With its immense reach and shopping-focused audience, Amazon is a game-changer for brands. Whether you’re looking to boost sales, build awareness, or simply connect with a vast pool of potential customers, advertising on Amazon has a lot to offer. Here’s a breakdown of why Amazon advertising should be part of your strategy.
1. Real-Time Access to Buyers
When you advertise on Amazon, buyers are already in a shopping mindset. Unlike other platforms where people might see your ad as they scroll for other content, Amazon advertising reaches audiences at the perfect moment when they are ready to make a purchase. So, by placing your brand in front of these high-intent shoppers, you’re reaching people ready to buy. And with Amazon’s huge daily audience, the odds are in your favour.
2. Increased Brand Awareness
Amazon isn’t just a place to sell stuff; it’s a place to make your brand memorable. With options like Sponsored brand ads, your logo, brand colours, and messaging get prime spots in front of millions of shoppers. Amazon gives you the unique ability to build awareness among people who are looking for products similar to yours. Amazon’s format also allows for more visual brand storytelling, helping you stand out and stick in shoppers’ minds.
3. Boosts Your Sales
One of the biggest perks? Amazon’s shoppers are ready to spend. This platform’s conversion rates are about 10 times higher than those on other advertising networks. That means more people seeing your ads are likely to buy. And with the ability to use longer-tail keywords (like “8-inch black heels” instead of just “heels”), you’re not only getting in front of more people but more specific searches—bringing down your cost-per-click and increasing conversion potential.
4. It’s a Cost-Effective Solution
While Amazon ranks just behind Google and Facebook in the advertising world, it tends to be more cost-effective. The ad campaigns are budget-friendly, with many advertisers reporting better returns compared to other platforms. And with Amazon’s Pay-Per-Click model, you only pay when a shopper engages with your ad, which means your budget goes further. With tools such as Sponsored Products, Sponsored Brands, and Sponsored Display, brands can experiment with different ad types and measure what works best, making data-driven decisions that maximize revenue.
5. Data and Behavioural Insights
Amazon’s advertising dashboard provides metrics on impressions, clicks, conversions, and return on ad spend (ROAS). It understands its shoppers inside and out, offering insights no other platform can match. Amazon has insights into what customers buy when they buy, and even how they browse. This data can power smarter marketing. With real-time insights, you can track campaign performance, make adjustments, and optimize ads on the go, leading to campaigns that don’t just reach people but resonate with them.
6. Good ROI with Amazon CPC Ads
Amazon’s cost-per-click (CPC) ads are known for delivering solid ROI. With Amazon’s audience being so product-focused, you are spending on ads that are likely to result in sales, not just clicks. And thanks to their competitive pricing and highly targeted placements, Amazon’s CPC ads can outperform similar ads on other platforms.
7. Increased Visibility and Targeted Reach
On Amazon, even new brands get a shot at prime real estate. By using sponsored ads, you’re able to appear at the top of search results—even on the first page, which is where most shoppers make their choices. Brands can target by product categories, keywords, and even competitors’ audiences, making it easier to capture the attention of users who are likely to be interested in their products. So, Amazon ensures that your products are seen by the right audience at the right time.
8. Establish Brand Discovery and Measurement
Amazon is uniquely positioned to help brands measure their success. With metrics like “new-to-brand” (which tracks how many new customers you gain), you’re not only seeing sales but also how your brand’s customer base is growing. This focus on “brand discovery” gives you valuable insights into lifetime value, helping you focus on strategies that grow long-term loyalty.
9. Create Customer Trust
One of the underrated benefits of Amazon ads is how they can build customer trust. Linking a Sponsored Brands campaign directly to your Amazon Store creates a smoother, more immersive experience that allows customers to explore your brand, your other products, and your values. When consumers repeatedly see your brand’s products across Amazon, they associate it with reliability and recognition. This is especially important in a competitive market where consumers might hesitate to buy from a brand they are not familiar with.
Conclusion
While the reasons why Amazon advertising is beneficial for your brand have been discussed, getting the most from your campaigns requires expertise, strategy, and ongoing optimization. At Tenovia, we specialize in helping brands unlock the full potential of their e-commerce channels, including how to advertise on Amazon. Our team offers tailored solutions to maximize visibility, improve conversions, and drive sustainable growth through data-driven Amazon advertising strategies.
Whether you’re new to Amazon or looking to enhance your existing campaigns, Tenovia’s e-commerce expertise can help you achieve your goals. Contact us today to see how we can take your Amazon advertising to the next level and grow your brand in the digital marketplace.