Tenovia Case Study on Shopify Plus eCommerce Optimization
Overview
Taruni, a leading fashion retailer in India is renowned for redefining feminine fashion by blending traditional styles with contemporary designs. Dedicated to providing elegant shopping experiences both online and in-store, they aimed to enhance their digital performance and optimize their Shopify Plus store to better serve their customers.
The Challenges
Taruni faced the following issues with their online store:
- High Cumulative Layout Shift (CLS): This led to unexpected shifts in layout, particularly on mobile.
- Increased Time to Interactive (TBT) and Largest Contentful Paint (LCP): These metrics were high due to inefficient resource loading and poorly sized images.
- Performance Issues on Product Details and Listing Pages: Render-blocking resources and third-party scripts affecting load times.
Shopify Plus Solutions Provided by Tenovia
- Webstore Audit and Reporting: Conducted a comprehensive audit and published a report outlining key performance issues.
- Optimizations Implemented:
- Mobile and Desktop Scores: Improved CLS by optimizing CSS (Cascading Style Sheets, the presentation of a web page) loading and image sizing. Enhanced TBT and LCP by refining resource loading strategies.
- Product Details and Listing Pages: Addressed render-blocking resources and deferred offscreen images to enhance page speed.
- Ongoing Tracking: Monitored performance metrics to ensure improvements were effective.
The Impact
The optimization efforts sustained overall performance improvements:
- Mobile score increased from 50 to 66 (On Google Page Speed Insights)
- Desktop score surged from 85 to 97 (On Google Page Speed Insights)
- Reduction in load times by 35%
- Increase in customer satisfaction and engagement by 25%
- Conversion Rate Increase up by 25%* (*Averaged for other variables)
Conclusion
Tenovia enhanced Taruni’s Shopify Plus store’s eCommerce performance through targeted solutions and strategic optimizations. By addressing immediate needs and implementing long-term strategies, we improved the store’s online presence, boosted customer experience, and increased the conversion rate, demonstrating our expertise in eCommerce optimization and our commitment to driving measurable success for our clients.