Dynamic Remarketing 101

You’ve probably heard the concept “remarketing” before, but do you know what it represents and what benefits it provides? If not, don’t worry; we’ve got all the information you need about remarketing right here. We’ll look at the definition of remarketing, the benefits of remarketing, and everything about dynamic remarketing in this blog.

So let’s get started!

What is remarketing and why is it essential?

Remarketing is a marketing approach for retargeting website or social media visits, as well as engaging with potential customers. For instance, suppose you went to a website in search of a sports shoe, stayed for a while but didn’t buy anything, and then departed.

However, you may have observed adverts for that exact website and footwear on search engines, email, social media, and other places after that. It’s precisely what it sounds like when it comes to remarketing.

Remarketing can be carried out through a variety of means, including:

  • Google
  • YouTube
  • Microsoft
  • Facebook
  • Instagram
  • Email
  • WhatsApp
  • SMS
  • Amazon
  • Flipkart
  • Big basket
  • Myntra

Furthermore, in remarketing ads the targeted audience will be shown generalised ads which are relevant to all users. These are effective in situations where the brand needs to make an announcement such as new arrivals, sale alert, price drops etc.

Now that you have a better understanding of what remarketing is, let’s move on to the advantages of remarketing.

Benefits of Remarketing

Remarketing is one of the most effective techniques to boost your company’s revenue. There are numerous pros to remarketing, and a few of them are listed below:

  • Remarketing is a cost-effective method of advertising.
  • Remarketing allows you to maintain contact with your target demographic.
  • It has a higher return on investment.
  • Remarketing aids in the improvement of ad relevance.
  • It enables you to approach a specific demographic.
  • It aids the buyer in remembering the brand.

Importance of Remarketing

Remarketing is an innovative method used by a variety of businesses to massively improve their revenue. The following are the top two reasons for the importance of remarketing. Let’s take a peek at our ideas.

  • Interaction with Audience

According to the study of QuickSprout.com, 97 percent of visitors leave a website without converting, meaning that 97 out of 100 new users do not leave their email address, phone number, or other contact information, and roughly 49 percent of visitors browse a site 2-4 times before making a purchase.

The majority of consumers devote a significant amount of time to reviewing the product’s features and comparing them across other platforms. Companies, on the other hand, seek to expand sales and match customer expectations since they can’t afford to lose valuable clients like that!

As a result, remarketing allows businesses to track customers from one website to the next and sell items and services that are relevant to their needs. This method allows them to maintain contact with their target market.

Brands acquire insight into their customers through engagement and remarket them in unique ways as a result.

  • Increased Brand Awareness

Remarketing is used by more than half of businesses to increase brand awareness and recognition online. Customers of well-known companies want to be able to recognise their brands instantly. One of the most important outcomes is brand recognition.

Companies can use remarketing to re-establish brand recognition. Let’s take a good look at a simple case in point. On Mango’s website, you were looking for a Jacket. And you added one jacket to your shopping cart. As a result, you abandoned your shopping cart and exited the website. What do you think Mango would do with it?

In your mind, Mango would re-establish the brand. They could use Facebook Remarketing Advertisements, Google Ads, and other social media ads to retarget you, or even send you an email. Mango may permanently imprint the product range and brand name in your mind thanks to remarketing.

That is how different brands raise their brand awareness and recognition.

What is Dynamic Remarketing?

Dynamic remarketing is a superior form of traditional remarketing because it allows you to show adverts to prior visitors that include products and services they looked at on your site. These are customised ads based on surfing history. It converts potential shoppers into buyers by luring them to the website by displaying their items of interest.

Compared to the standard, dynamic remarketing gives you the ability to better personalize the ads that are served to the user. The disadvantage is that the dynamic remarketing is a little bit more technically demanding to implement. Dynamic remarketing usually shows better results compared to the standard remarketing campaigns.

  • How does it work?

Account-holders can draw from current components in their Merchant Center catalogue and employ existing product data with dynamic remarketing, which collects information from the company’s specific merchant accounts.

To get started, you’ll need to add a remarketing tag to your website. Ask your programmer if you don’t know how to do it. After you’ve finished installing the remarketing tag, you’ll need to create a Google Ads account. You’ll need to create some target audiences. To do so, go to Shared Library -> Audiences and pick “Remarketing list” from the “New audience” drop-down menu. You can establish a “List Definition” in the additional settings, which means you can choose who you want to include in the audience. The audiences can then be assigned to the ad groups that you believe would be most effective.

  • Benefits Of Dynamic Remarketing

There are multiple reasons to employ dynamic remarketing:

  • Advertisements that become more prominent as your goods or services become more popular: Combining your products and service feeds with interactive ads that scale to cover your entire inventory is a winning combination.
  • Feeds that are simple but effective: Make a simple .csv, .tsv, .xls, or .xlsx file. The Google Ads product recommendation engine will pull items and services from your stream and find the best marketing mix for each ad based on ratings and the visitor’s experience on your site.
  • High-performance layouts: For the person, placement, and platform where the ad will appear, Google Ads forecasts which dynamic ad layout is most likely to perform well.
  • Real-time bid optimization: Google Ads generates the best bid for each impression using its upgraded CPC and conversion optimizer.

Conclusion

Traditional remarketing differs significantly from dynamic remarketing. While classic remarketing uses static ads to target previous visitors, dynamic remarketing goes a step further. It generates adverts and displays them to previous visitors based on their interactions with your website. So, it won’t be wrong to say that it is an effective way to market your brand.

Implications of COVID-19 – The URGENT Need for a Digital Transformation

Implications of COVID-19 - The URGENT Need for a Digital Transformation

The last month has seen a major shift in the landscape of businesses both offline and online. As retail stores shut shop and people frantically wash hands, social isolation has somehow gotten us all more digitally connected than ever before. The COVID-19 situation is, in fact, a global crisis and a very serious one, which would force a lot of businesses to innovate and make tweaks to their business model. In the words of Steve Blank, of the Lean Startup fame:
“If your business model today looks the same as it did on 1st March, you’re in denial – and possibly out of business”. You should read up his Lifeboat Strategy to deal with this crisis for your business.


WHY YOU NEED AN ECOMMERCE AND A DIGITAL TRANSFORMATION STRATEGY

Ok here’s why: Offline business will take a while to come back to what it was. The good news is that the consumption will not stop – people’s behaviors won’t change – where they buy products or services from will get disrupted over the next few months. 


eCommerce will grow

The social isolation situation may continue longer and even after the lockdown is lifted, people will continue taking preventive measures keeping most shopping limited to online. 

Online sales have increased two-fold after the crisis struck. Most products like electronics have anyways largely been purchased online. Other sectors like Groceries, however, have only recently seen a spike in demand and sales online. What happens with grocery sales increasing online is that it is fundamentally a game-changer for the eCommerce industry. And if people get used to the convenience of this, it might just become habit-forming. 

Now, if your business is ahead of the curve on eCommerce, great! But if you’re a business leader and you’ve been slow to adapt to eCommerce, you have to prioritize it as one of the top projects on your to-do list. 

Adapting to eCommerce means a bunch of things including making tweaks in your supply chain, merchandise, hiring, warehousing, operations, customer service and finally sales and marketing. For some companies, it includes exploring a B2B eCommerce approach to expand their distribution.


And That’s why you would need a Digital Transformation

Digital transformation doesn’t mean activating your digital marketing and ticking that checkbox. It’s an approach that involves looking at your business with a fresher mindset. It is a shift that will need a change in the mindset, skillset, and toolset. 

Most brand leaders have heard of Digital Transformation and have probably taken some strides towards this. But if we were to look around, it’s nowhere near where it should be in the ecosystem. This COVID-19 crisis will quickly make it clear the gaps in your digital transformation strategy and execution. 

As the old Chinese saying goes: The best time to plant a tree was 20 years ago, the next best time is now” 

In summary: We would strongly urge brand leaders to rethink what their businesses would look like if eCommerce would play a bigger role than it ever has: across the supply chain, distribution, brand awareness, new channels of sales, and new avenues of customer service and conversations.  

As stressful as the situation can get as we adapt to a post COVID-19 / Corona Virus world – as leaders we can do what’s in our control as we navigate our companies through this crisis. Act now!

The future of digital driven businesses in India

The future of digital driven businesses in India

According to Internet and Mobile Association of India (IAMAI), currently, there are more than 500 million internet users in India. With the recent economic growth and increased digital adoption, it opens up opportunities for digital-driven businesses. Adding to these changing market landscape, the thriving presence of the Digital India campaign also contribute to the prospective growth of digital companies.

Emergence of digital marketing enterprises

With the country’s quick adoption of digital technologies, there has been an increasing need for businesses to be online and be seen by their audience, across the digital ecosystem. Scoring a higher search engine rank and better online visibility are the needs of the hour. Catering to this growing need for businesses to be pervasive, there has been an increase in digital marketing companies in the recent years. Most of these agencies have highly qualified professionals who employ the best tactics to boost their client’s businesses and online presence. The changing market need has also resulted in an increased demand for digital marketing consultant for businesses. This subsequently makes these service providers almost indispensable for businesses, to be able to survive in the radically shifting market scenario.

The startup trend

The rising trend of startups is changing the face of the country’s economic landscape. But a common problem that most startups face is the lack of funds at disposal towards digital activities. Traditional marketing, with its high-end costs, become cumbersome for the nascent companies. This creates a significant scope for digital marketing enterprises. A digital marketing agency makes for a cost-effective yet powerful way of leading the small and medium businesses towards conversion-oriented marketing. As experts in marketing and analytics tools, the digital marketing company proves to be result-oriented and promising for startups.

The way forward

As recent research and statistics show, digital enterprises will soon occupy a prominent space in the country’s business landscape. As of today, India hosts the top ranking digital service agencies who blend the principles of traditional marketing with the powerful techniques of digital marketing to yield the best business benefits to their clients.