According to Internet and Mobile Association of India (IAMAI), currently, there are more than 500 million internet users in India. With the recent economic growth and increased digital adoption, it opens up opportunities for digital-driven businesses. Adding to these changing market landscape, the thriving presence of the Digital India campaign..
One of the core principles of marketing lies in understanding and connecting with your customer. Analyzing the huge volumes of data that you gather from your business operations every day, can be an incredibly powerful tool to understand your market and how you can improve your business. Big Data can..
Facebook Ads are a powerful marketing tool to grow your business. But it also has a great impact on your marketing budget, because chances are, that you are not doing something right. If you are a smart marketer, you can easily avoid the common mistakes and optimize the benefits of..
With more than 4.1 billion active users globally, social media opens up opportunities to engage with your audience like never before. However, if you want to gain the best benefits of this pervasive marketing channel, then your social media strategies need to be integrated with your content strategy. But, what..
The constant developments in technology intertwined with enterprise operations are changing the face of the modern business landscape. And, to be present around the ‘always-on’ customer, businesses need to be omnipresent, in order to meet their audience anytime, anywhere. However, most often than not, business owners tend to confuse ‘multichannel’..
As a brand owner or a marketer, the last thing you would want is to have a tough time choosing the right platform for your ecommerce website development and spend time and money by ending up with the wrong one! With popular and leading platforms like Magento and Shopify, brand..
If there’s one common goal for all e-commerce sites, its conversions. With the online marketplace dominated by retail giants, it becomes essential for e-commerce sites to stand out among the clutter and get their share of the pie. Hence an e-commerce audit, to help you understand where you stand among..
The millennial shopper is always on the lookout for the best experience irrespective of what they shop for. That is why marketers and brand owners need to enhance the user experience and the customer journey while they browse through your site. And all this requires an expert, who can use..
Google Chrome is the world’s most popular browser, boasting a 66% worldwide usage share of web browsers on desktop and a 50% share on mobile devices, making it the most used browser in the world, according to StatCounter, 2018. Google keeps updating their algorithms and methodologies to best suit the..
As of today, it is nearly impossible for a retailer to imagine sales without being present on Amazon. With more than 50% of all retail product searches starting with this global marketplace, brands need to have an effective advertising strategy and make the most of their ads on Amazon. So..
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