E-commerce retail is one of the most profitable industry spaces to be in. But because to err is completely human, many retailers end up making mistakes, big or small and that can leave a bad taste in their mouth about the e-commerce business.
Here are the top five mistakes most people make:
Choosing the wrong platform
Investing in a wrong platform could also result in loss of revenue, conversion, traffic, unfriendly user interface, or even security issues. Thus using more time, money, and efforts in fixing the mistake. It is important to choose a platform that will allow you to integrate your current systems, gives you complete control on your store operations, and lets you customize your store the way you want.
Choosing the wrong audience
A great-looking shop and a smart business strategy are only worthwhile when you have the right customers to sell to. Most often than now, retailers cannot clearly define their target audience or don’t spend enough time to determine the micro factors that drive their behavior. And that is a mistake. Even before you make a sales plan you need to know if your audience really needs your product and if they do if your product is really solving their problem. Accordingly, you can use the messaging they understand.
Not building an SEO friendly site
Content is king and your site must obey it. While most retailers give it a second priority, well-written, SEO-friendly content is what actually drives traffic to your site and increases your search engine rankings, among many other things. Every page and product description on your site should be optimized for search engines.
Complex navigation and user journey
A visually appealing website with an undefined user journey is as good as no website. From a holistic and well cut out user experience to an efficient checkout process, online customers need a smooth-sailing shopping experience.
Not building a scalable website
While many make the mistake of not thinking long-term for their e-commerce store, it is essential to be future ready. Keep provisions for new features, more products, at time of expansion in the future.
If you can avoid these key mistakes, so you can have a long-running, successful online store.