The e-commerce industry has been expanding significantly over the last 20 years – especially ever since the Covid-19 pandemic, higher consumer demand, digital receptiveness, – are the reason behind the recent e-commerce growth. When it comes to Direct to Consumer channels – a brand’s own technology can be the competitive advantage in the – and that’s why brands need to understand and invest in it.

Social media is changing and in 2021 it’s become more important than ever. Being a valuable channel for marketers to reach and convert customers, brands need to focus on social media strategies too. A survey conducted by Datareportal’s Digital snapshot 2020 stated that nearly half of respondents have spent more..

An optimized product page is essential for an eCommerce store, especially during the pandemic. Many products are now competing to be on page 1 in Google search and easily available for consumers who are searching for them.  An optimized product page not only helps drive traffic but also converts the..

The eCommerce industry is ever-changing and consumers to need to keep up with the change. Support offered by Magento has ended and Magneto 2 has come to replace it. This is done order to provide web stores with new features, faster operations, better performance, advanced security mechanisms, and other benefits…

The Consumer Protection Act:  This act came to effect on August 9, 2019. However, the act only came into force on July 20, 2020. This act protects consumers, from unfair trade practices in eCommerce and to facilitate consumer welfare. The rules impact:  (a) all goods and services available on either..

This year’s festive season is unlike any other, with Covid-19 and various restrictions taking ground people can now only assume the results. Experts predict the shopping trends adopted in  2020 are here to stay. Unicommerce further reported that India’s e-commerce industry has witnessed an order volume growth of 31% for..

Facebook Virtual Reality for Facebook Messenger this Halloween Facebook Messenger is celebrating Halloween with a new fun feature, i.e., Augmented Reality. Through this users can experience a 360 degree animated background that includes Augmented Reality effects. Users will be allowed to take photos, make video calls through Facebook Messenger, etc,..

It’s now becoming imperative for brands to turn towards eCommerce solutions for their success. New technologies and models are being used to optimize eCommerce functions, one of those models include BOPIS.  BOPIS or otherwise known as the Buy Online, Pick Up in Store- is slowly becoming a way for retailers..

The eCommerce industry is growing rapidly, and with the growth of the industry, security threats are inevitable. Even with thousands of dedicated servers working 24/7 to protect a company’s private information, security concerns are still prevalent. Data is a honeypot for hackers, and eCommerce platforms are victims of attacks, such..

With the ongoing festive season and the onslaught of the pandemic, eCommerce is one industry that is experiencing growth. It has flourished with a 20% year on year growth, and this growth has only accelerated with COVID-19. But, as online spending is increasing, so are the returns.  A new survey..