There are many reasons why increasing website traffic is necessary. It allows you to gather information about your target audience so you can make decisions accordingly improves your search engine credibility and ultimately generates more leads which results in increased conversion and new customers. It also lets you know how well your marketing strategy is working.
Now with millions of similar websites operating around the world, how can YOU ensure an increase in engagement for your site? The good news is that you aren’t trying to engage with anyone and everyone who uses the internet – your focus should be only on your specific target audience.
We have a list of tips and tricks that can help you increase the number of site visits you get, organically.
- On Page SEO
Start by optimizing each page on your website with various SEO tactics. Producing great quality content with targeted keywords alongside adding short meta descriptions will increase your ranking in search engines and get you more visitors. The meta description appears below the URL and will help the user know what the page is about, therefore making them more likely to click on it.
- Using Social Media
When you have already worked on creating good content for your website, use social media to share and promote the content. Creating engaging posts will notify not just your subscribers/followers but their networks as well. Adding relevant hashtags will bring up your page when new users search for a particular product or service.
- Guest Blogging
Having a social media influencer contribute to your blog will give you a big boost in terms of new users visiting your site. You could also partner with influencers to mention and link to your business/website on their platforms. Micro-influencers have large followings online and are a very impactful way of reaching out to new users in your target audience. While choosing an influencer to work with, be sure it is someone whose brand aligns with your business and values.
- Increase Engagement with your Audience
Stay up to date and active on various online groups and platforms that are relevant to your business. Comment on posts, engage in discussions about your industry and answer questions. Platforms like Quora and Reddit have a huge user base and rank highly on search engines. Use them to your benefit and you will also be growing your brand in the process.
- Grow from your Analytics
Be sure to stay on top of your website analytics. Using tracked links for all your marketing campaigns will allow you to identify what works consistently for you. This will allow you to focus on the kind of content and strategies that work without wasting time on everything at once.
Growing your business and increasing website traffic is an ongoing process. You have the tips to get you started – keep following them till you see results. It is a gradual process but with a mix of all these strategies, you will be able to see your website traffic grow exponentially. Check out Tenovia’s other posts to learn more about digital marketing strategies and current industry trends.