Maharishi Ayurveda’s Profit and Channel Efficiency on  Google & Meta

Category: Beauty and Wellness

Founded in 1986, Maharishi Ayurveda is a leading health and wellness company rooted in Ayurvedic principles. They offer a wide range of supplements and personal care products aimed at enhancing overall well-being, boosting immunity, improving sleep quality, and addressing various health needs. With a global presence spanning across India and numerous international markets, Maharishi Ayurveda is dedicated to promoting holistic health through time-tested Ayurvedic practices.

The Challenge –

The brand aimed to boost profitability by optimizing marketing campaigns and increasing ROAS (Return on Advertising Spend) on platforms like Google & Meta

Solutions implemented by Tenovia:

Tenovia leveraged Meta for direct-to-consumer (D2C) and Google channels for their website maharishiayurvedaindia.com

• Data Collection and Analysis:

– Gather data from all marketing channels (social media, search engines, email marketing, affiliate marketing, etc)

– Track key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).

• Attribution Modeling:

– Utilize attribution models (last-click, first-click, linear, time decay, data-driven) to gauge each channel’s impact on the customer journey.

– Implement tools like Google Analytics, Triple Whale, and other marketing analytics platforms for assistance.

• Channel Performance Evaluation and Cross-Channel Synergy:

– Compare the performance of each channel based on KPIs to identify high-performing and low-performing channels.

– Ensure a cohesive strategy across all channels by integrating campaigns for a unified customer experience.

– Leverage insights from one channel to inform strategies in others.

• Optimization Strategies:

– Allocate more budget to high-performing channels.

– Optimize campaigns through A/B testing, adjusting bids, and refining targeting.

– Identify issues in low-performing channels and experiment with better targeting, new creatives, or different bidding strategies.

• Experimentation, Iteration, and ROI Analysis:

– Continuously test new strategies and tactics within each channel.

– Regularly review and adjust based on performance data.

– Conduct thorough ROI analysis to determine channel profitability, considering both direct and indirect benefits like brand awareness and customer engagement.

• Customer Segmentation:

– Segment customers by demographics, behavior, and preferences.

– Tailor marketing messages to each segment to enhance relevance and effectiveness.

• Feedback Loop:

– Create a continuous feedback loop where insights and data inform strategy adjustments.

– Utilize machine learning and AI tools to predict trends and optimize campaigns in real-time.

• Specific Channel Insights:

– For Direct-to-Consumer (D2C) efforts, the brand leveraged Facebook

– For Maharishi Ayurveda India (Website), it leveraged Google channels to maximize reach and effectiveness.

The Impact –

26% Growth in ROI: Showcasing more effective and efficient marketing efforts.

38% Improvement in Key Metrics: Click-through rates (CTR) increased by nearly 40%, while cost per session decreased by almost 35%, reflecting enhanced efficiency.

Conclusion –

Tenovia’s comprehensive solutions for Maharishi Ayurveda have increased profitability and improved channel effectiveness. Through data-driven insights, continuous experimentation, and strategic budget allocations, channels have been optimized, resulting in significant metric enhancements. These ongoing improvements highlight the effectiveness of our performance marketing strategies in delivering sustainable results, both in the short and long term.