How to reduce returns on eCommerce this festive season

With the ongoing festive season and the onslaught of the pandemic, eCommerce is one industry that is experiencing growth. It has flourished with a 20% year on year growth, and this growth has only accelerated with COVID-19. But, as online spending is increasing, so are the returns.  A new survey..

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Rise of ePharmacy in India

The onslaught on the pandemic saw the rise of various industries including E-Pharmacy, which offers users the convenience to purchase medicines with just a push of a button. E-Pharmacy is an online medical shop where one can purchase pharmacy products from the comfort of your home. Just upload a prescription..

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Firsts to watch out for this Festive Season

The festive season is right around the corner and it’s experiencing a 75% jump, against the nearly $4 billion gross sales last year. This jump will record a two year high, with the gross sales amount predicted to reach $7 billion.  A report by Redseer found that last year online..

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THE IMPACT OF COVID-19 ON ECOMMERCE

COVID-19 shifted the whole ecosystem of markets and has made an impact that can be deemed long-lasting. Consumer behaviour has seen a change, purchase decisions have seen a shift and the usual flow of businesses is left disrupted. But along with the many disruptions, this pandemic has brought about changes..

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Key Factors to Help Brands Decide the Right Discount for Products during a Sale Period

Starting a business and taking it forward requires a good amount of planning and implementation of novel ideas. Through various advertisements and other promotion techniques, the glory of your brand can be propagated by the word of mouth. Among the many strategies they take up, the most attractive one for..

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THE BUY-NOW-PAY-LATER MODEL IS HERE TO STAY, AT LEAST THESE ECOMMERCE GIANTS THINK SO

The pandemic has seen major shifts in the market and one among the many are payment methods. In the pre-COVID period, consumers opted to pay for over 60% eCommerce transactions in cash (Cash on Delivery), but after the pandemic, it is safe to quote that the vast majority is opting..

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BRAND ROUND UP: COMMUNICATION POST-COVID

Communication has always been an integral part of a brand. It echoes the clear, authentic and consistent tone of your brand to the consumers. It most often offers insights, the brands goals and values and creates an intimate relationship between the brand and its consumers. With consumers returning back to..

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EMAIL MARKETING BEST PRACTICES FOR B2C BUSINESSES

Email marketing is an efficient tool when used correctly. Marketers swear by this technique as a revenue generic tactic. However, there is a fine line between overselling and underselling your offers through email marketing. It becomes vital to figure out the frequency to send your promotional emails. According to a..

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CONTENT MARKETING FOR E-COMMERCE – How Content Can Change Your eCommerce Game

eCommerce is one of the biggest platforms for businesses to rise and shine above all. It helps the business to reach every potential customer and get them going with the required goods or services. But, that is not all as people’s living standards and tastes dynamically influence the demand. Thus,..

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How To Decide Between Shopify & Magento 2

Picking an e-commerce platform for your online business is perhaps the most crucial and difficult task you have to complete. The two most well-known e-commerce platforms are Magento 2 and Shopify.  Magento 2 is popularly known for its scalability, flexibility, high customization, and user-friendliness. There two available options for Magento,..

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