Brand: Maharishi Ayurveda India
Platform: Amazon
Objective
Triphala, a flagship product of the renowned brand Maharishi Ayurveda India, sought to strengthen its market position on Amazon and boost sales in a competitive digital market. By implementing targeted strategies the objective was:
- To improve the organic ranking of products through consistent targeting of primary and use-case-specific keywords.
- To optimize advertising campaigns, minimize wasteful spending, and drive maximum conversions.
- To transition product offerings to better meet customer needs and improve profitability.
Strategy
- Transitioned from selling “Triphala 60 Tabs Pack of 2” to “120 Tabs Pack of 1,” offering a convenient monthly supply while enhancing cost efficiency and profitability.
- Emphasized the “1000 mg potency” to highlight its strength and appeal to health-conscious consumers.
- Improved SEO with low-competition, high-potential keywords.
- Introduced product at an appealing price point and strategically raised it after gaining traction for sustainable profitability.
- Integrated brand and use-case keywords to target audiences unfamiliar with the product.
- Scheduled campaigns during peak purchase times to cut unnecessary spending.
- Enhanced the visibility of Triphala Tablets while driving sales of complementary products like Triphala Churan.
The Impact
- 53% YoY of sales growth of Triphala Tablets.
- 576% YoY of sales growth of Triphala Churan.
- 14% increase in conversion rate in 2023.
- 26% increase in conversion rate in 2024.
- 628% increase in SOV (June 2023-October 2024)
- 12%+ SOV consistently maintained throughout 2024
- A 5.6k to 1.1k surge in BSR (Best Seller Rank) demonstrates a significant boost in sales and product positioning.
- 531% surge in indexed glance views (GV) for Maharishi Ayurveda (June 2023-October 2024).