Transitioning a traditional offline business to online with effective UI/UX

Tenovia recently worked with an ethnic fashion brand that offers a wide range of high-quality sarees, connecting traditional artisans to consumers across the country. The apparel brand is a leading saree distributor based in Maharashtra and well-established across Western India. 

Currently, they have an attractive and user-friendly website that provides a seamless online shopping experience for traditional handlooms from all over India. 

Their challenge: Making the move from offline to online 

The brand is a traditional family business, with four large offline stores that serve both B2B and B2C customers. They did not have an online store until recently, which was created as a response to the COVID-19 pandemic. Since luxury and apparel businesses suffered great losses in the past few years, having an online presence became imperative.  

Tenovia then began working closely with them to develop a sustainable ecommerce infrastructure and architecture, which proved to be a significant challenge given the short turnaround time. We accelerated our prototyping and iterating processes, keeping in mind the feedback recorded from various stakeholders as well as customers and focus groups. 

Our execution: Outlining 8 essential project goals

The results: Boosting traffic and conversions 

In just one month, our UI/UX interventions translated into: