One of the core principles of marketing lies in understanding and connecting with your customer. Analyzing the huge volumes of data that you gather from your business operations every day, can be an incredibly powerful tool to understand your market and how you can improve your business. Big Data can be overwhelming, but with the help of web analytics and its related tools, you can convert these numbers into valuable information to profit your customers, as well as your business.
Simply put, web analytics is the practice of collecting, measuring, and analyzing online data to comprehend and optimize your business’s online presence.
Here’s how web analytics can help your business:
With the web analytics data, you can better assess which marketing exercise is working for your business and how you can enhance your users’ online experience. Thus, generating more leads, sales, or conversions.
• It translates your customer’s user experience into quantifiable numbers. This customer analytics data allows you to discover what they want and how you can fulfill the same, making you stay ahead of your game.
• Various online analytics tools like Google Analytics help you identify your traffic sources, determine your ROI from advertising, number of visitors, the location of visitors, the duration of their presence on your site, and so on.
• Web analytics helps you narrow down the information, as sharp as a single page or a section on your online assets. You discover where you are losing traffic and at which point of the customer journey. By analyzing and reporting these weaknesses, you can improve those areas of your business, thus increasing your page traffic.
• It monitors your online data to help you analyze your visitors’ behaviors and demographics. Thus you can target the right audience and acquire new visitors.
• With web analytics data you can track metrics like Click-through rate, the number of conversions, type of referrals and bounce rate, and use it to improve your online presence.
If the digital landscape looks like an ocean, then Big Data is no less than a storm, and without a guiding light, your business will only be a small boat struggling to survive. That is why you need web analytics to your rescue and find your way through the digital storm.