The 4 Ps of eCommerce merchandising: Product, Pricing, Position and Placement

Introduction E. Jerome McCarthy conceptualized the 4 P’s of marketing that used Product, Price, Place and Promotion for managerial decision making. Though technology has changed many aspects of marketing, we feel that it would be wise enough to revise our basics from time to time to understand the role of..

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5 Top Shopify Paid apps to boost your sales

Introduction Shopify is a Canadian eCommerce company that develops online solutions for online retail stores and point of sale systems. In today’s post, we will talk about some of the paid apps available on Shopify that are sure to boost your sales. If you are interested in some free apps..

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5 Must dos for a successful Email Campaign

Introduction An email is the first step towards establishing a direct line of communication with the customer. It gives us a chance to personally target the customers and continuously engage them with our brand. Email is also one of the most cost effective channels of marketing and companies can use..

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Best Social Media campaigns of Diwali 2017

Diwali is the best time of the year for us Indians. It is that time of the year when we light up our homes and share the festive spirit with our loved ones. It is also the best time for shopping!! Brands often use this season to promote their sales..

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3 Must Do cross selling strategies for your eCommerce store

Cross selling, is the process of selling complimentary products in addition to the one in which the consumeris already interested in. It is one of the easiest and most effective sales strategies as the likelihood of a consumer choosing a complimentary product is quite high. When used strategically, cross selling..

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Boost your sales on marketplaces with these 4 tips

4 quick tips on how to drive up your revenues on marketplaces.

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Are eCommerce Apps for Retailers Losing their Shine?

Earlier in the year, Flipkart’s announced that they are going to roll back their “App only sales” strategy and restart their website. This has given rise to a lot of speculation on the future of mobile apps and mobile eCommerce. Are mobile apps losing their shine? Do I need..

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5 Must-dos for your eCommerce business before the festive season

The Festive season is here. As an online seller, you know that this is your time. You know that if done right, this can catapult your eCommerce business to a different level. It’s the best time of the year for this industry. People spend more. They try more brands. They..

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5 UI/UX Lessons that every eCommerce site must learn from

Introduction is the personification of simplicity in design. The website, is a very simple yet powerful user interface that offers a hassle free shopping experience to the consumers. In today’s post, we will try to understand the most important lessons that every UI/UX designer must learn from Amazon…

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How to find and target new customer segments on Facebook?

Introduction Facebook is no longer a casual place to connect with friends and family, it is now the most sought after place for marketers to promote their sales. Facebook now offers a plethora of tools specially curated for business users to find new prospects, generate leads and to promote their..

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