An automated B2B eCommerce platform for manufacturers & wholesale distributors that enables B2B organizations to launch faster in the market with better business discovery that boosts ROI.
Tenovia Case Study on Shopify Plus eCommerce Optimization
Overview
Taruni, a leading fashion retailer in India is renowned for redefining feminine fashion by blending traditional styles with contemporary designs. Dedicated to providing elegant shopping experiences both online and in-store, they aimed to enhance their digital performance and optimize their Shopify Plus store to better serve their customers.
The Challenges
Taruni faced the following issues with their online store:
High Cumulative Layout Shift (CLS): This led to unexpected shifts in layout, particularly on mobile.
Increased Time to Interactive (TBT) and Largest Contentful Paint (LCP): These metrics were high due to inefficient resource loading and poorly sized images.
Performance Issues on Product Details and Listing Pages: Render-blocking resources and third-party scripts affecting load times.
Shopify Plus Solutions Provided by Tenovia
Webstore Audit and Reporting: Conducted a comprehensive audit and published a report outlining key performance issues.
Optimizations Implemented:
Mobile and Desktop Scores: Improved CLS by optimizing CSS (Cascading Style Sheets, the presentation of a web page) loading and image sizing. Enhanced TBT and LCP by refining resource loading strategies.
Product Details and Listing Pages: Addressed render-blocking resources and deferred offscreen images to enhance page speed.
Ongoing Tracking: Monitored performance metrics to ensure improvements were effective.
The Impact
The optimization efforts sustained overall performance improvements:
Mobile score increased from 50 to 66 (On Google Page Speed Insights)
Desktop score surged from 85 to 97 (On Google Page Speed Insights)
Reduction in load times by 35%
Increase in customer satisfaction and engagement by 25%
Conversion Rate Increase up by25%* (*Averaged for other variables)
Conclusion
Tenovia enhanced Taruni’s Shopify Plus store’s eCommerce performance through targeted solutions and strategic optimizations. By addressing immediate needs and implementing long-term strategies, we improved the store’s online presence, boosted customer experience, and increased the conversion rate, demonstrating our expertise in eCommerce optimization and our commitment to driving measurable success for our clients.
Monks of Method is a fashion brand that offers timeless menswear classics with a contemporary twist, crafted for a perfect fit. Ethically made and expertly curated, their collection embodies effortless everyday elegance.
The Challenge:
Monks of Method, a self-funded fashion brand, aimed to boost profitability through strategic performance marketing initiatives on Meta for D2C and Google for their website, targeting the acquisition of high-value customers.
Solutions Implemented by Tenovia:
A/B Testing:
Conducted A/B tests on headlines, CTAs, images, and layouts.
Analyzed results to optimize performance based on data-driven insights.
Enhanced Website Design:
Developed a professional, cohesive design reflecting the brand identity.
Implemented visual hierarchy to prioritize key content and improve user experience.
Streamlined Checkout Process:
Simplified the checkout process with fewer steps and guest checkout options for better user experience and increased conversion rates.
Implemented auto-fill options to enhance user convenience and reduce cart abandonment.
Optimization Strategies:
Allocated budget to high-performing channels and optimized marketing campaigns.
Experimented with improvements for underperforming channels to enhance effectiveness.
Customer Segmentation:
Segmented customers based on brand niche and targeted top metropolitan cities.
Tailored marketing messages to increase relevance and customer engagement.
Experimentation and Iteration:
Continuously tested new strategies and tactics within each of the marketing channels.
Implemented ongoing improvements based on performance data.
ROI Analysis:
Conducted thorough ROI analysis to measure channel profitability.
Considered direct and indirect benefits such as brand awareness and customer engagement.
Feedback Loop:
Established a feedback loop where insights and data continuously inform strategy adjustments.
Utilized Tensight.ai for employing machine learning and AI tools to predict trends and optimize campaigns in real-time.
Leveraged analytics to track customer behavior, sales trends, and marketing performance.
Conducted A/B testing to evaluate and refine strategies for optimal audience engagement.
The Impact:
54% growth in acquiring new customers.
130% increase in revenue.
Conclusion:
Tenovia’s comprehensive approach to performance marketing through Facebook and Google channels enabled Monks of Method to not only expand their customer base significantly but also achieve substantial revenue growth. By leveraging data-driven strategies, continuous optimization, and thorough analysis, Monks of Method successfully navigated their journey from startup challenges to sustainable growth in the competitive fashion market.
Founded in 1986, Maharishi Ayurveda is a leading health and wellness company rooted in Ayurvedic principles. They offer a wide range of supplements and personal care products aimed at enhancing overall well-being, boosting immunity, improving sleep quality, and addressing various health needs. With a global presence spanning across India and numerous international markets, Maharishi Ayurveda is dedicated to promoting holistic health through time-tested Ayurvedic practices.
The Challenge –
The brand aimed to boost profitability by optimizing marketing campaigns and increasing ROAS (Return on Advertising Spend) on platforms like Google & Meta
Solutions implemented by Tenovia:
Tenovia leveraged Meta for direct-to-consumer (D2C) and Google channels for their website maharishiayurvedaindia.com
Data Collection and Analysis:
– Gather data from all marketing channels (social media, search engines, email marketing, affiliate marketing, etc)
– Track key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).
Attribution Modeling:
– Utilize attribution models (last-click, first-click, linear, time decay, data-driven) to gauge each channel’s impact on the customer journey.
– Implement tools like Google Analytics, Triple Whale, and other marketing analytics platforms for assistance.
Channel Performance Evaluation and Cross-Channel Synergy:
– Compare the performance of each channel based on KPIs to identify high-performing and low-performing channels.
– Ensure a cohesive strategy across all channels by integrating campaigns for a unified customer experience.
– Leverage insights from one channel to inform strategies in others.
Optimization Strategies:
– Allocate more budget to high-performing channels.
– Optimize campaigns through A/B testing, adjusting bids, and refining targeting.
– Identify issues in low-performing channels and experiment with better targeting, new creatives, or different bidding strategies.
Experimentation, Iteration, and ROI Analysis:
– Continuously test new strategies and tactics within each channel.
– Regularly review and adjust based on performance data.
– Conduct thorough ROI analysis to determine channel profitability, considering both direct and indirect benefits like brand awareness and customer engagement.
Customer Segmentation:
– Segment customers by demographics, behavior, and preferences.
– Tailor marketing messages to each segment to enhance relevance and effectiveness.
Feedback Loop:
– Create a continuous feedback loop where insights and data inform strategy adjustments.
– Utilize machine learning and AI tools to predict trends and optimize campaigns in real-time.
Specific Channel Insights:
– For Direct-to-Consumer (D2C) efforts, the brand leveraged Facebook
– For Maharishi Ayurveda India (Website), it leveraged Google channels to maximize reach and effectiveness.
The Impact –
26% Growth in ROI: Showcasing more effective and efficient marketing efforts.
38% Improvement in Key Metrics: Click-through rates (CTR) increased by nearly 40%, while cost per session decreased by almost 35%, reflecting enhanced efficiency.
Conclusion –
Tenovia’s comprehensive solutions for Maharishi Ayurveda have increased profitability and improved channel effectiveness. Through data-driven insights, continuous experimentation, and strategic budget allocations, channels have been optimized, resulting in significant metric enhancements. These ongoing improvements highlight the effectiveness of our performance marketing strategies in delivering sustainable results, both in the short and long term.
Drools, a leading pet food brand in India faced several challenges in boosting brand visibility across major cities and pin codes on Zepto, a leading quick commerce online platform
Low Presence on High Search Volume Keywords : The brand needed to boost visibility for highly sought after keywords in competitive markets.
Manual Ad Checking : Manually checking ad visibility across cities with high demand was time consuming and inefficient.
Manual Bid Adjustments : Adjusting bids manually for individual campaigns consumed significant time and resources.
SOLUTIONS IMPLEMENTED :
Tenovia implemented a comprehensive marketing solution to address these challenges for Drool
City-Specific Campaigns : Set up separate campaigns for Bangalore, Mumbai, Delhi, Hyderabad, Chennai targeting high volume keywords to enhance visibility.
Automated Share of Voice (SOV) Reports : Utilized Tensight AI to automate SOV reports, identifying top ad placements and competitor strategies.
Workflow Simplification : Analyzed BCG matrix (Brand Competitive Generic) keywords and adjusted CPCs (Cost per click) accordingly. Visualized non-triggering keywords and increased CPCs to occupy more ad placements.
OUR IMPACT :
Enhanced Impressions : March experienced a growth of approximately 148% in impressions, leading to increased brand awareness for the cat food category.
Boosted Clicks : Clicks surged by around 111% in March, indicating higher user engagement.
Revenue Growth : March revenue witnessed an impressive growth of about 95% compared to February, reflecting effective performance and profitability.
CONCLUSION :
The adoption of an automation approach using Tensight. AI effectively addressed the challenges faced by Drools, optimizing campaign performance, boosting brand visibility, and ultimately unlocking higher revenue generation potential. This case study highlights the importance of leveraging advanced tools and automation in digital marketing to achieve tangible business results.
Suta is a leading D2C brand in the apparel and lifestyle category. The brand is well-known for its vast portfolio of woven sarees and blouses that seamlessly blend contemporary bling with traditional charm. Started as a Facebook page in 2016 by two sisters, Sujata and Taniya Biswas, and is now a 50 crore business. Suta now showcases a full-fledged website and offline stores across key cities like Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Thane, and Bhubaneswar with more in the pipeline.
The brand currently operates predominantly from its website and stores, and also through marketplaces like Myntra, Ajjio, Nykaa Fashion, Tata CliQ, Amazon, and Flipkart to name a few. With a 200% year-on-year growth, Suta sees 75-80% of its revenue from its online channels while looking at a 20-25% contribution from its offline stores.
Problem Statements and Business Risks
When it comes to lifestyle and apparel brands that have an omnichannel presence, it becomes imperative to have a data-backed inventory management system in place. Suta came to Tenovia with the challenges they were facing with:
Inventory management and stock abundance: Products that were non-moving due to visibility were stocked up in the warehouse, posing a high risk to the business. This invisible excess of inventory was holding hostage the cash that could be used for other operational needs such as marketing or expanding the business. Excess inventory requires additional warehouse storage facilities leading to inefficiencies in storage management. Additionally, the brand will have to resort to discounts or promotions to clear out these inventories, which can erode profit margins.
WMS and marketplace listing mismatch: There was a mismatch between the listings in the warehouse and the marketplaces. These products and SKUs that were listed were receiving very low visibility, which affected sales due to delays in delivery or product errors. There was also a mismatch between the products listed across marketplaces, creating inconsistency in the product portfolio.
Inventory syncing issues: The mismatch of inventory for SKUs between marketplaces and WMS created challenges in inventory management. It resulted in broken or partial listings, creating inconsistent product listings across different marketplaces. Additionally, technical syncing errors can list products as available on a marketplace but need more stock in the warehouse, leading to overselling and fulfillment issues.
Gaps identified by Tensight.ai
Catalog consistency across different marketplaces
Unexposed listing stock and incorrect SKUs
Inventory listing and management
Syncing errors in the WMS
Tensight.ai powered Solutions for Suta Live Listing Module Integration: Collaborating with Tensight, Suta integrated a live listing module to monitor product listings in real time. This module enabled Suta to identify gaps in their listings and inventory synchronization issues for specific SKUs. By leveraging this technology, Suta could ensure they have exposed all the assortment in all the MP’s, thereby minimizing visibility issues and maximizing their online presence and sales across channels.
Identification of Incorrect SKUs: Tensight was able to identify the SKUs that were listed incorrectly on channels like Myntra, Amazon, and other platforms. This helped Suta identify products that were present on the marketplace as a different SKU but were shown as out of stock due to listing mismatches.
Tracing WMS Syncing: Tensight helped Suta identify the SKUs where WMS syncing errors occurred. Tensight was able to identify products that were partially listed, or not listed on the marketplace, helping in the identification of products that need to be listed on different marketplaces.
Brand Inventory Consistency: Tensight provides a listing percentage (%) view which helps in the identification of the number of products that are listed in a particular marketplace but are not present in another marketplace ensuring all the assortment is present on all marketplaces.
By integrating Tensight’s live listing module, Suta can monitor product listings in real-time, ensuring maximum exposure to its diverse assortment across multiple platforms.
Tensight was able to identify:
24 incorrectly listed SKUs from the SKUs listed in the master
Inventory sync issues for 250 styles on Ajio and 18 styles on Nykaa
800+ missing styles across Suta’s online channels
Through the identification and rectification of incorrect SKUs and WMS syncing errors, Suta has streamlined inventory management processes and optimized product visibility across marketplaces.
With Tensight.ai’s data-driven insights focused on brand inventory consistency, Suta can now navigate the competitive landscape of the apparel and lifestyle industry to maximize profits and optimize operations.
An Ayurvedic sleep supplement, free from addictive substances, has been developed to promote a natural and healthy sleep cycle through regular usage. In contrast to melatonin’s immediate sleep-inducing effects, the focus of this product is on enhancing the overall quality of sleep. This case study explores how the visibility and discoverability of the sleep supplement were increased on Amazon India through strategic optimization by Tenovia. By refining various aspects of the product listing, leveraging influencer marketing, and implementing creative strategies, we effectively accelerated sales and raised product awareness.
Challenges Faced
The sleep supplement struggled to gain visibility on Amazon India. The existing listing lacked efficient keyword optimization, engaging content, and compelling visuals. Consequently, the product failed to attract organic traffic and conversions, with the average daily performance falling below satisfactory levels, while competitors dominated the market.
Strategy and Implementation
Tenovia developed a comprehensive plan to revamp the product listing on Amazon India. The key focus areas included:
Keyword Optimization
Tenovia conducted thorough keyword research to identify the most relevant and high-converting keywords for the sleep supplement. These keywords were strategically incorporated into the product’s title, bullet points, description, and backend search terms to improve search rankings and visibility.
Content Revision and USP Highlighting
The product’s title, bullet points, and description were rewritten to emphasize its unique selling proposition (USP). The revised content highlighted the product’s Ayurvedic formulation, non-addictive nature, and promotion of a healthy, natural sleep cycle. Clear and concise language was used to enhance comprehension and captivate potential customers.
Infographics, Tiles, and A+ Pages
Tenovia created visually appealing infographics and tiles that showcased the benefits and features of the product. These graphics were designed to attract attention, convey information effectively, and highlight the product’s USP. Additionally, engaging A+ pages were developed that provided detailed information about the product, addressing customer concerns.
Influencer Promotion
To drive traffic and increase product awareness, the brand collaborated with popular influencers in the health and wellness niche. An influential YouTuber promoted it through their channel, including a link to the product in the video description. The video highlighted the product’s benefits and encouraged viewers to try it. It aimed to leverage the trust and credibility of the influencer, attracting a large audience and increasing conversions.
Results
The comprehensive transformation of the sleep supplement’s product listing on Amazon India produced significant outcomes:
Visibility and Searchability
The search rankings improved substantially due to effective keyword optimization. The product began appearing prominently in relevant search results, increasing its visibility to potential customers.
Sales and Conversion Rate
The enhanced listing, combined with influencer promotion, resulted in a surge in sales. The increased visibility and improved content quality attracted a larger customer base, leading to higher conversion rates.
Product Awareness
The influencer promotion on YouTube generated substantial traffic to product listing on Amazon. This influx of new visitors resulted in increased product awareness and recognition. The number of customer reviews and ratings also rose significantly, further building trust and credibility.
Average Daily Run Rate
A key performance indicator, the average daily run rate, witnessed remarkable improvement. Before the listing makeover, the run rate stagnated at 100 units per day. However, after optimization and influencer promotion, the run rate soared to an impressive 1000 units per day, marking a significant enhancement.
In conclusion, the strategic collaboration between Tenovia and the Ayurvedic sleep supplement brought about a transformative journey on Amazon India. By addressing initial challenges through meticulous keyword optimization, content refinement, and engaging visuals, wesuccessfully revitalized the product listing. The infusion of influencer promotion, particularly through a trusted YouTuber, played a pivotal role in driving traffic, enhancing product awareness, and building credibility.
Recognized as a venerable footwear brand with an extensive legacy, this prominent homegrown enterprise has solidified its presence in the market over numerous decades. Originally established as a brick-and-mortar retailer, the company has successfully extended its reach to encompass tier-2 and tier-3 cities through its robust ecommerce division.
Presently, the organization boasts a remarkable daily production capacity of over 400,000 pairs of footwear. Embracing the digital landscape, industry-leading brands like this one have diligently pursued a harmonious integration of online and offline channels, maintaining a steadfast commitment to sustained profitability.
Their challenge: Striking a balance between profitability and value
For ecommerce fashion brands, product selection and discounting remain important aspects of business. The main challenge was a low average selling price (ASP), which had to continue providing value to its customers and maintain profitability in order to boost its ecommerce vertical. It’s also important to ensure price parity across online and offline channels.
Our execution: Bolstering online merchandise
To cater to the growing online consumer base, the brand launched over 200 exclusive new styles for men’s and women’s footwear. The brand followed the latest trends and demands in the online market and aimed to cater specifically to this demographic. This is where Tenovia stepped in – by offering lucrative discounting strategies that made products profitable and a bargain deal for the customer.
Tenovia’s discounting strategy sought to achieve three main goals:
Ensuring a low average selling price
Expanding the product range without affecting profitability
Providing value to customers with price and range of options
The results: Facilitating a sharp rise in SMU revenue
SHORT TERM GOALS
2x growth in revenue from the expanded range, accounting for 12% of the total GMV
Greater active participation in events across marketplaces due to increased brand awareness and visibility
LONG TERM GOALS
Increase in selection month by month with the addition of trending styles in the catalog
Curate an exclusive online merchandise collection with higher margins and lucrative discounting
Another significant metric that proved the efficacy of our strategy was the steady and impressive rise of the SMU revenue percentage, climbing from 17.03% to 28.93% in FY-2023.
Keeping in mind the importance of product range as well as discounts for India’s price-sensitive customers, Tenovia’s strategic tactics have proved to be beneficial for the footwear brand, leading to:
An Ayurveda-inspired health supplement, underwent a remarkable upswing in its sales trajectory on Amazon India subsequent to a meticulously planned partnership with a prominent YouTube influencer. This case study delves into the influencer’s adept promotional strategies, unraveling how these initiatives catalyzed a surge in visitor engagement, a substantial uplift in sales, and a notable enhancement in the product’s performance within the e-commerce domain.
PROBLEM STATEMENT:
The dietary supplement by the Ayurveda brand is formulated to amplify vitality, elevate energy levels, and foster comprehensive well-being in men. The product was facing modest sales on Amazon India and was witnessing only a handful of daily units sold before the influencer’s engagement. The task at hand revolved around heightening brand recognition, steering a higher influx of visitors, and effectively converting these visitors into valuable customers.
STRATEGY:
Understanding the potential of influencer-driven promotions, the company partnered with a well-known YouTube influencer focusing on health and well-being subjects. The influencer’s channel commanded a substantial number of subscribers, rendering it a perfect stage to introduce the health supplement to an interested and attentive viewership. Crafted exclusively for the product, the influencer produced a dedicated video wherein they endorsed the benefits, accompanied by a direct hyperlink to the Amazon India product page thoughtfully placed within the video’s description.
EXECUTION:
Influencer Collaboration: The company reached out to the influencer, sharing comprehensive details about the product, its advantages, and its intended audience. With genuine interest in the offering, the influencer readily agreed to endorse it on their YouTube channel.
Video Content: The influencer meticulously crafted a top-tier video review, spotlighting the essential features, perks, and their personal encounter with the mentioned health supplement. They elaborated on its efficacy, user-friendliness, and distinctive attributes, effectively captivating the audience’s attention while fostering a sense of trust.
Call-to-Action and Link: Within the video, a distinct call-to-action was seamlessly integrated, motivating viewers to explore the product further via the designated link to Amazon India’s product page. This streamlined approach provided an immediate avenue for intrigued viewers to make a purchase.
Promotion: The influencer energetically propagated the video across their social media platforms, leveraging their established viewer base. They engaged with the audience through comments and discussions related to the product, leveraging their influence to spark interaction.
Enhanced Conversion Tracking: With a focus on quantifying the influencer’s direct impact, the company implemented advanced conversion tracking measures. Through Amazon’s tracking tools, they could accurately attribute sales and conversions directly to the influencer’s video and any associated advertising campaigns. This data-centric methodology furnished crucial insights into the efficacy of the marketing endeavors, facilitating well-informed decisions.
IMPACT:
To elevate the effectiveness of the influencer-driven marketing initiative, Tenovia executed strategic marketing strategies within Amazon’s advertising framework. These strategies were devised to magnify the influencer’s promotional endeavors, consequently optimizing the outcomes on sales and brand recognition and it included:
Sponsored Product Promotions
Visual Advertisements
Precision Targeted Campaigns Optimized Ad Placement
The successful integration of influencer marketing with Amazon’s advertisement panel created a strong foundation for future growth. The increased brand awareness, customer engagement, and sales growth laid the groundwork for continued success and market expansion.
RESULTS:
Increased Traffic: The influencer’s promotional efforts generated a significant influx of traffic to the Amazon India product page. Viewers who were genuinely interested in the product clicked the provided link to explore the product further.
Surge in Sales: The increased traffic resulted in a substantial increase in sales for Vigoroyal M. The product went from selling a few units per day to hundreds of units per day, surpassing the company’s expectations.
Improved Conversion Rate: The endorsement from the influencer instilled trust and confidence in potential customers, leading to a higher conversion rate. The video review, combined with the convenience of the direct Amazon India link, streamlined the purchase process and minimized barriers to conversion.
Average Daily Run Rate: The average daily run rate of the product experienced a substantial boost, reflecting the sustained increase in sales and customer demand. The product achieved consistent sales growth, providing a solid foundation for future success.
CONCLUSION:
In summary, Tenovia emphasizes the importance of choosing the right influencers for the best results. Picking influencers who connect with the brand’s audience and values is key. When influencers are knowledgeable about the product’s area, their endorsement carries more weight.
Additionally, it’s crucial for influencers to create engaging content. Their video review should be well-made, interesting, and offer real insights about the product. This kind of content helps consumers make informed decisions.
Vigoroyal M, a health supplement from Maharishi Ayurveda, experienced a substantial upswing in sales on Amazon India following a strategic collaboration with a prominent YouTube influencer. This case study delves into the influencer’s impactful promotional efforts, examining how they contributed to a surge in website traffic, heightened sales figures, and an overall enhancement of the product’s performance within the e-commerce realm.
Background
Vigoroyal M, a dietary supplement designed to improve vitality, elevate energy levels, and promote holistic well-being in males, initially achieved only modest sales on Amazon India, with a limited number of units sold daily. The pivotal challenge at hand was to elevate brand visibility, attract a larger audience, and effectively convert visitors into satisfied customers.
Strategy
Recognizing the power of influencer marketing, the brand strategically partnered with a prominent YouTube figure specializing in health and wellness ccategory. Leveraging the influencer’s substantial subscriber base, which was particularly engaged in health-related topics, provided a solid platform to spotlight Vigoroyal M to a relevant audience. The collaboration involved the creation of a dedicated video by the influencer, endorsing the product and incorporating a direct link to the Amazon India product page in the video description. This approach aimed to seamlessly connect the audience with the product, fostering a direct pathway to explore and purchase Vigoroyal M.
Execution
Influencer Collaboration: The brand approached the influencer and presented them with the product details, benefits, and target audience. The influencer was genuinely interested in the product and agreed to promote it through their YouTube channel.
Video Content: The influencer created a high-quality video review, highlighting the key features, benefits, and personal experience with Vigoroyal M. They discussed the product’s effectiveness, ease of use, and unique selling points, capturing the viewers’ attention and building trust.
Call-to-Action and Link: The influencer included a clear call-to-action in the video, encouraging viewers to visit the Amazon India product page using the provided link. This created a direct path for interested viewers to purchase the product.
Promotion: The influencer actively promoted the video across their social media channels, leveraging their existing audience base and engaging with viewers through comments and discussions related to the product.
Enhanced Conversion Tracking: To measure the direct impact of the influencer’s promotional activities, the company implemented enhanced conversion tracking. By utilizing Amazon’s tracking tools, they were able to attribute sales and conversions directly to the influencer’s video and the associated advertisement campaigns. This data-driven approach provided valuable insights into the effectiveness of the marketing activities and allowed for data-backed decision-making.
Impact of Marketing Activities in Amazon Advertisement Panel
To augment the effectiveness of the influencer-driven campaign for Vigoroyal M, Tenovia implemented strategic marketing activities within Amazon’s advertisement panel. These initiatives were meticulously designed to amplify the influencer’s promotional reach, ultimately maximizing the impact on both sales and brand awareness. The implemented strategies included:
Sponsored Product Ads – Leveraging sponsored product placements to enhance visibility and click-through rates for Vigoroyal M within Amazon’s ecosystem.
Display Ads – Employing eye-catching display advertisements to further capture the attention of potential customers and reinforce the product’s presence on the platform.
Targeted Ad Campaigns – Executing precise and data-driven ad campaigns tailored to reach specific demographics, aligning with the preferences of the influencer’s audience.
Ad Placement Optimization – Strategically optimizing the placement of ads to ensure prime visibility in key sections of the Amazon platform, maximizing exposure and potential conversions.
The successful integration of influencer marketing with Amazon’s advertisement panel created a strong foundation for future growth. The increased brand awareness, customer engagement, and sales growth laid the groundwork for continued success and market expansion.
Results
Increased Traffic – The influencer’s promotional efforts generated a significant influx of traffic to the Amazon India product page. Viewers who were genuinely interested in Vigoroyal M clicked the provided link to explore the product further.
Surge in Sales – The increased traffic resulted in a substantial increase in sales for Vigoroyal M. The product went from selling a few units per day to hundreds of units per day, surpassing the company’s expectations.
Improved Conversion Rate – The endorsement from the influencer instilled trust and confidence in potential customers, leading to a higher conversion rate. The video review, combined with the convenience of the direct Amazon India link, streamlined the purchase process and minimized barriers to conversion.
Brand Awareness – The collaboration with the influencer significantly improved the overall awareness of Vigoroyal M in the target market. The product gained exposure to a wider audience, allowing the brand to establish itself as a trusted name in the health supplement industry.
Average Daily Run Rate – The average daily run rate of Vigoroyal M experienced a substantial boost, reflecting the sustained increase in sales and customer demand. The product achieved consistent sales growth, providing a solid foundation for future success.
Conclusion
Influencer Selection: The pivotal factor for success was the careful selection of influencers whose ethos resonates with the brand’s target audience and values. Opting for influencers with specialized knowledge in the product’s niche amplifies the resonance of their endorsement, fostering a deeper connection with the audience.
Compelling Content: The influencer’s video review serves as the focal point for success, demanding a careful blend of artistry and authenticity. Crafted with precision, the content must be engaging, providing genuine insights that not only inform but also captivate the audience. A comprehensive and persuasive narrative is paramount, ensuring the audience is not only informed but also inspired to explore and embrace the endorsed product.
Strategic Marketing Plan: To fortify our campaign, Tenovia strategically harnessed the power of Amazon’s advertising panel. Through sponsored product ads, display ads, targeted ad campaigns, and ad placement optimization, we maximized the reach and impact of the influencer’s promotional efforts. This synergy between influencer marketing and Amazon Advertising has not only elevated brand awareness and customer engagement but has also been a driving force behind the substantial growth in sales. The successful integration has laid a robust foundation for continued success and opens avenues for further market expansion. As we navigate the evolving landscape of e-commerce, this comprehensive approach proves instrumental in maintaining our upward trajectory and solidifying our presence in the market.
Tenovia recently worked with an ethnic fashion brand that offers a wide range of high-quality sarees, connecting traditional artisans to consumers across the country. The apparel brand is a leading saree distributor based in Maharashtra and well-established across Western India.
Currently, they have an attractive and user-friendly website that provides a seamless online shopping experience for traditional handlooms from all over India.
Their challenge: Making the move from offline to online
The brand is a traditional family business, with four large offline stores that serve both B2B and B2C customers. They did not have an online store until recently, which was created as a response to the COVID-19 pandemic. Since luxury and apparel businesses suffered great losses in the past few years, having an online presence became imperative.
Tenovia then began working closely with them to develop a sustainable ecommerce infrastructure and architecture, which proved to be a significant challenge given the short turnaround time. We accelerated our prototyping and iterating processes, keeping in mind the feedback recorded from various stakeholders as well as customers and focus groups.
