Bridging the Gap for Maharishi Ayurveda Ayurdent

rebranding ayurdent to a ayurvedic toothpaste case study

The Opportunity  

  • Growing Category: A rapidly expanding ayurvedic and contemporary segment with limited competition.
  • Untapped Potential: Opportunity identified for a problem-focused Ayurvedic solution in the toothpaste market.
  • Gap in the Market: Traditional brands like Dabur, Zandu, and Himalaya, while big names offline, were not resonating with younger, health-conscious customers.
  • Opportunity for Innovation: Carving out the space for a brand that blends Ayurvedic heritage with modern wellness values.

Market Research  

Consumers sought products that offered 

  • Scientifically backed benefits
  • An authentic connection to natural wellness

Why Kalki Koechlin?  

Kalki Koechlin was chosen as the brand ambassador to embody:  

  • Authenticity: Her balanced lifestyle aligns with modern Ayurveda values.  
  • Relatability: As a trusted voice, she bridges the gap between tradition and contemporary living.  
  • Credibility: Kalki’s reputation aligned with the trust and efficacy that Maharishi stands for.

Tenovia’s Messaging and Creative Approach  

The research underscored the need for messaging that highlights Ayurdent’s dual strengths – science-backed results and authentic Ayurvedic heritage.  

  1. Communication:  

  • Focused on Ayurdent as a premium oral care solution for modern consumers.  
  • Highlighted its unique blend of Ayurvedic ingredients like neem, clove, and licorice for effective oral care.  
  • Positioned Ayurdent as a bridge between tradition and contemporary wellness.  

  1. Creative Elements:  

  • Clean, minimalistic visuals to emphasize purity and trust.  
  • Integration of Kalki’s narrative to connect with the target audience
  • Storytelling with the brand’s heritage, while addressing modern oral care needs.  

The Impact  

  • A strategy rooted in authenticity and modern relevance. 
  • Reframed Ayurdent as a natural, effective, and luxurious oral care choice.  
  • Used Kalki’s persona to build relatability and trust in both the product and ethos.
  • Positioned Ayurdent as the go-to premium Ayurvedic toothpaste.  
  • Enhanced consumer trust and connection, driving brand recall and engagement.  

Conclusion  

This campaign is the perfect demonstration of the power of aligning deep market insights with impactful storytelling to rejuvenate a legacy brand for today’s audience.  

Power Packed: How Triphala Went from Good to Amazon Gold

Tripahala tablet sales increase case study banner

Brand:  Maharishi Ayurveda India

Platform: Amazon

Objective

Triphala, a flagship product of the renowned brand Maharishi Ayurveda India, sought to strengthen its market position on Amazon and boost sales in a competitive digital market. By implementing targeted strategies the objective was:

  • To improve the organic ranking of products through consistent targeting of primary and use-case-specific keywords.
  • To optimize advertising campaigns, minimize wasteful spending, and drive maximum conversions.
  • To transition product offerings to better meet customer needs and improve profitability.

Strategy

  • Transitioned from selling “Triphala 60 Tabs Pack of 2” to “120 Tabs Pack of 1,” offering a convenient monthly supply while enhancing cost efficiency and profitability.
  • Emphasized the “1000 mg potency” to highlight its strength and appeal to health-conscious consumers.
  • Improved SEO with low-competition, high-potential keywords.
  • Introduced product at an appealing price point and strategically raised it after gaining traction for sustainable profitability.
  • Integrated brand and use-case keywords to target audiences unfamiliar with the product. 
  • Scheduled campaigns during peak purchase times to cut unnecessary spending.
  • Enhanced the visibility of Triphala Tablets while driving sales of complementary products like Triphala Churan.

The Impact

  • 53% YoY of sales growth of Triphala Tablets.
  • 576% YoY of sales growth of Triphala Churan.
  • 14% increase in conversion rate in 2023.
  • 26% increase in conversion rate in 2024.
  • 628% increase in SOV (June 2023-October 2024) 
  • 12%+ SOV consistently maintained throughout 2024
  • A 5.6k to 1.1k surge in BSR (Best Seller Rank) demonstrates a significant boost in sales and product positioning.
  • 531% surge in indexed glance views (GV) for Maharishi Ayurveda (June 2023-October 2024). 

From Frowns to Smiles: How Sentiment Analysis Sparked Ayurdent’s Sales on Amazon

sentiment analysis helped improve conversion rate for ayurdent

Brand: Maharishi Ayurveda India, Ayurdent Toothpaste 

Platform: Amazon 

Objective  

Maharishi Ayurveda India sought to enhance the performance of their Ayurdent toothpaste on Amazon.in. The goal was to address customer concerns, boost consumer trust, and increase sales by improving product positioning and customer satisfaction.

Strategy  

  •  Reviewed positive and negative customer reviews using Helium10, identifying recurring patterns and key pain points.
  • Tracked trends over specific time periods to identify persistent or emerging issues.
  • Categorized reviews by star ratings and product variations for a comprehensive understanding of satisfaction levels.
  • Addressed ingredient concerns, packaging flaws, and safety issues based on customer feedback.
  • Cross-referenced reviews from competitors like Dabur and Zandu, identifying gaps and opportunities for differentiation.
  • Proposed solutions, including ingredient transparency, safety reassurances, and packaging improvements.
  •  Updated the product display page with new tiles, A+ content, and FAQs to directly address customer concerns and build trust.
  • Developed effective ad campaigns based on competitor strategies and identified consumer needs.

Campaign Impact  

  • 22% increase in conversion rate.
  • 9% growth in daily run rate. 

Boosting eCommerce Success: Tenovia’s Transformation of Taruni’s Shopify Plus Store

Tenovia Case Study on Shopify Plus eCommerce Optimization

Overview

Taruni, a leading fashion retailer in India is renowned for redefining feminine fashion by blending traditional styles with contemporary designs. Dedicated to providing elegant shopping experiences both online and in-store, they aimed to enhance their digital performance and optimize their Shopify Plus store to better serve their customers.

The Challenges

Taruni faced the following issues with their online store:

  • High Cumulative Layout Shift (CLS): This led to unexpected shifts in layout, particularly on mobile.
  • Increased Time to Interactive (TBT) and Largest Contentful Paint (LCP): These metrics were high due to inefficient resource loading and poorly sized images.
  • Performance Issues on Product Details and Listing Pages: Render-blocking resources and third-party scripts affecting load times.

Shopify Plus Solutions Provided by Tenovia

  • Webstore Audit and Reporting: Conducted a comprehensive audit and published a report outlining key performance issues.
  • Optimizations Implemented:
  • Mobile and Desktop Scores: Improved CLS by optimizing CSS (Cascading Style Sheets, the presentation of a web page) loading and image sizing. Enhanced TBT and LCP by refining resource loading strategies.
  • Product Details and Listing Pages: Addressed render-blocking resources and deferred offscreen images to enhance page speed.
  • Ongoing Tracking: Monitored performance metrics to ensure improvements were effective.

The Impact 

The optimization efforts sustained overall performance improvements:

  • Mobile score increased from 50 to 66 (On Google Page Speed Insights)
  • Desktop score surged from 85 to 97 (On Google Page Speed Insights)
  • Reduction in load times by 35%
  • Increase in customer satisfaction and engagement by 25% 
  • Conversion Rate Increase up by 25%* (*Averaged for other variables)

Conclusion

Tenovia enhanced Taruni’s Shopify Plus store’s eCommerce performance through targeted solutions and strategic optimizations. By addressing immediate needs and implementing long-term strategies, we improved the store’s online presence, boosted customer experience, and increased the conversion rate, demonstrating our expertise in eCommerce optimization and our commitment to driving measurable success for our clients.

Monks of Method’s Channel Efficiency Breakthrough in Fashion Marketing

Category: Fashion & Apparel

Monks of Method is a fashion brand that offers timeless menswear classics with a contemporary twist, crafted for a perfect fit. Ethically made and expertly curated, their collection embodies effortless everyday elegance.

The Challenge: 

Monks of Method, a self-funded fashion brand, aimed to boost profitability through strategic performance marketing initiatives on Meta for D2C and Google for their website, targeting the acquisition of high-value customers. 

Solutions Implemented by Tenovia: 

A/B Testing:

  • Conducted A/B tests on headlines, CTAs, images, and layouts.
  • Analyzed results to optimize performance based on data-driven insights.

Enhanced Website Design:

  • Developed a professional, cohesive design reflecting the brand identity.
  • Implemented visual hierarchy to prioritize key content and improve user experience.

Streamlined Checkout Process:

  • Simplified the checkout process with fewer steps and guest checkout options for better user experience and increased conversion rates.
  • Implemented auto-fill options to enhance user convenience and reduce cart abandonment.

Optimization Strategies:

  • Allocated budget to high-performing channels and optimized marketing campaigns.
  • Experimented with improvements for underperforming channels to enhance effectiveness.

Customer Segmentation:

  • Segmented customers based on brand niche and targeted top metropolitan cities.
  • Tailored marketing messages to increase relevance and customer engagement.

Experimentation and Iteration:

  • Continuously tested new strategies and tactics within each of the marketing channels.
  • Implemented ongoing improvements based on performance data.

ROI Analysis:

  • Conducted thorough ROI analysis to measure channel profitability.
  • Considered direct and indirect benefits such as brand awareness and customer engagement.

Feedback Loop:

  • Established a feedback loop where insights and data continuously inform strategy adjustments.
  • Utilized Tensight.ai for employing machine learning and AI tools to predict trends and optimize campaigns in real-time.
  • Leveraged analytics to track customer behavior, sales trends, and marketing performance.
  • Conducted A/B testing to evaluate and refine strategies for optimal audience engagement.

The Impact: 

  • 54% growth in acquiring new customers.
  • 130% increase in revenue.

Conclusion: 

Tenovia’s comprehensive approach to performance marketing through Facebook and Google channels enabled Monks of Method to not only expand their customer base significantly but also achieve substantial revenue growth. By leveraging data-driven strategies, continuous optimization, and thorough analysis, Monks of Method successfully navigated their journey from startup challenges to sustainable growth in the competitive fashion market.

Maharishi Ayurveda’s Profit and Channel Efficiency on  Google & Meta

Category: Beauty and Wellness

Founded in 1986, Maharishi Ayurveda is a leading health and wellness company rooted in Ayurvedic principles. They offer a wide range of supplements and personal care products aimed at enhancing overall well-being, boosting immunity, improving sleep quality, and addressing various health needs. With a global presence spanning across India and numerous international markets, Maharishi Ayurveda is dedicated to promoting holistic health through time-tested Ayurvedic practices.

The Challenge –

The brand aimed to boost profitability by optimizing marketing campaigns and increasing ROAS (Return on Advertising Spend) on platforms like Google & Meta

Solutions implemented by Tenovia:

Tenovia leveraged Meta for direct-to-consumer (D2C) and Google channels for their website maharishiayurvedaindia.com

  • Data Collection and Analysis:

    • – Gather data from all marketing channels (social media, search engines, email marketing, affiliate marketing, etc)

    – Track key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).

  • Attribution Modeling:

    • – Utilize attribution models (last-click, first-click, linear, time decay, data-driven) to gauge each channel’s impact on the customer journey.

    – Implement tools like Google Analytics, Triple Whale, and other marketing analytics platforms for assistance.

  • Channel Performance Evaluation and Cross-Channel Synergy:

    • – Compare the performance of each channel based on KPIs to identify high-performing and low-performing channels.

    – Ensure a cohesive strategy across all channels by integrating campaigns for a unified customer experience.

    – Leverage insights from one channel to inform strategies in others.

  • Optimization Strategies:

    • – Allocate more budget to high-performing channels.

    – Optimize campaigns through A/B testing, adjusting bids, and refining targeting.

    – Identify issues in low-performing channels and experiment with better targeting, new creatives, or different bidding strategies.

  • Experimentation, Iteration, and ROI Analysis:

    • – Continuously test new strategies and tactics within each channel.

    – Regularly review and adjust based on performance data.

    – Conduct thorough ROI analysis to determine channel profitability, considering both direct and indirect benefits like brand awareness and customer engagement.

  • Customer Segmentation:

    • – Segment customers by demographics, behavior, and preferences.

    – Tailor marketing messages to each segment to enhance relevance and effectiveness.

  • Feedback Loop:

    • – Create a continuous feedback loop where insights and data inform strategy adjustments.

    – Utilize machine learning and AI tools to predict trends and optimize campaigns in real-time.

  • Specific Channel Insights:

    • – For Direct-to-Consumer (D2C) efforts, the brand leveraged Facebook

    – For Maharishi Ayurveda India (Website), it leveraged Google channels to maximize reach and effectiveness.

The Impact –

26% Growth in ROI: Showcasing more effective and efficient marketing efforts.

38% Improvement in Key Metrics: Click-through rates (CTR) increased by nearly 40%, while cost per session decreased by almost 35%, reflecting enhanced efficiency.

Conclusion –

Tenovia’s comprehensive solutions for Maharishi Ayurveda have increased profitability and improved channel effectiveness. Through data-driven insights, continuous experimentation, and strategic budget allocations, channels have been optimized, resulting in significant metric enhancements. These ongoing improvements highlight the effectiveness of our performance marketing strategies in delivering sustainable results, both in the short and long term.

QuickCommerce Success Story: Elevating Drools’ Brand Visibility on Zepto

QuickCommerce Success Story

THE CHALLENGE :

 Drools, a leading pet food brand in India faced several challenges in boosting brand visibility across major  cities and pin codes on Zepto, a leading quick commerce online platform

  • Low Presence on High Search Volume Keywords : The brand needed to boost visibility for highly sought after keywords in competitive markets.
  • Manual Ad Checking : Manually checking ad visibility across cities with high demand was time consuming and inefficient.
  • Manual Bid Adjustments : Adjusting bids manually for individual campaigns consumed significant time and resources.

SOLUTIONS IMPLEMENTED  :

 Tenovia implemented a comprehensive marketing  solution to address these challenges for Drool

  • City-Specific Campaigns : Set up separate campaigns for Bangalore, Mumbai, Delhi, Hyderabad, Chennai  targeting high volume keywords to enhance visibility.
  • Automated Share of Voice (SOV) Reports : Utilized Tensight AI to automate SOV reports, identifying top ad placements and competitor strategies.
  • Workflow Simplification : Analyzed BCG matrix (Brand Competitive Generic) keywords and adjusted CPCs (Cost per click) accordingly. Visualized non-triggering keywords and increased CPCs to occupy more ad placements.

OUR IMPACT :

  • Enhanced Impressions : March experienced a growth of approximately 148% in impressions, leading to increased brand awareness for the cat food category.
  • Boosted Clicks : Clicks surged by around 111% in March, indicating higher user engagement.
  • Revenue Growth : March revenue witnessed an impressive growth of about 95% compared to February, reflecting effective performance and profitability.

CONCLUSION :

The adoption of an automation approach using Tensight. AI effectively addressed the challenges faced by Drools, optimizing campaign performance, boosting brand visibility, and ultimately unlocking higher revenue generation potential. This case study highlights the importance of leveraging advanced tools and automation in digital marketing to achieve tangible business results.

Weaving Data-driven Inventory Solutions For Omnichannel Success | Suta Case Study

Weaving Data-driven Inventory Solutions

Suta is a leading D2C brand in the apparel and lifestyle category. The brand is well-known for its vast portfolio of woven sarees and blouses that seamlessly blend contemporary bling with traditional charm. Started as a Facebook page in 2016 by two sisters, Sujata and Taniya Biswas, and is now a 50 crore business. Suta now showcases a full-fledged website and offline stores across key cities like Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Thane, and Bhubaneswar with more in the pipeline.

The brand currently operates predominantly from its website and stores, and also through marketplaces like Myntra, Ajjio, Nykaa Fashion, Tata CliQ, Amazon, and Flipkart to name a few. With a 200% year-on-year growth, Suta sees 75-80% of its revenue from its online channels while looking at a 20-25% contribution from its offline stores.

Problem Statements and Business Risks

When it comes to lifestyle and apparel brands that have an omnichannel presence, it becomes imperative to have a data-backed inventory management system in place. Suta came to Tenovia with the challenges they were facing with:

  • Inventory management and stock abundance:  Products that were non-moving due to visibility were stocked up in the warehouse, posing a high risk to the business. This invisible excess of inventory was holding hostage the cash that could be used for other operational needs such as marketing or expanding the business. Excess inventory requires additional warehouse storage facilities leading to inefficiencies in storage management.  Additionally, the brand will have to resort to discounts or promotions to clear out these inventories, which can erode profit margins.

  • WMS and marketplace listing mismatch: There was a mismatch between the listings in the warehouse and the marketplaces. These products and SKUs that were listed were receiving very low visibility, which affected sales due to delays in delivery or product errors. There was also a mismatch between the products listed across marketplaces, creating inconsistency in the product portfolio.

  • Inventory syncing issues: The mismatch of inventory for SKUs between marketplaces and WMS created challenges in inventory management. It resulted in broken or partial listings, creating inconsistent product listings across different marketplaces. Additionally, technical syncing errors can list products as available on a marketplace but need more stock in the warehouse, leading to overselling and fulfillment issues.

Gaps identified by Tensight.ai

  • Catalog consistency across different marketplaces
  • Unexposed listing stock and incorrect SKUs
  • Inventory listing and management
  • Syncing errors in the WMS

Tensight.ai powered Solutions for Suta Live Listing Module Integration: Collaborating with Tensight, Suta integrated a live listing module to monitor product listings in real time. This module enabled Suta to identify gaps in their listings and inventory synchronization issues for specific SKUs. By leveraging this technology, Suta could ensure they have exposed all the assortment in all the MP’s, thereby minimizing visibility issues and maximizing their online presence and sales across channels.

Identification of Incorrect SKUs: Tensight was able to identify the SKUs that were listed incorrectly on channels like Myntra, Amazon, and other platforms. This helped Suta identify products that were present on the marketplace as a different SKU but were shown as out of stock due to listing mismatches.

Tracing WMS Syncing: Tensight helped Suta identify the SKUs where WMS syncing errors occurred.  Tensight was able to identify products that were partially listed, or not listed on the marketplace, helping in the identification of products that need to be listed on different marketplaces.

Brand Inventory Consistency: Tensight provides a listing percentage (%) view which helps in the identification of the number of products that are listed in a particular marketplace but are not present in another marketplace ensuring all the assortment is present on all marketplaces.

By integrating Tensight’s live listing module, Suta can monitor product listings in real-time, ensuring maximum exposure to its diverse assortment across multiple platforms.

Tensight was able to identify:

  • 24 incorrectly listed SKUs from the SKUs listed in the master
  • Inventory sync issues for 250 styles on Ajio and 18 styles on Nykaa
  • 800+ missing styles across Suta’s online channels

Through the identification and rectification of incorrect SKUs and WMS syncing errors, Suta has streamlined inventory management processes and optimized product visibility across marketplaces.

With Tensight.ai’s data-driven insights focused on brand inventory consistency, Suta can now navigate the competitive landscape of the apparel and lifestyle industry to maximize profits and optimize operations.

Revitalizing Amazon Presence: A Comprehensive Case Study of Successful Sales of a Sleep Supplement by an Ayurvedic Brand

Introduction

An Ayurvedic sleep supplement, free from addictive substances, has been developed to promote a natural and healthy sleep cycle through regular usage. In contrast to melatonin’s immediate sleep-inducing effects, the focus of this product is on enhancing the overall quality of sleep. This case study explores how the visibility and discoverability of the sleep supplement were increased on Amazon India through strategic optimization by Tenovia. By refining various aspects of the product listing, leveraging influencer marketing, and implementing creative strategies, we effectively accelerated sales and raised product awareness.

Challenges Faced

The sleep supplement struggled to gain visibility on Amazon India. The existing listing lacked efficient keyword optimization, engaging content, and compelling visuals. Consequently, the product failed to attract organic traffic and conversions, with the average daily performance falling below satisfactory levels, while competitors dominated the market.

Strategy and Implementation

Tenovia developed a comprehensive plan to revamp the product listing on Amazon India. The key focus areas included:

  • Keyword Optimization

Tenovia conducted thorough keyword research to identify the most relevant and high-converting keywords for the sleep supplement. These keywords were strategically incorporated into the product’s title, bullet points, description, and backend search terms to improve search rankings and visibility.

  • Content Revision and USP Highlighting

The product’s title, bullet points, and description were rewritten to emphasize its unique selling proposition (USP). The revised content highlighted the product’s Ayurvedic formulation, non-addictive nature, and promotion of a healthy, natural sleep cycle. Clear and concise language was used to enhance comprehension and captivate potential customers.

  • Infographics, Tiles, and A+ Pages

Tenovia created visually appealing infographics and tiles that showcased the benefits and features of the product. These graphics were designed to attract attention, convey information effectively, and highlight the product’s USP. Additionally, engaging A+ pages were developed that provided detailed information about the product, addressing customer concerns.

  • Influencer Promotion

To drive traffic and increase product awareness, the brand collaborated with popular influencers in the health and wellness niche. An influential YouTuber promoted it through their channel, including a link to the product in the video description. The video highlighted the product’s benefits and encouraged viewers to try it. It aimed to leverage the trust and credibility of the influencer, attracting a large audience and increasing conversions.

Results

The comprehensive transformation of the sleep supplement’s product listing on Amazon India produced significant outcomes:

  • Visibility and Searchability

The search rankings improved substantially due to effective keyword optimization. The product began appearing prominently in relevant search results, increasing its visibility to potential customers.

  • Sales and Conversion Rate

The enhanced listing, combined with influencer promotion, resulted in a surge in sales. The increased visibility and improved content quality attracted a larger customer base, leading to higher conversion rates. 

  • Product Awareness

The influencer promotion on YouTube generated substantial traffic to product listing on Amazon. This influx of new visitors resulted in increased product awareness and recognition. The number of customer reviews and ratings also rose significantly, further building trust and credibility.

  • Average Daily Run Rate

A key performance indicator, the average daily run rate, witnessed remarkable improvement. Before the listing makeover, the run rate stagnated at 100 units per day. However, after optimization and influencer promotion, the run rate soared to an impressive 1000 units per day, marking a significant enhancement.

In conclusion, the strategic collaboration between Tenovia and the Ayurvedic sleep supplement brought about a transformative journey on Amazon India. By addressing initial challenges through meticulous keyword optimization, content refinement, and engaging visuals, wesuccessfully revitalized the product listing. The infusion of influencer promotion, particularly through a trusted YouTuber, played a pivotal role in driving traffic, enhancing product awareness, and building credibility.

Optimizing strategic discounting to propel SMU revenue growth by 20% within a 12-Month Period for a large Footwear Brand

Recognized as a venerable footwear brand with an extensive legacy, this prominent homegrown enterprise has solidified its presence in the market over numerous decades. Originally established as a brick-and-mortar retailer, the company has successfully extended its reach to encompass tier-2 and tier-3 cities through its robust ecommerce division. 

Presently, the organization boasts a remarkable daily production capacity of over 400,000 pairs of footwear. Embracing the digital landscape, industry-leading brands like this one have diligently pursued a harmonious integration of online and offline channels, maintaining a steadfast commitment to sustained profitability.

Their challenge: Striking a balance between profitability and value 

For ecommerce fashion brands, product selection and discounting remain important aspects of business. The main challenge was a low average selling price (ASP), which had to continue providing value to its customers and maintain profitability in order to boost its ecommerce vertical. It’s also important to ensure price parity across online and offline channels.  

Our execution: Bolstering online merchandise  

To cater to the growing online consumer base, the brand launched over 200 exclusive new styles for men’s and women’s footwear. The brand followed the latest trends and demands in the online market and aimed to cater specifically to this demographic. This is where Tenovia stepped in – by offering lucrative discounting strategies that made products profitable and a bargain deal for the customer. 

Tenovia’s discounting strategy sought to achieve three main goals: 

  • Ensuring a low average selling price 
  • Expanding the product range without affecting profitability 
  • Providing value to customers with price and range of options  

The results: Facilitating a sharp rise in SMU revenue

SHORT TERM GOALS 

  • 2x growth in revenue from the expanded range, accounting for 12% of the total GMV
  • Greater active participation in events across marketplaces due to increased brand awareness and visibility

LONG TERM GOALS

  • Increase in selection month by month with the addition of trending styles in the catalog
  • Curate an exclusive online merchandise collection with higher margins and lucrative discounting

Another significant metric that proved the efficacy of our strategy was the steady and impressive rise of the SMU revenue percentage, climbing from 17.03% to 28.93% in FY-2023.

Keeping in mind the importance of product range as well as discounts for India’s price-sensitive customers, Tenovia’s strategic tactics have proved to be beneficial for the footwear brand, leading to: