The global e-commerce industry is growing at light speed and is a standing testament of where and how the market is headed. With changing behavior of retail buyers and sellers alike, the industry space is expected to cross trillions in the coming years. It owes largely to the increasing users of internet across the emerging markets, rising spending power of consumers, payment options, convenient purchase processes and cheap logistics. With more strategic e-commerce business process management, innovative offerings, and creative marketing strategy, retailers have managed to build strong customer loyalty.
Here are the top categories in e-commerce which are expected to grow in the next few years:
Apparel & Accessories
As the best-selling e-commerce category, the ‘apparel & accessories’ space beats every other industry space to the top. Unlike in its earlier days, apparel retailing is more mature with interactive e-commerce websites, better shipping facilities, flexible buying and returning options and so on. Also, by optimizing the power of mobile channel, ecommerce applications of apparel and accessories make this category more popular among the ‘always-online’ shoppers.
As surprising as it may sound, global automotive industry seems to be ahead of other industry segments when it comes to the e-commerce space. With more convenient buying/renting/selling options, 24/7 real-time support, doorstep services, and above all, a completely stress-free shopping experience, are making more customers to resort to new and evolved automotive retailing business.
Games and gaming accessories.
For the 24/7 online consumer, the most convenient and comfortable way to unwind is through gaming. For mobile users, just an app does the trick. But, for the more pro and serious gamer, it is all about the ultimate experience. This category in e-commerce continues to surge as more game lovers get unbound access to cheaper gaming devices, more creative game plays and easily available apps.
Jewelry & watches
As jewelry retailers restructure their ecommerce business process management and get more liberal with their marketing techniques, they encourage increased number of buyers every time. With seamless shopping experience and credible user-generated content, jewelry (fine) marketers are hitting it high in the e-commerce space.
On the other hand, the retail space for watches are experiencing a leap in their e-commerce business, owing mostly to smart watches and digitally enabled features for the millennium consumer. As the demand for IOT (Internet of Things) keep soaring, it pushes watch sales up the sky.