the products rather than direct claims. Prioritizing overall well-being and natural ingredients helped sidestep policy breaches while retaining audience interest.
Additionally, employing Visual Storytelling, including user testimonials and lifestyle imagery, became a potent strategy to convey brand values and benefits without violating regulations.
Result: Our Ayurvedic Brand observed enhanced ad performance, increased engagement rates, and a decline in policy violations through a more nuanced advertising approach.
- Troubleshoot when a Detail Page Listing is Removed or Advertisement is Rejected due to Policy Violations
Due to the constantly evolving nature of violation policies and algorithms often results in erroneous flagging of claims or keywords, leading to the suppression of listings or rejection of advertisements. This necessitates frequent audits and vigilant monitoring of listing health and account performance to rectify issues promptly.
We’ve effectively addressed emergent listing or campaign issues by implementing a Help Request process and a streamlined ticketing system within seller centrals. Our approach involves comprehensive investigation and troubleshooting to resolve errors by clearly articulating, obtaining and submitting certifications from authoritative bodies to validate claims, especially in cases supported by clinical research.
Results: Through requesting appeals with documentiion, clear communication and interaction with seller central or ads account representatives, we’ve navigated towards resolutions. This approach has enabled us to mitigate listing issues efficiently, ensuring compliance and optimal performance.
Adherence to the specific requirements set by online platforms or advertisement accounts is crucial. Any deviation from these norms can result in the suppression or deactivation of listings, potentially leading to the suspension of the entire account until the issues are resolved. Proactively managing these listings and addressing advertising concerns is vital to prevent unexpected listing suppressions or ad suspensions, often triggered by inadvertent use of prohibited claims or flagged keywords.
Selling Ayurvedic products online requires a fine balance between communicating benefits and complying with strict rules. Tenovia helps brands navigate these challenges by refining content, employing innovative strategies, and staying within regulatory bounds. Success lies in a nuanced understanding of policies, allowing brands to showcase their products compellingly while staying compliant.