ecommerce trends
Ecommerce Development company

Top things to look for in an eCommerce development company

For every business, today, having a digital presence is the need of the hour. With eCommerce developing at a rapid pace, there is a surge in eCommerce development companies in the market. However, given the plethora of options available it can be quite daunting to select the right company that meets your business needs and requirements as well as budget. So for you to hire a trustworthy eCommerce company, we’ve put together some crucial factors that will help you in making the right decision easily:

  • Client List and Portfolio

A seasoned eCommerce company will have an eminent list of clients and portfolios. Such a company will be at par with the industry trends and standards and be aware of eCommerce developments in and outs. So if you are looking for someone who can craft the best solutions for your business, remember to deep dive and research the client list and portfolio before making the final decision.

  • Case studies

A successful eCommerce business will always showcase the case studies of their client on the website. Read through it and evaluate the different ways they have suggested and developed the roadmap for their existing clients. As a business owner, this will give you an idea of evaluating how the company will handle different situations and problems and judge their approach in developing strategies that will assist in the growth of your business.

  • Team strength
    Team strength is one of the fundamentals of any business. If the eCommerce development company is sufficiently staffed and has a good strength of developers, coders, content curators and managers you know you are in safe hands and will have a network of individuals assisting your project and crafting solutions for your business without any hiccups.

Use of latest technology and development

To stay at the forefront of new emerging eCommerce technologies, companies need to be in sync with the latest trends and developments while making use of the best offerings of technology for their clients. Developing a website for such businesses is piece of cake, but it is important to evaluate the features and highlights that are being utilised by the agency to make your business offering cohesive and stand out from the crowd.

  • Service skill-set
    A full-fledged eCommerce company will have a plethora of niche services that will be customised as per your business needs and requirements. Evaluate and validate their offerings and check their flexibility in crafting solutions.
  • Agency fee and service cost
    Every business has a pre-set budget in mind before hiring an expert solution provider. Remember to be transparent at all times and communicate the budget with the company. So your project can be offered flexible solutions as per the budget. Always check for hidden costs to avoid surprises later.
  • Maintenance Service

For seamless business operations, an effective eCommerce development company will always provide regular maintenance services. For example – updating the platform, checking on security etc. It is always best and important to clarify this point at the beginning of the project as later hiring developers for maintenance can be quite heavy on the pockets.

Amazon marketing

5 Reasons You Need To Advertise On Amazon

Amazon is now a household name in terms of retail shopping and e-commerce and is a popular mobile app, accounting for almost 31.2 percent of the G.M.V. market share in the Indian e-commerce space. As there is an increase in consumer demand, there is a resultant increase in seller competition and hence, brands have to gear up and amplify their marketing strategies to redirect consumers to buy their product offerings. To overcome the competition, Amazon offers its platform to let brands and sellers advertise products to current and potential customers to drive acquisition. A recent study by Kantar suggests that 54% of shoppers, who are exposed to advertising, say that it helps remind them of something they need, or it prompts an idea for something they want, therefore prompting ⅔ rd of the brands to increase their spends on the Amazon advertising platform.

With a search on the retailer’s website, a key element in the pre-buy consumer journey, advertising on the Amazon marketplace comes out as a mandate for enabling one’s products to be discovered on Amazon.

Here are the top reasons recommended by our very own industry experts to consider leveraging Amazon marketing services to gain conversions. 

1. Access To Real Purchasers 

Unlike other PPC platforms, Amazon is an online retail outlet, moreover a popular one, that attracts a major portion of the consumer market and hence it is wise to invest in Amazon’s online marketing services where there is a multitude of purchase-ready customers. 

Moreover, Amazon advertisers have witnessed 10 times more conversion rates than in any other PPC platform. 

2. Create Higher Brand Awareness

Amazon’s marketing services increase the level of brand awareness when compared to advertisements run on Google, Facebook, etc. where chances of the ad being noticed by users are lower, as they have little intention to buy products. 

On the other hand, Amazon has a massive number of purchase-ready visitors who when chancing upon your ad, will be redirected to your online storefront, thereby creating brand awareness through the display of your product range, brand voice, logo, colours, banners and videos.

3. Rich Insights And Data

Data on Consumer behavior is essential to optimize your online advertising strategies to reach your target audience. Using Amazon’s marketing, you can gain access to invaluable customer buying behavior data and analytics that other PPC platforms like Facebook are unable to offer. 

Moreover, Amazon provides real-time insights which when combined with its available consumer data, allows you to run truly successful ad campaigns.

4. Greater ROI With Amazon CPC Ads

It’s a well-established fact that CPC ads garner greater ROI when compared to other ad models, but did you know that CPC ads, specifically of Amazon’s digital marketing services, comparatively give you a massive ROI than other PPC platforms like google. 

This is due to the fact that online users on Amazon have a stronger intent to buy products. Hence you see a sizable amount of clicks and ultimately, conversions. 

5. Run SKU Level Campaigns

The benefits of advertising each product individually are immeasurable and Amazon’s digital marketing services let you do just this. By advertising products individually, you can focus on your best-selling products and generate more revenue rather than spending time, money and energy on products that do not convert. 

In this way, you are assured of minimizing losses and achieving a higher ROI by providing increased exposure on converting products. Moreover, the SKU level of advertising allows you to clear old stocks, promote seasonal products and newly launched products. 

To sum up, Advertising on Amazon proves to be a better option as opposed to advertising on other platforms. It is a filtered hub of a massive number of purchase-ready consumers, where there is a higher chance of product conversions for you by taking advantage of the variety of Amazon’s marketing services. 

A+ Content on Amazon

Checklist for Creating A+ Content on Amazon

Amazon is the most sought-after marketplace for online sales with scores of brands competing against each other to capture their target market. Listing product offerings on Amazon and expecting them to be sold like hotcakes is far from reality as a result of increased competition from your competitors. What you need is a competitive advantage that increases the visibility of your brand and products. This can easily be done by leveraging Amazon’s free and unlimited discoverability tool known as the A+ content feature. 

A+ Content: What is it? 

Amazon A+ content or enhanced brand content design is a highly beneficial tool that lets Amazon’s first-party vendors and sellers have a competitive edge over others. The free and unlimited platform boosts your visibility, discoverability, conversion rates and ultimately, sales. It is like a landing page where you can effectively showcase your products in an enhanced and creative way that appeals to & addresses the needs of potential customers. Amazon’s A+ content service lets you display enhanced product information, vivid imagery, eye-catching videos, the brand’s logo, colours and voice, product comparison charts and informative FAQs that result in brand awareness and informed buying decisions of the customers.

Who is eligible to use the A+ Content feature?

Amazon’s sales-boosting A+ content feature is available only to third-party sellers who have been registered and approved as brand owners under the Amazon brand registry program and to new companies that have already been registered under selling initiatives like Amazon Launchpad. 

How to make your A+ Content conversion-ready

  • Display the unique selling points of the product offerings through the use of text and corresponding images to attract customers. Images and more so, videos enable increased understandability in online users. 
  • Provide detailed information regarding the products to help potential customers make purchase decisions faster and prevent them from moving on to other brands that they think can fulfil their exact requirements. 
  • Identify high ranking keywords through analytics and incorporate them in your A+ content and images. Remember you are competing with several other sellers, so ensure your Amazon copy is informative and helps in boosting sales.
  • Design your content in a format or style that is simple and easily comprehensible. Complex product offerings and aspects can be broken down into digestible images, videos and copies.
  • For effective A+ content, incorporate value-added content that directly addresses the requirements of customers. Such data about customer requirements are frequently available in the reviews and comments section. 

Key Benefits Of The Amazon A+ Content

With Amazon A+ content, businesses can accelerate sales up to 10%. The implementation of additional images, videos, product descriptions and how-to-use-instructions to the product listings results in:

  • Improved Conversion Rates: Apart from the product listing content, the inclusion of additional elements like videos, images, sales copies, value-added content, stories, brand voice, logo and colours arrests the attention of potential customers and helps them gain a deeper understanding of the products. It also addresses their needs, creates credibility and social proof. All these are the factors based on which customers make informed purchasing decisions and ultimately, buy the product. 
  • Decreased Product Returns: When customers have made informed purchase decisions depending on the detailed information provided in the A+ content regarding the product, they are more likely to remain satisfied with their purchases and less likely to return them afterwards. 
  • Excellent Reviews: Based on the enhanced product information and subsequent product satisfaction, it leads to an enriched buyer experience, making customers write good reviews about the purchased products. 
  • Decreased Advertising Expenses And Increased Rate Of Return: As a consequence of the overall appealing nature of the A+ content, customers are more likely to make instant purchases, thereby reducing the need for extra advertising and ultimately, increasing the return on investment. 
Ecommerce Consultancy firm?

What To Look For In An E-commerce Consultancy Firm?

Brands globally are ramping up their e-commerce businesses. It’s being taken seriously by the top management across sectors. When brands look at establishing an e-commerce roadmap to exploit the potential to maximize online revenues – they know that they’ve got to build out an e-commerce department. And then starts the question – do we build that team in-house, or do we outsource it? What are the consequences of that decision? 

At Tenovia, we believe that getting the right team in a fast-growing space like e-commerce is tricky – and the cost of the wrong hires can set a brand back by 6 – 12 months. And that’s why at the core of our belief – we’ve built a model where we work as the outsourced ecommerce department for a fast-growing brand. 

The idea of this blog post is to help you consider some factors when selecting an e-commerce consulting firm: 

Tips to remember while selecting an e-commerce consultancy firm

  • Look at the firm’s services 

Look at the team’s services – will they work for you as a team extension? Can their services be bundled up and also be deployed in parts. 

  • Look at the firm’s portfolio. 

Look at the track record of the consulting firm/agency. One good way is to see the brands they’ve worked with. Go through the case studies. Ask them to talk you through their most successful projects. 

Look for how their expertise can help your brand increase e-commerce revenues

Moreover, looking at their existing portfolio gives you a better idea of their work and their ability to understand various products and market demographics. A portfolio will tell you about the clients and size of companies they would have worked for. This will help you understand how well the firm can gel with your business. 

  • Look at the firm’s expertise areas.

Do they have the expertise in your industry? Or do they have the expertise in the functions where you need the most help? Remember – e-commerce is a large space – and it has its niches of expertise in multiple functions such as merchandising, supply chain, warehousing, logistics, cataloguing, customer service, marketing, analytics, and others. 

  • Look at the firm’s competencies in the three areas.

Your ideal e-commerce partner would be good in Technology + e-commerce business strategies and execution + digital transformation.

Gauge the capabilities of these competencies as well. 

  • Team size of the e-commerce agency

Will the e-commerce agency be able to provide enough resources to breathe life into your e-commerce business? You want to know the team size that would be working on your account. If possible – ask for profiles of the team members who would be working on your account. 

  • Do metrics and KPIs drive them? 

As you’re trying to set up your brand’s eCommerce business – make sure that the e-commerce consulting firm that you hire is driven by metrics and clear KPIs so that they can help you create an organization in which you can hold multiple members (whether in the house / outsourced) accountable. This needs metrics and KPIs to be defined and tracked. 

  • Know the strengths and weaknesses of your e-commerce agency

All agencies / consulting firms have their strengths and weaknesses. Best way to find out your agency’s strengths and weaknesses? Ask them. 

The bigger the dream – the more important the team. So make sure you know you’re well enough. 

  • What’s their roadmap for you?

E-commerce offers exciting opportunities for your business. A consultant’s strong understanding of the marketplace and its policies help formulate your business plan for e-commerce. They offer tried and tested solutions and abundant resources to create a roadmap suited to where you are in your ecommerce journey. A strategic roadmap will provide you with the liberty to track your goals, quantitatively and qualitatively for both short term and long term basis. 

Why Does Your Business Need an e-Commerce Technology Partner ?

The e-commerce industry has been expanding significantly over the last 20 years – especially ever since the Covid-19 pandemic, higher consumer demand, digital receptiveness, – are the reason behind the  recent e-commerce growth. When it comes to Direct to Consumer channels – a brand’s own technology can be the competitive advantage in the – and that’s why brands need to understand and invest in it. Technology has given the consumers scope to access various tools to estimate prices, obtain coupons, and find alternatives, which resulted in the growth of online shopping.

How working with a technology partner benefits your e-commerce business? 

An e-commerce technology partner can help your e-commerce business grow in many ways. Here are some of the reasons how a technology partner can help your e-commerce business:

  • They bring products to market faster 

When you start working with a technology partner, you get instant access to experts’ knowledge about different platforms, emerging technologies, and integrations. 

  • Provide access to advanced technologies

Partnership with an outsourcing company signifies that your e-commerce business will be utilizing the latest technology and tools. 

  • Focus on core activities

A technology partner handles the rest of the processes and components to complete the omnichannel shopping experience. 

  • Less capital investment

A technology partner loses up your budget for improving other business functions. You also get the resilience to scale up or down these resources within less time.

Factors to remember while looking for a perfect technology partner

There are a lot of e-commerce solution providers out there. So, you should be careful and keep the following factors in mind before choosing one:

  • Area of expertise: While selecting a technology partner, try to go with a firm that has the experience in the particular domain and provides quality service. Because it not only helps you to analyze the market trend but also assists you through building a scalable product.
  • Support: A right tech partner makes sure that your work gets completed within the scheduled time. If you have any additional requirements, they must have a dedicated team assigned to provide the assistance immediately. 
  • Reliability: A partner should always be reliable irrespective of the domain and the field. So, carefully choose a technology partner who has been in the field for a long time now, and can be trusted to work with. 
  • Omnichannel: The modern-day customers do have a thing when it comes to where, when, and how they want to shop. So, select a technology partner who understands omnichannel inside out and can provide frictionless and seamless customer experience. 
  • Previous work: A company’s previous work and accomplishments says all about it. So, find a technology partner who has already worked on projects that are similar to your requirements and expectations. Also, find out if any of their previous work has won any appreciation in the form of awards. 

Therefore a technology partner helps your e-commerce business grow in many ways and ensures your future e-commerce trends are consistent. Here at Tenovia, our team of highly experienced and certified developers is ready to bring your vision to life. 

Call us today to explore our services!

The Consumer Protection (eCommerce) Rule

The Consumer Protection Act: 

This act came to effect on August 9, 2019. However, the act only came into force on July 20, 2020. This act protects consumers, from unfair trade practices in eCommerce and to facilitate consumer welfare.

The rules impact: 

(a) all goods and services available on either digital or electronic networks, it also includes digital products

(b) all models of eCommerce, such as marketplace eCommerce and inventory eCommerce entity 

(c) all eCommerce multi-channels including single-brand retailers and single-brand retailers in single or multiple forms 

(d) all forms of unfair trade practices across all models of eCommerce.

(e) all eCommerce entities that are not in India but systematically offer goods and services to consumers in India

Duties

eCommerce entities: 

  • Corporate Entity: The rules set out that an eCommerce entity shall be a corporate entity under the Companies Act 2013 (regardless of the origin) or an office, branch or agency outside India owned or controlled by a person resident in India.
  • Nodal Officer: This requires an eCommerce entity to appoint a nodal person or an alternate senior is a resident in India, to ensure compliance with the Act or the Rules.
  • Disclosure of Information: An eCommerce entity requires one to provide the following information on its platform: 

(i) its legal name

(ii) the principal address of its headquarters and all branches

(iii) name and details of its website

(iv) contact details of customer care as well as of grievance officer

(v) details of the importer or seller of imported goods and services. 

This will hence ensure that the customer has all the information required for the eCommerce entity which will reduce the cases of fraud.

Changes in India's Consumer Protection Act 2019
  • Grievance Redressal: An eCommerce entity required to establish a grievance redressal mechanism and appoint a grievance officer for consumer grievance redressal.
  • Unfair Trade Practice: An eCommerce company should not adopt any unfair trade practice. Manipulation of the prices of the goods or services on its platform such that it can gain an unreasonable profit, should additionally not be done.
  • Cancellation Charges and Consent: eCommerce entities must not impose cancellation charges on consumers. Additionally, the rules also bar eCommerce entities from automatically recording consent of a consumer for purchase including in the form of pre-ticked checkboxes.

Marketplace eCommerce Entities

The rules suggest that the marketplace eCommerce entities need to ensure that sellers on their platform provide the description pertaining to the goods or services on their platform is accurate and corresponds directly with the actual features of the goods or services. They additionally need to disclose and display information about the sellers offering goods and services on its platform including information about the return, refund, exchange, warranty and guarantee, delivery and shipment, modes of payment, and grievance redressal mechanism, etc. Furthermore, inter alia, terms and condition need to be displayed too. 

Sellers on Marketplace eCommerce Entities

The rules also prohibit sellers from adopting any unfair trade practice, including posing as consumers to post product reviews, misrepresenting the quality or features of any goods or services. The sellers additionally, cannot refuse to take back goods or discontinue the services. The rules also impose that the sellers need to appoint a grievance officer for consumer grievance redressal, the advertisements for the goods and services they offer need to be accurate and disclose information the necessary information, the country of origin needs to on the pack, additionally, guarantees of authenticity or genuineness of imported goods, and other guarantees or warranties need to be applicable and valid

Inventory eCommerce Entities

The duties and obligations of the inventory eCommerce entities are similar to that of the sellers. They too need to disclose information, like the country of origin of the goods and services, etc. They further need to deliver the goods on time and have to guarantee the authenticity of the goods. 

E-commerce under Consumer Protection Act soon

The grey area of the Act: 

Price: 

Furthermore, eCommerce as said earlier cannot manipulate the price of the goods or services offered on its platform. However, there is no guidance on what is considered as ‘unreasonable profit’. For example, a luxury designer could sell a serum 3 times the price of a regular face mask, but would this be considered as an unreasonable profit? 

Contractual information: 

Any seller in the eCommerce marketplace must disclose all contractual information which must then be displayed on its platform. Similarly, every inventory eCommerce entity is also required to display contractual information required to be disclosed by law. However, it again becomes unclear about which contract information needs to be displayed? Is it the information between the seller and the marketplace eCommerce entity? 

Timeline for compliance: 

The eCommerce Rules have come to effect from July 23, 2020, and no grace period had been given for compliance especially to the offshore eCommerce companies that systematically offer goods or services to consumers in India. Generally, a grace period for compliance allowed in order for businesses to manage their affairs to become compliant. However, this is not the case under the eCommerce Rules. This thus can affect the functionality of the said entities

These rules aim to bring transparency and accountability in the provision of information disclosed to the consumers. It also reduces the possibilities of unfair trade practices by large sellers. With the increase in eCommerce activity especially in present times, these rules will address consumer grievances and prescribe practices that benefit consumers. Hence, for entities to comply with the rules, they will have to fundamentally overhaul their websites and will have to invest significantly in legal compliance. 

Firsts to watch out for this Festive Season

The festive season is right around the corner and it’s experiencing a 75% jump, against the nearly $4 billion gross sales last year. This jump will record a two year high, with the gross sales amount predicted to reach $7 billion. 

A report by Redseer found that last year online retail recorded was 3% with as much as 135 million online users purchasing online. But with the onslaught of the pandemic, social distancing, and financial crunches, consumers now prefer online shopping with its convenience and festive sales. To adapt to this surge of sales eCommerce companies have adopted new strategies to meet the demands. 

eCommerce Preparation: 

Flipkart has announced that it will be creating jobs for 70000 people which will include posts in its supply chain management.

The Walmart owned e-commerce giant has cited the upcoming festive season and the Big Billion Days sale for this mass recruitment drive. Additionally, Flipkart has partnered with Max Fashion, Max has a strong presence in the fashion vertical and with this tie-up, both the brands will experience higher reach and profitability. 

Amazon India, keeping up with its competitors has introduced 4 new languages, Kannada, Malayalam, Tamil and Telugu, in order to woo the consumers and offer a more personalised shopping experience. Furthermore, with plans to make 10 new warehouses operational, this expansion will create thousands of jobs this festive season. The consumers can expect steep discounts & cashback across all classifications, and with Amazon’s, Alexa and voice-enabled shopping experiences consumers can shop easy.

Entering the market, the new competitor JioMart will pose a challenge to the other two giants, by combining both online and offline retail. However, being new to the eCommerce industry Jio will likely pose a limited threat

This festive season, consumers interestingly have shown interest, not in conventional electronics items but essentials, including groceries and work-from-home products such as laptops, single-item furniture, kitchenware and comfortable fashion. And according to reports 50Cr. Studies suggest Indians will buy 50,000 Lakh items this festive season. 

Demographics:

Covid-19 has caused a surge in first-time users of tier II & III cities. Reports done by Redseer and Unicommerce suggests that shoppers from these regions will be the top contributors to online sales during this year’s festive sales with more than 50% of purchases coming from Tier-II and beyond locations. While people from metro cities and tier-1 cities will be contributing to 35% and 25% of the sales respectively. 

Logistics & Supply-chain: 

The logistics and supply chain will determine the success of the festive season and the performance of the companies, hence Industry executives are working with sellers and brands to overcome supply-chain and investment issues and meet the surge in demand. A higher number of shipments are likely to occur with its peak being 7.5-8 million shipments a day during the festive season. Hence, efforts are taken to create a seamless supply chain with a glocal outlook.

The firsts this year: 

  • Massive Growth: COVID-19 has enabled massive growth in new consumers, that prefer to shop in a manner that is convenient, safe, and hygienic and the eCommerce space meets these requirements
  • Offline recovery: Physical shopping is still weak as consumers are still apprehensive about visiting touchpoint areas like malls and retail outlets.
  • Demand: Surge of demand will likely occur in eCommerce platforms with its sales and offers for products in the category of work from home/ study from home, this has subsequently will increase the demand for categories like small electronics, home furnishings, and electronic accessories.
  • Jio: Jiomart has entered the retail market with its online and offline retail stores. This will play a moderately strong role in growing sales in smaller cities, especially if strong integration with fashion/electronics commodities.
  • Aatmanirbhar Bharat: A strong push towards Aatmanirbhar Bharat.

With digital adoption, the shift with traditional offline shoppers moving online, and a change in consumer behaviour. This festive season will offer opportunities for eCommerce companies to grow and learn about the current consumers and their dynamic market. 

Trends-that-will-shape-Indian-eCommerce-in-2019

Trends that will shape Indian eCommerce in 2019

A lot has changed in the Indian eCommerce landscape in the last few years. As we move into another year towards the future, we see constantly changing eCommerce trends and take a new shape to cater to the more evolved audience.

What to look out for in eCommerce Trends 2019

Voice-activated searches

With easy voice searches enabled by AIs like Alexa, Siri, or Google, search engines like Google has made radical changes to its search result algorithms. This basically means that search will be more specific and yield specific results. This means the product discovery journey for users will also change and eCommerce brands will focus on such shifting trends in defining their search marketing strategy.

Vernacular aided experience

While India’s literacy rate is nearly 75%, those literate in basic English language is only 10% (125 million approximately). However, on the other hand, internet users in the country add up to nearly 481 million. Thus to fill the gap of linguistic preferences to internet usage, many eCommerce brands have already introduced regional language sites and this will continue to grow this year with more language options and more retailers trying to expand their audience base.

More omnichannel presence

While multi-channel has been the trend of 2018, omnichannel marketing will find its presence in eCommerce trends of this year, which will blur the lines between offline and online commerce. Brands will be mapping their user journey across channels and finally transition from multi-channel and detached presence to an integrated, omnichannel presence.

Refined product search

While social search has already been adopted by brands, it will only become more common and pervasive. This will also reduce the number of searches (for eCommerce products) on search engines and brands will most likely spend more advertising dollars on social marketing and other marketplaces.

Augmented Reality and Virtual Reality

Another interesting and rising trend in the retail business worth paying attention to is the integration of Virtual Reality in user experience. This year this is most likely to get leveraged further. By 2020, experts expect retailers to invest in Augmented Reality as well.

Top 5 eCommerce trends to look forward in 2019

From mobile-first practice to integration of augmented reality on the platforms, eCommerce future trends are promising a new and improved online experience for every customer. Here are some of the practices that every retailer and marketer is eyeing to implement in the coming year and change the face of the eCommerce landscape of future.

eCommerce trends 2019
AR (Augmented Reality) & VR (Virtual Reality)
Major brands in the fashion and interior space (like Sephora, IKEA etc.) have already started using AR to create a realistic experience of their products. But as the usage of VR become widespread and retail giant Amazon taking the lead in AR-based apps, most retailers will follow suit and start integrating this trend in their customers’ shopping experiences.

Mobile-first experience
The mobile app industry could cross $189 billion by 2020 and all retailers are vying for their piece of pie in this growth. While search engines already require websites to be mobile-friendly, the practice will be more common with an increased number of smartphone users, where frameworks like Accelerated Mobile Pages (AMP), will enable retailers to create fast-loading websites for mobile devices.

Videos on landing pages
Videos will very soon replace static content and comprise 80% of web traffic by 2019. However, besides using videos for brand films, educational content, testimonials, products, and FAQs, retailers will also look at increasing traffic by using a high-quality video in the hero carousel on the homepage or landing page of the brand site.

Digitizing Real World Experiences
The future of eCommerce 2020 will be all about creating a ‘phygital’ world. By extending the in-store shopping experience to the online platform through technologies like ‘scan and go’ retailers can reduce checkout processes and let their customers enjoy the benefits of both services.

Voice Commerce
The voice-enabled search will make for 50% of total online searches by 2020. Such a game-changing trend will influence Search Engine Optimization for businesses where retailers would redesign their site search algorithms and set the path for voice commerce.

Such trends are sure to help you with ideas that can grow your eCommerce business and see a promising future.

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