Indian Retail: Embracing a Marketplace Mindset

Indian Retail: Embracing a Marketplace Mindset

The Indian retail industry has emerged as one of the most dynamic, fast-paced, and profitable market segments. Global retail giants consider this market to be the 5th largest investment destination in the world owing to its expected growth of nearly USD 3600 billion by 2020. Riding on factors like the changing economic landscape and easy credit options, coupled with rising income of consumers, the retail space is enjoying a consistent growth, contributing to almost 10% of the country’s Gross Domestic Product (GDP).

Furthermore, the increased digital connectivity of the dominating millennial population exposes them to global trends, creating an opportunity for retailers to meet the ever-changing lifestyle demands of the modern Indian consumer. Of all emerging trends in the retail industry, the rise of online retail has taken the industry by storm, especially in recent years. Driven by domestic startups and robust investments from international investors and ever-increasing internet users, India is expected to become one of the fastest growing e-commerce markets in the world. Retailers with physical stores are exploring online retail to be at par with the changing trend and address competition from the newer players. In short, e-commerce has brought about a revolution in the Indian retail space.

But how does one successfully thrive amidst this ever-expanding and disruptive market? As the need of the modern consumer surpasses tangible products and extends to best user experience or online journey, their changing behaviors call for a smarter approach to retail. That is where the need for a smart marketplace strategy comes into play. By leveraging all digital channels and diverting resources towards online store management, retailers are now being able to target more customers across smaller cities and towns, where earlier it was impossible to reach physically. Furthermore, with marketplace management services offered by the marketplace giants, retailers today are not afraid to embrace new trends and explore the new domains with open arms.

And thus from the traditional brick-and-mortar stores to the vast, virtual marketplace, the Indian retail industry has come a long way, letting every marketer and retailer enjoy their very own piece of the pie!

Why are Newsletters Important for the eCommerce Industry?

Why are Newsletters Important for the eCommerce Industry?


Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and prospective customers, on the company’s updates, share information on new products & services and to establish an authority in their niche.

In today’s post, we would like to talk about the importance of newsletters for your eCommerce business.

Importance of Newsletters for the eCommerce Industry

Newsletters are one of the most important forms of communication with customers and prospective customers. They are a great way to share a snap shot of all the happenings at the company’s end. Here are a few aspects that show the importance of newsletters for your business:

Carve your niche

Newsletters offer ample opportunities to carve a niche in your line of business, to improve your brand value and to position your brand as a leader in front of your target audience.

For example, take a look at this news letter sent by Flipkart. Making the best use of the season, Flipkart sent out newsletters showcasing various gifting options for friends and co-workers.

carve-your-nicheShare updates with your customers

Newsletters allow you to share all the latest happenings at your end with your customers. You share information on your new products, services, changes in store policies, special offers, upcoming events, details about awards and recognitions, collaborations,philanthropic activities undertaken by your organisation and many more. By sending newsletters at regular intervals, you may stay connected with your customer and informthem about your business.

Here is a New Year special newsletter sent by Tulika Publishers, they shared information about some of their upcoming books and events in a creative and colourful way.

share-updates-with-your-customersGather more returning customers

Most of the subscribers for your newsletter service will be your existing customers. Use the newsletter to improve their chances of returning back to you.  A simple newsletter with special offers for returning customers will do wonders to your sales.

Empower your customers

Use the newsletter to share tips and suggestions to your customers along with product recommendations and empower them to make better decisions. This will improve your brand’s credibility as well as improve your sales.

Here is how cleverly sends some tips and product recommendations for using the colour white in Home Décor:

tips-to-decorate-in-whiteImprove your presence in the industry

Newsletters are not just for customers, you may send them to your employees and business partners as well. Share information on the latest happenings in your industry, new inventions and discoveries, industry jargon and their meanings, contests, special features where industry experts share their experiences. You may also use the newsletter to let your associates’ voice their concerns!!


Even in the age of social media, newsletters continue to be one of the most important forms of customer communications. They allow you to share time to time updates about your brand and position you as a leader in the market. They offer ample opportunity for your customers to trust you and recognise you as a credible source of information.

A well drafted newsletter is informational and is not sales driven. When used diligently, newsletters can help you to improve your brand’s:

  • Value proposition
  • Credibility and authority
  • Visibility and eventually
  • Sales

Design your newsletters thoughtfully and share user stories that create a lasting impact on your customers.