The 7 unspoken laws of ecommerce success

The 7 unspoken laws of ecommerce success

The landscape of ecommerce in India is growing leaps and bounds with every retailer vying for their unique space in the industry. While online marketplaces are getting their fair share of success, ecommerce a lot of potential for new businesses. Unlike marketplaces, retailers have a lot more freedom to integrate innovative ways of boosting their business and join the bandwagon of rising ecommerce trends. Besides the mainstream technical knowledge and market insights, there a few tips that can help retailers and marketers to succeed in the ecommerce space.

Treat your ecommerce business as a thriving offline business
Except for the tangibility of your store, there’s not much difference between the efforts and time that you need to invest in a brick-n-mortar store and your ecommerce business.

Find the right software for your business
While it is important to make your ecommerce website really stand out, you need the most appropriate platform to build it on. Look at software that supports your creative idea and is sustainable.

Be where your customers are
The old trick of the trade calls for tapping right into the needs of your audience and fulfilling it. To do the same you need to be visible in places where your customers are.

Build Buyer Trust
Empower your customers through personalized communication and allow them to share their experiences with your product/service through reviews, feedback featured blogs etc. This not only builds trust with them but also makes them your brand ambassadors.

Keep the checkout process easy
Majority of conversions drop at the checkout point. Integrating a popular payment method and minimizing the page loading time can help reduce friction at the point of sale.

Offer Excellent Online Support
Think beyond calls and emails and consider live chat support on your site, across the user journey to enhance your customer support strategy.

Partner with other brands
Even if they are small local brands, partnering with complementary businesses add value to your brand and enhances your reputation among your audience.
There is no ideal model for a successful ecommerce business. With innovative business ideas, trial and error, and steady growth, your business can see the future of ecommerce, provided you are ready to take the leap of faith.

Benefits Of Choosing The Right Website Development Company

Benefits Of Choosing The Right Website Development Company

Ecommerce is the driving force of business in the digital age. The truth is, every business needs to consider the ramifications of not being online in today’s world. If you are planning to take your offline business into the online world, the online world might just help provide you some guidance to begin with. But at the end of the day, you are better off with professional advice from a website development company.

There are many things involved in creating an effective ecommerce experience for your customers and a professional website development company can help you navigate that labyrinth with ease.

How to choose an ecommerce website design company?
Well, first of all, the website development company needs to have a portfolio of similar work to demonstrate their knowledge and abilities. Such a company would be in a position to advise you on the set of features necessary for your online business. Some of the key things to consider when choosing a website development company for your ecommerce project are –

  • Design and functional capabilities – Presentation and function go hand in glove in defining the user experience and the success of an ecommerce website. The ecommerce development company of your choice should have experience in delivering both form and function for your project.
  • The development of an ecommerce website – Functional core of the ecommerce website is defined by the backend programming that plays an instrumental role in defining the user experience. Your website development company should be in a position to choose the simplest solution suited to your needs.
  • Choosing the right content and features – Content leads the users to make a favorable purchase decision on your website. Choosing content and features that address your unique business needs, therefore, is an essential skill that the website development company must possess.

Ecommerce website development packages are available that address issues of scalable features and turnaround time of the project. But at the end of the day, it is the experience of a professional website development company that makes all the difference in every project.

How does a website development company make a difference?
Apart from professional opinion, an ecommerce website development company can offer the following benefits –

  • Advise on design elements necessary for a better user experience
  • Advise on necessary functions and features required for a successful ecommerce website like shopping cart, payment gateway, wishlist, order tracking etc.
  • Build and launch your ecommerce business with a fully functional and scalable online store in a short time.
  • Integrate payment gateways and other third party functions necessary for ecommerce websites.
  • Ensure customer data security and eliminating risk of online transactions
  • Troubleshoot, add features and update system
  • Training your store staff to manage content update and backend maintenance

Taking your business online in a highly competitive environment requires some due diligence, and choosing the right ecommerce website development company is an integral part of that process.

  • Total experience and body of work.
  • Domain knowledge and expertise.
  • Work portfolio with similar projects.
  • Client testimonials

Do a comparative study of their competition in services and pricing options so as not to miss out on better deals. Ultimately, your decision should be based on your long term view of your online business.

Enquiry on Magento/Shopify Build

If you’re interested in having your own eCommerce website and unsure of which platform to build it on, reach out to us to help you decide on the best and timely manner to create and run your online store