How We Improved Baggit’s Performance and Engagement with Magento to Shopify Migration

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Overview

Baggit, India’s leading brand for trendy handbags, wallets, and everyday accessories, struggled with its Magento-based website due to slow page speeds and low conversion rates. These challenges negatively impacted user experience and the effectiveness of their performance marketing campaigns. To address these issues, Tenovia proposed migrating the website to Shopify, aiming to modernize the platform, enhance usability, and improve conversions.

Objectives

  • Seamlessly transition the website from Magento to Shopify.
  • Enhance page speed for a better user experience.
  • Optimize the eCommerce platform to increase conversion rates.

Our Approach 

  • Seamless Migration: Migrated the website from Magento to Shopify (https://baggit.com) with zero downtime, ensuring a smooth transition for users.
  • Streamlined User Experience: Enhanced platform usability by introducing breadcrumbs, tiles, and intuitive navigation to simplify the customer journey.
  • Optimized Product Discovery: Developed category-wise collection pages to improve searchability, align with customer preferences, and enhance engagement.
  • Enhanced Shopping Interactions: Added a progress bar to encourage users to complete their purchase journey.
  • Data-Driven Insights: Continuously monitored platform health and performance metrics on Product Listing Pages (PLP) and Product Detail Pages (PDP) to ensure consistent optimization.

The Impact

  • 1,220 clicks from collection pages, boosting user engagement.
  • 39.45% increase in Good FCP, improving page load speed.
  • 55.70% growth in Good LCP, enhancing page load performance.
  • 70.63% rise in Good Onload, improving website reliability.
  • Sustained metrics: November 2024 maintained Good FCP at 90.25%, LCP at 91.96%, and Onload at 43.08%, ensuring consistent platform stability.

baggit website speed performance from shopify dashboard

Conclusion

The migration to Shopify proved transformative for Baggit, addressing critical technical issues and elevating the overall user experience. The optimized platform not only improved website performance but also enhanced engagement and conversions. With sustained results and consistent reliability, this project underscores Tenovia’s ability to deliver tailored solutions that drive measurable success.

Launching a Merchandise Store for Swiggy’s Delivery Executives

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Client Overview

Swiggy, a leading food delivery platform, aimed to equip its 1 million delivery executives with a dedicated merchandise store.

The Challenge

Swiggy required a fast-tracked launch of a merchandise store integrated with their existing systems:

  • Single Sign-On: Easy login via the Swiggy Delivery App.
  • Customized Pricing: Tailored pricing based on delivery executives’ tier and location.
  • Payment Integration: Wallet account and Payment Gateway integration.
  • System Integration: Active directory, app integration, and linkage to multiple warehouses.

Tenovia’s Approach

Utilizing Shopify Plus’ features, we implemented:

  • Shopify Plus’ Multipass System: Integrated with Active Directory for secure Single Sign-On, maintaining 100% personal data privacy.
  • API Integration: Utilized 7 APIs for personalized user experiences based on tier, location, and pricing.
  • Order and Warehouse Management: Integrated across national warehouses for logistics coordination. 
  • Extensible Checkout: Aligning payment gateways, and customizing checkout flows.

The Impact

  • Launched within 30 days, fully integrated with the Swiggy Delivery App.
  • Solution catered to a massive 1 million delivery executives.
  • Used 7 APIs to boost functionality and personalization.

Key Shopify Plus’ Features Used

  • Multipass / Single Sign-On Login
  • Metafields for customized product details
  • Extensible Checkout for smooth payment processing

Conclusion

The case study highlights Tenovia’s valuable partnership with Shopify Plus, which enabled the delivery of solutions while adhering to their client’s strict timelines and operational standards.