How to find and target new customer segments on Facebook?

Introduction Facebook is no longer a casual place to connect with friends and family, it is now the most sought after place for marketers to promote their sales. Facebook now offers a plethora of tools specially curated for business users to find new prospects, generate leads and to promote their..

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5 Must dos to promote your sales on Flipkart

Introduction Flipkart is one of India’s leading eCommerce portals, founded in the year 2007 by Sachin Bansal and Binny Bansal. The company focuses on goods such as clothes, mobile phones, cameras and accessories, books, baby care and many more. With innovative marketing and promotional offers, Flipkart is striving hard to..

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Customer Segmentation and Targeting on Twitter

Introduction Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this post, we will try to understand how we can target new customers on Twitter. How to target new customers on..

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Customer segmentation and targeting on LinkedIn

Introduction LinkedIn is a social networking platform exclusively for working professionals. If your target audience is working professionals, then LinkedIn is the best platform for your products and services. In today’s post, we will try to show the various marketing options available on LinkedIn. LinkedIn Marketing services Similar to Facebook..

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Integrating Content strategy with SEO

Introduction According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Quality content in the form of images, product descriptions, product specifications,..

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The SEO Checklist for eCommerce Companies

Introduction As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with SEO to achieve the desired results. SEO can do wonders for your business, if you understand how the whole thing..

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How frequently should you reach out to your customers via emailers?

Introduction Email is a great tool that lets you stay connected with your existing customers and to reach out to new customers. However, there are some unanswered questions on email frequency, how frequently should I reach out? How much is too much? Research shows that there is no standard number..

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Why are Newsletters Important for the eCommerce Industry?

Introduction Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and prospective customers, on the company’s updates, share information on new products & services and to establish an authority in their..

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UI and UX in Ecommerce: Invincible Website Development Ideas

if your website doesn’t have an integrated user interface and user experience (UI/UX), it is not going to making an impression with the potential buyers that other responsive sites manage to pull off. Ecommerce designing ideas revolve around the UI UX features that most website developers love to experiment with…

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Tug of On-Screen War: Mobile website vs Responsive Design

Gone are the days when website developers focused on creating just a responsive site. Today, the focus is shared by the need to develop a mobile website. Even the websites that undergo updates crave for a mobile alibi to create a larger customer base and drive traffic to their primary..

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