The pandemic has seen major shifts in the market and one among the many are payment methods. In the pre-COVID period, consumers opted to pay for over 60% eCommerce transactions in cash (Cash on Delivery), but after the pandemic, it is safe to quote that the vast majority is opting for digital transactions. This digitalisation has led to new developments in the eCommerce marketplace. With various companies trying to woo consumers, a number of options are being offered to enhance the buying experience of consumers and make it more convenient.

One such option that is taking this industry by storm is the Buy-now-pay-later payment method. This feature allows the consumer to purchase the service or product at that instant and as the name suggests pay for it later or in installments. Further delving into the topic, a few companies take an interest in the cost of the product while others take the principle as credit. The credit from Buy-now-pay-later service is essentially the same as a credit in a credit card, but with a digitalised disguise.

Various Indian companies have jumped on the BNPL wagon, with an attempt to have an edge over their competitors.


Flipkart, an eCommerce heavyweight has also featured the buy-now-pay-later scheme. Although, the working of this service is still in the beta stage, and is only available to certain android users. The working of it allows customers to purchase products up to a predefined credit limit without having to pay immediately. However, the outstanding amount needs to be paid by the 10th of the next month.

“Everybody loves shopping, and everybody loves shopping on Flipkart. But, scrambling for cash for COD purchase or getting out your debit or credit cards for online payments and typing in OTPs every time you make a purchase can be a hassle. If only there was a simpler way to make all this easier. Well, now, there is.”



  • Instant credit up to ₹5,000
  • 30-second application process
  • One-click checkout
  • Zero cost up to 35 days
  • Single bill for all purchases

With the festive season fast approaching, the BNPL option may just be the feature that lets people let loose and shop to their heart’s content.


eCommerce giant, Amazon, has also launched a pay later feature to its Indian customers. Under these payment options, customers can avail credit with zero interest rates on any listed products. The customers are provided with an option to repay the amount in monthly installments up to 12 months. However, there are various requirements in order for a person to avail of Amazon’s pay later option including being 23 years old and above, providing valid identification along with their PAN card, bank account number, etc.

Key Benefits:

  • Get an instant decision on your credit limit by the lender.
  • Credit card details not required.
  • No processing or cancellation fee.
  • No pre-closure charges.
  • Seamless checkout on using Amazon Pay Later payment option.
  • Simplified tracking of expenses and repayments on the EMI specific dashboard

The Pay Later feature is also a mobile-only experience that enables a smooth buying experience on the app.


LazyUPI, a product offered by PayU Finance, is also following the Buy-now-pay-later model but has integrated it with a UPI. This unique digital service works on the same lines and offers credit across online and offline platforms. It allows customers to make part-repayments and has a minimum amount due along with conventional interest rates. These services have provided opportunities for start-ups to model around the buy-now-pay-later option and have given a fresh sense of innovation to mobile wallet services and eCommerce platforms. Various eCommerce platforms including  Big Basket, Myntra, MakeMyTrip, etc, have integrated this service into their sites.

Key Benefits:

  • One tap payment
  • Settle payments every 15 days
  • Repay with EMI
  • Integrated across 250+ sites

The buy-now-pay-later concept in layman terms is similar to that of a credit card. However credit cards too are evolving into the BNPL model, as it fits better with millennial consumers that are looking for convenience and affordability. Credit cards offer high rates of interest and low transparency, but with few eCommerce platforms offering a zero-interest-rate and a long payback period, one can certainly understand the rave behind this service. 

While BNPL offers convenience consumers should look out and align themselves with certain habits to ensure maximum efficiency:

  • Note the limit and have only one BNPL account at a time
  • Budgeting needs to be made important to avail the BNPL option
  • Be committed to repaying the companies to avoid interests

The Buy-now-pay-later model is not a new concept and can be compared with the Indian Khata system, where customers were allowed to pay the entire bill at one-go which was typically towards the end of the month. This age-old concept was given a digital spin and the buy-now-pay-later model was created. With the disruptions and numerous opportunities that lie ahead, brands need to keep an eye out for this service and invest to integrate it with their current functioning.

5 Must dos to promote your sales on Flipkart

5 Must dos to promote your sales on Flipkart


Flipkart is one of India’s leading eCommerce portals, founded in the year 2007 by Sachin Bansal and Binny Bansal. The company focuses on goods such as clothes, mobile phones, cameras and accessories, books, baby care and many more. With innovative marketing and promotional offers, Flipkart is striving hard to be a leader in the Indian eCommerce scenario.

Here is a list of 5 must do things to promote your sales on Flipkart.

5 Must dos to promote your sales on Flipkart

Good images sell more

Clear and high resolution images are the key for better sales. Make sure to display clear and high resolution images of your products, such that even customers with low bandwidth will be able to see your pictures well. Show as many images as possible, from all angles, so that the customer gets a good idea on how the product looks in reality. For example, take a look at the sections highlighted in red:

Good images sell more


You will notice the following aspects from the image shown above:

  • The main image of the Sofa, is clear and has a high resolution
  • On the left hand side vertical bar, the seller has shown the sofa from different angles
  • On the right hand side, the vendor has shown different options for the sofa. We can see a single seater, a 2 seater and 3 seater version of the same sofa.

These images give a clear understanding of the product to the consumer and help him to make an informed decision before making a purchase.

Product Listing Ads

Product listing Ads are a great way to promote your sales on Flipkart. They provide greater visibility to your products and improve their chances of selling.

This is how an ad appears on your mobile


The key advantages of using PLA’s are:

  • Prominent display on browse and search pages on the mobile app
  • Higher discovery of products
  • Guaranteed Buy Now button
  • High relevance to products being searched for

Show your ratings and Reviews

Ratings and reviews have a high impact on consumers. Most of the online shoppers make it a point to read reviews and ratings to gain a confidence on the product that they are considering. It is always a good practise to show both negative and positive ratings, so that the customer can make a well informed choice.


Hassle free Shipping Policy

Shipping charges are a major turn off for online customers. It is wise to add up the shipping cost to the retail price of the product or offer free shipping. This acts as a differentiator for the consumer and helps him to act immediately.


Devote your time

Last but definitely not the least – promoting sales needs a lot of dedication and commitment! Take time and understand the kind of products that your competitors are selling, their pricing and shipping policies etc. Now, devise a competitive pricing, shipping and returns policies. And most importantly, take time to promote your products.

A mere listing on Flipkart does not increase your visibility. Try to share links of your products on various social media platforms and direct traffic to your Flipkart store. This increases the visibility and sales of your Filpkart store.


To become a successful seller on Flipkart, one must be prepared to put in a continued effort. In addition to the strategies mentioned above, the following simple steps will take you a long way:

  • Prompt response to the questions asked by potential customers
  • Thoughtful packaging
  • Timely delivery
  • Healthy relationship with the portal

We hope these tips will help you while setting up your online shop on In case of any more questions, feel free to write to us


Customer Segmentation and Targeting on Twitter

Customer Segmentation and Targeting on Twitter


Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this post, we will try to understand how we can target new customers on Twitter.

How to target new customers on Twitter

Twitter offers a unique tool to create custom ads. We can create an audience profile with a number of filter criteria such as people in one or more locations, gender, languages, devices used, interests, events, behaviours etc. All these filters help us to drill down to a well curated list of people who are most likely to view and connect with our ad.

 Here are a series of images that show the various filters available in Twitter


Promoted Tweets

Promoted tweets are those tweets that marketers purchase to promote their businesses. If you want to reach a specific audience, you may choose to do so by promoting your tweets. While creating your audience profile, you may specify the location of your promoted tweet as shown below:Promoted TweetsPromoted tweets are highly useful for:

  • Increasing your engagement with your customer
  • For promoting blog posts, white papers, promotions, offers etc.
  • To drive traffic to your website
  • Promote sales and giveaways
  • To reach influencers and brand advocates

You may even request for retweets to reach a wider audience.

Twitter Cards

Twitter cards allow you to go beyond the 140 character limit for your tweets.  You may attach a graphic image or a video with a call to action such as “Download an App” or “Visit Website” to your tweet and increase its scope and reach. Twitter offers different types of cards such as summary card, app card. Player card etc. Choose the one that best suits your requirements and business objectives.

For example, here is how Flipkart is using Twitter cards to promote their website traffic and sales:Twitter CardsConclusion

Twitter is a great platform for quick and effective marketing.  Determine your marketing goals and experiment with the various options available on Twitter to run an effective and successful campaign.